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Category: Denim Reports

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  • Denim Apparel From Vietnam To USA – Top 15 Brands In 2023

    Denim Apparel From Vietnam To USA – Top 15 Brands In 2023

    This report outlines the critical dynamics between the USA’s leading retail brands and their Vietnamese garment suppliers throughout 2023. It focuses on the top 15 brands, their purchasing volumes, average price points, and supplier relationships. These insights provide a snapshot of the strategic sourcing and market positioning that underpin the denim apparel trade from Vietnam to the USA.

    Denim imports from Vietnam to the USA have remained robust in 2023, with the top 15 brands accounting for 79% of the market share. [private_special]

    Market Share Insights

    The pie chart analysis indicates that American Eagle leads the market with 15.2% of the imports, closely followed by MGF Sourcing (which is sourcing on behalf of a number of brands ) and Target with 12.9% and 12.6% respectively. Torrid also claims a significant portion at 10.5%, asserting its strong market presence.

    Levi’s, a brand synonymous with denim, maintains a notable 9.4% share, emphasizing its enduring appeal. The rest of the market share is distributed among brands such as Hidden Jeans (6.7%), Pacific Sunwear (6.2%), and Madewell shipments to their own brands (5.4%), down to Encore Jeans which holds the smallest share among the top fifteen at 2.9%.

    Note: It is important to note that some buying houses like MGF buy in their own name and supply to other brands. Strictly speaking they are not final buyers.

    [private_special]Note: This report only reflects the shipments that were made to United States. If any shipments were made by these brands to other destinations, they would not be covered here.

    Purchasing Analysis of Top USA Companies Buying Denims From Vietnam

    Introduction

    The denim trade between Vietnam and the USA continues to thrive, with key players making significant purchases throughout 2023. The following is an analysis of the purchasing behaviors of these top USA brands, quantifying their transactions in terms of volume and value, and providing insight into their average expenditure on denim apparel.

    Volume and Value Overview

    • American Eagle: With the largest volume of denim imports, American Eagle has purchased 19.5 lakh pieces, amounting to a total import value of $22.3 million. This indicates American Eagle’s strong market presence and consumer demand fulfillment strategy.
    • MGF Sourcing: Following closely, MGF Sourcing has imported 16.6 lakh pieces with a higher total value at $24.15 million, suggesting a premium sourcing strategy or selection of higher-end denim products. It needs to be remembered that MGF works for various brands and therefore they are not final consumers. They normally work for AEO, Express, Target and other brands.
    • Target: Target procured 16.2 lakh pieces valued at $12.22 million, positioning itself as a value-focused retailer with a significant volume of denim imports.

    Average Price Point Analysis

    • Madewell: Standing out in terms of the average price, Madewell’s purchases average at $19.22/piece indicating their positioning in the premium segment of the market.
    • J Crew: On the higher end, J Crew shows a substantial average price point of $18.41/piece reflecting their strategy to procure premium denim apparel.
    • Target: With one of the more cost-effective strategies, Target averages at $7.5/piece demonstrating their focus on value for their customer base.

    Key Insights

    The data reveals that while American Eagle leads in volume, MGF Sourcing leads in value, indicating different strategies among the top buyers. The average price points range significantly from $7.5 to $19.22 per garment, showcasing the diverse market positioning from value to premium segments among these brands.

    Analysis of Garment Suppliers for USA’s Top Retail Brands

    Introduction

    This section provides a detailed analysis of the relationships between USA’s top retail brands and their garment suppliers from Vietnam, focusing on the volume and average price points of the denim apparel procured in 2023.

    Note: YDVL is the Crystal Group , Gatexim is Saigon 3

    Supplier Contributions

    • Hualida Thai Binh and Yi Da Viet Limited for American Eagle: Hualida Thai Binh supplied American Eagle with a significant quantity of 16.71 lakh pieces at an average price of $11.13 per piece. Yi Da Viet Limited supplied a smaller quantity of 2.12 lakh pieces but at a higher average price of $13.44 per piece, indicating a mix of volume and premium sourcing strategy.
    • Gatexim and Phong Phu for MGF Sourcing: MGF Sourcing sourced 8.22 lakh pieces from Gatexim at $13.9 per piece and 7.73 lakh pieces from Phong Phu at a higher average price of $15.38 per piece, again suggesting a strategy focused on quality and premium positioning.
    • Tp Group and Yi Da Viet Limited for Target: Target worked with Tp Group for a supply of 9.31 lakh pieces at an average price of $4.97 per piece and with Yi Da Viet Limited for 1.64 lakh pieces at $8.84 per piece, balancing between high-volume value procurement and selective premium purchases.
    • Phong Phu for Torrid: Torrid exclusively sourced from Phong Phu, with 13.04 lakh pieces at a consistent average price of $13.88 per piece, indicating a focused strategy on a singular source that meets their quality and pricing requirements.
    • Yi Da Viet Limited for Levi’s: Levi’s, known for its premium denim, sourced 12.16 million pieces from Yi Da Viet Limited at a higher average price of $9.12 per piece, affirming its commitment to quality and brand reputation.

    Key Insights

    The analysis shows a diverse range of sourcing strategies among the top USA brands, with some opting for high-volume procurement at competitive prices and others focusing on higher-priced, premium-quality denim. The choice of suppliers and the average price points paid reflect each brand’s market positioning and customer base.

    In 2023, the collective efforts of the top 15 USA retail brands have culminated in a significant share of denim apparel imports from Vietnam, with a total purchase volume of nearly 12.9 million pieces. However, the actual quantities will be much higher given that many smaller exporters are not considered neither are other brands. [/private_special]

  • Levi Strauss Q1 2022 Results Surpasses Estimates

    Levi Strauss Q1 2022 Results Surpasses Estimates

    Levi Strauss & Co. revealed financial first-quarter income and sales that surpassed experts’ expectations as it marketed almost all of its jeans and T-shirts at greater price points, straight to its customers. Levi likewise reiterated its fiscal 2022 outlook, assuming no substantial worsening of inflationary pressures or global economic disruptions. It factored in any impact from its recent decision to temporarily cease operations in Russia, which accounts for around 2% of overall revenues.

    Although since everything from fuel prices to grocery expenditures have soared, Levi CEO Chip Bergh told that the retailer has still to see shoppers shop down for inexpensive clothing. Moreover, despite the fact that the company has raised prices on some products to balance other business costs, customer demand stayed high, he noted.

    Being precise, Bergh said Levi is keeping a tight eye on market demands, knowing that economists’ predictions of a coming recession have been escalating. “We don’t have our head in the sand. If we see demand starting to get wobbly, we will take the appropriate action,” the CEO said.

    Levi shares surged about 1.5 percent in extended trade after falling 1.5 percent earlier in the day. Levi reported net income of $196 million, or 48 cents per share, up from $143 million, or 35 cents per share, the previous year. Excluding one-time factors, it earned 46 cents per share, which was more than the 42 cents expected by analysts. Revenue increased 22% year on year to $1.59 billion from $1.31 billion. This surpassed forecasts of $1.55 billion.

    Levi stated it lost $60 million in sales owing to supply chain problems during the most recent quarter. Its worldwide direct-to-consumer sales increased by 35% year on year, while wholesale revenue increased by 15%. While Levi already sells its jeans through big-box retailers like Target and department shops like Macy’s, the brand has increasingly driven customers to its own brick-and-mortar stores and online. Not only can these transactions be more profitable, but it also allows Levi to create closer relationships with customers and get more information about their browsing habits. According to the business, direct-to-consumer sales accounted for 39 percent of overall sales in the third quarter, up from 38 percent in the previous period and 36 percent a year before.

    On a year-over-year scale, sales in the Americas increased by 26 percent, in Europe by 13 percent, and in Asia by 11 percent. Levi confirmed its fiscal 2022 projection, which aims for revenue to increase by 11 to 13 percent year over year. Reports estimate an 11.8 percent gain. The retailer’s yearly per-share profits are still expected to range between $1.50 and $1.56, compared to analysts’ expectations of $1.54. Chief Financial Officer Harmit Singh was optimistic on growth in the coming times .

    The denim category is growing in a low-double-digit rate relative to where it was before pandemic, We’ve seen demand in March maintain the momentum, and that gives us confidence about the rest of the year

    he concluded.

  • US Denim Imports From Vietnam In 2021

    US Denim Imports From Vietnam In 2021

    Vietnam is getting to be one of the most important countries when it comes to exports of denim. A number of large manufacturing units have been developed which are working for large retailers and brands. The FTA with the EU has further strengthened exports from the nation. However, the US continues to be the dominant region where exports are happening from Vietnam. In this report, we have done a detailed analysis of the imports of denim jeans from Vietnam into the US in 2021. The detailed report shows the imports by the US over this period.

    PARTICULARS
    Table showing top 15 US denim buyers from Vietnam in one year
    Graphs showing total jeans imported by Top 15 US buyers from Vietnam over 12 months
    Table showing the top 15 suppliers to the US from Vietnam
    Graphs showing the top 15 suppliers to the US from Vietnam
    Table showing the top three buyers of top ten suppliers

    1.TOP 15 US DENIM BUYERS FROM VIETNAM

    [private_special]

    The table shows that AEO bought the largest quantity which is 4.2 million pcs with an avg. price of 11.8 USD/piece and has approx. 11% of the total share, followed by GAP INC with approx. 4.1 million pcs and the avg. price of 10 USD/ piece in a year (from 1st Jan 2021- 31st December 2021) Total Percentage share of these 15 companies holds 71% of total jeans quantity imported into the US from Vietnam.

