Denimandjeans | Global Trends, News and Reports | Worldwide

Author: Sandeep Agarwal

  • Officina +39 Italy | Reputed Supplier | Denimsandjeans Exhibitor

    Officina +39 Italy | Reputed Supplier | Denimsandjeans Exhibitor

    This article is first in the series of articles for the companies who regularly  participate in Denimsandjeans shows. These are very reputed players in the denim supply chain and leave their footprints on the industry. We will bring the various aspects , strengths, products etc. of the companies through regular articles .

    Officina+39 Italy

    About The Company

    OFFICINA+39 is a division of Techna Italia, company born in Italy in 1990 and dedicated fully on chemicals for textile industry. About their background in their own words :

    “OFFICINA +39 division started in 2006 as the innovative branch and it’s becoming the most important division of the group.The company strongly believes in service and support to the customers as key of our daily activity and Continuous Research and Developments on new process and technology are their mission.A team with common passion for textile world and fashion,OFFICINA+39 combines experience of real professional people, devoted to anticipate, develop and support market demands related to garment field. It’s real heritage is made up of thirty year experience dedicated to research and chemical application in textile sector, and present engagement to transmit it to new technicians generation. The group based in Biella, near Milan in the     north of Italy. In Biella they’ve main office, R&D center, production facilities and warehouse.With the capacity of 20 tons daily and having a sales turnover close to 10 Million USD, OFFICINA has become one of the major denim chemical company within less than two decades in Italy.The company’s USP is its Innovation on Eco-sustainable products.”

    Product Range – Current Focus
    • RECYCROM: Colors to dye recycling 100% textile waste REMOVER IND/J: Substitute of PP ZF RESIN SYSTEM: System for 3D effect and permanent creases formaldehyde free and without glyoxalic ( the company claims to provide 100% guarantee for no damage fabrics)
    • NOAMIN AZ: Anti-ozone softener avoiding gas-fading issue
    • NOVAPRET NFC/LT: Low temperature Bleachable resin.

    AW17/SS18 Products

    The company showcases the following products created using their chemicals .

    Exhibitor Of This Week - Officina +39 From Italy | Vintage Recall Exhibitor Of This Week - Officina +39 From Italy | Vintage Recall Exhibitor Of This Week - Officina +39 From Italy | Vintage Recall Exhibitor Of This Week - Officina +39 From Italy | Vintage Recall

    Market Focus

    The company believes that Europe and Mediterranean area, Bangladesh, India, Pakistan, Korea, Colombia, Peru, USA, Ecuador, Mexico are their main markets over which they are closely focusing and to tap the potential of these regions, the company lunched  different local branches in: COLOMBIA (OFFICINA+39 COLOMBIA is managing all South America with local dilution plant and warehouse). USA (OFFICINA+39 USA is managing north and central America with local dilution plan and warehouse). BANGLADESH (OFFICINA+88 is managing South Asia market with local dilution plant and warehouse) during last year. In addition to that ,the company is also planning to open a new plant for RECYCROM Colors .

    Sustainable Products

    RECYCROM

    Exhibitor Of This Week - Officina +39 From Italy | Vintage Recall

      Remover IND/J & Swept

    Exhibitor Of This Week - Officina +39 From Italy | Vintage Recall

    Future of Denim As Per Officina+39

    Denim was and is the most innovative garment in the fashion industry. To maintain its status, Denim must remain in the future as pioneering as possible. Investing in innovation to provide to the designers the newest technologies possible in the fashion industry.

    Suggestions For The Industry

    The Denim industry’s efforts must be to reduce its environmental footprint in the future. All the players in the Denim industry have responsibility on this, so it’s the real time to jump in new age. All we must support and promote eco-sustainable process.

    Officina+39 at Denimsandjeans Shows !

    Officina+39 and Denimsandjeans Shows

    Exhibitor Of This Week - Officina +39 From Italy | Vintage Recall

  • Diesel To Celebrate 30 Years Of Presence In Japan With “Ready to Retail” Catwalk Show

    Diesel To Celebrate 30 Years Of Presence In Japan With “Ready to Retail” Catwalk Show

    Diesel

    Diesel will celebrate 30 years in Japan this September with an exhibition celebrating the Italian brand’s heritage and a “ready to retail” catwalk show with the collection , which will be available worldwide on Diesel’s e-commerce site from the 6th September.Diesel is premium denim brand was founded in Italy in 1978 and entered the Japanese market in 1986.  Renzo Rosso is promising some “new crazy, cool Diesel stuff” for the celebrations which take place on 6 September in Tokyo.  Diesel is also joining the ‘Ready to retail’ bandwagon – a new concept pushed by some brands like Burberry – where the pieces used in the fashion show   are immediately made available online and are targeted for immediate selling season.

    Diesel To Celebrate 30 Years Of Presence In Japan “ready to retail” catwalk show

    Diesel To Celebrate 30 Years Of Presence In Japan “ready to retail” catwalk show

    The event will include an exhibition of Diesel’s key denim looks from 1978 to the present day, which has been curated by the brand’s creative director Nicola Formichetti (who was himself born in Japan). The AW16 catwalk show will also take place and will be “ready to retail” with the collection available to buy worldwide that day.

    In a recent statement, Nicola explained his choice of location.

    “Japan is where I was born and it has always played a prominent role in my creative process, being a constant source of inspiration, being a huge part of who I am. And now it’s a match made in heaven for me, as artistic director of Diesel, to be able to celebrate 30 amazing years of Diesel in Japan.  We are working hard to prepare an upcoming series of amazing events to mark this 30 year anniversary with a big boom starting with the exhibition and show on  September 6th. With this event  Diesel will also collaborate with three Japanese designers, and which exclusively distributed in Japan, in collaboration with N. Hoolywood established since 2000 who is Japanese menswear designer, Yuko Koike who is Japanese young designer, recipient of the OTB award at ITS 2015, and Porter – Yoshida & co., producer of quality bags made in Japan for over 80 years.

    At the occasion of the 30th anniversary of Diesel in Japan, the brand is launching two denim capsule collections, bias-cut denim and a Jogg jeans utility type, which will be available worldwide on Diesel’s e-commerce site from the 6th September.

    Diesel To Celebrate 30 Years Of Presence In Japan “ready to retail” catwalk show

    Diesel To Celebrate 30 Years Of Presence In Japan “ready to retail” catwalk show

    Diesel To Celebrate 30 Years Of Presence In Japan “ready to retail” catwalk show

  • Volkswagen Beetle–A Drive With Your Pair Of Jeans

    Volkswagen Beetle–A Drive With Your Pair Of Jeans

    Sportswear, Athletic Wear, Fashion Wear, Children wear , Casual Wear, Formal Wear are various epithets assigned to Denim . But ……………  Car-Wear !!!!!  Well, if leading German Car Company Volkswagen has its way, Car wear might be an important category for Denim Producers.   Volkswagen has recently launched its much awaited Beetle Denim. The limited-edition Beetle is said to pay homage to the 1970s Jean Bug. Limited to just 2,000 units, the 2016 Beetle Denim will be available in either Pure White or Stonewashed Blue exterior paint with colors limited to just 1,000 examples of each. The Dark Blue convertible top’s texture is said to resemble denim material.Besides the interiors use denim fabric mainly. 

