Acne Studios Unveils SS24 Campaign With K-pop Sensation ILLIT: A Fusion Of Fashion And Music

Acne Studios, the Swedish fashion powerhouse, has once again captured the spotlight with its Spring/Summer 2024 campaign starring the rising K-pop band ILLIT. The campaign features the five-member girl group—YUNAH, MINJU, WONHEE, MOKA, and IROHA—in a soft-focused, dreamy setting, showcasing the latest key garments and accessories from the SS24 collection.

The SS24 campaign is not merely about fashion; it’s a celebration of fluidity and transformation. Embracing change and the potential for personal growth and evolution, the campaign concept revolves around celebrating individuality and self-expression. Acne Studios, known for its innovative and visually striking campaigns, has once again pushed boundaries with its use of striking visuals and cutting-edge fashion. This collaboration represents an exciting fusion of technology and creativity. Through partnering with ILLIT, Acne Studios aims to inspire and empower its audience to embrace their unique individuality and celebrate their transformations.

Jonny Johansson, Acne Studios’ Creative Director, expressed his excitement about the collaboration, emphasizing the synergy between the dynamic industries of fashion and music. “We have always supported and championed up-and-coming talents, so this felt like the right way to go about it for a new generation,” said Johansson in a press release.

The campaign not only showcases the latest SS24 collection but also celebrates the collaboration between Acne Studios and ILLIT, marking a union that merges the realms of fashion and music. ILLIT, set to release their debut album SUPER REAL ME on March 25, aligns perfectly with Acne Studios for a collaboration that promises to redefine the boundaries of creativity and self-expression.

The SS24 denim collection, a focal point of the collaboration, reinvents classic denim with a contemporary twist. Drawing inspiration from the raw energy of street style and the cultural impact of music, the collection embodies a sense of rebelliousness and self-expression. Expect to see a fusion of urban aesthetics and high-fashion sensibilities, resulting in a collection that is both edgy and sophisticated.

Featuring a wide range of denim garments and accessories, the SS24 denim collection caters to individuals seeking versatile and stylish pieces for everyday wear. From classic denim jeans and jackets to innovative reinterpretations of denim skirts and dresses, each item showcases Acne Studios’ signature design aesthetic infused with ILLIT’s unique flair. Premium denim fabrics sourced from the finest mills around the world ensure both comfort and style, while innovative treatments and finishes add texture and character to the garments.

Beyond the trendsetting denim collection, Acne Studios spotlights its brand-new Multipocket bag in two sizes—the Baguette and Micro. Crafted from leather with a tanned finish, the bags feature laced knot details reminiscent of the feminine coquette aesthetic, while side flap pockets add functionality.

As the start of a partnership with ILLIT, the K-pop group was front and center at the Fall/Winter 2024 catwalk show in Paris on February 28. Throughout 2024, the group is expected to be seen dressed in Acne Studios for key appearances and performances, solidifying the collaboration between fashion and music.

In the words of Jonny Johansson, “Music is a big part of my life and often inspires me; music and fashion are so intertwined. Right now, it is all about K-pop. We loved the idea of working with a band from the start of their career and growing with them. We have always supported and championed up-and-coming talents, so this felt like the right way to go about it for a new generation.” With the SS24 campaign, Acne Studios and ILLIT invite audiences to join them on a journey of creativity, self-expression, and transformation.


2023 jeans are adorned with a coloured crystal print and rhinestone details. Cut to a supper baggy fit with a mid-waist, super wide leg and long length. Crafted from non stretch denim in a light blue wash.


  • Super baggy fit
  • Mid waist
  • Super wide leg
  • Long waist
  • Rhinestone details
  • Button fly
  • 5-pocket construction
  • Model is 180 cm / 5′11 and wears a size 36 equivalent to 28 denim size
  • Style ID: Acne Studios 2023F FN Vegas
  • Shell: 100% Cotton, Patch: 100% Cow leather


Trousers feature a seasonal trompe-l’œil digital print with an optical illusion denim effect on non-stretch cotton canvas with a brushed and mineral tinted finish.


  • Loose fit
  • Mid waist
  • Wide leg
  • Long length
  • Trompe l’oeil denim effect
  • Button fly
  • Male model is 182 cm / 6′1 and wears a size 46 equivalent to 29 denim size
  • Female model is 180 cm / 5′9 and wears a size 44 equivalent to 27 denim size
  • Style ID: FN-MN-TROUT 000961
  • Shell: 100% Cotton

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