Italian luxury fashion brand- Gucci, recently launched its much-awaited denim capsule collection. The collection has been crafted from eco washed organic denim and embellished by the ‘Gucci quelle qu’en soit la saison’ sartorial label. The motto in French translates literally to “Gucci – Whatever the season” and plays on the concept that Gucci can be worn at any time. Its also a kick in the face of the concept of seasonality of denim .

A message about leaving fashion’s old rules behind, the Epilogue collection conveys the idea that pieces should be timeless—not just in fashion for one season. Under the “Gucci Up” program, all organic cotton leftovers from the cutting process are then upcycled into new materials. We bring some select pieces from this collection with some great laser designs accentuated with juxtaposition of leather and plain denim . How much of this collection is REALLY sustainable , we don’t know – as is really the case for most of sustainable collections that come out in the market , but its definitely cool !