    Volkswagen Beetle Denim | Denimsandjeans.com

    Inside, the Beetle Denim features a unique light-blue-and-silver dashpad, while the seat pockets are inspired by jeans with small red Beetle tabs. The seats feature a light blue denim cloth material with white piping and dark blue leatherette accents. All Beetle Denim models will come with the automaker’s new MIB II Composition Color infotainment system with 5.0-inch touchscreen.The Beetle Denim follows a similar template as the classic denim cars. The seats are handsomely upholstered in a light blue fabric with white piping and a denim-like rough texture. The sides are framed in dark blue leatherette, for a much more elegant look than the 1970s version. The stitching and piping feature designs inspired by denim jeans, right down to the red tabs that say “Beetle.”

    Volkswagen Beetle Denim | Denimsandjeans.com

    Volkswagen Beetle Denim | Denimsandjeans.com

    Volkswagen Beetle Denim | Denimsandjeans.com

    The seat pockets are styled to look like jeans pockets with additional red stitching, and the interior is finished off nicely with a unique silver and blue dash pad.From the outside, the Beetle Denim is recognizable thanks to 17-inch “Heritage” wheels and the top material, which is dark blue and textured to look like denim. It looks good with both of the available exterior colors, and the low-key Beetle Denim stands out.

    Volkswagen Beetle Denim | Denimsandjeans.com

    Volkswagen Beetle Denim | Denimsandjeans.comVolkswagen Beetle Denim | Denimsandjeans.comVolkswagen Beetle Denim | Denimsandjeans.com

    Volkswagen Beetle Denim | Denimsandjeans.com

    Volkswagen Beetle Denim | Denimsandjeans.com

    Not too expensive at about $25,000 !   Denim fans – already yearning for one Smile

    Welcoming

    August 8, 2016
  • Introducing 505C ,Levi’s Re-launches The Iconic Jean 505

    Introducing 505C ,Levi’s Re-launches The Iconic Jean 505

    Levi’s , the pioneer of blue jeans , recently re-launched one of its most iconic 505 Jean. The decision to re-launch 505 Jean after four decades is an approval of the fact by this legendry denim brand that the customers are increasingly seeking out vintage styles and look for more of 60s-70s styles in their wardrobe.

    First launched in 1967, the 505 was highly apprecaited for its slim cut shape by ordinary as well as the celebrities – from Rolling Stones to The Ramones. Association with Ramones, Debbie Harry and likes gave the 505 gained a reputation as a symbol of the ‘70s music scene . Most notably, the 505 was the jean worn on the cover of the Rolling Stones’ “Sticky Fingers” album.

    Relaunch Of Levi's 505 | Denimsandjeans.com

    Relaunch Of Levi's 505 | Denimsandjeans.com

    Debbie Harry

    The re-launch of the 505 comes at a time when the top denim brands are searching for the  timeless denim .The brand noticed a surge of young people buying vintage 505s in retro stores, and decided to invent a modern, slimmer take on the classic. The new Levi’s 505C, where ‘C’ stands for Customized , includes a selection of classic and distressed finishes and new washes also .

    Relaunch Of Levi's 505 | Denimsandjeans.com

    Relaunch Of Levi's 505 | Denimsandjeans.comRelaunch Of Levi's 505 | Denimsandjeans.comRelaunch Of Levi's 505 | Denimsandjeans.comRelaunch Of Levi's 505 | Denimsandjeans.comRelaunch Of Levi's 505 | Denimsandjeans.comRelaunch Of Levi's 505 | Denimsandjeans.com

    Photo credits : Levi.com

    Relaunch of the Levi’s 505 is another indication of the resurgence of the vintage products – A VINTAGE RECALL ..!!

     

     

  • Imports Of Denim Fabrics For Consumptions By USA| Year-To-Date from Jan–May,2015-16

    Imports Of Denim Fabrics For Consumptions By USA| Year-To-Date from Jan–May,2015-16

    Serial No.

    Particulars

    1

    		 Table Showing Comparative Figures Of Imports Of Denim Fabrics For Consumptions By USA For January to May 2015 &2016 ( In Million Sq Mtrs)

    2

    		 Graph Showing Comparative Figures Of Imports Of Denim Fabrics For Consumptions By USA For January to May 2015 &2016 .

    3

    		 Table Showing Comparative Average Price Of Imports Of Denim Fabrics For Consumptions By USA For January to May 2015 &2016 ( USD/Sq Mtr)

    4

    		 Graph Showing Comparative Average Price Of Imports Of Denim Fabrics For Consumptions By USA For January to May 2015 &2016

    5

    		 Table Showing Imports Of Denim Fabrics For Consumptions By USA From 2012-2015 and  its % share in 2015 . ( In Million Sq Mtrs)

    6

    		 Graph Showing Imports Of Denim Fabrics For Consumptions By USA From 2012-2015 and  its % share in 2015 . ( In Million Sq Mtrs)

    7

    		 Pie Chart showing % share of countries in the imports of Denim Fabrics For Consumption By USA in 2015.

    8

    		 Table Showing Average Price Of  Imports Of Denim Fabrics For Consumptions By USA From 2012-2015 .( USD/Sq Mtrs)

    9

    		 Line Graph Showing Average Price Of  Imports Of Denim Fabrics For Consumptions By USA From 2012-2015 .

    10

    		 Table Showing Imports Of Denim Fabrics For Consumptions By USA From 2012-2016 ( Jan To May 2016) ( In Million Linear Mtrs)

    11

    		 Graph Showing Imports Of Denim Fabrics For Consumptions By USA From 2012-2016 ( Jan To May 2016)

    12

    		 Table Showing Av Price Of Imports Of Denim Fabrics For Consumptions By USA From 2012-2016 ( Jan To May 2016)( USD/Linear Mtrs)

    13

    		 Graph Showing Av Price Of Imports Of Denim Fabrics For Consumptions By USA From 2012-2016 ( Jan To May 2016)

    In our previous report, We did an analysis of the major denim apparel exporting countries to USA for Jan-May 2016 . In this report , we have done a detailed analysis of the major denim fabrics exporting countries to USA for Jan-May 2016.

    In the year 2015 ( Jan-May) , China exported 4.33 million square meters of denim fabrics to USA and achieved a growth of 10.60% for the same period in 2016 and the export quantity was 4.79 million square meters. However, the eye catching figure is of Mexico , which grew by 43.30% in Jan-May 2016 compared to Jan-May 2015 . In 2015 , it exported 2.57 million square meters while in the next year for the same period , it exported 3.69 million square meters. Other countries like Japan showed a downfall of -4.60 % however Turkey shown a positive growth of 1.40% in Jan-May 2016.

      US Imports For Consumption Of Fabrics For YTD 2015-16 (table) 

    [private_special]

    Country

    2015 YTD

    2016 YTD

    % Change
    YTD2015 – YTD2016

    China

    4.33

    4.79

    10.60%

    Mexico

    2.57

    3.69

    43.30%

    Japan

    1.57

    1.50

    -4.60%

    Turkey

    0.87

    0.88

    1.40%

    Taiwan

    1.02

    0.63

    -38.60%

    India

    0.80

    0.59

    -25.50%

    Italy

    0.85

    0.36

    -57.70%

    image

    Looking at the average price of Imports to USA, we find India the least expensive which  exported the fabrics at the average price of USD 1.22/ Sq Mtr & USD 1.20/Sq Mtr In Jan-May 2015 and 2016 respectively. Japan is the most expensive amongst all the countries and it exported the fabric at the average price of USD 6.92/Sq Mtr & USD 6.31/Sq Mtr for 2015 and 2015 respectively. After comparing the average price for the both period , we can draw this conclusion that average price for all the countries fell down in Jan-May 2016 and Italy is the biggest looser amongst all.

