We wanted to make something glamorous. Something feminine. Something totally different. And of course, something in denim.”

The preeminent collection brings a new line of ready-to-wear offerings and is an expression of G-Star Raw’s long standing heritage in denim and Laporte’s design ethos. This collaboration presents us with couture dress pieces that are created with a delicate femininity as well as structural design. Moreover, the gap between couture designs and ready-to wear pieces is bridged making them more wearable.

Get Ready To Dress Spectacularly!

Signature pleat design & sculptural cuts transform casual pieces like the Bow Top into must have evening wear. The Haute Couture dress refreshes the collection with an effortless elegance making sure that you look and feel your best even after dark.

Stand out with a genius combination of Japanese selvedge denim and luxury tulle. Setting off Laporte’s signature pleating technique, you’ll be graced with an exquisite voluminous ruffle for that one-of-a-kind look. Stand out from the crowd in this exclusive mini-dress boasting a creative reimagining of classic style.

The collaboration between the duo was captured by South-African fashion photographer ultimately produced images that both celebrate nocturnal adventures and pay ode to the endless possibilities of denim design. The unexpected combination of unbridled masculine energy and feminine elegance is sure to spark curiosity with the audience.

G-Star’s raw aesthetic is paired with Laport’s delicate pieces creating a unique and interesting statement in the fashion world. Check out their collection here all in one place.

Want to explore more trending collections? Attend Denimsandjeans exhibitions in Vietnam (March 1-2) and India (April 26-27) and witness the collection yourself. Find out more here

The brand has used Archroma’s sustainable Diresul RDT dyestuff technology for colors and the RFTPi indigo dyeing process, which is believed to be one of the cleanest indigo dyeing processes, formulated in partnership with DyStar®, G-Star, and Artistic Milliners. The collection also features some of G-Star’s signature items including 5620 3D Jeans.

Here are some of our best picks.

Revend Skinny Jeans

The Revend is the heightened version of a classic 5-pocket jean. Based on denim’s humble beginnings as the uniform of the American working-class, this jean adds refined details to a timeless classic. These Revend jeans are executed in a skinny fit. The curved stitch lines at the back pockets are reinforced with leather.

Material

Elto Black Superstretch

Versatile, high-quality black super stretch with an authentic denim aesthetic, superb recovery, and a soft hand feel.

• Weight 10.2 oz denim, 3×1 right-hand twill construction
• The black is derived from Archroma’s sustainable Diresul RDT dyestuff.
• 91% Cotton, 7% Elastomultiester (T400® EcoMade), 2% Elastane (Lycra®)
• LYCRA® T400® ECOMADE is a sustainable stretch fiber, partially made from recycled and renewable resources. Designed to make garments last longer and hold their shape wear after wear.

5620 3D Slim Jeans

The 5620 G-Star Elwood was first introduced in 1996 and is the original design from the G-Star 3D Denim approach to construction. The G-Star Elwood jeans was the first G-Star RAW 3D denim design. This slim-fit version features the same 3D construction as the original and is made from stretch fabric.

Material

Otas Black Stretch Denim

A 3×1 stretch black denim offering a rich surface texture. Added elastane creates a comfortable stretch. This style is dyed with sustainable black dyestuff from Archroma.

• Weight 12 oz stretch denim
• 3×1 Right hand twill construction
• 99% Cotton, 1% Elastane (Lycra®)

Flight Combat Jacket

The Flight Combat jacket offers removable straps that are interchangeable. The tabs at the backside of the sleeves can be repositioned towards the snaps that are placed at the lower sleeves and upper back neck. Chest pockets show a strike-through stitch down and angled zip pockets are set at the waist. By use of the integrated tab and button, the collar can be fixated. Tabs at the waist offer a tighter look when preferred.

Material

Kir Denim Organic 2.0

This is a 3rd edition of the World’s 1st Cradle to Cradle Certified Gold G-Star Denim Fabric which was initially released in February 2018. This 2.0 version is still a unisex quality with an oz update to its weight and refreshed, more dynamic denim character.

• Developed with RFTPi-Raw for the Planet Indigo-world’s cleanest indigo dyeing process, formulated in partnership with DyStar®, G-Star, and Artistic Milliners.
• Raw for the Planet Indigo uses 15% less indigo, 70% fewer chemicals, no salts, and produces no salt by-product during the reduction and dyeing process, consequently saving water and leaving clean and recyclable water effluent.
• Outer: 100% Organic cotton Lining: 100% Polyester (Recycled)
• Organic cotton fibers are free of toxic pesticides and chemical fertilizers. Growing organic cotton helps to improve soil quality, prevents water contamination, and conserves biodiversity. By choosing organic cotton, we can save up to 60% water.
• 8 dip indigo, 3×1 right-hand twill construction, Midweight 11.5 oz denim
• Fabric chemistry with 0 risks for people and the environment

Multi Slant Pocket Relaxed Shirt

Patched on pockets are placed slanted on this straight fitted shirt. Offering a Velcro strip underneath the flap. The side seams of this button down shirt are covered by woven tapes. The long sleeves are finished with elastic and have button closed cuffs.

