White Jeans has been of the flavours this summer as it has been so many times before.The jeans look elegant and combine with most colours to give a great summer or even a party look. However, the biggest drawback in wearing these jeans is the issue of staining making one very conscious and reserved while being in them. To do away with this drawback Joe’s Jeans brings out a new line of stain resistant white denim, appropriately named Play Dirty, Stay Spotless which repels coffee, oil, soda and even red wine.. The brand claims that the stain free character of the jeans lasts for twenty home laundries and is very effective repelling all kinds of stains. Though there have been many previous efforts at bringing out stain free jeans, this one looks cool.
However, the denim line, which ranges from $145 for jean shorts to $189 for an office-appropriate trouser style, does come with a disclaimer: The garment will not repel pigment-based colour stains such as makeup, nail polish, lip gloss and paint.
The company however says that if staining may occur with liquids containing colour, these stains can be removed easily when dry cleaned.
Los Angeles-based JOE’S® was created in 2001 by founder and creative director, Joe Dahan. JOE’S® is a casual chic lifestyle brand synonymous with classic, modernized wardrobe staples. The brand offers a versatile range of timeless styles from premium denim to handcrafted collection pieces and contemporary accessories to footwear. With over 12 years of influence in the fashion industry, JOE’S® is available coast to coast at fine department stores and specialty boutiques in the USA and internationally throughout Europe, Asia, Canada and Latin America at stores such as Harrods, Liberty, Galeries Lafayette, Le Bon Marché, Printemps and Tsum.