Fashionim – the fashion show in denim – gains further traction and attraction at the fourth Denimsandjeans.com Bangladesh show. In its second avatar, the FASHIONIM further evolved and was sponsored by three companies – Vicunha , Enovy and Bhaskar. We bring in this article, the denim wear collection displayed by Vicunha .
Vicunha showed a visual feast of creative and innovative men’s and ladies denim wear. Here is what the Vicunha creative team had to say about their collection.
“To reflect the Playground theme the collection encompassed the spirit of the Athleisure trend by showing products with both attitude and comfort. Garments provided maximum impact as they showcased washes from Martelli and Comask in key shapes blurring the lines between active and casualwear.At the pinnacle of the collection were fabrics from the’ Athletic range’, a range of fabrics which perfectly addresses the crossover between sportswear and leisure. The fabrics remain denim on the outside but feel like a jog pant on the inside. This gives the wearer total freedom of movement whilst providing all the character and wash effects achievable on denim. New technological advancements featured strongly, these were showcased in many of the ‘perfect fit’ ladies jeans, offering high performance and advanced technology with an ‘ultra soft’ touch.Both Essential and premium denims featured across both men’s and ladies wear showing the flexibility of many of the articles and the trend of comfort and ease of movement into menswear.Authentic articles washed in new and innovative ways, recycled and reinvented tradition and heritage into something new, desirable and tangible. Loved, worn and mended styles epitomized this look and encompassed the ethos of this trend. All of the articles shown were made from BCI cotton, and with a stockholding service to support the Asian market, Vicunha stand strong to service this part of the world. Vicunha have spent the last 10 years building a solid foundation of sustainability credentials and support to social causes it is therefore with respect that we can proudly say Vicunha = creativity with a conscience.”
And now for some very interesting ramp looks from the Vicunha collection.
Check out the video on the show below :