Heavy Lock Chambray Organic

This shirt is created out of a finely woven chambray fabric, offering a characteristic color blend of blue and white.

• Chambray woven
• Weight 8 oz
• 100% Organic cotton
• Aniline free indigo, which G-Star introduced to the market in collaboration with Archroma in 2019. It holds a Gold Level Material Health Certificate from the Cradle to Cradle Products Innovation Institute.

The description of the products were taken from the official G Star Raw website. Denimsandjeans doesn’t vouch for any claims made on the website.

G-Star Raw is pushing the sustainability movement forward with a collection of stretch denim items for spring 2020 which is particularly designed for reuse. G-Star seeks to contribute to positive change in the denim industry , by using each sustainable innovation as a building block for a future . The brand has been working to recycle its jeans into new since 2012 when it released the first-ever Cradle to Cradle (C2C) Gold level-certified denim in late 2017 . The material properties and production process were carefully developed and rigorously tested to meet the highest-level requirements for all five Cradle to Cradle Certified categories:

• Material health
• Material reutilization
• Renewable energy and carbon management
• Water stewardship
• Social fairness.

Now, its Spring 2020 line of men’s and women’s jackets and jeans is 100 percent recyclable — each piece made from organic cotton, blended with a sustainable stretch fiber. The brand says the items are created using only renewable energy and without any use of harmful chemicals throughout the entire production process, inclusive of indigo dyeing , making and washing of the garments — and, not a single drop of water is wasted during the wash process and last but not the least , it is made from organic cotton and a sustainable stretch fiber.

SUSTAINABLE TECHNIQUES INCORPORATED

• Buttons without toxic chemicals.
• New indigo with 70% less chemicals and salts.
• Air drying saves 85% energy.
• 98% of water is recycled and 2% evaporates.
• Each garment is 98% recycled.
• Made with 100% organic products.

FURTHER TARGETED ENHANCEMENT IN 2020-

• By 2020, they are trying to eliminate the use of wood- derived fabrics sourced from ancient and endangered forests

Many other brands also have launched their biodegradable collections with sustainbility being the biggest current trend (and near foreseeable one)  for the denim industry . Brands and retailers like Lee, Guess, C&A , Stella , Denham and numerous others are trying to outdo each other in terms of their sustainability percentages while trying to retain their brand ethos.  Lee had just released their new collection of 100% bio degradable jeans (except the buttons) and many others are following suit.

G Star has also mentioned the fabric manufactures , chemical and fiber companies from where these have been sourced . The collection has a great sustainability quoteint .

Here are our top picks.

G-JACKPANT 3D MID SKINNY | Price  € 119.95

The G-Jackpant skinny is a re-issue of a true G-star icon designed by Pierre Morisset back in 2006. Offering a flattering skinny fit on a mid-rise. The front and back pockets are linked with a binding. A coin pocket is caught in the waistband seams.

Fabric- Elto Black Superstretch

Versatile, high-quality black super stretch with an authentic denim aesthetic, superb recovery and a soft hand feel.

• 10.2 oz denim
• 3×1 Right-hand twill construction
• Stretch, over 35%
• The black is derived from Archroma’s sustainable Diresul RDT dyestuff.
• 91% Cotton, 7% Elastomultiester (T400® EcoMade), 2% Elastane (Lycra®)
• LYCRA® T400® ECOMADE is a sustainable stretch fiber, partially made from recycled and renewable resources. Designed to make garments last longer and hold their shape wear after wear.

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Citishield 3D Slim Tapered Jeans | Price  € 149.95

This style is crafted from Cradle to Cradle Certified Gold G-Star Stretch Denim Fabric, a World’s 1st. The Citishield concept zooms in on the urban functionality based on specific needs for modern urban life. This Citishield 3D jeans is cut in a slim tapered fit created by an engineered seam positioning. An additional zip pocket is placed inside the back pocket to keep wallet secured. Along the side seaman extended rubberized zip conceals a pocket for  phone.

