DENIMSANDJEANS

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Tag: social commerce

  • Social Commerce Fueling Denim Demand For Aeropostale And Other Retailers

    Gen Z is ferreting out video-sharing apps like TikTok for fashion insights. Through the social media platform’s easily searchable hash-tags and the upshot of influencer accounts, retailers have seen several products become viral sensations. Gawking at a bigger opportunity to increase sales, retailers like Aeropostale, Zara and Lululemon have found ways to capitalize and bankroll…