    BUYERQTY(in million)%SHAREAVG. PRICE(USD/pc)No. Of Suppliers
    AEO – AMERICAN EAGLE4.211111.87
    OLD NAVY / GAP4.1101010
    TARGET GLOBAL SOURCING LIMITED3.2889.73
    AMBIANCE APPAREL2.01551
    ABERCROMBIE & FITCH1.82593
    MGF SOURCING FAR EAST, LIMITED1.75412.13
    FASHION NOVA1.6245.22
    EXPRESS / MGF SOURCING1.38410.53
    LEVI STRAUSS1.29310.32
    TORRID MERCHANDISING, INC1.29313.21
    SHINSUN INVESTMENT HOLDING LTD1.0738.11
    HIDDEN JEANS / CELLO JEANS1.0635.72
    KANCAN WH1.0537.53
    Y.H.TEXPERT CORPORATION1.0133.93
    QUETICO LLC0.9626.92
    TOTAL27.971–46
    Vietnam
    Buyer

    29% share is the total of other small companies apart from these 15 companies

    buyer

    2. TOP 15 DENIM SUPPLIERS TO US FROM VIETNAM

    PHONG PHU INTERNATIONAL JSC supplied the largest quantity of pieces that is approx. 9.9 million pieces with an avg. price of 11.6 USD/pc and the total number of buyers the company has dealt with are 31 followed by YDVL – YI DA VIETNAM LIMITED which is a part of the CRYSTAL group of HK with approx. 5.8 million pieces with an avg. price of 9.7 USD/pc .

    SUPPLIERQTY(in million)%SHAREAVG. PRICE(USD/pc)NO. OF BUYERS
    PHONG PHU INTERNATIONAL JSC9.942411.631
    YDVL – YI DA VIETNAM LIMITED5.82149.715
    NIEN HSING GARMENT (VIET NAM) CO., LTD3.9591122
    TRUC XANH CLOTHING ONE MEMBER COMPANY LIMITED3.3984.89
    KIM BINH GARMENT CO., LTD3.2889.95
    TCE JEANS COMPANY LIMITED2.9775.615
    GATEXIM – SAIGON 3 GARMENT JOINT STOCK COMPANY2.19512.49
    SAITEX INTERNATIONAL1.89520.723
    TCE CORPORATION1.5148.87
    SX-TM KIM SUN COMPANY LIMITED1.1137.14
    VIGAWELL GARMENT TRADING COMPANY LIMITED1.1139.210
    JUNZHEN GARMENT COMPANY LIMITED1.0738.11
    TEXHONG THAI BINH GARMENT COMPANY LIMITED0.9921111
    VITAJEAN CO.,LTD0.4417.42
    QUANG NAM BLUE WAY ONE MEMBER CO., LTD0.2415.71
    TOTAL39.99510.1165
    US
    avg. price

    Apart from these 15 companies, there are also a few other companies holding a 5% share of the total.

    %share

    3. Top Three Buyers Of Top Ten Vietnam Suppliers

    PHONG PHU INTERNATIONAL JSC

    The company has been growing consistently and in 12 years they have grown to one of the leading apparel manufacturers in Vietnam and are supplying known US and European Retailers.

    BUYERQTY(in million)AVG. PRICE(USD/pc)
    TARGET GLOBAL SOURCING LIMITED2.069.2
    MGF SOURCING FAR EAST, LIMITED1.4812.2
    TORRID MERCHANDISING, INC1.2913.2

    YDVL – YI DA VIETNAM LIMITED

    YDVL is a part of the Crystal Group of Hong Kong. Crystal International Group Limited was founded in Hong Kong in 1970 and is now with 20 apparel manufacturing facilities in Asia employing approximately 70,000 people worldwide. They provide comprehensive one-stop solutions to international brands covering lifestyle wear, denim, intimate, sweater, and sportswear and outdoor apparel..

    BUYER QTY(in million) AVG. PRICE(USD/pc)
    OLD NAVY1.299.7
    LEVI STRAUSS1,.2810.3
    TARGET1.2110.6

    NIEN HSING GARMENT (VIET NAM) CO., LTD

    NIEN HSING TEXTILE CO., LTD. is a Taiwan-based company principally engaged in the manufacture and distribution of garments and textile products. The products of the Company include denim and casual wear, denim cloth, casual cloth, and ring-spun yarns. Their main clients are GAP, AEO, Kohl’s, VF, others In Vietnam Garment/Knitwear

    BUYER QTY(in million) AVG. PRICE(USD/pc)
    GAP INC0.6110.5
    ABERCROMBIE & FITCH0.347.8
    EXPRESS USA0.3413.6

    TRUC XANH CLOTHING ONE MEMBER COMPANY LIMITED

    They are engaged in the export of apparel.

    BUYER QTY(in million) AVG. PRICE(USD/pc)
    FASHION NOVA1.625.2
    Y.H.TEXPERT CORPORATION1.103.9
    HIDDEN JEANS / CELLO JEANS0.755.2

    TCE JEANS COMPANY LIMITED

    As one of the oldest denim factories in Asia, TCE has been trusted by customers since 1956 for its long history of stable quality & customization. The largest fabric capacity in Vietnam is 3.5 million yds/month And garment- 1.3 million pcs/month Number 1 vertically integrated denim supplier from fabric to washing in southern Asia by full sustainability.

    BUYER QTY(in million) AVG. PRICE(USD/pc)
    AMBIANCE APPAREL2.05.0
    HIDDEN JEANS / CELLO JEANS0.326.7
    H & M HENNES & MAURITZ AB0.144.5

    KIM BINH GARMENT CO., LTD

    Kim Binh Minh Co., Ltd was established in 2001, located in Ho Chi Minh City, Vietnam. As a manufacturer and exporter to Japanese and USA markets, they specialize in producing apparel products.

    BUYER QTY(in million) AVG. PRICE(USD/pc)
    OLD NAVY / GAP1.8710.4
    ABERCROMBIE & FITCH1.409.3

    SAITEX INTERNATIONAL

    Saitex is one of the most well-known denim factories around the world. It has also been sometimes classified as the ” Cleanest denim factory “. With a very strong focus on sustainability, Saitex is employing most of the clean technologies for its denim apparel production. The company also became the first factory in Asia and the only large-scale manufacturer of denim with B Corporation™ Certification, a score of 105.6 .

    BUYER QTY(in million) AVG. PRICE(USD/pc)
    MADEWELL INC0.8418.5
    EVERLANE0.3625.9
    J CREW0.2723.0

    GATEXIM – SAIGON 3 GARMENT JOINT STOCK COMPANY

    GATEXIM – Saigon 3 Garment Joint Stock Company is one of the leading garment exporters in Vietnam, specializing in all kinds of jeans, khaki pants, and sports pants with a total output of more than 12 million units,2 garment factories, 1 completing center, 3,000 machinery equipment, 47 sewing lines, 3,000 skilled workers. The export market includes Japan, USA, Europe, Asia. Saigon 3 always concentrates on the quality of products and services towards the satisfaction of customers, as the foundation of the company.

    BUYER QTY(in million) AVG. PRICE(USD/pc)
    EXPRESS / MGF SOURCING FAR EAST, LIMITED0.9212.2
    GTEX INC.,0.3211.2
    3RD TR8 APPAREL, INC0.3714.1

    TCE CORPORATION

    Founded in South Korea in 1956, TCE is one of the oldest denim companies in Asia. It relocated its entire production to Vietnam in 2014 and now produces only denim at its TCE Vina Denim mill, which occupies a 110,000m² site two hours outside of Hanoi. It has the largest capacity fabric in Vietnam of 3.5 million yards per month. In garments they have two units TCE VINA DENIM with 300,000 pcs per month and TCE JEANS with 1 million pcs per month. TCE exports 100% of its production overseas, with Europe, at about 45% being the largest market, followed by the USA at 30%, and Japan and Korea the other main export destinations.

    BUYER QTY(in million) AVG. PRICE(USD/pc)
    KANCAN WH1.007.5
    CHICOS RETAIL0.3011.7
    TCE CORPORATION0.2111.2

    SX-TM KIM SUN COMPANY LIMITED

    SX-TM KIM SUN is a garment processing factory that supplies, manufactures, trades, and processes in the field of apparel, clothing, footwear, products, and articles using fabric materials and finishing products. domestically and internationally 

    BUYER QTY(in million) AVG. PRICE(USD/pc)
    INTRO FABRIC0.876.9
    THE M.A.P INC.0.178.1

    [/private_special]

  • Pakistan Denim Exports To US

    Pakistan Denim Exports To US

    Pakistan is one of the most important apparel exporter worldwide. And when it comes to denim, it is really important because of its strength from fibers to garments . Exports of denim apparel from Pakistan in 2021 have far exceeded those of 2020 and even 2019. Many new buyers have found it interesting to source from here . US is second biggest importer for denim apparel from Pakistan after EU.
    In this report, we have done a detailed analysis of the imports of denim jeans from Pakistan into the US over a period of 1 year from Dec 2020 to November 2021. The detailed report shows the imports by the US over this period.