Fabric- Kir Stretch Denim Organic

Designed by G-Star RAW, this is a world’s 1st Cradle to Cradle Certified Gold Stretch Denim Fabric. It is a follow up to the world’s 1st non-stretch Cradle to Cradle Certified Gold denim fabric, which G Star introduced to the market in February 2018.

• Developed with RFTPi-Raw for the Planet Indigo-world’s cleanest indigo dyeing process, formulated in partnership with DyStar®, G-Star and Artistic Milliners.
• Raw for the Planet Indigo uses 15% less indigo, 70% fewer chemicals, no salts, and produces no salt by-product during reduction and dyeing process, consequently saving water and leaving clean and recyclable water effluent.
• 98% Organic cotton, 2% Elastane (ROICA V550)
• Organic cotton fibers are free of toxic pesticides and chemical fertilizers. Growing organic cotton helps to improve soil quality, prevents water contamination and conserves biodiversity. By choosing organic cotton, we can save up to 91% water.
• Elastane (ROICA V550) is a degradable premium stretch fiber from Japan, which holds a Gold Level Material Health Certificate from the Cradle to Cradle Products Innovation Institute.
• Fabric chemistry with 0 risks for people and the environment.

Antic Nile Water Protective

Expertly finished with baked-in 3D-wrinkles. A deep denim shade finished with a water-repellant feature. Sustainably washed with 0 water waste and air-dried to save 85% energy.

G-STAR SHAPE SKINNY JEANS| Price  € 139.95

Make the most of your curves with these shaping jeans in wonderfully stretchy denim with great softness. Smart tailoring and pocket placement give a flattering fit that defines and lifts. While a taller waistband wraps around the hips to eliminate the gap and complete their flawless, second-skin fit.

Fabric- Legend Ultimate Stretch Denim

The G-Star Shape High Super Skinny Jeans is cut from compact denim with unbeatable stretch and reliable recovery.

• This G-Star Shape High Super Skinny Jeans is made with high-quality and durable Legend Ultimate Stretch Denim
• Silky-soft denim
• Powerful stretch and memory
• 62% Cotton, 25% Lyocell (Tencel®), 10% Elastomultiester, 3% Elastane (Lycra®)

5650 3D RELAXED TAPERED JEANS | Price € 129.95

Same fabric. The Ryck 3D jeans is also inspired by the animated poses of trumpet playing jazz musicians. Features of leg 3D shaping and coin pocket similar to previous model .  The inset pockets are reinforced with G-Star RAW leather-backed rivet.

Fabric – Kir Denim Organic 2.0

Same fabric.

• 100% Organic Cotton
• 8 dip indigo, 3×1 right-hand twill construction, mid-weight 11.5 oz denim
• Fabric chemistry with 0 risks for people and the environment

Advertisement – Denimsandjeans Japan Show – September 29&30 | #designedinnovation

Established in 1917, Nihon Menpu Textile is one of the oldest and finest denim producers from Japan. Meet the team Nihon Menpu at the 1st edition of Denimsandjeans Japan Show which is scheduled for September 29-30 at Sunshine City, Tokyo. To visit the show, please register at https://lnkd.in/fGtBBXA . For any information, write to us at info@denimsandjeans.com

“The Citishield has four key design components that allow the wearer to move through the city with ease through functionality. This includes an enhanced and sustainable PFC free high-performance water repellent finish meaning that the jeans are fully weather-proof,” said the brand in their official press release.

“The side-zip pockets allow for easy access and the built in anti-theft pocket gives added security. Finally, the adjustable cuffs cater for a unique design element as well as maximum comfort and durability and is available in one classic wash.”

The Citishield concept zooms in on the urban functionality based on specific needs for the modern urban life. This Citishield 3D jeans is cut in a slim tapered fit created by an engineered seam positioning. An additional zip pocket is placed inside the back pocket to keep your wallet secured. Along the side seam an extended rubberized zip conceals a pocket for your phone.

The Key Elements

• Pocket Placement : Back pockets are moved to the side seam as an anti theft secure wallet pocket, allowing you to move and cycle through the city with ease.
• Anti Theft Secure Wallet Pocket : An extra zipper for extra space and valuable items.
• Water Resistant side Zip Pocket : Side leg phone zip pocket keeping you connected with water resistant quality.
• Water Repellent Coating : Engineered for easy movement with a protective finish.
• Adjustable Cuffs : Cuffs for easy cycling and to shape the silhouette.

Higa Stretch Denim

Higa Denim was inspired by the vintage collections of the Cone Denim Mills USA. A deep indigo with a slight green cast resembling the natural oxidation process, which happens over time on vintage indigo dyed jeans. Optimized with elastane, the Higa Stretch denim was designed with a hint of comfort.

