Anubha Industries is another important company from India to join the Denimsandjeans Vietnam show. It is part of the Pratibha Group of companies, having a rich history of over 30 years in textiles and manufacturing.The Blue Sign certified company brings their AW20 Collection with a focus on Clean denim technologies and explains in their own words .
“Lifetime products created with trans-seasonal appeal. We create jeans for a lifetime, because #lovedclotheslast”
Earth-care is at the heart of Anubha developments, blending sustainable cotton with natural blends of lyocell, linen and hemp. Woven into archive denim character. Authentic archive classic denim fabrics. Character-full denim that just gets better with age as per Anubha. 11 > 13oz
As by Sylvia Stults,
“So let us plant a better seed,Protect what has been given us for free.Our waters, skies, wildlife and trees.”
Forever denim lite-weight archive inspired fabrics to evoke the sentiment of much-loved classics and inspire new layering all seasons. Combining a premium aesthetic and earth-care values to create great products-for-life.
sustainable cotton / linen / hemp
As by Socrates,
“The secret of change is to focus all of your energy, not on fighting the old but on building the new”
Unisex denim classics that reflect the iconic imagery from the past to create future classics. Combining a premium aesthetic and earth-care values to create jeans for life.Just the right balance of stretch blended with natural fibres to create the best second skin.
As by David Dundas,
“When I wake up in the morning light, I put on my jeans and I feel alrite. I put my blue jeans on. I put my old blue jeans on.”
Lifewear fabrics, inspired by iconic and time-honored utility and hero items. Subtle yet essential ‘character cottons’. Premium aesthetic and earth-care values employed in the processing and production to create great products-for-life.
Street / skate / unisex / denim philosophy / lifewear
As by Robert Frost,
“Nature’s first green is gold,Her hardest hue to hold .Her early leaf’s a flower: But only so an hour.”
“It doesn’t interest me how old you are. I want to know if you will risk looking like a fool For love, for your dream For the Adventure of Being Alive”
Global ecletic handloom character fabrics for unique easy-wear styling. Anubha offers bespoke fabric development and global indigo inspiration. Premium aesthetic and earth-care values employed in the processing and production to create great products-for-life.
Soft / loose / drapey / colour rich
As by Ibn Battuta,
“Travelling.It leaves you speechless.Then it turns you into a storyteller.”
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