    PARTICULARS
    Table showing top 10 US denim buyers from Pakistan in one year
    Graphs showing total jeans imported by Top 10 US buyers from Pakistan over 12 months
    Table showing the top 10 suppliers to the US from Pakistan
    Graphs showing the top 10 suppliers to the US from Pakistan
    Table showing the top three buyers of top ten suppliers

    1. TOP 10 US DENIM BUYERS FROM PAKISTAN

    [private_special]

    The table shows that Levi Strauss and Co. bought the largest quantity which is 16.6 million pcs with avg. price of 7.9 USD/piece and has approx. 27% of the total share, followed by GAP INC with approx. 10.1 million pcs and avg. price of 8.7 USD/ piece in one year (from 30 November 2020- 30 November 2021) Total Percentage share of these 10 companies holds 76% of total jeans quantity imported.

    BUYERSQTYAVG. PRICE% SHARENO. OF SUPPLIERS
    LEVI STRAUSS AND CO.16.67.9276
    GAP INC10.18.7167
    TARGET GLOBAL SOURCING LIMITED5.37.894
    AMERICAN KNITS & DENIM INC,2.74.549
    REGENCY BRANDS LLC2.56.941
    JC PENNEY PURCHASING LLC2.28.955
    5 STAR APPAREL LLC1.94.8316
    KAMDAR INDUSTRIES INC / EVOLUTION IN DESIGN1.96.0316
    GOLDEN APPAREL INC1.85.538
    ROADRUNNER APPAREL INC.1.38.527
    TOTAL46.47.67679
    Buyer
    Avg. price

    2. TOP 10 DENIM SUPPLIERS TO US FROM PAKISTAN

    SUPPLIERSQTYAVG. PRICE%ShareNo. Of Buyers
    ARTISTIC MILLINERS ( PVT ) LTD17.48.52123
    ARTISTIC FABRIC AND GARMENT INDUSTRIES8.88.51011
    AKHTAR TEXTILE INDUSTRIES (PVT) LTD8.66.7104
    U.S. APPAREL & TEXTILES (PVT) LTD6.89.8810
    CRESCENT BAHUMAN LIMITED3.88.756
    SOORTY ENTERPRISES (PRIVATE) LIMITED3.68.459
    ANM FASHION3.44.457
    ARTISTIC DENIM MILLS LTD3.27.4411
    COTTON WEB LIMITED2.96.535
    RAJBY TEXTILES PVT LIMITED2.19.225
    TOTAL60.758.07391
    Quantity
    Suppliers
    %share

    3. Top Three Buyers Of Top Ten Pakistani Suppliers

    ARTISTIC MILLINERS ( PVT ) LTD

    Artistic Milliners, headquartered in Pakistan, is a multinational denim manufacturing powerhouse with a strong focus on automation, innovation, people, and the planet. The company has an annual production capacity of 88 million pounds of yarn, 108 million meters of fabric, and 30 million garments. Artistic Milliners has diversified its portfolio to include renewable energy with a current capacity of 100 MW of Wind Energy and has a growing interest in Solar and Hydro plants.

    BUYERQUANTITYAVG. PRICE
    OLD NAVY / GAP3,661,7699.0
    TARGET GLOBAL SOURCING LIMITED2,970,9048.2
    LEVI STRAUSS AND CO.2,766,2978.6

    ARTISTIC FABRIC AND GARMENT INDUSTRIES

    AGI has humble beginnings — starting out as a small retail shop founded by an enterprising man in 1949. The vision to grow our company to expand its operations and establish multiple garment factories. In the 1990s, we saw tremendous growth and used this opportunity to narrow our focus and put all our attention on denim fabrics and garments. It led to the creation of a specialized vertical operation and culture of denim. With 69 years of experience maintaining a tradition of innovation, we at AGI believe in consistently evolving how we do things. We have not only installed several technologies to ensure that we offer our customers a product of superior quality but have also implemented sustainable practices that protect our community and the environment

    (Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    THE GAP INC5,407,5338.5
    JC PENNEY PURCHASING LLC583,16410.1
    H & M HENNES & MAURITZ AB125,8767.2

    AKHTAR TEXTILE INDUSTRIES (PVT) LTD

    Founded in 1985 for manufacturing and exporting textile products. ATIL set up its new jeans/casual trousers manufacturing unit, which was the first totally automated unit in South Asia in 1998. This new factory is equipped with state-of-the-art computer-controlled machines based on advanced technology for the making of denim jeans and khakis. Beginning with an initial capacity of 5,000 pcs per day, ATIL today is making 35,000 pcs per day. Annual sales are almost USD 55 million

    BUYERQUANTITYAVG. PRICE
    LEVI STRAUSS AND CO5,881,4126.7
    ROSS STORES INC41,9872.6

    U.S. APPAREL & TEXTILES (PVT) LTD

    US Apparel is a Lahore, Pakistan-based company supplying fashion industry companies that serves global retailers. US Apparel is a vertically integrated provider with the capacity to produce 26 million units of apparel. By 2025, we’ll be able to produce almost 40 million units. We continue to grow our business by achieving results for our customers. At the US Group, we always invest in the best and most modern machinery.

    (Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    LEVI STRAUSS AND CO.3,393,4369.5
    EXPRESS USA953,29411.6
    TARGET GLOBAL SOURCING LIMITED310,0899.1

    SOORTY ENTERPRISES (PRIVATE) LIMITED

    Soorty will be at the forefront of the creation of denim fabrics and jeans, with a special emphasis on quality, cost, and delivery of our products. We will do this through research, innovation, and a sharp focus on our customers’ expectations while ensuring a sustainable impact on our Earth and her people.

    (Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    JC PENNEY PURCHASING LLC2,136,1648.3
    ROADRUNNER APPAREL INC.802,2808.5
    H & M HENNES & MAURITZ AB99,7708.8

    ARTISTIC DENIM MILLS LTD

    To achieve and retain market leadership in Denim Fabrics/Garments Manufacturing by attaining the highest quality standards. We aim to bring continuous improvement in the denim industry by ethically meeting and exceeding the expectations of our customers. We believe that teamwork is key to ensuring a fair return to stakeholders and fulfilling our social responsibilities.

    (Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    REGENCY BRANDS LLC2,490,8686.9
    DL1961 PREMIUM DENIM INC205,1429.2
    WARP WEFT WORLD INC80,3899.9

    CRESCENT BAHUMAN LIMITED

    Crescent Bahuman, Pakistan’s first vertically integrated denim facility was inaugurated in 1995. Since then, CBL – as it’s lovingly known in the industry – has gone from strength to strength by creating an eco-friendly environment that enables its most important resources, our people, to develop and deliver to the satisfaction of our clientele. With over 22 years of experience in handling the blue fabric, we have all come to know and love, CBL’s shade is definitely deep, dark, pure indigo. CBL is proud to be providing clothing for more than 10 million people annually. As always, with such a large stake in global fashion, comes great responsibility. This sense of responsibility is creatively engineered into our products and processes to ensure that our customers are given tangible results that reemphasize our commitment to the planet and our environment.

    ( Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    LEVI STRAUSS AND CO.2,444,9869.1
    QUETICO LLC316,1954.9
    BONOBOS16,52517.9

    ANM FASHION

    A.N.M. Fashion is an apparel woven & denim manufacturing company, established in 2019. This is a joint venture of M.R Industries & Knitwear Enterprises which are known in the local and foreign markets. A.N.M Fashion understands that going from concept to customer can be a long and complicated process. We are out to change the game by bringing a better experience to your product development. Let us work together to develop and deliver your product with quality and timely delivery.

    ( Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    AMERICAN KNITS & DENIM INC,2,067,6104.5
    CROSSWIND LLC271,0483.6
    5 STAR APPAREL LLC147,0803.9

    COTTON WEB LIMITED

    “Established by three childhood friends in 1998, Cotton Web Limited has become the leading supplier to prominent designer brands and global high streets. Headquartered in Lahore, we have been declared the 19th fastest growing company of Pakistan. We have an office in the UK as well, and we have collaboration with “Everest Laundry” – the Italian Washing Experts who work with us in developing and enhancing our washing expertise. Employing the best engineers and operators in our facility has positioned us as a key premium jeans manufacturer at the forefront of manufacturing advancements. We take pride in more than two decades of excellence and responsibility in quality jeans craftsmanship. We intend to expand our garments per month capacity with more focus on sustainability along with using automation to enhance our efficiencies.”

    ( Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    LEVI STRAUSS AND CO.2,003,5156.3
    G-111 APPAREL GROUP LTD80,9479.4
    ROADRUNNER APPAREL INC.31,6206.9

    RAJBY TEXTILES PVT LIMITED

    A strong heritage of values, morality, ethics, and conduct – Rajby takes pride in its legacy that is based on 40 years of commitment, quality, and customer trust. A strong legacy that has been carried forward from one generation to another has become a source of inspiration for other aspiring businesses. Today, we have become an epitome of achievements and success standing tall amidst competition. Rajby was founded in 1972 by (Late) Sultan Ahmed. He conquered the garment fraternity as a manufacturer of traditional Pakistani clothing. However, over the passage of time, he soon realized that fashion trends and lifestyle patterns are changing globally. Therefore, the company switched gears and made its debut in the denim industry.

    ( Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    BM USA GLOBAL INC.1,184,2339.6
    H & M HENNES & MAURITZ AB103,7057.2
    BRIAN BROTHERS / JORDAN CRAIG36,20910.0

    [/private_special]

  • EU Imports Of Denim Apparel From Turkey, Pakistan and Bangladesh

    EU Imports Of Denim Apparel From Turkey, Pakistan and Bangladesh

    Covid had deeply impacted the sourcing of apparel from around the world. While the second quarter of 2020 was almost a washout with imports into EU slashing drastically, there was some recovery towards the end of 3rd quarter and the beginning of the 4th. The three countries – Bangladesh ,Turkey and Pakistan proved to be very resilient and bounced back increasing their share of the EU market . Turkey had a big jump in their numbers as the retailers sought to increase more apparel from there while the other two did very well too !

    This FREE report from our portal DNJ brings to view the following information in this report .

    1. Import quantities of denim apparel into EU from these three countries during Sept’20 – Aug’21 . Eg imports from Bangladesh touched over 160 million pcs while prices were more competitive. Turkey showed the biggest numbers coming close to the figures of Pakistan.
    2. Import prices from these locations
    3. Breakup into Men’s and Women’s denim quantities and prices
    4. Trend line of denim imports from Bangladesh
    5. Analysis

    This report is FREE to download for all the exhibitors and visitors registered on our DNJ (formerly De-Brands) platform .
    For those visitors who are not registered, may register here and download the FREE report .

    Denim Imports from Turkey, Bangladesh and Pakistan into EU

    IMP. NOTE :

    Do not miss to attend this LIVE TALK with the Godfather of Denim – Adriano Goldschmied on 7th Feb at our Instgram account – click here

  • Sustainable Progress Of Denim Brands In 2021: Part I

    Sustainable Progress Of Denim Brands In 2021: Part I

    It’s always difficult to find the right jeans whose measures meet their branding. Consumers, designers, and suppliers have all been working together to re-imagine denim from the rivets up, owing to the growing awareness of the need for sustainable fashion. Below, we have enumerated some denim brands that design jeans with eco-wise and sustainable efforts to aid you with the best possible buy this year.

    1. LEVI’S

    Levi's

    Levi Strauss & Co. is a global leader in jeanswear and one of the world’s top brand-name apparel companies. This year, the brand launched its “Buy Better, Wear Longer,” Spring 2021 campaign, which raises awareness about shared responsibility and the environmental implications of apparel production and consumption. The introduction of 55% hemp blended fabrics, new natural-dye techniques, the expanded use of organically grown cotton, and the recyclability of every Wellthread garment was inculcated by the brand. Levi’s Wellthread used a technique by which ultrasonic waves are used to apply the dye to the fibre. The brand also used Water< Less techniques which have saved more than 3.5 billion litres of water since they were introduced nearly a decade ago. A few of the company’s central goals for the future are to use 100 per cent of sustainably produced cotton by 2025, its supply chain will have reduced greenhouse gas emissions by 40% and by 2030, water usage in the industry in water-stressed areas will be reduced by half. 

    2. NUDIE JEANS

    Nudie Jeans

    This Swedish denim company delivers and preserves a tradition true to the fabric’s history and attributes by thinking in terms of wear, tear, and repair rather than fast fashion. Teaming up with London-based retailer Browns Fashion, Nudie Jeans has created a collection of 16 denim pieces, all reworked from pre-existing denim. The brand has already repaired 45900 jeans for free and has produced 98.6% Sustainable products. 2021 was the third full year in which it used only certified organic cotton for all the cotton products.

    Moreover, according to its Sustainable Material Tool the brand defines a garment or accessory as sustainable when it contains at least 70% sustainable fibres. The brand aims to increase number GOTS-certified denim fabrics to reach 50% of all denim fabrics by 2022 and reach 100% renewable energy sources for electricity used in all Nudie Jeans operated facilities by changing energy subscription or investing in Renewable Energy Certificates by 2023. Nudie Jeans also plans to open 50 new permanent Repair spots, including Repair Shops, Partner stores and Repair partners in the coming years.

    3. PANGAIA

    Pangaia

     Pangaia is a direct-to-consumer materials science company bringing breakthrough textile innovations and patents into the world through everyday lifestyle products. This year, the brand introduced its sustainable denim PANettle, a mix of naturally regenerating wild Himalayan nettle, organic cotton, and PPRMINT for longer-lasting freshness. To diversify its material sources and lessen reliance on traditional cotton, the company employs wild Himalayan nettle. The denim produced is coloured with state-of-the-art water and dye-saving technologies, and the thread is made entirely of biobased cellulose. Non-galvanized, recyclable stainless-steel buttons are also used in denim. The brand created FRUT FIBER and PLNT FIBER to replace cotton in their product line. The two cellulose fibre blends were successfully produced and supplied by Pangaia from fruit and plant raw material sources.

    4. RE/DONE

    Re/Done

     Redone is known for reconstructing Levi’s vintage jeans into modern fits, giving a sense of uniqueness and rareness to each consumer. The brand debuted its first collection designed in line with the Ellen MacArthur Foundation’s Jeans Redesign project guidelines. All jeans are made of responsibly sourced 100 per cent organic cotton, recycled hardware, and bio-based patches, and include a hangtag with a QR code that provides consumers with a full traceability report documenting the lifecycle of each product. Items are shipped using recycled, oxo-biodegradable poly bags. The manufacturer also uses laser and e-flow technologies for energy- and water-saving washes and uses a three-stage purification system to reduce water waste. Since its launch, Re/Done reports that it has diverted more than 231,000 garments from landfills.

    5. EVERLANE

    Everlane

    A millennial-favourite DTC clothing brand, Everlane announced a very ambitious sustainability goal: to eliminate virgin plastic from its supply chain, packaging, offices and stores by 2021.  By now, it has successfully removed 90% of all virgin plastics from its supply chain. Following through on its commitment to exclusively using certified-organic cotton by 2023,  the denim brand debuted what it calls its cleanest denim to date.  All items in the Clean range feature 98.5 per cent GOTS-certified organic cotton and 1.5 per cent Roica. Each piece is produced with microplastic-free dyes and recycled trim. It also debuted its Fall/Winter 2021 ad campaign entitled “Get into Denim” to adorn the brand’s collection of organic denim. Everlane is now looking for early-stage entrepreneurs to join the Next Collective, a fellowship program that will provide participants with $20,000 and access to industry leaders in sustainability, fashion, design, business and innovation.

    6. MADEWELL

    Madewell

    Madewell, which is known for its denim, is an apparel retailer that promotes creativity, diversity, and self-expression. This year, the brand introduced a new part of its website called “Madewell Forever,” which helps customers find a new home for their well-loved jeans, whether they’re clearing out their wardrobe and seeking a new home for them or they’re in the market for a new pair of denim.

    Madewell Forever had around 3,000 pairs of secondhand Madewell jeans in a wide range of fits and styles, most of which ranged from $35 to $50. Furthermore, its spring 2021 collection called Summerweight Denim was designed to replace linen as one’s go-to choice for summer bottoms. The fabric is made from a blend of hemp and cotton which is wrinkle-free, moisture-wicking, breathable, and lightweight. The brand aims to source 100% sustainable and virgin-plastic-free fibres for all materials by 2025. It also aims to make more than 90% of its denim fair trade certified. By 2025, the brand strives to do carbon neutral operations entirely.

    7. REFORMATION

    Reformation

    The cult favourite label, Reformation has been dabbling in denim, through vintage capsules and designer collaborations. Reformation launched their denim collection in collaboration with FibreTrace, which labels fabrics with a unique pigment that can be tracked and validated throughout the garment supply chain. This effort is in line with Reformation’s goal of complete supply chain transparency by 2025.  This year, the brand also signed the 2020 Circularity Fashion System Commitment Letter, with the goal of recirculating 500,000 garments in the next five years and have already been able to reuse or recycle 417,811 garments in 2021 itself.  Reformation also teamed up with the Ellen MacArthur Foundation’s Jeans Redesign program to achieve its commitment to transforming the way jeans are produced.

    8. OUTLAND DENIM

    Outland Denim

    This Australian denim company gained popularity after Meghan, Duchess of Sussex, wore a pair on her royal tour in Australia in 2018. Measured through third-party Environmental Impact Measurement criteria, 97 per cent of Outland Denim’s washes are categorized as “low impact.” This year, Outland Denim expanded its rigid jeans options, collaborated with fellow Aussie brand Spell on a line of vintage-inspired denim staples, introduced ready-to-wear and celebrated a milestone in its traceability journey, marking 100 per cent traceability of its organic cotton denim. It also updated all-black denim to denim dyed using Saveblack, a process that uses 85 per cent less water compared to conventional dyeing. The company stated that it is targeting net-zero emissions by 2030 through practices, policies and by offsetting those emissions that cannot be reduced. It also commits to make 100% of the Outland Denim range leather-free and prioritise use of Bluesign certified chemicals.