• Weight 12 oz denim
• 3×1 Right hand twill construction
• 99% Cotton, 1% Elastane
• This product is enhanced with sustainable PFC free high-performance water-repellent finish.

3D Cobler Processed Water Repellent

Expertly finished with baked-in 3D-wrinkles. A deep indigo shade finished with a water repellent feature.

Nero Black Stretch Denim

The Nero black denim is a RHT 3×1 with added elastane for easy of movement.Expertly finished with baked-in 3D-wrinkles. A black denim shade finished with a water repellent feature.

• Weight 11.5 oz denim
• 3×1 Right hand twill construction
• High stretch, superb recovery (as per G-Star)
• 98% Cotton, 2% Elastane
• This product is enhanced with sustainable PFC free high-performance water-repellent finish.

Jet Black Water Protected

Expertly finished with baked-in 3D-wrinkles. A black denim shade finished with a water repellent feature.

It remains to be seen whether the consumers will respond to this $300+ marked jeans with these special features in current times when it is getting more and more difficult to make them spend a lot on jeans against fast fashion retailers’ offerings.

NEW YORK PARKA

Inspired by an Archive military jacket, G-Star introduced the parka as a one-off piece, hitting the runway at NYFW in 2010. For 2019, they’re reintroducing this classic piece with some new and contemporary details.This parka is based on a one-off piece they designed for the NY fashion show in 2010. An oversized military M51 US parka designed with a double hood, with the outside hood being removable and side zips for easy access to the trouser pockets without opening the full front of the parka and is reworked with some of these elements and offers slash chest pockets and deep cargo pockets with flap. The front closure is covered by a button-down storm fly. Side slits offering easy access to the trouser pockets are also applied to this version.

Fabric

RE Mazarine Twill

This parka is created out of a strong, but lightweight cotton twill weave

• lighter weight 8,1 oz denim
• Twill woven
• 100% Cotton

D E T A I L S

• Leather-reinforced elbow patches
• Adjustable hood with fabric storm flap offers additional protection
• Reverse-coil, rubber-coated zips with tri-color metal zip pull
• Internal details combine ecru herringbone pocketing, indigo workwear canvas and chambray seams

NEW YORK DRESS

G Star’s 1950’s ‘New Look’ vintage-inspired dress first debuted at NYFW in 2010. Today’s reworked, fit and flare silhouette features a belted waist with leather-bound loops, brass buckles, and semi-concealed pockets. This a-line denim dress was initially shown at the New York Fashion week around 2010 and is designed with a metal brass buckle belt. Leather bindings are set at the pocket entrances and the backside of the waist shows leather belt loops. A zip with leather puller will close the backside. The 30 years embroidery signs the back shoulder.

Fabric

RL Baton Denim

This dress is created out of a lighter weight twill in a deep indigo shade.

• Lighter weight 9.75 oz denim
• 3×1 right-hand twill construction
• 100% Cotton

D E T A I L S

• Reverse rubber-coated back zip closure with leather zip pull
• Leather-bound coin pocket
• Deep indigo wash with saddle-stitch detailing throughout for a tailored feel

5620- G STAR ELWOOD

Introduced in 1996, this design was the first 3D denim jean introduced to the market. Famous for its hybrid design, the 30-year version of this icon combines biker and workwear style details. Today’s 30 Years 5620 Elwood version features leather bindings at the pocket entrances. A handcrafted look at the back pockets and at the backside of the waistband is combined with a tailored lining inside hip and selvedge facing at a fly. The waistband is signed off by the 30 Y embroidery.

Fabric

RL Kyomi Stretch Denim

This jeans is cut from a 3/1 right-hand stretch twill denim made in Japan. A unique brown tone will appear over time. This is created by the use of brown warp yarns dyed with sulfur-free pure indigo. The surface shows sharp twill lines with a RAW appeal.

• Medium weight 13 oz denim
• 3×1 right-hand twill construction
• 98% Cotton, 2% Elastane (Lycra®)

D E T A I L S

• Triple-needle workwear stitching
• Selvedge facing inside fly and back heel patch reinforcement
• Leather belt loops and coin pocket

GEM JUMPSUIT

Inspired by the Apres Jumpsuit, Gemma Arterton walked the NYFW runway in the original in 2010. The one-piece makes a comeback with a tube top upper body and drop waist for a fitted silhouette featuring front button closure and silver hardware. Based on a jumpsuit worn by Gemma Arterton in the campaign and shown at the New York Fashion week around 2010. The silhouette of this 30 Years Apre suit shows a slim fitted top on a high waist with a low crotch. A loose fit is created through the legs by engineered seam positioning. At the backside of the body, stretch inserts enhance a fitted back. Leather bindings are set at pocket entrances and the backside of the waistband shows leather belt loops.

