AW16 Collection From Vicunha , Brazil

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Brazil , as we mentioned before , lives in a world of its own. It has a huge domestic market for denim and other apparel and has developed its own unique fashion sense . The fashion in Brazil – though influenced by international developments – follows its own course . The companies – mills, laundries , garment factories – all follow the unique pattern of demand that is created in the market.

Vicunha is the largest denim company  in terms of actual production , not only in Brazil but around the world , and it does have a sizeable influence on the consumers – often creating trends for their domestic market. On the occasion of the launch of their AW16 collection, I visited Sao Paolo to get a feel of their products, the trends and Brazilian market in general. The launch had all the glam ingredients including a catwalk by some great looking Brazilian models, presentations by specially invited denim guru Adriano Goldschmied and also by Giovanni Petrin of Martelli , presence of international consultants , washing experts and of course visitations by most important Brazilian buyers – estimated to be over 2000 over a 3 day period ! . The whole atmosphere was electric – flowing with the energy of denim aficionados.

We bring in this article, some looks from the show , the products, the presentations – to give a feel of the event.

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Adriano At Vicunha

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Vicunha AW 16 Presentation

Some Catwalk Images

 

Catwalk at Vicunha AW 16 Presentation

Catwalk at Vicunha AW 16 Presentation

Catwalk at Vicunha AW 16 Presentation

Catwalk at Vicunha AW 16 Presentation

Catwalk at Vicunha AW 16 Presentation

Catwalk at Vicunha AW 16 Presentation

Catwalk at Vicunha AW 16 Presentation

Catwalk at Vicunha AW 16 Presentation

Catwalk at Vicunha AW 16 Presentation

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