    9. MUD JEANS

    Mud Jeans

    A sustainable and fair trade certified denim brand based in the Netherlands, Mud Jeans has a business model to sell or rent jeans, at the end of their life and then make old jeans into new ones. It has a design process based on circular production, with the use of materials that are easy to repurpose and recycle.  36 of Mud Jeans’ 40 plus styles are made up of 40% post-consumer recycled cotton which is twice the industry average.

    Out of 4000 certified B Corporations worldwide, MUD Jeans is among the 5% B Corps with the highest score in environmental performance. The Dutch fashion brand has also collaborated with Swedish home decor brand Ikea to give textiles a second lease of life, specifically, denim. Its sustainability goals include making 5% of its collection from 100% post-consumer recycled cotton by 2022, implementing traceability QR Code and launching new chemical policies for waste management.

    10. FRAME

    Frame

    American fashion brand Frame launched Bio-Degradable jeans in partnership with Candiani made from 100 percent cotton that is 100 percent biodegradable. For its fall/winter 2021, Frame revamped its menswear line with trendy cuts for timeless pairs of washed black and indigo jeans. This year it also launched its circular denim collection under EMF Jeans Redesign Project that included denim pieces made of 100% cotton and post-consumer material.

    For FRAME Winter 2021, 63% of the FRAME denim line is projected to be responsibly produced according to its Responsible Wash and Responsible Fabric Initiatives.  40% of the fibers in its Spring and Summer 2021 Collections are made with either recycled or water-saving cellulose fibers. Its future goals include: 75% of FRAME Denim is set to be sustainable by the end of 2022, 90% of FRAME denim is set to be sustainable by the end of 2025. The brand will launch ReFrame in the coming years.

  • Pakistan Denim Fabric Export During March-April 2021

    Pakistan Denim Fabric Export During March-April 2021

    In this report, we have done a detailed analysis of leading denim exporters from Pakistan and also the buyers who are importing these jeans from Pakistan during March-April ’21 with 10 tables and graphs. The details of the report are as below :

    [private_special]

    1. TOP EXPORT DESTINATIONS

    The quantities are shown in KGs as per available data and also figures are in Kg only – even price. Normally we speak about mtrs in Denim, but since the data is in Kgs , we display in Kgs. Pakistan exported about 17 million kgs of fabrics which can be roughly considered as about 35 million mtrs .

    Bangladesh with a 44.5% share in the total denim exports by Pakistan ranked #1 during Match-April’21 . It was but expected as Bangladesh is the major destination for exports of Pakistan’s fabrics. Turkey at number 2 and Egypt at No. 3 stand out at 24% and 10% share respectively.

    COUNTRY QUANTITY(KG) AVG. UNIT PRICE (USD/KG) %SHARE
    Bangladesh 75,70,203.42 5.33 44.5
    Turkey 40,86,730.00 4.12 24
    Egypt 16,76,555.27 4.76 9.9
    Italy 3,97,943.18 4.2 2.3
    Sri Lanka 3,56,409.83 5.24 2.1
    Morocco 3,05,555.48 4.22 1.8
    Colombia 2,78,484.21 4.2 1.6
    Vietnam 2,43,890.50 6.38 1.4
    Pakistan 2,09,537.93 2.73 1.2
    United Arab Emirates 2,09,360.08 3.44 1.2
    Peru 2,04,286.48 5.21 1.2
    Mauritania 1,63,897.80 4.23 1
    Indonesia 1,48,098.38 5.29 0.9
    Mexico 1,38,305.35 4.98 0.8
    Lebanon 1,29,793.31 3.1 0.8
    Hong Kong 1,16,333.60 6.13 0.7
    Russia 1,10,858.51 4.22 0.7
    Others 6,61,648.03 4.91 3.9
    TOTAL 17,007,891.37 4.83 100


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    2. Top Denim Pakistan Denim Fabric Buyers

    AYYILDIZ DOKUMA KUMAS PAZARLAMA is the major denim buyer who bought over 1.2 million KG of the total denim exports during March-April’21 with an average price of 3.92. This translates into about 2.4 million mtrs roughly at a price of USD 2/mtr if we extrapolate.  They are basically importers of fabrics in Turkey. The second position also goes to a Turkish buyer Realteks who imported over 8 lakh kgs ie about 1.5-1.6 million mtrs in this time. Then we find the companies in Bangladesh following .

    BUYER QUANTITY AVG. PRICE (USD/KG) % SHARE COUNTRY
    AYYILDIZ DOKUMA KUMAS PAZARLAMA 12,51,119.71 3.92 7.4 TURKEY
    REALTEKS TEKSTILE PAS. SAN. 8,01,553.17 3.88 4.7 TURKEY
    ANANTA 5,73,783.25 5.57 3.4 BANGLADESH
    SOORTY TEXTILES (BD) LTD. 5,51,900.98 5.71 3.2 BANGLADESH
    KENPARK BANGLADESH APPAREL(PVT) LTD. 5,40,180.76 5.12 3.2 BANGLADESH
    TUSUKA DENIM LIMITED 4,05,727.92 5.6 2.4 BANGLADESH
    STERLING STYLES LTD 3,89,619.47 5.2 2.3 BANGLADESH
    LOTUS GARMENTS COMPANY 3,87,926.99 4.56 2.3 EGYPT
    REFAT GARMENTS LTD. 3,82,441.63 5 2.2 BANGLADESH
    T&C GARMENTS 3,23,339.26 5.46 1.9 TURKEY
    US FASHION TURKEY TEKSTIL TICARET A.S 3,19,894.37 4.67 1.9 TURKEY
    WINDY APPARELS LTD. 2,82,961.56 4.98 1.7 BANGLADESH
    IFL FACTORY LTD. 2,65,032.82 5.07 1.6 BANGLADESH
    PACIFIC JEANS LTD. 2,44,534.56 6.4 1.4 BANGLADESH
    DOTEKS TEKSTILE 2,34,821.15 4.7 1.4 TURKEY
    DEKKO DESINGS LTD 2,06,583.44 4.04 1.2 BANGLADESH
    DENIMACH LTD 2,05,457.54 5.05 1.2 BANGLADESH
    EROGLU GIYIM SAN. TIC. A.S. 2,04,071.91 4.63 1.2 TURKEY
    CMC TEKSTIL 2,03,476.11 3.45 1.2 TURKEY
    Others 92,33,464.78 4.85 54.3  
    Total 1,70,07,891.37 4.83 100  


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    TOP DENIM BUYERS AND THEIR SUPPLIERS

    We are listing  5 major denim buyers for  Pakistan fabrics during March-April’21 and they are AYYILDIZ DOKUMA KUMAS PAZARLAMA , REALTEKS TEKSTILE PAS. SAN. , ANANTA , SOORTY TEXTILES (BD) LTD., and KENPARK BANGLADESH APPAREL(PVT) LTD.

    AYYILDIZ DOKUMA KUMAS PAZARLAMA

    M/S KASSIM TEXTILE (PVT) LTD. is the biggest supplier for AYYILDIZ DOKUMA KUMAS PAZARLAMA .AYYILDIZ DOKUMA KUMAS PAZARLAMA  and supplied over 7.6 lakh kgs to – approx 1.6 million mtrs to  them during March-April’21.

    Address: No:2-8a 15 Temmuz Mahallesi 1432.sokak Bagcilar Istanbul; Marmara; Postal Code: 34000 Website: http://www.ayyildizkumas.com

    SHIPPER QUANTITY
    AVG. PRICE (UDS/KG)
    M/S KASSIM TEXTILE (PVT) LTD. 7,69,380.53 3.85
    ARTISTIC FABRIC MILLS (PRIVATE) LIMITED 3,99,162.30 4
    INDIGO TEXTILE (PVT) LTD. 75,231.88 3.98
    DIAMOND FABRICS LIMITED 7,345.00 5.93
    Total 12,51,119.71 3.92


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    REALTEKS TEKSTILE PAS. SAN.

    CRESCENT BAHUMAN LIMITED is the biggest supplier for REALTEKS TEKSTILE PAS. SAN..REALTEKS TEKSTILE PAS. SAN.  and supplied over 3.5  lakhs kgs of denim fabrics – approx 7 lac mtrs during March-April’21.

    Address: DIS TIC A.S. M.NESIH OZMEN MRH. FATIH CAD. YUKSEK SK BO..1 MERTER GUNGOREN ISTANBUL, TURKIYE

    SHIPPER QUANTITY
    AVG. PRICE(USD/KG)
    CRESCENT BAHUMAN LIMITED 3,50,880.00 3.5
    SAPPHIRE FIBRES LIMITED 1,74,550.47 5.1
    INDIGO TEXTILE (PVT) LTD. 90,217.79 3.5
    RAJBY TEXTILES PVT LIMITED 80,243.99 4.4
    MEKOTEX (PRIVATE) LIMITED 79,690.00 2.9
    S M TRADERS 20,534.88 3.7
    RANTEX (PVT) LIMITED 5,436.04 4.7
    Total 8,01,553.17 3.9


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    ANANTA

    ARTISTIC MILLINERS (PRIVATE) LIMITED is the biggest supplier to  ANANTA Bangladesh . ANANTA bought  more than 1.9 lakhs KG denim fabric from Artistic  during March-April’21 ie about 4 lac mtrs.