Fabric

RL Baton Denim

This suit is created out of a lighter weight twill in a deep indigo shade.

• Lighter weight 9.75 oz denim
• 3×1 right-hand twill construction
• 100% Cotton

D E T A I L S

• Saddle-stitch detailing
• 3D silhouette with copper pin
• Leather binding and coin pocket

TYPE C JEANS

Inspired by the exaggerated proportions of 1920’s menswear, the Type C has a classic silhouette. Internal features include herringbone pocketing, indigo workwear canvas, and chambray. This jeans is based on a design introduced at the NY fashion show back in 2009, when under- and oversized elements were combined. Today’s 30 Years New York Raw Type C jeans takes the principle of exaggerated proportions in oversized back pockets and an ‘O’ leg effect, whereby the inside ankle kicks up.

Fabric

RL Kyomi Stretch Denim

This jeans is cut from a 3/1 right-hand stretch twill denim made in Japan. A unique brown tone will appear over time. This is created by the use of brown warp yarns dyed with sulfur-free pure indigo. The surface shows sharp twill lines with a RAW appeal.

• Medium weight 13 oz denim
• 3×1 right-hand twill construction
• 98% Cotton, 2% Elastane (Lycra®)

D E T A I L S

• Leather belt loops and coin pocket
• Button closure with silver hardware
• Iconic 3D denim construction

KIMONO

Inspired by the Japanese heritage, G Star’s designers to create this cotton twill wrap cardigan that combines a loose fit with short kimono style sleeves and a wrap belt for adjustability and is based on the key G-Star styles from our archive which had significant meaning to our brand.

D E T A I L S

• Thin leather belt with brass details
• Indigo-dyed heavy jersey
• Straight fit

Fabric

Ultimate Jersey Organic Overdyed

This jersey is knitted from organic cotton yarns. The overdyed process gives a unique color effect.

• Overdyed for the depth of color
• RAW Sustainable. RAW Sustainable garments are made of materials that are sustainable and contribute towards minimizing the environmental impact of the G-Star RAW collection.
• 100% Organic Cotton

JACK PANT HIGH WIDE LEG WOMEN

First introduced in the mid-2000s, the Jack Pant was based on Archive sailor pants with pockets placed outside leg allowing the wearer to sit with tools in their pockets. Like the first jackpant we introduced in the mid-nineties based on a sailor pant with outside placed pockets, allowing the wearer to sit with tools or items in the pockets. Today’s 30 Years Jackpant features leather bindings at the pocket entrances. The back pockets are executed with an irregular embroidered pocket arch. The backside of the waistband is combined with a tailored lining inside the hip. A selvedge facing is set at fly and the outer leg seam.

D E T A I L S

• Irregular embroidered pocket arch
• Selvedge facing at inside fly
• Leather belt loops and binding at the pockets

Fabric

RL Baton Denim

This jackpant is created out of a lighter weight twill in a deep indigo shade, made by the Japanese Kaihara mill. A bulky, 15 dip indigo warp is woven with a thinner weft, which results in a deep, red cast denim with an authentic slub character and soft touch.

• Lighter weight 9.75 oz denim
• 3×1 right hand twill construction
• 100% Cotton

PLISSE SKIRT

First featured in the Women’s 2011 campaign, and worn by Doutzen Kroes, this indigo heather, pleated denim skirt has a playful silhouette combining 3D denim and feminine elegance with an attitude. This wide circle skirt was designed for the women’s campaign back in 2011. Combining feminine elegance and grace while remaining a strong denim feel. The 30 Years skirt is fully pleated and features leather details at the waistband.

D E T A I L S

• Copper pin
• Triple-needle workwear stitching
• Leather belt loops

Fabric

30 Years Plisse

This skirt is made from a woven fabric, finished with a plisse pleating.

• Woven
• Plisse pleated
• 100% Polyester

LADSON JACKET

This is a refresh of the classic, slim-fit silhouette inspired by the iconic, American-style deep indigo wash. Featuring a shirt collar, workwear-inspired details, and button front with silver hardware. This Landon jacket was reproduced based on a sketch made by Pierre Morisset back in the early noughties. It’s a hybrid design mixing workwear and western jacket elements and includes leather bindings along the waist and cuffs. An additional small pocket is set inside the front pocket and can be closed with a button.

