Continuing our series of articles on collections being displayed by exhibitors at the 4th Edition of Denimsandjeas, we bring you the details of Arvind Fall / Winter ’20 collection – COOLTURE. The collection explores a reinterpreted Indigo culture that, according to Arvind , is cool, conscious and captivating. Arvind describes the Cool collection in their own words.
DEEP SATURATED INDIGOS
Azurite : The indigo blue for a true denim lover- a line of premium, super saturated indigo fabrics with both warp and weft that are Indigo dyed.
LIGHT AND WARM
Tissue : A disruptive innovation in the field of Jeanswear using an unconventional technology. These denim inspired fabrics are super light, yet offers superlative warmth retention.
TRADITIONAL MEETS MODERN
Ikat : Denims designed with differentiated aesthetics that resemble traditional textile art form of Ikat.
Neo Cord : Indigo inspired cords. An amalgamation of traditional corduroy sensibilities with authentic, rebellious and young denim aesthetics.
Zero Denim : A distinctive denim range digs deep into our DNA of sustainable lifestyle. This evolved denim breaks free from cotton production which consumes 20,000 litres of water per kilogram. Zero denims are woven in eco-friendly yarns like tencel, wool, kapok, recycled and biodegradable polyester
SPEED TO MARKET
Eco Swift : A future forward approach to denim construction and laundry process that render the finished product being eco-friendly, as well as substantially shrink the manufacturing lead time. Most relevant for mass customization and last mile differentiation.
Don’t miss to register to see Arvind’s collection at Denimsandjeans Vietnam. Click below :