G-Star Raw is pushing the sustainability movement forward with a collection of stretch denim items for spring 2020 which is particularly designed for reuse. G-Star seeks to contribute to positive change in the denim industry , by using each sustainable innovation as a building block for a future . The brand has been working to recycle its jeans into new since 2012 when it released the first-ever Cradle to Cradle (C2C) Gold level-certified denim in late 2017 . The material properties and production process were carefully developed and rigorously tested to meet the highest-level requirements for all five Cradle to Cradle Certified™ categories:
- Material health
- Material reutilization
- Renewable energy and carbon management
- Water stewardship
- Social fairness.
Now, its Spring 2020 line of men’s and women’s jackets and jeans is 100 percent recyclable — each piece made from organic cotton, blended with a sustainable stretch fiber. The brand says the items are created using only renewable energy and without any use of harmful chemicals throughout the entire production process, inclusive of indigo dyeing , making and washing of the garments — and, not a single drop of water is wasted during the wash process and last but not the least , it is made from organic cotton and a sustainable stretch fiber.
SUSTAINABLE TECHNIQUES INCORPORATED
- Buttons without toxic chemicals.
- New indigo with 70% less chemicals and salts.
- Air drying saves 85% energy.
- 98% of water is recycled and 2% evaporates.
- Each garment is 98% recycled.
- Made with 100% organic products.
FURTHER TARGETED ENHANCEMENT IN 2020-
- By 2020, they are trying to eliminate the use of wood- derived fabrics sourced from ancient and endangered forests
Many other brands also have launched their biodegradable collections with sustainbility being the biggest current trend (and near foreseeable one) for the denim industry . Brands and retailers like Lee, Guess, C&A , Stella , Denham and numerous others are trying to outdo each other in terms of their sustainability percentages while trying to retain their brand ethos. Lee had just released their new collection of 100% bio degradable jeans (except the buttons) and many others are following suit.