DENIMSANDJEANS
Denimandjeans | Global Trends, News and Reports | Worldwide
Founded by Sandeep Agarwal – who has been associated with denim since 1993- the website brings out the best in denim world – trends, analysis, reports on almost a daily basis for the service of the denim industry worldwide. The reports provided by Denimsandjeans.com over the last few years have been found quite useful by the industry players – designers, sourcing guys, mills, buyers etc.
Category: Denim Collections -Indian
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The fashion industry has put in a lot of work in recent years to digitally convert and adapt fashion to the digital world. Non-fungible tokens (NFTs) and blockchain technology are being used by brands to attract, authenticate, and engage with customers all around the world. But what precisely is NFT? Recently, a new trend of…
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Circularity has been discussed by Dame Ellen MacArthur since 2010, although the concept has only lately gained popularity. After retiring from sailing 12 years ago- MacArthur being the first woman to solo around the globe- she founded the Ellen MacArthur Foundation to bring together the worlds of business, education, fashion, agriculture, and beyond to conceive…
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It’s always difficult to find the right jeans whose measures meet their branding. Consumers, designers, and suppliers have all been working together to re-imagine denim from the rivets up, owing to the growing awareness of the need for sustainable fashion. Below, we have enumerated some denim brands that design jeans with eco-wise and sustainable efforts to aid…
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Arvind Denim launched their SS’16 collection at Denim by PV , Barcelona , bringing some interesting products from their stable. Their product development team shared with us the details of their latest SS’16 collection. We bring below some of the information on the new collection shared with us. Performance Stretches Women’s power stretches for high…
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Arvind launches its Spring and Summer – 2013 for European Brands at Denim by Premiere Vision, Paris. The collection brings the best in Denim for Spring and Summer – 2013. Some key products to be showcased by Arvind are : Light weight Shirtings in Linen Blends and Light weight cross denims for loose bottoms. Click…
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[ad#for-post-top] Wrangler(VF Corp) India is launching a new sub-brand ‘Wrangler Girl’ .This brand shall be specificially targetted at young women. Wrangler has mainly been a male focused brand, though internationally they also have a brand for middle aged women – ‘Wrangler Aura’. Why did Wrangler feel the need to bring out this brand in India…
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The premium denim brands in India are launching niche campaigns to push their them deeper into Indian psyche. WHY? : Obvious answer is more sales. But the need for various campaigns has also been accentuated by the fact that various International Brands like Ralph & Lauren, Diesel and GAS have become more aggresive in India…
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We have seen various kinds of denims being worn by Men/Boys in India. These started from 14.5oz heavy denims initially to Multi-Counts and Slub denims in the 12-13oz range currently. The Denim fabrics have undergone a great metamorphosis in terms of their structures ,looks, feels and washes.. Though all these changes have been readily accepted…
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‘Business Casuals’ approach in many offices in India is pushing the demand for premium jeanswear in India. Many companies are relaxing the norms of wearing Jeanswear into office (even in weekdays) provided they are ‘Clean’ While media houses and BPOs have traditionally been open to casual wear at work, an increasing number of IT and…
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VF Corp., through its JV VF-Arvind Brands,wants to be a major player in the value jeans segment in India through its value brands like Hero and Riders . To this end, it is aiming to tie up with the various important retailers in India including Wal-Mart . VF had been more focused on the premium…
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Feelings and Moods of 1968 seems to be the theme on which the S/S’07 Jeans collection of Lee Cooper is based. Lee Cooper’s has drawn inspiration from its own archive of ’68 apart from the fashions,culture and music of that time. The fabrics used are mainly ‘Authentic Ring, Shrink to fit denims, Chinos etc and…
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The Raymond group of India has entered into a JV with the Grotto S.p.A Group of Italy, to launch their GAS brand of Jeans in India. GAS is already a well established brand of Jeans with prescence in over 50 countries . It makes sense for the GAS to enter into JV with Raymonds since…