Costing above USD 100/- the high-end Jeans in US, from names like 7 for all Mankind, True Religion, Rock&Republic etc , had been experiencing a high growth rate of sales in US – about 48%.
However, this year, their growth rate has been reduced to about 24% – which is quite a drop ..
The high-priced jeans still have about 5% of the Denim Market, but this share may not increase as dramatically as it was before.
The Reason ? It seems that denim’s place in teens’ hearts and closets is being taken by dresses, accessories and cute tops.
Overall sales of Jeans in US dropped 1.2% in March …..