Organic is in..
Organic clothes is getting more and more popular as environmental conciousness is increasing and the ‘return to nature’ sentiment gets stronger.I think its a very healthy direction for the fashion to take..
Organic denim is not to be left behind – in fact with denim consuming almost 17% of world cotton, it is imperative that a part of denim production moves on the Organic route.I had mentioned in my previous post regarding organic denims..
Just giving herebelow links to some of the good organic denim jeans produced worldwide:
Nudie Jeans: Besides organic cottons, they are using potato starch,natural indigo etc to make their Organic Denims. It was good to get some figures from them about damage by normal cotton “Denim is made of cotton, which causes great damage to our environment both in terms of water consumption (7000 to 29.000 litres of water for each kilogram of ready garment) and in terms of poisonous substances and insecticides. Cotton fields stand for 25% of all insecticides worldwide!”
Loomstate::Loomstate is a brand that is proud of its Organic roots . They use only organic cotton and show here how they do their organic cotton:.
Levi’s Eco: Levi’s also started its Eco line in the Fall 2006 and seems to be getting a good response to its Organic denims. They are primarily using Organic Cotton for these denims and this is what they have to say about the organic cotton used in these jeans”Organic farming practices can be used to grow natural fibers including cotton as well as food. Organic cotton farming starts with seeds that have not been genetically modified or treated with pesticides or fungicides. During the growth phase, weed control is achieved through hand hoeing or physical removal and pest control is accomplished through the use of natural predators, trap crops and other biological and cultural practices. Farmers rely on natural processes such as seasonal freezes, rather than the application of chemical defoliants, to prompt the opening of the cotton boll and allow the cotton bud to be picked by hand or machine”
7forallmankind : Sevens has just launched its Yosemite collection of Organic denims.7 For all Mankind’s first organic denim, the Yosemite is a non-stretch fabrication with subtle indigo fading weaved throughout the front and rear..Looks cool..
Sharkah Chakra : Though a relatively less known brand and available in London (Harvey Nicolas) and Paris,they take the concept of ‘organic’ a step further. They make a complete Organic Jeans ie everything from Cotton to dyes to weaving(on handlooms) . The process of producing one jeans is quite long – but the results are good..Worth checking out..
Sling & Stones : This Japanese brand uses Peruvian handpicked organic cotton – converted to Japanese Supima Denim,Dyed with natural Indigo and washed in environment friendly ozone washes.And thrown in the package are 24carat gold rivets and embroidery..Whew!