Category: News

  • Evisu Spring Summer 2018 Collection

    Evisu Spring Summer 2018 Collection

    Japanese Iconic denim label EVISU. has recently unveiled its Spring Summer’18 collection featuring its traditional hand painting , daicock print and special washes.  Pieces include the buckle-back jacket having a hand-painted ecru seagull on the chest pocket and boyfriend jeans made of selvedge denim with pink 3-layered Droplet Daicock print on the rear panel are some of the luring articles of this beautiful collection.

    Denim Jacket with Hand-painted Seagull | USD 645

    This indigo denim jacket from EVISU is cut from quality denim from Japan, and has undergone a worn treatment that creates nice wrinkles on the fabric. The buckle-back jacket features a hand-painted ecru seagull on the chest pocket, representing high quality of the Private Stock collection.

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    Slim-fit Hand-painted Graphic Selvedge Denim Jeans | USD 685

    Crafted from weighty selvedge denim from Japan, this pair of slim-fitting Private Stock jeans comes with a worn treatment, featuring hand-painted ecru seagull and colorful Godhead graphic on the rear pockets. The No. 1 Special patch on the back showcases the premium quality of EVISU’s signature product.

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    Regular-fit Denim Jeans with Droplet Daicock Print | USD 425

    EVISU updates street style fashion in the most creative way. Cut from heavy raw denim in a regular fit, this pair of EVISU jeans features a duo-tone droplet Daicock on the back. Team yours up with a dark blue T-shirt for a cool take.

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    Kamon and Logo Jacquard Denim Jacket | USD 450

    An enduring item with a twist, this EVISU denim jacket is enzyme bleached for a mid indigo tone. It is cut in a regular fit, with Kamon and logo patterned jacquard blocking on the rear yoke, sleeves and chest pockets. Punctuated with a white EVISU logo near the hem on the rear panel, put on your darker jeans for a denim-on-denim game.

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    Denim Biker Jacket with Daicock Backprint | USD 515

    This EVISU jacket is a hybrid of the classic denim jacket and biker jacket, unwashed for a raw indigo presentation. On the biker front panel there are white zip plackets and an ecru print of EVISU in Japanese characters. The ecru Daicock on the back is punctuated with silver Kamons embroidered on both ends. Wear yours with cropped jeans this summer.

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    Selvedge Boyfriend Jeans with 3-layered Droplet Daicock Print | USD 360

    Spice up your casual wardrobe with EVISU’s boyfriend jeans made of selvedge denim. The washed pair features a pink 3-layered Droplet Daicock print on the rear panel. Team yours up with a slim-fitting white T-shirt this summer.

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    Boyfriend Jeans with Slogan Daicock Print | USD 349

    Shake up your casual wardrobe with EVISU’s boyfriend jeans this summer. The pair is washed with ripped details on the front panel. The rear panel is decorated with slogan Daicock, as well as EVISUKURO logo on the pockets. Roll up the cuffs of this cropped-length pair for better proportion.

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  • Consumption Of Jeans In France For The Period From 2014 To 2017

    We have seen in previous reports of jeans consumption in different European countries. We found that there was wide divergence among consumption pattern among men and women in different countries which reflected local culture and preferences. Also the consumption levels varied significantly in different countries . Continuing the analysis, we now focus on France and try to find out more about the jeans consumption there. Are the women ‘stronger’ or are the ‘men’ taking the denim cake. This and other info can be had from our special report below.

    Table Of Contents

    SN. Particulars
    1. Table showing the consumption of denim’s jeans in France and its per – capita for the period 2014 – 2017
    2. Graph showing the consumption of denim’s jeans in France  for the period 2014 – 2017
    3. Graph showing the per – capita consumption of denim’s jeans in France for the period 2014 – 2017
    4. Table showing the consumption of men’s jeans in France and its per – capita for the period 2014 – 2017
    5. Graph showing the consumption of men’s jeans in France for the period 2014 – 2017
    6. Graph showing the per – capita consumption of men’s jeans in France for the period 2014 – 2017
    7. Table showing the consumption of women’s jeans in France and its per capita for the period 2014 – 2017
    8. Graph showing the consumption of women’s jeans in France for the period 2014 – 2017
    9. Graph showing the per – capita consumption of women’s jeans in France for the period 2014 – 2017