      Average Price Of US Imports For Consumption Of Fabrics For Jan – May 2015-16

    Country

    Jan- May 2015
    (USD/ Sq mtr)

    Jan- May 2016
    (USD/ Sq mtr)

    % Change | YTD 2015-2016

    China

    2.18

    2.08

    -4.53%

    Mexico

    2.05

    1.87

    -8.73%

    Japan

    6.92

    6.31

    -8.78%

    Turkey

    5.49

    5.14

    -6.32%

    Taiwan

    2.13

    2.13

    0.13%

    India

    1.22

    1.20

    -1.45%

    Italy

    4.97

    4.56

    -8.25%

    image

    Further to the figures of 2016 , it would also be very pertinent to see what happened in the last three years and how the different countries have been performing  in relation to their denim fabric exports to US. China has been the exporting the highest quantity of fabric to US for last several years , though Mexico has been growing more rapidly than China . Still china managed to keep it position at the top . However in the year 2013 and 2014 , China has shown a downfall in the export quantities. In the year 2015 China exported 10.476 million square meters of denim fabric at the average price of USD 2.17/Sq Mtr accounted 38.88% share in the total export made to US by top exporting countries. Mexico exported 6.315 million sq mtr of denim fabrics to US in 2015 at the average price of USD 2.11/Sq Mtr accounted 23.44% share in the total export. India is the least expensive exporter at $1.26/ sq mtr of fabric over the years and Japan is the most expensive one at $6.75/sq mtr.

       U.S. Imports for Consumption Of Fabrics 2012-2015

    In Million Sq Mtrs

    Country

    2012

    2013

    2014

    2015

    % Share In 2015

    China

    12.41

    11.833

    8.631

    10.476

    38.88%

    Mexico

    6.676

    5.538

    4.09

    6.315

    23.44%

    Japan

    2.072

    3.052

    3.564

    3.395

    12.60%

    Turkey

    1.724

    2.048

    1.438

    1.979

    7.34%

    Taiwan

    3.195

    2.624

    2.12

    1.731

    6.42%

    India

    0.735

    0.747

    0.389

    1.643

    6.10%

    Italy

    2.717

    2.219

    2.371

    1.407

    5.22%

    image

    image

      Average Price Of  Imports Of Denim Fabric 2012-2015

    (USD/Sq Mtrs)

    Country

    2012

    2013

    2014

    2015

    China

    2.07

    2.29

    2.29

    2.17

    Mexico

    2.28

    2.13

    2.14

    2.11

    Japan

    7.03

    6.76

    6.67

    6.75

    Turkey

    6.14

    5.80

    6.01

    5.42

    Taiwan

    2.13

    2.14

    2.12

    2.11

    India

    1.39

    1.34

    1.26

    1.27

    Italy

    5.29

    5.15

    5.14

    4.96

    image

     

    The below analysis has been done in Linear Mtrs while the above have done in Sq Mtrs.

    Imports Of Denim Fabrics In USA From 2012-2016

    (Million Linear  Mtrs assuming standard width of 1.5mtr)

    Country

    2012

    2013

    2014

    2015

    2015 YTD

    2016 YTD

    China

    8.27

    7.89

    5.75

    6.98

    2.88

    3.19

    Mexico

    4.45

    3.69

    2.73

    4.21

    1.72

    2.46

    Japan

    1.38

    2.03

    2.38

    2.26

    1.05

    1.00

    Turkey

    1.15

    1.37

    0.96

    1.32

    0.58

    0.59

    Taiwan

    2.13

    1.75

    1.41

    1.15

    0.68

    0.42

    India

    0.49

    0.50

    0.26

    1.10

    0.53

    0.40

    Italy

    1.81

    1.48

    1.58

    0.94

    0.56

    0.24

    image

    Average Price Of Imports Of Denim Fabrics In  USA From 2012-2016

    (USD/Million Linear  Mtrs)

    Country

    2012

    2013

    2014

    2015

    2015 YTD

    2016 YTD

    China

    3.10

    3.44

    3.43

    3.25

    3.27

    3.12

    Mexico

    3.42

    3.20

    3.21

    3.16

    3.08

    2.81

    Japan

    10.54

    10.14

    10.00

    10.12

    10.38

    9.47

    Turkey

    9.20

    8.70

    9.02

    8.14

    8.24

    7.71

    Taiwan

    3.19

    3.21

    3.18

    3.16

    3.19

    3.19

    India

    2.08

    2.02

    1.90

    1.90

    1.83

    1.80

    Italy

    7.94

    7.72

    7.71

    7.45

    7.46

    6.84

    image

    If we look at the total figures of denim fabric imports into US in the last four years , we will find that the fabric imports reduced from 30 million sq. mtrs in 2012 to 23 million sq mtrs in 2014. However, there has been a revival in 2015 to 27 million sq mtrs. Also in 2016 the first five months show an improvement of about 3% in import quantities. This augurs well for the market and is also indicative that more activity is taking place in this market whether it is for re-export of fabrics or for local consumption. However, what is heartening to see is that Mexico is performing well on this count and is exporting its own fabrics to US in an increasing way.

    2012 – 30 million mtr approx.

    2013- 28 million mtrs approx.

    2014 – 23 million mtrs approx.

    2015- 27 million mtrs approx .

    [/private_special]

  • Tommy Hilfiger Ad Campaign F/W ’16 – Hailey Baldwin and Lucky Blue Smith

    Tommy Hilfiger Ad Campaign F/W ’16 – Hailey Baldwin and Lucky Blue Smith

    Tommy Hilfiger announces its Fall/Winter 2016 Hilfiger Denim global advertising campaign, 24/7 Hailey Baldwin & Lucky Blue Smith, which follows the two models and influencers on a 24-hour adventure through Los Angeles, California.  Hailey Baldwin is having a great run as she was also part of the Guess Campaign . The two models front the 2016 Fall campaign, which was shot by Devyn Galindo and the collection includes frayed denim, jean jackets , skirt overalls  and slim fit silhouettes. In this Ad Campaign , the 19-year-old is posing up a storm with Utah-born hunk Lucky Blue Smith, 18, modeling the designer’s Hilfiger Denim line. The campaign is “a 24-hour adventure captured through Los Angeles.”

    Tommy Hilfiger Ad Campaign F/W ’16 - Hailey Baldwin and Lucky Blue Smith : Denimsandjeans.com

    Tommy Hilfiger Ad Campaign F/W ’16 - Hailey Baldwin and Lucky Blue Smith : Denimsandjeans.com

    Tommy Hilfiger Ad Campaign F/W ’16 - Hailey Baldwin and Lucky Blue Smith : Denimsandjeans.com

    Tommy Hilfiger Ad Campaign F/W ’16 - Hailey Baldwin and Lucky Blue Smith : Denimsandjeans.com

    Tommy Hilfiger Ad Campaign F/W ’16 - Hailey Baldwin and Lucky Blue Smith : Denimsandjeans.com

    Tommy Hilfiger Ad Campaign F/W ’16 - Hailey Baldwin and Lucky Blue Smith : Denimsandjeans.com

    Tommy Hilfiger Ad Campaign F/W ’16 - Hailey Baldwin and Lucky Blue Smith : Denimsandjeans.com

    Tommy Hilfiger Ad Campaign F/W ’16 - Hailey Baldwin and Lucky Blue Smith : Denimsandjeans.com

    Tommy Hilfiger Ad Campaign F/W ’16 - Hailey Baldwin and Lucky Blue Smith : Denimsandjeans.com

    Tommy Hilfiger Ad Campaign F/W ’16 - Hailey Baldwin and Lucky Blue Smith : Denimsandjeans.com

  • AG Releases Indigo Capsule Collection

    AG Releases Indigo Capsule Collection

    AG Jeans, an American premium denim brand founded by the Godfather of denim – Adriano Goldschmied, recently launched yarn-dyed indigo knitwear-Indigo Capsule Collection – for women and men. The collection has nostalgic  references to the old  skin tight jeggings. The Jeggings made in recent times with woven knits have been big hit . However, the feeling of a knitted fabric is altogether different and when it combines with the color indigo and special finishing processes of denim, the fabric combines the best of the two worlds.  The complete wardrobe of 6 pieces made with knitted denim wear is very interesting to look at – to say the least – and should have a great comfort quotient !  