D E T A I L S

• Reinforced elbow patches
• Full internal bound seams in chambray
• Leather binding at the back

Fabric

RL Kyomi Stretch Denim

This jacket is cut from pure raw denim with added stretch.

• Medium weight 13 oz denim
• 3×1 right hand twill construction
• 98% Cotton, 2% Elastane (Lycra®)

Disclaimer: Collection’s features and fabric details have been taken from the G STAR official website.

“Our new denim fabric and its revolutionary indigo process will become an open source for the rest of the industry to use. We would like to invite others to join us towards cleaner and more ethical denim production globally.”

COTTON

MADE WITH 100% ORGANIC COTTON

Conventional cotton fibre is very soft, absorbent and breathable. Since it does not crease and pill as much as other natural fibres, it’s very consumer friendly, relatively easy to wash, making this the most used fibre in the clothing industry. Organic cotton is very similar to conventional cotton in terms of look and feel, however it is completely free of destructive toxic pesticides and chemical fertilizers. Growing organic cotton helps to improve soil quality, prevents water contamination and conserves biodiversity. That’s why G-Star decided to make their most sustainable denim with 100% organic cotton. That way, we no longer use hazardous chemicals. It also requires 91% less water, 62% less energy, contains no GMO and produces 46% less CO2 than regular cotton.

FABRIC

THE CLEANEST INDIGO DYEING PROCESS IN THE WORLD

G-Star RAW collaborated with DyStar and Artistic Milliners to create the cleanest indigo dyeing technology in the world, in which pre-reduced indigo is combined with a liquid based organic agent that replaces the conventional use of Sodium Hydrosulphite – a major problem in indigo dyeing . Here’s what makes it so revolutionary: 70% less chemicals, 15% less indigo, 0 salts, 0 sulphate bi-products and 0 risks for the people and the planet. As a result, all that is produced from this indigo dyeing process is clean and water is reusable.

OPEN SOURCE DENIM FABRIC

For sustainability to succeed G-Star has made every part of their most sustainable denim fabric open source. If you go to the Fashion Positive Materials Library, you can see exactly what they did to create the world’s first Cradle to Cradle certifiedâ„¢ Gold G-Star denim fabric. By sharing this information, they’ve made it possible for every denim manufacturer in the world to follow G-Star in making denim fabric with zero risk for people and the planet.

ACCESORIES/PACKAGING

RESPONSIBLY SOURCED LABELS

Instead of leather G Star used yakron patches made from responsibly sourced paper (FSC certified). The care label is made from recycled polyester. But what about the tags? G-Star hasn’t overlooked anything and have also made the tags FSC certified. On top of all of this, they’ve also eliminated the individual poly bags from their shipments and all their shipping boxes are made out of responsibly sourced paper (FSC).

BUTTONS WITHOUT TOXIC CHEMICALS

G-Star collaborated with YKK to create eco-finished metal buttons that require no electroplating baths during production, eliminating acid and toxic chemicals. This results in less water consumption and less sludge in waste water compared to normal metal button production.

GARMENT WASHING

ZERO WATER WASTE: 98% RECYCLED 2% EVAPORATES

G-Star worked with long-standing partner Saitex Vietnam – one of the most reputed sustainable manufacturer globally – to manufacture and wash the garments with utmost care for the people and the environment. By employing sustainable technologies and renewable energies, 98% of the water is recycled and re-used and the other 2% is evaporated naturally. Not even one drop of water is dumped in the local environment.

SUSTAINABLE WASHING TECHNIQUES

The Laser and Ozone technologies have been used in the factories where the washing of denim is done. This process eliminates manual labour and the use of harmful substances. Moreover, no stone or potassium permanganate is used during the ageing process of this particular pair of denim. This clean chemistry results in 75% less water per garment. Unlike a regular denim wash that takes 40-70 liters, this pair of jeans only uses 10 liters of water.

AIR DRYING SAVES 85% ENERGY

To reduce energy consumption, each pair of jeans is dried naturally in the Saitex factory. How, you might ask? By simply hanging them from the ceiling, before being finished in an electric drying machine. This saves 85% energy compared to a conventional drying cycle.

POST CONSUMER

98% RECYCLABLE DENIM

When recycling denim, the top block is often discarded as it is too complicated to remove the zippers and rivets from the denim. Therefore they replaced zippers with eco finished buttons and removed rivets from the design to make 98 of every garment recyclable.

