Mavi Fall ‘12/13 Denim Collection

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Mavi is one of the fastest growing brands in denim . Originating from Turkey, the brand has made its mark in the competitive markets of US and EUROPE . The company is growing at a fast rate – about 40%  last year in Europe  – a blistering pace compared to the economic  scenario. The company sold close to 3 million pairs of jeans in 2011 – a figure almost 3 times that in 2009.

The new collections of Mavi invite interested views from the industry as it seeks to bring out new concepts and directions. Lets have a look at their Fall / Winter 2012 denim – men’s and women’s. Both collections make liberal use of T400 yarn fabrics and of course regular elastanes. Coated denims seem to be a preference in both the collections as well as suedes .

Women’s Denim Fall Winter ‘12/13

New coated denims in metallic and sueded looks have been introduced .Supersoft  feel has been emphasized with more sateen fabrics besides black gold tencel . Color denims further evolve into suedes with deep but soft colors like rust .

10670 Serena / Finish 11180 Indigo Gold  Mavi Denim

10670 Serena / Finish 11180 Indigo Gold

10672 Alexa / Finish 14390 mid Gold Sateen Mavi Denim

10672 Alexa / Finish 14390 mid Gold Sateen

10136 Molly / Finish 14391 Dark Gold Sateen Mavi denim

10136 Molly / Finish 14391 Dark Gold Sateen

Mavi jeans - 12011  Autumn / Finish 14474 Black Gold Tencel

12011  Autumn / Finish 14474 Black Gold Tencel

Mavi Jeans - 12011 Autumn / Finish 14478 Dark Denim

12011 Autumn / Finish 14478 Dark Denim

Mavi Jeans - 10670 Serena / Finish 14509 Sueded Amethyst

10670 Serena / Finish 14509 Sueded Amethyst

mavi jeans - 10670 Serena / Finish 14895 Bronze Brushed

10670 Serena / Finish 14895 Bronze Brushed

Mavi jeans - 10197 Lindy / Finish 14243 Cayenne

10197 Lindy / Finish 14243 Cayenne

Men’s Denim Fall Winter ‘12/13

Men’s denim also see new variations in Indigo cords, suedes , coated denims  and of course, the  rust colors .

mavi jeans 00453 Zach / Finish 14353 Dark White Edge

00453 Zach / Finish 14353 Dark White Edge

Mavi Jeans 00453 Zach / Finish 14353 Dark White Edge

Black coated Jameson

Mavi Jeans 00453 Zach / Finish 14353 Dark White Edge

00453 Zach / Finish 14299 Japanese Selvedge

Mavi Jeans 00453 Zach / Finish 14353 Dark White Edge

00422 JAKE / Finish 14040 Sand

Mavi Jeans 14363 Indigo Cord

14363 Indigo Cord

Mavi Jeans 00422 Jake / Finish  14344 Rinse White Edge Denim

00422 Jake / Finish  14344 Rinse White Edge Denim

Check out the collection in a slideshow here

Denim Data Sections by Denimsandjeans.com

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