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    1. All Jeans  

    The consumption  of denims jeans in France for the year 2014 was over 75 million pcs which brings the per capita consumption to  1.1 jeans per person p.a . This consumption increased by about 2% to 77.32 million pcs with per capita of 1.2 in the year 2015 which again saw a significant increase of 12% to about 86  million pcs in 2016 giving an average per capita consumption of 1.3 . During 2017, the consumption during the first eight months was about 58 million pcs and if the same trends continues the production is likely to be about 87 million pcs at the end of the year 2017 . This figure would be higher than the figures of 2016 . If we look at the growth from 2014 to 2017 , we will find that the consumption grew by about 5% on an average.

    Year Quantity

    (Milion Pcs)

    Population

    (In Million)

    Percapita

    (Qty/Population)

    2014 75.95 66.30 1.1
    2015 77.32 66.60 1.2
    2016 85.91 66.90 1.3
    2017

    *(Upto August 2017)

    58.21 66.90 N/A
    2017
    ( Twelve Months Projected)
    87.32 66.90 1.3

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    2.Men’s Jeans

    The consumption of men’s jeans and per capita consumption from the year 2014 to 2016 remained almost the same with less than 1% change  for the three consecutive year with a average growth rate of less than 0.5% . The year 2017 also does not look promising. The projected figures of consumption of about 45 million pcs will be less than the 2016 figures. Thus the consumption of men’s jeans is either stagnant or going down.

    Year Quantity

    (Million Pcs)

                    Population

    (In Million)

    Percapita

    (Qty/Population)

    2014 44.27 33.15 1.3
    2015 44.19 33.30 1.3
    2016 45.64 33.45 1.4
    2017

    *(Upto August 2017)

    29.77 33.45 N/A
    2017

    (Twelve Months Projected)

    44.66 33.45 1.3

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    3.Women’s Jeans

    The consumption  of women’s jeans in France for the year 2014 was about 32 million pcs with per capita consumption of 0.95 jeans per person p.a . This consumption saw an increase of about  4% toreach a level of 33 million pcs. 33.12 million pcs with per capita of 1.0 further in 2016  . Following the trend of last year , the consumption in 2016 also increased by a significant figure of about 21% which is a huge increase. This took the average consumption to over 1.20 jeans per person. This is an amazing growth but may not be maintained in next years as we can see that 2017 projected figures show a consumption of about 43 million pieces. Even though the growth rate is lesser than 2016, still 2017 will still show a growth rate of over 5%.

    Year Quantity

    (Million Pcs)

    Population

    (In Million)

    Percapita

    (Qty/Population)

    2014 31.68 33.15 1.0
    2015 33.12 33.30 1.0
    2016 40.27 33.45 1.2
    2017

    *(Upto August 2017)

    28.44 33.45 N/A
    2017

    (Twelve Months Projected)

    42.66 33.45 1.2

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    As we can see from above data and charts, the consumption is only increasing in women segment while the men’s jeans consumption is almost stagnant and even falling at times . The huge growth in women consumption will take the overall consumption to higher levels .

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  • Consumption Of Jeans In Sweden For The Period From 2014 To 2017

    Consumption Of Jeans In Sweden For The Period From 2014 To 2017

    Sweden, with a small population of about 10 million has a comparatively decent market size of about USD 9 billion with the largest share of about 40% being that of women. Besides mens, Underwear and clothing accessories segments hold big shares in the apparel retail.  Its home to denim brands like Nudie Jeans and global leader in apparel retail – H&M.  Jeans are a staple product used by most population and are as commonly used by young as by old. But is the usage similar among both sexes ? We don’t think so as we found during our analysis of per capita consumption of jeans in this country.

