The Race to the bottom: who are the winners?

The prices of apparel and, especially denim apparel, have been moving southwards in the last 2 decades. Where most of the other industries had the prices of their products move almost along with the inflation curve, apparel has been ignoring this trend. One of the main reasons for the same has been the rush of apparel retailers to go to countries where they can find the cheapest labor and take advantage of the same to bring out cheap apparel. However, there are many other issues involved and ultimately no one is winning by the downward movement of prices. One of the objectives of this panel discussion is to identify the root cause of this problem as to why in the past decade, this industry failed to align with the fundamentals of Inflation and how has been it affected their businesses so far.

RACE TO THE BOTTOM: WHO ARE THE WINNERS  a panel discussion aims to discuss the various aspects of this RACE. Stefano Aldighieri, ex-creative head at Levis / 7 For all Mankind and a host of other companies, will moderate the panel discussion which will have some of the important companies from the supply chain as panel members. The panel will discuss changing patterns of denim business including its pricing, sourcing, quality, geographical influences, margins and sale strategies over the period of time and also the problems which are being faced by the industry and the solutions.


The panel discussion will also bring light on the changes which happened during the period of early 2000 and 2008. 2000 was the year when the premium segment of Jeans found its space in the market and able to sell the jeans at the price $300. However, this could not hold its ground for longer and there was a crash in mid-2008 when the recession hit the USA. The post-recession era opened the market for fast fashion and those retailers entered the market who were started selling Jeans even at ridiculous prices of less than $10!

Also, the impact of e-commerce business affecting the eco-system of traditional business and the challenges ahead will be discussed by this panel.

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Denimsandjeans is a premium denim website dedicated to global denim supply chain since 2007 – covering news, trends, reviews and more. .