Germany is the biggest market for jeans in Europe . With its population of 81 million it is the most populated country in EU. Given its large population and its per capita income of $44000+ p.a makes it a huge market for most apparel. Germany not only imports jeans directly from around the world but also from within the EU in a big way. In the current report we will try to analyse how and from where jeans are coming into Germany since 2010. Also we will look at how the Jeans are being exported from Germany and to which countries.
- Table of imports of jeans into Germany from 2010 to 2014
- Table of % share of exporting countries in the market of Germany 2010-2014
- Table of % share of exports from and outside the EU 2010-2014
- Table for imports of jeans from important EU countries 2010-2014
- Table for exports of jeans out of Germany into EU countries 2010-2014
- Table for exports of jeans to rest of the world 2010-2014
- Net consumption of jeans in Germany 2010-2014
- Per capita consumption of jeans in Germany 2014
Imports of Jeans into Germany 2010 -2014
From the above table we can see that Bangladesh currently holds the highest share of about 32% of the import market in Germany . China and Pakistan are second and third respectively with about 23% and 17% share. Other countries like Turkey and Tunisia follow.
When we look at the figures from 2010 to 2014, interesting trends follow. China, which had a 68% share of the German market in 2010 reduced down to 23% within 4 years – a drastic fall. On the other hand Bangladesh increased its share from 28% to 32% and Pakistan from 10% to 17%. Cambodia increased from about 0.2% to about 4%. Exports from most other countries remained at more or less same levels . The major loss of the Chinese exports share actually evaporated as the imports into Germany from out of EU fell by about 20% from 135 million pcs to about 114 million pieces.
However, there is another side of the story. The imports from outside EU might have fell , but the imports from within EU have increased substantially. The imports in 2010 at 34 million pcs increased to 48 million pcs – an increase of about 41% . This is indeed a big increase, see the table below.
Imports Into Germany From World and EU | 2010-2014
About 70% of jeans coming to Germany is coming from outside EU whereas about 30% is coming from within EU in 2014. This ratio was 80:20 in 2010. This shows that more of jeans are coming from within EU in 2014 than what came in 2010. But this does not necessarily mean that the jeans coming from within EU are manufactured there. A large part of it would also be imported into other countries of Europe and then they would be brought to Germany. But the direct imports into Germany have definitely fallen. Let’s look at the table below which will shows the major countries within EU from where the jeans are being shipped into Germany in 2014.
Imports of Jeans Into Germany from Within EU -2014
|Country||Qty (million pcs)||Price (Euro/pc)|
The above table shows some interesting data. The imports into Germany from within EU are about 48 million pcs in 2014 averaging at Euro 16.33 per piece. On the other hand , the imports from around the world except EU into Germany for 2014 averaged a price of Euro 8.60 in 2014. So the difference of price is almost 100%. But when we look at the prices of jeans coming into Germany from individual countries in EU, we find a big range. At the lowest level are imports from Netherlands at Euro 12.98/pc – which understandably is more of jeans imported from outside EU because of their important ports and also show the highest quantities of 16 million pcs . second and third in rank are Poland and Denmark at 7.7 million and 4.79 million pcs. The highest prices , understandably , are from Italy at Euro 26 and it seems that most of these jeans would be manufactured in Italy itself. In another report we will try to solve this jigsaw puzzle about how imports are coming into different countries, manufacturing happening there and getting exported within EU.
So Germany imported about 161 million pcs of jeans from all sources. Does it consumer all of them ? No. Germany also exports to other countries and we will see in table below how much exports are happening from Germany and how much of the jeans brought into Germany get consumed there .
Exports and Imports from and Into Germany | 2010-2014
|Exports outside EU27||Exports to EU27 countries||Total Exports||Total Imports||Balance consumed|
The above table shows the jeans exported from Germany to EU27 countries and also to the countries within EU. We find that there is a huge number of jeans going out of Germany into other countries in EU. Eg in 2014, only about 7.5 million pcs were exported outside EU27 countries whereas about 52 million pcs were sent to countries within EU. In fact this number is more than the 47.90 million pcs that were imported into Germany from EU27 countries. This shows that Germany acts as a net exporter of jeans when we consider EU27 countries. The country manufactures very small quantities of jeans itself and hence we ignore those figures and come to the conclusion that the country is a net exporter when it comes to EU27 countries.
Can we find out how much of jeans were consumed in Germany ? From the above table it is quite clear that about 101 million pieces of jeans were consumed in Germany in 2014 whereas the highest number was in 2011 when about 110 million pieces were consumed. Using this figure we can easily find the per capita consumption of jeans in Germany.
Per capita consumption of jeans = Net jeans consumed / Population
ie 101million pcs/81 million = 1.25 jeans per person per annum for 2014.
So Germany consumes about 1.25 jeans per person in 2014. In other years the figures has been more or less same and we do not see much changes happening in the near future also. What we foresee is that the origin of jeans might undergo a change from time to time but the market is more or less saturated and will not see significant growth.