    Indigo Capsule Collection -AG | Denimsandjeans.com

    Indigo Capsule Collection -AG | Denimsandjeans.comIndigo Capsule Collection -AG | Denimsandjeans.comIndigo Capsule Collection -AG | Denimsandjeans.com

    These pieces are very soft, comfortable as well as stretchy likely to your pair of normal jeans.The latest Indigo collection by AG is a perfect mix of slinky dresses and cropped tops for women. The collection includes trousers, joggers, drapey T-shirts, long dresses and cropped jumpers. The collection is designed to age gracefully.

    Indigo Capsule Collection -AG | Denimsandjeans.com

    Indigo Capsule Collection -AG | Denimsandjeans.com

    Indigo Capsule Collection -AG | Denimsandjeans.com

    Indigo Capsule Collection -AG | Denimsandjeans.com

  • Elleti Group Acquires Martelli Lavorazioni Tessili

    Elleti Group Acquires Martelli Lavorazioni Tessili

    The most well known denim laundry in the world has finally been sold  ! Martelli , Italy has been acquired by Elleti Group ending the 50 year long journey of the iconic company which had made undeniable contribution to the growth of the denim industry worldwide.

    Elleti Group Acquires Martelli Lavorazioni Tessili | Denimsandjeans.comElleti Group Acquires Martelli Lavorazioni Tessili | Denimsandjeans.com

    The company was financially disturbed for the last  few years due to the widespread delocalization process that had hit many Italian and European production facilities and had recently announced the financial restructure scheme in February 2016. The company tried very hard to stay afloat bringing together its   available resources and even asked for an agreement with creditors in October 2015 and submitted a debt restructuring plan in February 2016. However, company failed to satisfy the tribunal and therefore, on April 6, the Bologna tribunal rejected the proposed plan and declared the filing for bankruptcy.The company   finally filed for bankruptcy under Chapter 11 and on   July 28,the tribunal had authorized to continue the production of existing orders till 31st December,2016.

    After the announcement , the Italian company, Elleti Group, which is a  specialized finisher and manufacturer of Pole acquired Martelli Lavorazioni Tessili . The consideration paid for this acquisition has not been made public however the speculations are in the Industry that it is profitable deal for the Elleti Group. After acquiring the long time appreciated and trendsetting Martelli Group, Elleti Group will further increase its ability and know-how and will potentiate its presence in Italy and foreign markets. Recently this group did its merger with a denim garment manufacturer form Urbania, Blue Line and after that this giant acquisition will definitely pave a way for its better presence in Global Market .

    Luigi Martelli ,  the legend who started Martelli  in 1960 worked with the fashion world’s most creative talents, applying special finishes to embellish fabrics and garments and had one of the best teams worldwide to bring great wash effects to denim. Stone wash invention is credited to Martelli team specially Giovanni Petrin. The company achieved top quality and highly innovative results. In the past, the company owned four divisions in Italy, four other enterprises abroad and employed up to 3,000 people.

    Three Italian Subsidiaries of Martelli Lavorazioni Tessili located in Vedelago (near Treviso), Toscanella and Medolla (near Bologna ) will come under this acquisition , it is expected that they might produce up to 10-12 million garments per year.

    Elleti Group Acquires Martelli Lavorazioni Tessili | Denimsandjeans.com

    About Elleti

    Born in the early ‘80s as a small local laundry, Elleti immediately became the center for denim treatments reinvention, remaining till these days the milestone for the major Italian and international brands. With 8 production facilities based on 3 countries,  Elleti is able to supply a complete denim service, from the concept development to industrial production of verticalized product. With their roots well into the Jeanswear history and their innovative spirit always focused on the search and creation of new trends.

     

       The First Global Denim Online Show

     

    denexpo

  • Exports Of Denim To USA Show Different Patterns From Exporting Countries Jan-May 2016

    Exports Of Denim To USA Show Different Patterns From Exporting Countries Jan-May 2016

    Exports of Denim apparel to US from different countries around the world has show varied patterns but on the whole the imports in the period Jan – May  2016 were down by over 5%. The exports fell most from Sri Lanka and rose most from Vietnam to USA as we can see in the table below.  The exports from China and Mexico also fell though Mexico felt more heat due to its 8.2% fall.


    Imports of Denim Apparel Into US : Jan – May 2016 vs Jan-May 2015

     

    Country

    Percent Change
    2016 vs 2015 (Jan- May)

    		  
     

    China

    -1.3%

     

    Mexico

    -8.2%

     

    Bangladesh

    10.4%

     

    Pakistan

    8.8%

     

    Vietnam

    22.8%

     

    Egypt

    -13.1%

     

    Nicaragua

    14.5%

     

    Cambodia

    -2.6%

     

    Lesotho

    -18.0%

     

    Indonesia

    13.8%

     

    Sri Lanka

    -22.6%

     

    Jordan

    -0.1%

     

    India

    -7.3%

     

    Kenya

    2.5%

     

    Colombia

    -0.8%

     
       

     

    All Other:

    -5.2%

     

    Further to the figures of 2016 , it would also be imperative to see what happened in the last three years and how the different countries have been performing  in relation to their denim exports to US. We bifurcate the exports from these countries in the Men’s and Women’s category and analyse how each of the major exporter is performing in these categories.

    Men’s Denim

    In 2013 and 2015 , Mexico exported  109.12 & 101.74 million pcs respectively, however there was a slight downfall of 6.8% in the export quantity in 2015 . Except Pakistan, all the countries followed the downward trends in 2015. The largest downfall has been registered by China which was 15.6% in 2015 . It is only Pakistan which managed to keep an increasing trend with a growth of 12.2% in 2015 as compared to 2013.

       Top Exporters Of Men’s Jeans To USA In Year 2013 & 2015 ( Pcs In Millions )

    Country

    2013

    2015

    MEXICO

    109.12

    101.74

    BANGLADESH

    46.09

    41.29

    CHINA

    36.88

    31.13

    EGYPT

    11.21

    10.6

    PAKISTAN

    9.13

    10.24

    VIETNAM

    6.54

    5.75

    image

    In 2013 , Bangladesh was the least expensive with the average price of USD6.24/pc while Vietnam was the most expensive with USD9.14/pc. In 2015 , Bangladesh exported at the lowest average price to USA that is only USD6.09/pc  and the Egypt became the most expensive exporter to USA at the average price of USD9.42/pc.