SAFE & FAIR WORKING CONDITIONS

The partners of G Star- Saitex and Artistic Milliners, share the same values and regard good & fair working conditions of paramount importance for doing business. Saitex is a bluesign® system partner and a member of the Better Work Program in Vietnam, a collaboration between ILO and IFC, which aims to improve labor standards in the industry. Artistic Milliners received a gold level scoring for their social fairness work in their facility and for good environmental management practice.

THE RESULT

100% organic cotton denim , 3×1 RHT with rich surface character in medium weight 10.5oz with the jeans having the typical G-Star hallmark 3D finishing .

Besides making all the important sustainable inputs into the jeans which contribute in making the jeans so like never before, the most important contribution of G-Star has been to make the process of making the denim fabric OPEN SOURCE. This will encourage further developments of sustainable fabrics by other mills and may contribute significantly in making the denim mills more proactive in the subject of creating sustainable fabrics. Though the impact may not be seen immediately, but if the open source process is used by mills properly, we might see a much greater impact in near future.

G Star has also mentioned that Sustainability starts at the drawing table – with the materials they choose to reduce impact on environment. It continues through manufacturing and transportation to the store, but it does not stop there. The environmental impact of a product continues throughout its entire lifecycle. Therefore, the contribution of end user is also important. They advised to wash the jeans carefully, repair them when possible and recycle them when we’re finished wearing them. Washing clothes at a low temperature. The G-Star RAW Elwood RFTPi jean, along with its counterpart, the D-Staq RFTPi denim jacket, is available in stores and online from February 15, in both men and women’s sizes.

Features of Research III

1. The prime focus of this research is to keep the denim fabric natural this is why it is throughout the collection it has been observed that the collections is Undyed, unwashed and untreated . They have created a stripped-back and somewhat organic look to this raw denim.
2. The collection also features raw ecru and indigo styles along with that he has also developed the garments in 15 bright colors .
3. Hand dyeing is used on some pieces in undyed collection and the irregular surface forms a striking organic appearance. The idea ? To question the traditional ways of creating indigo denim !

The third edition was also special as the for the first time the Raw Research collection has featured women’s wear which surprisingly has little ingredient of traditional feminine looks . He deliberately wanted the female pieces to be non-conformist creations challenging the status quo.

“We are coming out of an age when technical and functional design is considered inherently masculine. We believe that our obsession with product design principles such as ergonomics and concinnity is as relevant for women as it is for men. By clashing tradition with innovation, the resulting prototypes serve as blueprints for the main collections in the future.”, said Atior Throup

Below are some of the pictures right from the collection launch .

USING ITALIAN SELVEDGE DENIM FOR ALL PIECES, THE COLLECTION EXPLORES ITS ABSOLUTE EXTREMES: FROM UNTREATED, LOOM-STATE FABRIC TO BLEACHED WHITE

The collection mainly uses the selvedge denims and presents them at various stages – from untreated fabric to white bleached and the intermittent stages. The designer aims to show how the selvedge denims can look at different stages of being processed with signature G-Star 3D looks combined with high tech space suit elements. The designing is extremely detailed and deserves applause !

Finally , the company has unveiled the collection featuring 3301 Shit , Arc 3D Slim Jeans and 5620 3D tapered jeans . Below are the details of the collections along with the price .

3301 Shirt |Dark Aged Vintage Restored 136 | € 119.95

Features

Taking inspiration from classic American workwear, this soft denim shirt features just the right balance of slim fit and Western details. For longevity, the shoulder yoke is reinforced and lined. An expertly aged and restored finish gives it up a customized feel.

Fabric details

The 3301 Shirt is cut from lightweight denim with vintage charm and a richly textured surface.

• Streaky denim
• Slubby texture
• Indigo base
• 100% cotton

Arc 3D Slim Jeans | Medium Vintage Aged Restored 114 | € 139.95

The Arc pant utilizes the 3D Denim approach to construction, forming the garment to the wearer’s shape. The architectural construction gives a ‘corkscrew’ effect, as the pant turns around the leg through inserted panels and twisting inner and outer seams.

Features

Intricately crafted based on G-Star RAW 3D design principles, the Arc 3D jean uses twisted seams to create a bowed fit that turns around the leg. This means a slim fit with comfort and mobility.

Fabric

The Arc 3D Slim Jeans is cut from authentic indigo denim inspired by Cone Mill classics from the ’70s and ’80s.

• Midweight 11.75 oz denim
• Red-cast indigo
• 100% cotton

5620 G-Star Elwood 3D Tapered Pocket Jeans | Medium Indigo Aged Restored 134 | € 149.95

Features

The G-Star Elwood jeans mapped out a new way of thinking about denim when first released. This seasonal version features the same anatomical 3D construction as the original, updated with a contemporary fit and removable hip-pocket.

