C&A To Launch Cradle to Cradle Platinum Certified Products


  • C&A has introduced the first Cradle to Cradle Certified Platinum denim fabric . C&A’s Platinum certified denim fabric paves the way for sustainable product innovations.
  • To create the world’s most sustainable denim fabric, created in partnership with Rajby Textiles Limited and Eco Intelligent Growth (EIG).

An off-white denim,“Beluga Denim” created by a partnership of retailer C&A, Pakistani textile mill Rajby Textiles and circular economy consultants Eco Intelligent Growth (EIG), is claimed to be the first fabric worldwide to be certified at the Platinum level by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to transforming the safety, health and sustainability of products through the Cradle to Cradle Certified Product Standard . C&A has been leading the sustainability push. In  2017, the company C&A, became the first retailer to launch Cradle to Cradle Certified Gold T-shirts.

Beluga Denim for C&A is manufactured with 100% rapidly renewable resources and is fully recyclable although this is achieved through offsetting, rather than emissions reductions, which is not officially recognized by the Science Based Targets initiative (SBTi). To achieve the highest levels of Cradle to Cradle Certified requirements, Rajby, its supplier, Archroma, and C&A teamed up to research and identify the most suitable materials and chemicals for the fabric. The resulting denim is optimized for material health–including the use of Global Organic Textile Standard (GOTS)-certified organic cotton fiber to the process chemicals. As well as, the process produced using a closed-loop process water system specially developed for this project and it is claimed to be 100% carbon neutral  in the final manufacturing stage.

Garments made with Beluga Denim will launch at retail within about four months.

Previously Artistic Milliners from Pakistan had also released their first C2C Gold-level fabric with G-Star Raw in 2018, followed by Soorty (also from Pakistan) C2C Gold-level fabrics .


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