    Address: Rd to Adamjee EPZ, Shiddhirganj, Bangladesh

     

     

    SHIPPER QUANTITY
    AVG PRICE  (USD/KG)
    ARTISTIC MILLINERS (PRIVATE) LIMITED 1,92,702.34 5.9
    SOORTY ENTERPRISES (PRIVATE) LIMITED 1,39,295.00 5.88
    CRESCENT BAHUMAN LIMITED 96,365.00 5.07
    RANTEX (PVT) LIMITED 44,740.16 5.28
    INDIGO TEXTILE (PVT) LTD. 26,165.71 5.18
    S M TRADERS 21,539.22 4.92
    SAPPHIRE FIBRES LIMITED 14,674.00 6.04
    DIAMOND FABRICS LIMITED 13,406.00 4.57
    M/S NAVEENA EXPORTS LTD. 7,911.05 3.74
    M/S KASSIM TEXTILE (PVT) LTD. 7,815.77 3.97
    SIDDIQSONS LIMITED 3,958.00 6.54
    ARTISTIC DENIM MILLS LIMITED 3,273.00 7.05
    AZGARD NINE LIMITED 1,938.02 6.73
    TOTAL 5,73,783.25 5.57

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    SOORTY TEXTILES (BD) LTD.

    SOORTY ENTERPRISES (PRIVATE) LIMITED is basically an a garment unit of Soorty Denim Pakistan. Soorty supplied over 4.6 lac kgs ie about 9 lac mtrs to their BD unit. They also bought from Kassim denim – another company from Pakistan.

    Address: Plot 220-227, Export Processing Zone, Old Airport Road, Cumilla, Cumilla 3500, Bangladesh

    SHIPPER QUANTITY
    AVG PRICE
    (USD/KG)
    SOORTY ENTERPRISES (PRIVATE) LIMITED 4,61,062.00 5.166254011
    M/S KASSIM TEXTILE (PVT) LTD. 90,838.98 8.492919267
    Total 5,51,900.98 5.713799453

     

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    KENPARK BANGLADESH APPAREL(PVT) LTD.

    ARTISTIC MILLINERS (PRIVATE) LIMITED is the biggest supplier again  for KENPARK BANGLADESH APPAREL(PVT) LTD.. Kenpark bought about 3 lac kgs ie about 6 lac mtrs from Artistic Milliners during  March-April’21.

    Address: Plot 14-23, sector # 2, karnaphuly export processing zone,Chittagong,Chittagong,4204,Bangladesh

    SHIPPER QUANTITY
    AVG PRICE
    (USD/KG)
    ARTISTIC MILLINERS PVT LTD 2,90,905.05 5.32
    ARTISTIC FABRIC & GARMENT INDUSTRIES PVT LTD 65,013.50 4.7
    ARTISTIC FABRIC MILLS PVT LTD 63,966.50 4.84
    DIAMOND FABRICS LIMITED 52,499.00 4.63
    US DENIM MILLS (PVT) LTD 35,768.36 4.77
    ARTISTIC DENIM MILLS LIMITED 17,446.00 6.04
    S M TRADERS 13,251.35 6.05
    MASTER TEXTILE MILLS LIMITED 1,331.00 4.43
    TOTAL 5,40,180.76 5.12


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    [/private_special]

  • Recovery For Indian Denim Export During Oct & Nov’20

    Recovery For Indian Denim Export During Oct & Nov’20

    Recently we did a detailed report on Indian Denim Export for the month of Sept 20, in the month of Sept 20, India exported over 15 million meters of denim fabric, during Oct & Nov’20, India performed really well that shows a very good of sign of recovery. Indian domestic market has also recovered to a certain extent and expected to achieve the pre-covid levels before the end of the 1st quarter of FY 2021.

    In this report, we are covering the denim export from India during October & November 2020. The analysis will be in two parts:

    1. Countrywise Export Analysis
    2. Leading Denim Suppliers
    #Particulars /Content of the report
    1Table showing country-wise Denim Exports along with Average Price and % Share of countries during October & November 2020
    2Graphs showing month wise Denim Exports, Average Price and %Share of countries during October & November 2020
    3Table showing Leading Denim Suppliers along with Average Price and % Share during October & November 2020
    4Graphs showing Leading Denim Suppliers along with Average Price and % Share during October & November 2020

    [private_special]

    COUNTRY WISE DENIM EXPORTS SEPT 2020

    There are 16 major countries where India exported approx. 90% of its total exports. The list primarily included Bangladesh, Egypt, Colombia, the USA, Guatemala, Sri Lanka, Mexico, Chile, and Madagascar. Total export from India stood at 37.42 million meters at an average price of $2.01/meter.

    During October & November 2020, Colombia ranked #2 export destination for Indian Denim Mills with a total export of 4.67 million meters followed by Egypt with 3.01 million meters. Bangladesh remained the biggest denim export destination with 12.89 million meters. 

    Country Of DestinationVolume(Meters)Price($/Meter)% Share
    Bangladesh12,899,5882.3434%
    Colombia4,676,1341.6712%
    Egypt3,015,5501.558%
    United States of America1,661,7621.584%
    Guatemala1,604,8961.964%
    Sri Lanka1,464,5062.734%
    Mexico1,331,6141.674%
    Chile1,291,9801.973%
    Madagascar1,073,5152.373%
    Ecuador824,2301.682%
    Venezuela794,2001.622%
    Nepal777,3901.382%
    Peru686,1441.782%
    Republic of Korea557,7212.11%
    Turkey537,7812.231%
    Dominican Republic530,7851.581%
    OTHERS3,700,1202.0110%
    TOTAL37,427,9182.01100%

    COMPANY WISE DENIM EXPORTS

    So far as the leading denim suppliers are concerned, during the months of Oct and Nov’20, the top five denim suppliers were as below:

    1. ARVIND LIMITED – Total Denim Exported was 6.08 million meters at an average price of $2.63/m. The total share in export is 16.2%. Jordan, Ethiopia, Sri Lanka, Lesotho, Madagascar, and Turkey are the major markets for Arvind Denim.
    2. JINDAL WORLDWIDE LTD – Total Denim Exported was 4.07 million meters at an average price of $1.91/m. The total share in export is 10.08%. The Republic of Korea, Guatemala, Chile, Lebnan, Lesotho, and the USA are major exporting countries for Jindal.
    3. MANOMAY TEX INDIA LIMITED – Total Denim Exported was 3.21 million meters at an average price of $1.71/m. The total share in export is 8.59%. Colombia, Ecuador, Paraguay, and the USA are the major markets for Manomay Tex.
    4. RAYMOND UCO DENIM. – Total Denim Exported was 2.70 million meters at the highest average price of $2.99/m. The total share in export is 7.23%. Bangladesh, Vietnam, United Arab Emirates, Sri Lanka, Egypt, Netherlands are the major markets for Raymond UCO Denim.
    5. SANGAM INDIA LIMITED – Total Denim Exported was 2.68 million meters at an average price of $1.55/m. The total share in export is 7.18%. USA, Madagascar, Mexico, Colombia, and Thailand are major exporting countries for Sangam India.

    Sangam India Limited exported the fabrics at the least average price of $1.55/m and Raymond UCO Denim at the most expensive price of $2.99/m.

    Exporter NameVolume (Meters)Price($/Meter)% ShareMajor Exporting Countries
    ARVIND LIMITED6,082,9182.6316.25%Jordan, Ethiopia, Sri Lanka, Lesotho, Madagascar, and Turkey
    JINDAL WORLDWIDE LTD4,070,4081.9110.88%Republic of Korea, Guatamala, Chile, Leabon, Lesotho, and USA
    MANOMAY TEX INDIA LIMITED3,214,9771.718.59%Colombia, Euador, Paraguay and USA
    RAYMOND UCO DENIM PRIVATE LIMITED2,705,8352.997.23%Bangladesh, Vietnam, United Arab Emirates, Sri Lanka, Egypt, Netherlands
    SANGAM INDIA LIMITED2,686,7471.557.18%USA,Madagascar, Mexico, Colombia and Thailand
    Oswal Woolen Mills Limited1,949,9901.585.21%Bangladesh, Ecuador, Germany , Mexico and Peru
    BHASKAR INDUSTRIES PVT LTD1,836,6971.854.91%Bangladesh,Egypt, and Sri Lanka
    ULTRA DENIM PVT. LTD.1,491,5851.853.99%Turkey,Thailand, Srilanka and Egypt
    SURYALAKSHMI COTTON MILLS LTD1,213,5102.053.24%Bangladesh, Eithopia and Madagascar
    AARVEE DENIMS AND EXPORTS LTD.1,094,8871.752.93%Lebanon,Guatmala,Venezuela
    NANDAN DENIM LIMITED860,6581.642.30%Gautamala and Colombia
    RSWM LIMITED848,2152.082.27%Madagascar, Chile, Peru and Venezuela
    K G DENIM LTD780,1322.292.08%Bangladesh, Korea , Srilanka and Thailand
    VINOD DENIM LIMITED7718601.742.06%Colombia, Egypt,Republic Of Korea, Venezuela,and Republic Of Korea
    OTHERS78194991.7820.89%
    TOTAL374279182.01100.00%

    [/private_special]

    Support to Pandemic Affected Denim Professionals
  • Report On Denim Imports- Ecuador (Aug-Oct’20)

    Report On Denim Imports- Ecuador (Aug-Oct’20)

    In this report, we have analyzed the denim fabric imports by Ecuador during Aug-Oct’20, the content of the report is as below.