      2. Average Price Of Top Exporters Of Men’s Jeans To USA In 2013 &2015 ( USD/ Pc)

    Country

    2013

    2015

    MEXICO

    8.58

    8.45

    BANGLADESH

    6.24

    6.09

    CHINA

    7.77

    7.97

    EGYPT

    8.13

    9.42

    PAKISTAN

    6.91

    7.54

    VIETNAM

    9.14

    9.02

    image

    Analyzing the percentage change in the Quantity exported and percentage change in the average price between 2013 and 2015 , we will observe that except Pakistan ,no country has upward trend towards quantity change . Mexico , who was the leader exporter of Men’s Jeans to USA in 2013 and 2015 , has a negative growth in qty as well as in average price. Percentage change in the quantity was -6.76% while the average price change was –1.52%. So far as , Bangladesh is concerned , there was a negative change with –10.41 % in qty however the average price fell by 2.40%

       3.Comparative Analysis Of % Change In Pcs Against The % Change In Average Price Between 2013 &2015

    Country

    % Change In Qty

    % Change in Av.Price

    MEXICO

    -6.76%

    -1.52%

    BANGLADESH

    -10.41%

    -2.40%

    CHINA

    -15.59%

    2.57%

    EGYPT

    -5.44%

    15.87%

    PAKISTAN

    12.16%

    9.12%

    VIETNAM

    -12.08%

    -1.31%

    image

    Women’s Denim

    In 2013 and 2015 , China exported  118.36 & 102 million pcs respectively, however there was a  downfall of 13.82% in the export quantity in 2015 . The growth story of all other countries between 2013-15 is not so encouraging and has a very slight upward movement in terms of export quantities .The largest downfall has been registered by China  , however fall of 1.57 % in the export of Bangladesh is also not a good sign. Vietnam surprised with a growth of 7.56 % in 2015 as compared to 2013 and it is because of much awaited TTP which is expected to be signed very soon.

       4. Top Exporters Of Women’s Jeans To USA In Year 2013 & 2015 ( Pcs In Millions )

    Country

    2013

    2015

    CHINA

    118.36

    102

    BANGLADESH

    26.14

    25.73

    VIETNAM

    12.44

    13.38

    PAKISTAN

    11.45

    11.63

    CAMBODIA

    10.43

    10.52

    image

    In 2013 , Bangladesh was the least expensive with the average price of USD6.41/pc while Pakistan was the most expensive with USD8.76/pc. In 2015 , once again Bangladesh exported at the lowest average price to USA and that is only USD7.25/pc  and the Pakistan became the most expensive exporter to USA at the average price of USD8.6/pc.

      5. Average Price Of Top Exporters Of Women’s Jeans To USA In 2013 &2015 ( USD/ Pc)

    Country

    2013

    2015

    CHINA

    7.97

    7.38

    BANGLADESH

    6.41

    7.25

    VIETNAM

    8.48

    8.25

    PAKISTAN

    8.76

    8.6

    CAMBODIA

    8.2

    7.53

    image

    Analyzing the percentage change in the Quantity exported and percentage change in the average price between 2013 and 2015 , we will observe that except Vietnam ,no country has encouraging upward trend towards quantity change . China , who was the leader exporter of Women’s Jeans to USA in 2013 and 2015 , has a negative growth in qty as well as in average price. Percentage change in the quantity was -13.82% while the average price change was –7.40%. So far as , Bangladesh is concerned , there was a negative change with –1.57 % in qty however the average price took a whooping upward shift by 13.10%

       6.Comparative Analysis Of % Change In Pcs Against The % Change In Average Price Between 2013 &2015

    Country

    % Change In Qty

    % Change in Price

    CHINA

    -13.82%

    -7.40%

    BANGLADESH

    -1.57%

    13.10%

    VIETNAM

    7.56%

    -2.71%

    PAKISTAN

    1.57%

    -1.83%

    CAMBODIA

    0.86%

    -8.17%

    image

    This analysis clearly shows that , China exports more of Women’s Jeans to USA as compared to Men’s Jeans. It exported merely 36.88 million pcs of Men’s Jeans to USA in 2013 while the Women’s Jeans was 118.36 million pcs which was 220.93% more than Men’s Jeans. In 2015 , the difference in the export quantity of Men’s and Women’s Jeans was of 227.66%. Except Bangladesh , all other countries exported more of Women’s Jeans than Men’s Jeans in both 2013 and 2015.

       7. Top Exporting Countries of Men’s and Women’s Jeans To USA In 2013 ( Pcs in Millions)

    Country

    Men

    Women

    BANGLADESH

    46.09

    26.14

    CHINA

    36.88

    118.36

    PAKISTAN

    9.13

    11.45

    VIETNAM

    6.54

    12.44

    image

    8. Top Exporting Countries of Men’s and Women’s Jeans To USA In 2015 ( Pcs in Millions)

    Country

    Men

    Women

    BANGLADESH

    41.29

    25.73

    CHINA

    31.13

    102

    PAKISTAN

    10.24

    11.63

    VIETNAM

    5.75

    13.38

    image

    Looking at the % change in the average price of Men’s and Women’s Jeans between 2013 and 2015 , we observed that in 2013, the change in 2013 between the both segment exported by Bangladesh to USA was 2.72% while in 2015 the change reached to the massive level of  19.05% . China has a negative change in the average price of both segment in 2015 which is –7.40 % while the change of average price of both segment for Pakistan was less than what it had in 2013. In 2013 it had change of 26.77 % while in 2015 it reduced to 14.06 %

      9. % Change In The Average Price Of Men’s & Women’s Jeans Of Top Exporting Countries To USA Between 2013 and 2015

    Country

    2013

    2015

    BANGLADESH

    2.72%

    19.05%

    CHINA

    2.57%

    -7.40%

    PAKISTAN

    26.77%

    14.06%

    VIETNAM

    -7.22%

    -8.54%

    image

     

  • Denim The stuff That Our Dreams Are Made Of | Fabio Adami Dalla Val and Christian Reca

    Denim The stuff That Our Dreams Are Made Of | Fabio Adami Dalla Val and Christian Reca

    The stuff That Our Dreams Are Made Of | Fabio Adami Dalla Val and Christian Reca

    Two sustainable  denim experts from Italy – Fabio Adami Dalla Val and Christian Reca released their much awaited documentary titled – ‘Denim : The stuffs that our dreams are made of ‘ at the first ever denim show in Vietnam held in June 2016. The documentary focuses on   the new trends, sustainability,technology and new innovations surfacing in the industry . From denim suppliers to the street shops , both experts travelled all over Italy to get different perspectives from the  Italian denim industry on the emerging trends .  The documentary covers interviews with important people in the Italian denim industry and brings out their take on the direction that denim is taking.

    Fabio Adami Dalla Val starts by summing up the journey for this video

    “ We are finally at the end of this amazing tour around Italy , around Denim. We met denim suppliers – the oldest of Italy, we met shop owners, the street people and today we have a new view of our dream , our denim “.

    Christian adds up

    “ We put denim in the middle but we have the point of view of different kind of people concentrating on denim. Its amazing how the viewpoints differ but at the same time the final dream is same – The Product . So we can understand now even better how many people worked behind the scenes ,  behind the denim , and its always important to understand the history of people behind denim . We cannot create something from zero , something from scratch if we do not have background since long time ! “

    Denim The Stuff Dreams Are Made Of | Fabio Adami Dalla Val and Christian Reca

    Alberto Candiani from Candiani denim speaks about the changes in the last few years

    “The last few years  have been full of new technology specially concerning stretch and at Candiani we are good at combining these new technological elements with the heritage of denim.  Which is why I brought some examples here . “

    Denim The Stuff Dreams Are Made Of | Fabio Adami Dalla Val and Christian Reca

    Alberto Candiani displays the first product – fabric made of  cotton but looks of wool, a very thick sateen with Dual Fx in the weft  to give 40% elasticity and the fabric is brushed to give the fuzzy woolen looks.

