Here is a video – a little too hot- for the Acne Jeans A/W 2010 denim collection .
Here is another video – “Behind the scenes at the AW 2010 Presentation”
Acne Jeans is a Swedish denim jeans manufacturer and part of the Stockholm-based design firm “Ambition to Create Novel Expressions” (ACNE). Acne is a Swedish group of companies founded in 1996 in Stockholm. The denim offshoot began in 1997 when ACNE designed 100 pairs of jeans to distribute among friends, family and clients of the company. Before long a public request for these raw denim jeans with red stitching appeared and the following year (1998) Acne Jeans released its first collection. Ever since Acne Jeans has released two yearly collections every spring and autumn.
The products designed by Acne Jeans follow a very minimalistic style which also characterizes other Scandinavian fashions designers Acne Jeans is known to do things their own way. For example, Acne Jeans abstains from advertising in any fashion magazine, instead they have published their own fashion magazine Acne Paper twice each year since 2005.