Aitor Throup , the creative director of Dutch brand G-Star RAW has released his third research collection at Paris Fashion Week Men’s on June 23rd . The research collection is also special as for the first time womenswear also features alongside the menswear. Continuing his innovative apporach towards developing the collection , the third edition has many surprises for every one and it will be available in selected global high-end concept stores from early December 2017 .
Features of Research III
- The prime focus of this research is to keep the denim fabric natural this is why it is throughout the collection it has been observed that the collections is Undyed, unwashed and untreated . They have created a stripped-back and somewhat organic look to this raw denim.
- The collection also features raw ecru and indigo styles along with that he has also developed the garments in 15 bright colors .
- Hand dyeing is used on some pieces in undyed collection and the irregular surface forms a striking organic appearance. The idea ? To question the traditional ways of creating indigo denim !
The third edition was also special as the for the first time the Raw Research collection has featured women’s wear which surprisingly has little ingredient of traditional feminine looks . He deliberately wanted the female pieces to be non-conformist creations challenging the status quo.
“We are coming out of an age when technical and functional design is considered inherently masculine. We believe that our obsession with product design principles such as ergonomics and concinnity is as relevant for women as it is for men. By clashing tradition with innovation, the resulting prototypes serve as blueprints for the main collections in the future.”, said Atior Throup
Below are some of the pictures right from the collection launch .