Indus clothing – the Rs 40 crore apparel company which markets the Lee Cooper brand in India – launched the Rifle Jeans in India after entering into licensing agreement with the company.
Indus clothing will be opening about 60 exclusive new outlets in India for the Rifle Jeans and spend about Rs 3 crore on the promotion of the same.
This would mean a significant increase in production capacities as they are currently manufacturing about 600,000 pieces p.a in their Uttarachal plant.
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