Flying Machine, the jeans brand from Arvind Brands, is set to take off again in a new avatar, after a long gap.
Flying machine shall be sporting a new logo.
It remains to be seen what Arvind has learnt from its past debacles in making this brand successful. It will also be interesting to see in what price segment Arvind will position this relaunched brand in view of the changed market dynamics.
Arvind is currently handling many international jeanswear brands in India of companies like VF Corp, Tommy Hilfiger etc.