M&J Group, internationally renowned as major player in the fashion supply chain from Bangladesh, has always believed in young talents and prized human resources as pivotal asset of the company. For this precise reason the Group decided to work with ReArt Fashion Institute, paramount institution in the Italian fashion education located in Verona, and give students a unique insight into the fashion industry. Supporting the attendees in their final project work, this collaboration give them important rudiments to understand all the processes that interconnect the idea of a fashion collection and the factual creation.
“M&J Group has an Italian heart: the marketing branch and research and development department have always spoken Italian, being the company bridge toward the European market and tastes. Therefore, the collaboration with ReArt Fashion Institute was natural and goes beyond education: we propose them a real intercultural exchange, a human experience” says Fabio Adami Dalla Val, R&D Head and Trade Marketing Manager.
For the first time such an important Asian company moves to Europe to express its expertise and reaffirm that, in a globalized world, excellence comes from all over the globe and M&J believes the need to keep ears and mind opened to perceive it. M&J’s R&D experts have travelled to Verona to meet the students and present them the minds that work behind the garments that they wear everyday. During the classes, students learned the essentials for defining the creation of a collection: target audience, market analysis, trend forecasting and commercial tools needed to devise a full package of actions that can concretely be used in the production and launch of a sellable collection.
Above all, it is not a one-way exchange: the students who are presenting the best project works will be invited by M&J Group to Bangladesh where they will conclude their courses. During their staying at M&J, they will work side by side with the R&D team in the development of real collection for the popular client brands. Leveraging the acquired principles learned in the first phase of the projects in Italy, they will experience the way garments come to reality through the hands of their skilled employees.
“Students will be our special guests and, on that occasion, they will taste the realty of fashion and manufacturing in Bangladesh, which is one of the most developed and advanced of the whole region. Respect for the working conditions, ethics, integrity and preservation of the environment are the values that make M&J stand out of as the leader in the country’s manufacturing: with this project we prove the world that things have changed. We want to say this loud and proudly”, comments Munir Ahmed, owner of M&J Group.
M&J group has been at the forefront of adopting technologies and futuristic concepts to create the creation of high fashion denim using advanced eco friendly process. They have also been in news in recent times for targeting Green Initiatives and creating the system for tracking resources used in each and every jeans made. Wishing all the best to M&J !