The main message that one gets from J Brand SS16 lookbook is that LINEN IS IN . “Linen is a huge message for us,” said Bruno –Head of Design- at J Brand’s spring presentation. “It’s not a very stable yarn but the technology has changed so you can use it to do denim.”
J Brand seeks to tackle the hot summer with cool indigo dyed and plain white linens in chambrays and very light weights. Skinny jeans, baby flares, some sexy briefs , bandeaux tops , indigo gowns etc are all part of the season’s collection.
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Founded by Sandeep Agarwal – who has been associated with denim since 1993- the website brings out the best in denim world – trends, analysis, reports on almost a daily basis for the service of the denim industry worldwide. The reports provided by Denimsandjeans.com over the last few years have been found quite useful by the industry players – designers, sourcing guys, mills, buyers etc.

Posted in Denim Brands – Int’l
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