J Brand , a US based premium denim label has recently launched their RTW Spring 2018 collection. J Brand is known for the skinny jean and made the first skinny jean in 2005 .However in this collection the brand presented rigid , non-stretch and high rise, with soft or easy fitting silhouettes .The collection features cropped jeans with high waists, wide or straight legs in powdery pink, natural off-white and traditional blue indigo but in lighter washes . The collection is also very special as for the first time men have been included in the presentation where they have been featured in relaxed Jackets in shades of white,gray and faded blue. The entire collection seems to be exuding the sustainable message with the green background – though its not clear whether the brand is using sustainable fabrics and products in its collection.
Pic Courtesy : J Brand
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