    Denim The Stuff Dreams Are Made Of | Fabio Adami Dalla Val and Christian Reca

    “The very interesting part comes up when you engineer these fabrics with the latest technology like laser. You can just go deep into the fuzz and create different patterns, different layers and making it a much more innovative fabric “ Alberto says. “ To make a special construction to enable the fabric to be bruhsed  and applied the laser  . It tells you the   combination of elements and the experience  you need to have to build such a product . It is the natural combination of heritage and technology . You need to know how to put these two together . In Italy, we believe we know this better than anybody else  “

    Denim The Stuff Dreams Are Made Of | Fabio Adami Dalla Val and Christian Reca

    He also displayed the Stretch Selvedges that the company is making.

    “Selvedge was meant to be be 15oz , heavy but as Candiani we thought why don’t we make the first cool performance Stretch Selvedge.” he added showing the techy stretch selvedges.

    Coming down to the sustainable part , he mentioned that

    “ We are a 78 years old company and we are located in a national reserve. So this area is national park  Rules are extremely strict here and we have to strive to be as green as possible. We stick to the rules which we like . Its an investment and it helps us to do the things in a better way, in a conscious way and a more responsible way . … We focused our attention on  water saving and dyes. You know it takes lot of water to process indigo and it takes even more water when we have to treat garments. So we decided to engineer a new color . We engineered the dyes according to suitability with laser and ozone . We engineered what we call  INDIGO JUICE – which is basically a selection of colors which react great with laser and ozone . Takes nothing to achieve the contrast , takes nothing to create vintage looks without using lot of water. On the other hand to create colors which looked more interesting when not washed, we created a different category of products we call N as NITROGEN . So we dye under nitrogen and we save internally about  30% water. We do not use any hydrosulphide or fixation agent. “

    Denim The Stuff Dreams Are Made Of | Fabio Adami Dalla Val and Christian Reca

     

    Denim The Stuff Dreams Are Made Of | Fabio Adami Dalla Val and Christian Reca

    Fabio and Christian | Denimsandjeans.com

    Paolo Gnutti from ITV denim has also been featured in this documentary . Paolo is also a veteran in the denim industry and has been a pioneer in brining out denim with the mix of fibers including the merino wool , cashmere and more.

    “Denim is a fabric which is in constant evolution. Its a fabric which has life inside and moves every time in different way. Its very important to understand what the market needs and how we can be different from normal denim. We try to do do something new by taking different warp  and try to mix two different technical concepts . Denim is everyday and everywhere and is a part of you. Its not really a part of fashion world . We try to enter this kind of world which is not from now but from many years. “ He further says “ Market in the last few years is focused really on fabric but  on marketing to give some news to the clients . If we talk about denim , we always talk about super stretch and comfort stretch ,The denim spoke every time the same language therefore it is the time when we need to be more focused on the need of the market and technological fabrics…Quality for me is the first point. The client saves a lot  of waste during laundry or garmenting . Also eco sustainability is a very important point for us.

    Fabio and Christian | Denimsandjeans.com

    At the end of the video , both the expert were seen roaming around different retailers in Verona, Milan etc to see the new classic and casual looks with denim. Christians shows the classic looks with formal jacket and the casuals with leather jacket , shoes etc mostly in hard colors like brown, dark blue, rusty brown, etc. The combination is between classic in a sportswear way and casuals. .

    Fabio and Christian | Denimsandjeans.com

    Fabio and Christian | Denimsandjeans.com

    Fabio and Christian | Denimsandjeans.com

    Fabio and Christian | Denimsandjeans.com

    In their closing remark , Fabio says ,

    “The technical part of the denim, I mean denim is changing , keeping the vintage look but using high level of technology inside.  …
    Fortunately we are in Verona in stores in June  and we can see the Spring Summer collection.We can see some trends – denim is not only heritage , its going in premium level and some of the highlights we saw for AW17/18 are already here. Also what is most imp is the hand feel. Hand feel is very gentle but with the life of denim and we can see that touch in most jeans here….

    Christian says ,

    “We need not any more denim as it is ,but we need denim that we can wear in every part of the day. Combination between technical denim cotton is the key point. Also style is important as it helps to develop innovation.  How to wash denim is very important and we need to think how to work on these technological things.  Open your mind . Don’t think about only heritage classic because different styles mean different kind of washes. ..
    All the three categories Premium, Fashion and Heritage – all of them has one common thing that is handfeel – super soft but not fluffy. Specific customers like each of these categories  . Fabrics that we can consider for all of them need not be super stretch but green cast , open end, 3x 1 , heavy fabrics . So three different categories but one hand feel –super soft. !

    You can watch the full documentary here 

  • Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    One of the leading denim company , ISKO   has been organizing a global design contest to bring out  the young talent from across the globe . They had already completed two editions and this was the third edition which was held recently.  The prizes were distributed in two segments : the Denim ISKO I –Skool Design Award – given to designers ,and the ISKO I-Skool Denim Marketing Award,given to marketing professionals. The 3rd edition of I-Skook held on June 15 at Villa Corner della Regina ,Treviso near Venice and participation by more than 50,000 students ,as per the company, from around the world which elevated this contest to a different level.

    Naturally denim was the starting point for the contestants’ inspiration. ISKO I-SKOOLâ„¢ and  has challenged young students coming from a number of reputed fashion universities worldwide. Many prestigious brands like Ralph Lauren, Swarovski, Replay, haikure, Tonello laundry, C&S garment maker and ISKOTECAâ„¢.were associated with them including their Gold partners – Avery Dennison RBIS, Mavi and Archroma – that worked side by side with students throughout the phases of the project.

    Alessia Gozzano : Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Alina Peuker : Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Denim Design Award

    The Denim Design Award involved a number of  schools:

    UAL (Chelsea, UK), ESMOD (Munich, Germany), IUAV (Venice, Italy), Artesis Plantijn University College (Antwerp, Belgium), POLIMODA (Florence, Italy), AMD (Düsseldorf, Germany), FIDM (Los Angeles, USA), NABA – Nuova Accademia di Belle Arti (Milan, Italy), AALTO (Helsinki, Finland), Beijing Institute of Fashion Technology (Beijing, China), Academy of Arts & Design of Tsinghua University (Beijing, China), BUNKA Fashion college (Tokio, Japan) and UTS (Sidney, Australia).

    Students were asked to create denim outfits in one of three style moods: –

    • Renovated denim icons: starting from an in-depth study of the evolution of denim and a thorough analysis of indigo history, contestants created their own denim icon, a symbol of fashion that never goes out of style. –
    • Athleisure: the contest challenged students to create outfits in the mood of the latest fashion trend, a mix between elegance and sports that is changing the everyday approach to style.
    • Jool: students had the unique occasion to experiment ISKO™’s ultimate creation, ISKO JOOLâ„¢, a new fabric that mixes denim and wool. Very versatile and particularly adaptable to haute couture, this fabric was an exciting challenge for participants.

    The students’ creations were evaluated by the Denim Design Award jury, whose president was François Girbaud (Founder and owner Marithé + François Girbaud), to choose the best creations together with other important people in the industry like

    • Hannah White (Global Senior Manager, Marketing Communications, Apparel & RFID at Avery Dennison RBIS)
    • Zeynep Yapar (Vogue TR – Mavi)
    • Esra Saatci (PG Manager Dyeing Auxiliaries TR&ME at Archroma)
    • Valerio Baronti (Replay)
    • Spencer Barksdale (Ralph Lauren)
    • Federico Corneli (haikure)
    • Maurizio Bosacchi (Swarovski)
    • Fabiana Giacomotti (fashion journalist and Fashion Theory Professor)
    • Luca Taiana (Owner and founder TNA33)
    • Vladimiro Baldin (Chief Product Design and Creation Officer at Safilo)
    • Alice Tonello (Tonello) and
    • Violante Toscani (winner of the second edition of the ISKO I-SKOOLâ„¢ Denim Design Award).