    Particulars
    Tables and Graphs Showing Leading Denim Exporting Countries to Ecuador
    Table And Graphs Showing Leading Denim Shippers to Ecuador
    Table and Graphs Showing Leading Denim Importers

    [private_special]

    Snapshot of this report

    Leading Denim Exporting Destinations

    During August- October 2020, Ecuador has imported approx. 760 thousand sqm of denim fabrics.

    With 246 thousand sqm and 32% share, Venezuela ranked #1 exporter of fabrics. The average price at which Venezuela supplied fabrics was $1.41/sqm. Peru is the next biggest exporter to Ecuador which exported 184 thousand sqm at an average price of $1.91/sqm.

    (Note: this data has been captured from various govt organizations including customs. the actual imports are likely to be higher than this figure .)

    Exporting Countries To EcuadorQuantity -SQM (In Thousands)Avg Price($/SQM)% Share
    PERU1841.9124%
    VENEZUELA2461.4132%
    CHINA1821.2824%
    COLOMBIA961.9813%
    BRAZIL521.557%
    TOTAL7601.66100%

    Leading Denim Suppliers

    So far as the leading exporters are concerned, CIA Industrial Nuevo Mundo found to be the biggest fabric exporters during Aug-Oct 2020 to Ecuador.

    The company exported 118 thousand sqm at an average price of $1.89. The data also contained the name of a supplier whose name was hidden, we marked that suppliers as OTHERS, 318 thousand sqm of denim supplied by them also.

    Shipper NameQuantity -SQM (In Thousands)Avg Price($/SQM)% Share
    CIA. INDUSTRIAL NUEVO MUNDO1181.8916%
    FABRICATO SA961.9813%
    CHANGZHOU LEYANG TEXTILE COLTD721.219%
    JEANTEX SA RIF J075722175591.438%
    VICUNHA TEXTIL S/A381.635%
    CIA. INDUSTRIAL NUEVO MUNDO S.A.231.743%
    FOSHAN NANHAI WEILONG TEXTILE CO LTD102.361%
    TEXTIL CANATIBA LTDA131.142%
    ZHEJIANG TENGMA TEXTILE CO ., LTD.110.791%
    KARSTEN SA22.960%
    OTHERS3181.6542%
    TOTAL7601.66100%

    Leading Denim Buyers

    Importdenim Importadora Textile CIA and Colortex Ecuador are the two biggest buyers of denim fabrics in Ecuador followed by Vicunha and Texfashion SA.

    Importdenim Importadora bought 490 thousand sqm of denim fabric at an average price of $1.67. Colortex Ecuador bought 138 thousand sqm of denim at an average price of $1.09/sqm.

    Consignee NameQuantity -SQM (In Thousands)Avg Price($/SQM)% Share
    IMPORDENIM IMPORTADORA TEXTIL CIA. LTDA.4901.6764.47%
    COLORTEX ECUADOR S.A1381.0918.16%
    ANDRADE RIOS MIRIAN FABIOLA185.182.37%
    VICUNHA ECUADOR S.A.381.635.00%
    TEXFASHION S.A.232.163.03%
    ALVARADO MONCAYO JAIME BERNARDO172.022.24%
    VINTIMILLA CORRAL MARIA SOLEDAD102.361.32%
    DISTRIBUIDORA TEXTIL DEL ECUADOR DISTRITEX S.A.131.141.71%
    DNM STUDIO S.A.110.791.45%
    PAREDES GONZALEZ RODRIGO FABIAN VICENTE22.960.26%
    TOTAL7601.66100.00%

    IMPORDENIM IMPORTADORA TEXTIL CIA. LTDA.

    Importdenim Importadora Textile bought most of its fabric from CIA Industrial Nuevo Mund from Peru at an average price of $1.87/sqm.

    ADDRESS:
    Panamericana Norte km. 6 ½ y Avellaneda. Parkenor Bodega 34, 35
    Website: http://www.impordenim.com/
    Email:impordenim@gmail.com
    Phone Number – 0990838846

    SupplierQuantity(Sqm)Av Price($/Sqm)Country
    CIA. INDUSTRIAL NUEVO MUNDO1,41,3171.87Peru
    FABRICATO SA60,8662.03Colombia
    JEANTEX SA RIF J07572217558,7801.43Venezuela
    OTHERS2,29,2581.52Venezuela
    TOTAL4,90,2211.67

    COLORTEX ECUADOR S.A

    CHANGZHOU LEYANG TEXTILE CO LTD from China is the biggest supplier to Colortex during Aug-Oct 2020. The company has supplied 71.97 thousand sqm of denim fabric to Colortex at an average price of $1.21/sqm.

    ADDRESS
    Parque Industrial Ambato, calle 3F, lote 6A, Ambato – Ecuador
    Website: https://colortexperu.com.pe/
    Phone Number – 593 97 924 3695.

    SupplierQuantity(Sqm)Av Price($/Sqm)Country
    CHANGZHOU LEYANG TEXTILE CO LTD71,9721.21China
    OTHERS65,9220.96China
    TOTAL1,37,8941.09

    VICUNHA ECUADOR S.A.

    Vicunha Ecuador bought all fabrics from its sister concern Vicunha Textil located in Brazil at an average price of $1.63/sqm.

    Address: Lulumbamba 1354, Vicunha Ecuador Bldg. Quito; Pichincha
    Website: http://www.vicunha.com.ec 
    Contact Number: +593 2-397-5800

    SupplierQuantity(Sqm)Av Price($/Sqm)Country
    VICUNHA TEXTIL S/A37,8901.63Brazil

    TEXFASHION S.A.

    Address: Luque No. 521 Esq. Boyaca Y E/ EscobedoGUAYAQUIL, Guayas Ecuador
    Phone Number +593-42328354
    Website: www.inti-moda.com

    SupplierQuantity(Sqm)Av Price($/Sqm)Country
    NA22,560.02.16China

    ANDRADE RIOS MIRIAN FABIOLA

    Fabricato SA from Colombia is a sole supplier to Andrade Rio during Aug-Oct 2020. The company supplied 18,044 sqm of denim fabric at an average price of $5.18/sqm

    SupplierQuantity(Sqm)Av Price($/Sqm)Country
    FABRICATO SA18,0445.18Colombia

    [/private_special]

    We are regularly publishing reports on various aspects of the denim business globally including :

    1. Exports and Imports
    2. Market Intelligence 
    3. In-depth market analysis on important importers and exporters
    4. Updated information on different markets. 

    We have published over 217 reports till now and we expect to publish over 40-50 reports in 2021 as well. You can check all our reports at- https://www.denimsandjeans.com/recovery/subscriber-only-reports-3 .

    The annual subscription to our SPECIAL REPORTS enables access to all 217 previous reports and also to all new reports that we shall be publishing in 2021. Please do contact us for a subscription in case you find these reports useful for your business purposes.
    Email- mktg1@denimsandjeans.com

  • PVH Q3 Results Shows Sign Of Recovery

    PVH Q3 Results Shows Sign Of Recovery

    The Q2 results of PVH showed a massive fall of 33% in YOY revenue and that was the closest quarter when the Pandemic started to subsided globally. The reason for adverse growth in revenue was self-evident, in Q3 also, the company is still struggling to reach pre-covid sales figures , however the signs of recoveries are very apparent and encouraging as well. On an international level, the sales are very close to the pre-covid level however the North American Region has been struggling and generating revenue up to 60-65%.

    In Q3, total revenue decreased by 18% to $2.118 billion compared to the prior-year period. The company believes it as a sequential improvement compared to the percentage of revenue decreased in the prior two quarters. The Company’s revenue through digital channels grew 36%, with sales through its directly operated digital commerce businesses up 70% compared to the prior-year period.

    Before we go into deep dive of the Q2 results, here is the snapshot of Q3 earnings.

    Revenue Distribution – Brands

    Looking at the brand-wise revenue distribution, Tommy Hilfiger is leading the revenue chart with USD 1089.8 million accounting for 51.45% of the total revenue share. Calvin Klein with USD 790 million is the second in the revenue chart accounting for 37.29% of total revenue.
    Comparing the same period from the previous year, both brands Tommy Hilfiger and Calvin Klein have registered a massive fall of 12% and 18 % respectively. Overall, the total revenue contracted by 12% which amounted to a total revenue loss of $469 million.

    ParticularsQ3 | 2020 (Million USD)Q3 | 2019(Million USD)Change((Million USD)% Change
    CALVIN KLEIN790968.9-178.9-18%
    TOMMY HILFIGER1,089.801,243.90-154.10-12%
    HERITAGE BRANDS238.3374.9-136.6-36%
    TOTAL2118.12587.7-469.6-18%

    Revenue Distribution – Regions

    Calvin Klein

    Analysis of the regional distribution of revenue of Calvin Klein shows that revenue from the North America region saw a decline of up to 40% during Q3 2020, revenue fell from $455 million to $275. million. Internationally, CK revenue came back to pre covid level and has shown a positive growth of $1 million.