Fabric

Itano Stretch Denim

The 5620 G-Star Elwood 3D Tapered Pocket Jeans is crafted from soft denim with a vibrant-blue hue and soft, dry hand-feel.

3301 1/2-Length Shorts | Medium Vintage Aged Restored 114| € 99.95

Features

Cut down for the season, the G-Star 3301 shorts offer the same style neutral appeal and classic 5-pocket construction as the full-length jeans version. With beautifully restored denim and a great 1/2 length fit, these essential shorts are a must-have for the warmer months.

Fabric

Tobe Denim

The 3301 1/2-Length Shorts is cut from authentic indigo denim inspired by Cone Mill classics from the ’70s and ’80s.

• Midweight 11.75 oz denim
• Red-cast indigo
• 100% cotton

Arc 3D Sport Tapered Pants | Ultra Light Aged Restored 140 | € 129.95

Features

Combining the look of denim with the softness of sweats, these washed-down jeans are made for extreme comfort. Cut from indigo sweat fabric and fitted out with twisted seams, they offer a superior fit with a distinctive silhouette.

Tapered Fit

• Adjustable, elasticated waistband
• Regular rise
• Legs narrow down from top to bottom

Fabric

Indigo Rinn Trainer

The Arc 3D Sport Tapered Pants is crafted from indigo-dyed sweat fabric with a rich, loop-backed interior.

• Indigo-dyed yarns
• Genuine denim look
• Extreme comfort
• 78% cotton, 21% polyester, 1% elastane

3301 Slim Jeans |Light Aged Restored 120 | € 169.95

The 3301 is a classic 5-pocket jean and represents the cleanest style in the G-Star denim range. Based on the hardwearing labourer’s pant of Western origins, which was known for its ‘non-fit’, the 3301 is a wardrobe staple. Its name is derived from the fabric and colour code of thefirst raw denim introduced by G-Star in 1996.

Features

The G-Star 3301 is a style neutral jean with classic 5-pocket construction. Stripped down to its purest form, this essential jean combines authentic details with clean styling.

Slim Fit

• Fitted waist
• Regular rise
• Narrow from thigh to hem
• Button fly

Fabric

Gavi Super Stretch Denim

The 3301 Slim Jeans is cut from intelligently woven denim with great stretch and snap-back memory.

• Lighter weight 9.2 oz denim
• Fresh indigo-tone
• Super stretch-ability
• 93% cotton, 5% polyester, 2% elastane

3301 Deconstructed 3D Slim Jacket | Light Aged Restored 133 | € 199.95

Features

With just the right balance of Western detailing and stripped back design, this aged denim jacket is the epitome of modern denim tailoring. Make it an essential part of your rotation.

Fabric

Hyd Denim

The 3301 Deconstructed 3D Slim Jacket is cut from laundered denim with fine slub-lines and great softness.

• Midweight denim
• 3X1 right hand twill
• 100% cotton

5620 G-Star Elwood 3D Slim Jeans | Medium Aged Painted Restored 121 | € 179.95

The 5620 G-Star Elwood was first introduced in 1996, and is the original design from the G-Star 3D Denim approach to construction. Head Designer Pierre Morisset pioneered this method as he sought to recreate the jeans of a passing motorcyclist, which had moulded to his legs from longtime exposure to the elements.

Features

The G-Star Elwood jeans mapped out a new way of thinking about denim when first released. This seasonal version features the same anatomical 3D construction as the original, updated with a new fit and presented with a restored finish and paint spatters.

Fabric

Wils Stretch Denim

The 5620 G-Star Elwood 3D Slim Jeans is crafted from genuine Italian denim with a medium density weave and stretch for comfort.

• Green-cast indigo denim
• Made in Italy
• 98% cotton, 2% elastane

1. The Elwood
2. The Denim Fit Zone
3. The Innovation Zone
4. The G Star Elwood X25II

Denim high waisted romper, military green jeans , sleeveless white denim jackets,  cigarette styled crumpled 3D jeans stood out.

This is visible in some of the styles — especially ones where 3-D design techniques are applied to flatter the body and strategically placed seams and pockets creates the illusion of a more narrow and slender figure. Innovation-wise, the brand has focused on researching the body’s movement, resulting in pieces with knit inserts, which allow for a more flexible pant or jacket.

Witness this informative Panel Discussion on June 7 at the second edition of Denimsandjeans Vietnam. Representatives from G Star, Saitex, Coats and Bluesign will be joining this panel and will share their views. If not yet registered, Please register at https://lnkd.in/fsTuZMb