    The competition was severe and the jury had a difficulty coming out with the winners.  Some of the important winners were

    Denimsandjeans.com Bangladesh | Vintage Recall | Register Now

    • Overall winner of the Denim Design Award: Ester Rigato, IUAV
    • Winner of the Jool Award: Ester Rigato (IUAV University), awarded by Haikure
    • Winner of the Swarovski Award: Ester Rigato (IUAV)
    • Winner of the Renovated Denim Icons Award: Anna Biotti (IUAV), awarded by Replay
    • Winner of the Athleisure Award: Joona Rautiainen, (Aalto), awarded by Mavi
    • Winner of the Avery Dennison RBIS Award: Farah Sherif Wali (Polimoda)
    • Winner of the Vogue Talents Special Mention: Elena Trukhina (ESMOD, Munich)
    • Winner of the Best U.S.A. Designer Award: Danielle Thaxton (FIDM), awarded by Ralph Lauren

    Denim Marketing Award

    The Denim Marketing Award, tutored by the Italian communication agency Menabò Group, involved the following international schools: AMD (Düsseldorf, Germany), AMFI (Amsterdam, Netherlands), Milan Fashion Institute (Milan, Italy), Polimoda (Florence, Italy) and Sapienza (Rome, Italy).

    Students were asked to design a strategic marketing plan and its tactical actions in order to give value to and communicate the performance and the innovation of the product in the definition of the final denim brand. They could choose between the moods Jool and Athleisure, to create a continuous customer journey and a complete brand experience.

    The ISKO I-SKOOLâ„¢ Denim Marketing Award jury members were renowned international fashion and marketing and communication experts.

    • Winner of the Jool mood for the Denim Marketing Award: team led by Francesco Diomedi, Milano Fashion Institute
    • Winner of the Athleisure mood for the Denim Marketing Award: team led by Travis A. Rice, AMFI

    Denimsandjeans.com Bangladesh | Vintage Recall | Register Now

    The students and their guides worked through the thick of the competition to bring out the cool designs .

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Quinton Lovelace : Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Farah Sherif Wali : Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

    Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool

     

    DE-Brands Online Show : Denimsandjeans.com

    De-Brands is the FIRST GLOBAL ONLINE DENIM SHOW launched recently by us.  A number of important denim companies from around the world are part of this show. We will bring some of these products to you in our posts . Given below are few PUBLIC PRODUCTS of some companies. Just click on them to see the details of these products.  To see the PRIVATE PRODUCTS of the companies , buyers need to register on this page.

    Bhaskar Denim at DE-Brands Online ShowDenim International at DE-Brands Online Show

    PT Grandtex at DE-Brands Online Show

  • EU Denim Import 2005-2015 | A Data Analysis

    EU Denim Import 2005-2015 | A Data Analysis

    Table of Content

    Serial No. Particulars
    1 Table Showing Top Exporters of Men’s Jeans to EU and Its average prices for the Year 2005. Pcs in Millions and Average Price In Euro
    2 Pie Chart Showing % Share of top ten countries in the export of Men’s Jeans to EU for the year 2005
    3 Graph showing export of Men’s Jeans to EU For the year 2005 ( Pcs in Millions)
    4 Table Showing Top Exporters of Men’s Jeans to EU and Its average prices for the Year 2015. Pcs in Millions and Average Price In Euro
    5 Pie Chart Showing % Share of top ten countries in the export of Men’s Jeans to EU for the year 2015
    6 Graph showing export of Men’s Jeans to EU For the year 2015 ( Pcs in Millions)
    7 Line Graph showing average price of Men’s Jeans exported to EU for the year 2015 ( Euro/Pc)
    8 Table showing changes in Export Quantity (Pcs In Millions) and Average Price (Euro/Pc) of Men’s Jeans In Ten Years To EU (2005-2015)
    9 Line Graph showing changes in Export Quantity (Pcs In Millions) and Average Price (Euro/Pc) of Men’s Jeans In Ten Years To EU (2005-2015)
    10 Table Showing Top Exporters of Women’s Jeans to EU and Its average prices for the Year 2005. Pcs in Millions and Average Price In Euro
    11 Pie Chart Showing % Share of top ten countries in the export of Women’s Jeans to EU for the year 2005
    12 Graph showing export of Women’s Jeans to EU For the year 2005 ( Pcs in Millions)
    13 Line Graph showing average price of Women’s Jeans exported to EU for the year 2005 ( Euro/Pc)
    14 Table Showing Top Exporters of Women’s Jeans to EU and Its average prices for the Year 2015. Pcs in Millions and Average Price In Euro
    15 Pie Chart Showing % Share of top ten countries in the export of Women’s Jeans to EU for the year 2015
    16 Graph showing export of Women’s Jeans to EU For the year 2015 ( Pcs in Millions)
    17 Line Graph showing average price of Women’s Jeans exported to EU for the year 2015 ( Euro/Pc)
    18 Table showing changes in Export Quantity (Pcs In Millions) and Average Price (Euro/Pc) of Women’s Jeans In Ten Years To EU (2005-2015)
    19 Line Graph showing changes in Export Quantity (Pcs In Millions) and Average Price (Euro/Pc) of Women’s Jeans In Ten Years To EU (2005-2015)

    European Union has been in the news for the last few months due to several reason and one of the most prominent was the exit of UK from the EU . The BREXIT from European Union will have its own repercussions in long term. In 2015 , UK exported 5.82 million pcs of Men’s Jeans and 7.52 million pcs of Women’s jeans to EU however, after the exit we are not sure what direction the business will take. In this report , we did a detailed comparative analysis of 10 years of export of Men’s Jeans as well as Women’s Jeans to EU by top ten countries in the world including UK.

    In the Year 2005 , China was supposed to be the King of Denim Market and it is evident after analyzing the data of export of Men’s Jeans to EU in the year 2005. China exported 44.63 Million Pcs of Men’s Jeans at the average price of Euro 3.31/Pc sharing 25.15% in the export to EU . Bangladesh which is leading now ,was just short  of 2.26 million pcs in 2005 with 42.27 million pcs at the average price of euro 3.88/pc sharing 23.82% in the export EU. However, Turkey and Pakistan were also considered major players in 2005 with 31.63 and 18.55 million pcs respectively and contributing approx. 28% cumulatively in the export to EU. In terms of average price China was the least expensive at just 3.31 Euro/pc. [private_special]

                     

    Top Exporters Of Men’s Jeans To EU27 For the year 2005

                             

    EXPORTING

    MEN’S/BOYS JEANS

    TOTAL VALUE

    AVERAGE PRICE

    %

    COUNTRY/REGION                 

    (MILLION PCS)

    (MILLION EURO)

    (EURO/PC)

    CHINA

    44.63

    147.65

    3.31

    25.15%

    BANGLADESH

    42.27

    164.23

    3.88

    23.82%

    TURKEY

    31.63

    330.43

    10.45

    17.82%

    PAKISTAN

    18.55

    92.01

    4.96

    10.45%

    TUNISIA

    16.46

    233.45

    14.18

    9.27%

    HONG KONG

    7.06

    47.82

    6.78

    3.98%

    UK

    3.92

    63.66

    16.26

    2.21%

    THAILAND

    2.58

    15.5

    6.01

    1.45%

    INDONESIA

    2.17

    14.24

    6.57

    1.22%

    EU Denim Import 2005-2015 : Denimsandjeans.com

    EU Denim Import 2005-2015 : Denimsandjeans.com

    If we look at the figure of 2015 , things have been changed and the list of top exporters has also changed.. China is  no more the king and has been replaced by Bangladesh. The lead that Bangladesh has over China is very substantial now that it seems China will never be able to close it .In the Year 2015 , China exported merely  36.18 Million Pcs of Men’s Jeans at the average price of Euro 7.84/Pc sharing 13% in the export to EU . Bangladesh which is leading now with whooping 109.09 million pcs at the average price of euro 6.55/pc sharing 38% in the export EU. However, Turkey and Pakistan are still in the race and Pakistan ranked 2nd in the export of Men’s Jeans in 2015 to EU with 63.96 million pcs at the average price of euro 7.93/pc sharing 22% in the export to EU. In terms of average price Bangladesh is the least expensive however,  UK is the most expensive at the average price of euro 18.65/pc.

