DENIMSANDJEANS

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Tag: vf

  • VF Corp., through its JV VF-Arvind Brands,wants to be a major player in the value jeans segment in India through its value brands like Hero and Riders . To this end, it is aiming to tie up with the various important retailers in India including Wal-Mart . VF had been more focused on the premium…

  • Its good to know that more and more industries/companies are realising the power of the ‘New Media’ for marketing their products. Whereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India, where the power of the net has yet to be tapped, its potential is being…