    ParticularsQ3 | 2020 (Million USD)Q3 | 2019(Million USD)Change((Million USD)% Change
    Calvin Klein North America275.4455.3-179.9-40%
    Calvin Klein International514.6513.610%

    Tommy Hilfiger

    The highest-grossing brand of PVH- Tommy Hilfiger has a similar story, its North American operation has reported a fall of 37% % in its revenue during Q3,2020 however international revenue witnessed a slight growth of $1.1 million.

    ParticularsQ3 | 2020 (Million USD)Q3 | 2019(Million USD)Change((Million USD)% Change
    Tommy Hilfiger North America267.6422.8-155.2-37%
    Tommy Hilfiger International822.2821.11.10%

    Revenue Distribution – Channels

    Whole Sale Channel is beating the retail channel in terms of revenue distribution of Heritage Brands by big margins. Where Retail Channel contributed USD 41.7 Million, the wholesale channel of Heritage Brand contributed USD 196.6 million during Q3,2020 however both channels were hugely affected and fell up to 37% during this quarter ended on Nov 2, 2020.

    ParticularsQ3 | 2020 (Million USD)Q3 | 2019(Million USD)Change((Million USD)% Change
    Heritage Brand Whole Sale196.6311.5-114.9-37%
    Heritage Brand Retail41.763.4-21.7-34%

    The Company anticipates its fourth-quarter revenue and earnings will continue to be negatively impacted by the COVID-19 pandemic; although there is uncertainty due to resurgences throughout Europe and North America, the Company currently expects revenue in the fourth quarter to decline approximately 20% compared to the prior year.

    We are regularly publishing reports on various aspects of the denim business globally including :

    1. Exports and Imports
    2. Market Intelligence 
    3. In-depth market analysis on important importers and exporters
    4. Updated information on different markets. 

    We have published over 215 reports till now and we expect to publish over 40-50 reports in 2021 as well. You can check all our reports at- https://www.denimsandjeans.com/recovery/subscriber-only-reports-3 .

    The annual subscription to our SPECIAL REPORTS enables access to all 215 previous reports and also to all new reports that we shall be publishing in 2021. Please do contact us for a subscription in case you find these reports useful for your business purposes.
    Email- mktg1@denimsandjeans.com

  • PVH Revenue Contracts By $783 Million In Q2

    PVH Revenue Contracts By $783 Million In Q2

    Though the second-quarter earning of PVH have shown a fall of 33% in YOY revenue , the company believes that it is a sign of recovery considering the previous quarter result.

    The 2nd quarter revenue exceeded the company’s expectations despite continued disruption from the COVID-19 pandemic, reflecting better than expected performance in all markets and channels. The company is expecting a still better third quarter after experiencing an encouraging trend in China and Europe . However, as per the company, North America business continues to experience pressure due to the resurgence of COVID-19 cases and the lack of international tourist traffic coming to the U.S.

    Before we go into deep dive of the Q2 results, here is the snapshot of Q2 earnings.

    Revenue Distribution – Brands

    Looking at the brand-wise revenue distribution, Tommy Hilfiger is leading the revenue chart with USD 803.7 million accounting for 50.4% of total revenue share. Calvin Klein with USD 590.5 million is the second in the revenue chart accounting for 37% of total revenue.
    Comparing the same period from the previous year, both brands Tommy Hilfiger and Calvin Klein have registered a massive fall of 28% and 32 % respectively. Overall, the total revenue contracted by 33% which amounted to a total revenue loss of $783 million.

    ParticularsQ2 | 2020 (Million USD)Q2 | 2019(Million USD)Change((Million USD)% Change
    CALVIN KLEIN590.5873.3-282.8-32%
    TOMMY HILFIGER803.71,110.20-306.50-28%
    HERITAGE BRANDS186.5380.7-194.2-51%
    TOTAL1580.72364.2-783.5-33%

    Revenue Distribution – Regions

    Calvin Klein

    Analysis of the regional distribution of revenue of Calvin Klein shows that revenue from the North America region saw a decline of more than 50% during Q2 2020, revenue fell from $408 million to a mere $199.7 million. Internationally, CK revenue witnessed a fall of 16%. Whereas in 2019 , the revenue from North American and International business was quite close , this time the international revenue is about double that of North American showing clearly that CK suffered more in US.

    ParticularsQ2 | 2020 (Million USD)Q2 | 2019(Million USD)Change((Million USD)% Change
    Calvin Klein North America199.7408.8-209.1-51%
    Calvin Klein International390.8464.5-73.7-16%

    Tommy Hilfiger

    The highest-grossing brand of PVH- Tommy Hilfiger has a similar story, its North American operation has also reported a fall of 51% in its revenue during Q2,2020 however internationally a decline of 14% was reported.

    ParticularsQ2 | 2020 (Million USD)Q2 | 2019(Million USD)Change((Million USD)% Change
    Tommy Hilfiger North America202413-211-51%
    Tommy Hilfiger International601.7697.2-95.5-14%

    Revenue Distribution – Channels

    Whole Sale Channel is beating the retail channel in terms of revenue distribution of Heritage Brands by big margins. Where Retail Channel contributed USD 34.4 Million, the wholesale channel of Heritage Brand contributed USD 152 million during Q2,2020 however both channels were hugely affected and down by 51% during this quarter ended on August 2, 2020.

    ParticularsQ2 | 2020 (Million USD)Q2 | 2019(Million USD)Change((Million USD)% Change
    Heritage Brand Whole Sale152.1310.6-158.5-51%
    Heritage Brand Retail34.470.1-35.7-51%

    The Company anticipates its second-half revenue and earnings will continue to be negatively impacted by the COVID-19 pandemic; while the Company expects revenue in the second half to decline approximately 25% compared to the prior-year period, it cannot provide more detailed guidance at this time due to the uncertainty related to the duration and severity of the pandemic.

  • Mexican Textile And Apparel Industry – An Outlook

    Mexican Textile And Apparel Industry – An Outlook

    This is a report by Miguel Angel Andreu Marin from Cedetex- who has a long experience of the Mexican Textile Industry. He brings a macro analysis of the Mexican Textile Industry and its Outlook in a report recently published by him. We bring some key findings that he shares :

    Key Findings
    Mexico’s total GDP grew 0.25% in 2019. Flat behaviour.

    • Textile GDP decreased 4%
    • Clothes (Apparel) GDP decreased 4.7%
    • The knitting sector grew 2%
    • United States of America GDP grew 2.9% in 2019.
    • 2020 first quarter fell 5%
    • By the end of the year could be a fall of 5.9% of more.
    • 2019 mexican inflation rate was 2.83%
    • During the first five months of 2020 inflation rate continue being less and less, 2.15% in april
    • Before the beginning of covid times, March 6th, the Exchange Rate begins to depreciate with respect to the United States Dollar, starting on $18 mexican pesos per U.S. Dollar, reaching a maximum of $ 25.12 on March 24th
    • Starting in May, the exchange rate began to recover. Around $ 22 during the first fortnight of June.
    • Despite the fact that the unemployment rate increased from 4.4% to 14.7% between March and April in the U.S.A. This country continues to be the main origin of money orders (remittances) to Mexico. The flow of this resource had a decrease of only 2.6% during the month of April compared to the same month of the previous year, with an amount of 2,861 million US dollars.
    • Remittances increased 50% in March 2020 compared to the previous month, they were $ 4,694 million dollars.
    • In April, they resumed the trend they have had in recent years, increasing 6.2% compared to February 2020
    • The average wage of insured workers to the IMSS reached an amount of $ 403.6 (four hundred three point six pesos). More or less, USD $20 per day.
    • The closure of Full Package suppliers in China and other Southeast Asian countries during the first quarter of 2020 led to additional orders for garments and footwear from Mexican factories.
    • Total value of Imports of clothing from the World to the United States decreased 19% comparing January-April 2020 with the same period of the previous year, Mexico lost 25% . China had the biggest drop,
    • Sales strategies that may be proposed in the near future by some big Mexican stores, as well as some the United States brands, could be delaying mark downs until the end of the season (Spring until August, Winter until March)
    • Request their clothing suppliers, in different countries of the World, to acquire and use digital platforms for communications and collaborative design and production networks with their contractors
    • Transform purchase orders, placed before the pandemic, into Fall-Winter collections
    • Most textile and apparel factories in Mexico has been closed during the last three months. The fall of this industry GDP could be around 20% for the second quarter of 2020.
    • With the “return to new normal”, the drop in GDP for the next three quarters would be less and less until it began to grow from the second quarter of 2021 on.

      In the charts below, Miguel shares the contribution of the Mexican TExtile and Apparel industry to the Mexican GDP. It is interesting to note that only about 3.8% of the GDP comes from Textile and Apparel. And this % seems to have reduced in 2020 compared to 2019 .

    In the table below, it is interesting to see the approx sales of different types of clothing in the country from 2016 to early 2020 . The sales figues of jeans, casual trousers, Dress Trousers , Blouses , and many other categories are given below. The relative share of different clothing is also given. Download link for the full report also given alongwith.

    [private_special]

    The share of denim jeans is the highest among all types of clothes with about 10% share of all clothing. This is a big number even though it seems that the sales are almost flat or going down in 4 years. About 328 million jeans were sold in 2016 whereas in 2019 about 321 million jeans were sold. 2020 will see further loss in sales.

    Mexican-textile-and-apparel-market-June-2020-2Download

    [/private_special]