    Top Exporters Of Men’s Jeans To EU27 For the year 2015

                                          

    EXPORTING

    MEN’S/BOYS JEANS

    TOTAL VALUE

    AVERAGE PRICE

    %

    COUNTRY/REGION

    (MILLION PCS)

    (MILLION EURO)

    (EURO/PC)

    BANGLADESH

    109.09

    715.01

    6.55

    38%

    PAKISTAN

    63.96

    507.33

    7.93

    22%

    CHINA

    36.18

    283.67

    7.84

    13%

    TURKEY

    34.72

    478.15

    13.77

    12%

    TUNISIA

    11.99

    207.85

    17.33

    4%

    CAMBODIA

    10.93

    81.4

    7.45

    4%

    UK

    5.82

    108.58

    18.65

    2%

    MOROCCO

    5.75

    72.4

    12.58

    2%

    INDIA

    4.26

    41.16

    9.67

    1%

    EGYPT

    3.15

    41.52

    13.19

    1%

    EU Denim Import 2005-2015 : Denimsandjeans.com

    EU Denim Import 2005-2015 : Denimsandjeans.com

    EU Denim Import 2005-2015 : Denimsandjeans.com

    Looking at the changes in the export quantities in respect of changes in the average prices of top three countries , the picture will be more clear. The average growth rate of Bangladesh in 10 years in terms of export quantities was 6.13% per year however, the growth in the average price was 4.076%. But if we see the figures of China , its average growth rate is negative with (-2.34%) per year however the average price registered an average growth rate of 5.778% per year due to increase in the labor rates in China.

          % change from 2005-2015 in qty and prices

    Particulars

    Pcs

    Av Price

    BANGLADESH

    6.13%

    4.076%

    PAKISTAN

    7.10%

    3.745%

    CHINA

    -2.34%

    5.778%

    EU Denim Import 2005-2015 : Denimsandjeans.com

    In the segment of Women’s jeans , China was the leading player in 2005 with 87.92 million pcs at the average price of euro 2.67/pc ,contributing 47% in the export to EU. Turkey and Bangladesh were the next two major players in this segment with 25.62 & 21.02 million pcs respectively ,sharing 25% of export to EU cumulatively .Indonesia was the cheapest exporter and UK was the most expensive one in 2005 in this segment.

    Top Exporters Of Women’s Jeans To EU27  For the year 2005

                            

    EXPORTING

    WOMEN’S/GIRLS

    TOTAL VALUE

    AVERAGE PRICE

    %

    COUNTRY/REGION

    JEANS (MILLION PCS)

    (MILLION EUROS)

    (EURO/PC)

    CHINA

    87.92

    235.06

    2.67

    47%

    TURKEY

    25.62

    300.34

    11.72

    14%

    BANGLADESH

    21.02

    81.18

    3.86

    11%

    PAKISTAN

    12.73

    62.22

    4.89

    7%

    TUNISIA

    9.6

    104.62

    10.9

    5%

    HONG KONG

    9.24

    54.3

    5.87

    5%

    MOROCCO

    7.39

    70.98

    9.6

    4%

    INDONESIA

    5.46

    12.63

    2.31

    3%

    UK

    3.71

    57.77

    15.57

    2%

    INDIA

    3.04

    15.98

    5.26

    2%

    EU Denim Import 2005-2015 : Denimsandjeans.com

    EU Denim Import 2005-2015 : Denimsandjeans.com

    EU Denim Import 2005-2015 : Denimsandjeans.com

    If we look at the figure of 2015 , things have been changed and China has again taken a hit. The King of 2005 is no more the king and has been replaced by Bangladesh here also in this segment.In the Year 2015 , China exported merely  57.12 Million Pcs of women’s jeans at the average price of Euro 6.88/Pc sharing 24% in the export to EU . Bangladesh which is leading now with 75.43 million pcs at the average price of euro 6.11/pc sharing 31% in the export EU. However, Turkey and Pakistan are still in the race and Pakistan ranked 4th,kept its position as it is, in the export of women’s Jeans in 2015 to EU with 32.49 million pcs at the average price of euro 7.51/pc sharing 14% in the export to EU. In terms of average price Bangladesh is the least expensive however,  Tunisia is the most expensive at the average price of euro 16.58/pc.

    Top Exporters Of Women’s Jeans To EU27 For the year 2015

                                         

    EXPORTING

    WOMEN’S/GIRLS

    TOTAL VALUE

    AVERAGE PRICE

    %

    COUNTRY/REGION

    JEANS (MILLION PCS)

    (MILLION EUROS)

    (EURO/PC)

    BANGLADESH

    75.43

    461.11

    6.11

    31%

    CHINA

    57.12

    392.87

    6.88

    24%

    TURKEY

    36.47

    490.02

    13.44

    15%

    PAKISTAN

    32.49

    244.06

    7.51

    14%

    CAMBODIA

    14.54

    94.79

    6.52

    6%

    UK

    7.52

    109.92

    14.62

    3%

    TUNISIA

    6.27

    104.02

    16.58

    3%

    EGYPT

    4.55

    53.67

    11.8

    2%

    MOROCCO

    4.38

    57.19

    13.06

    2%

    INDIA

    1.87

    16.93

    9.03

    1%

    EU Denim Import 2005-2015 : Denimsandjeans.com

    EU Denim Import 2005-2015 : Denimsandjeans.com

    EU Denim Import 2005-2015 : Denimsandjeans.com

    Analyzing  at the changes in the export quantities in respect of changes in the average prices of top six countries , we found that the average growth rate of Bangladesh in 10 years in terms of export quantities was 7.21% per year.However, the growth in the average price was 3.68%. But if we see the figures of China , its average growth rate is negative with (-5.39%) per year however the average price registered an average growth rate of 6.12% per year due to increase in the labor rates in China.

                                  Growth rates of Quantities and Prices

    Particulars

    Qty Change p.a | 2005-2015

    Price Change p.a | 2005-2015

    BANGLADESH

    7.21%

    3.68%

    CHINA

    -5.39%

    6.12%

    TURKEY

    2.98%

    1.28%

    PAKISTAN

    6.08%

    3.49%

    UK

    5.07%

    -0.65%

    INDIA

    -6.26%

    4.17%

    EU Denim Import 2005-2015 : Denimsandjeans.com

    In a complete analysis, we can easily say that Bangladesh is the undisputed leader in both men’s and women’s jeans for exports to EU. China is a spent force and its market share is being taken over by its competitors.  Besides Bangladesh , only Turkey and Pakistan look strong enough to grow their shares. Other countries are more or less stagnant in their export figures.

    [/private_special]