Lets start counting the products where denim is being used as a basic input or as an additive providing an enhancement value :
Bottoms and Tops including jeans , jackets , shirts etc Upholstery Car seat covers Ladies fashion dresses Sarees for Indian women Burqahs and other dresses for muslims Towels ! Curtains.. Pet clothes Helmets
So if there is one more addition to this list , it should not be surprising at all. Applying denim fabric to accentuate the value of an ipad or an iphone is like bringing two iconic products together. When Cone selvedge denim is lined with Merino wool to make sleeves for Ipad /Iphones, the product is expected to be still better. Its interesting to see these new applications for denim – but unforunately we will not be able to see the wash down effects on these products.. They will, as they say , age gracefully !