    Table Of Contents

    SN. Particulars
    1. Table showing the consumption of men’s jeans along with the per capita in Sweden for the period from 2014 to 2017
    2. Graph showing the consumption of men’s jeans in Sweden for the period from 2014 to 2017
    3. Graph showing the per capita consumption of men’s jeans in Sweden for the period from 2014 to 2017
    4. Table showing the consumption of women’s jeans along with the per capita in Sweden for the period from 2014 to 2017
    5. Graph showing the consumption of women’s jeans in Sweden for the period from 2014 to 2017
    6. Graph showing the per capita consumption of women’s jeans in Sweden for the period from 2014 to 2017
    7. Table showing the consumption of total jeans along with the per capita in Sweden for the period from 2014 to 2017
    8. Graph showing the consumption of total jeans in Sweden for the period from 2014 to 2017
    9. Graph showing the per capita consumption of total jeans in Sweden for the period from 2014 to 2017

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    1.Men’s Jeans

    The consumption of men’s jeans in Sweden over the period 2014 was about 7 million pcs with the per capita of 1.5 which was about 70% of the total jeans consumption over the year 2014. However the consumption fell slightly in 2015 and 2016 was about 6 million pcs with per capita of 1.4 respectively for both years. It seems to have revived strongly in first eight months of 2017  and was over 5 million pcs and if the same trend continues the consumption would likely be about 8 million pcs with the expected per capita of 1.6 at the end of the year 2017.

    Year Quantity

    (In Million Pcs)

    Population

    (In Million)

    Per Capita

    (Qty/Population)

    2014 7.04 4.85 1.5
    2015 6.75 4.90 1.4
    2016 6.81 4.95 1.4
    2017

    (Eight Months)

    5.23 5.00 N/A
    2017

    (Twelve Months Projected)

    7.84 5.00 1.6

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    2. Women’s Jeans

    The consumption of women’s jeans in Sweden over the period of 2014 was about 4 million pcs with the per capita consumption of 0.8 which was about 30% of the total jeans consumption. The consumption picked in 2015 and 2016 and continued the same in 2017 and it is expected that the consumption in 2017 would close at about 4.6 million pcs with an average of 0.9 jeans per person. This is significantly lower than the consumption of men’s jeans which are coming to about 1.6 jeans but the overall growth in consumption is higher for the ladies market.

    Year Quantity

    (In Million Pcs)

    Population

    (In Million)

    Per Capita

    (Qty/Population)

    2014 3.71 4.85 0.8
    2015 4.17 4.90 0.9
    2016 4.45 4.95 0.9
    2017

    (Eight Months)

    3.12 5.00 N/A
    2017

    (Twelve Months Projected)

    4.68 5.00 0.9

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    3. Total Jeans

    If we look at the total consumption , we find that the consumption has been showing an upward trend. While the years 2014-2016 were showed a growth of about 2-3% each year, it looks like that the consumption in 2017 might show a much larger increase. This is because both the men’s and women’s segment are showing increases in consumption.

    Year Quantity

    (In Million Pcs)

    Population

    (In Million)

    Per Capita

    (Qty/Population)

    2014 10.74 9.70 1.1
    2015 10.92 9.80 1.1
    2016 11.26 9.90 1.1
    2017

    (Eight Months)

    8.35 10.00 N/A
    2017

    (Twelve Months)

    12.53 10.00 1.3

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  • VF Shows 20 Per Cent Growth In Q4 | Anaylsis

    VF Shows 20 Per Cent Growth In Q4 | Anaylsis

    VF has come out with very encouraging results for the fourth quarter of 2017 showing a growth of 20% to reach a turnover of about USD 3.64 billion. The group has been facing tough times with some of its segments like Jeanswear while others like Outdoor & Action Sports have been shining. The group performs well as a whole but leaves a lot to be desired in some segments.

    1. Revenues For The Fourth Quarter

    The revenues for the different segments for the fourth quarter from 2016 to fourth quarter 2017 saw that the total revenues changed positively by 20% . The revenues in fourth quarter for Outdoor & Actions Sports increased by 16% from about $2.16 billion in 2016 to $2.50 billion in fourth quarter 2017. The revenues for Jeanswear did not increase much and showed only a growth of about 2%. However, Image wear segment saw a substantial growth in revenue of a huge 176% in fourth quarter 2017 to reach a turnover of about $406 million usd.

    Outdoor & Action sports is now the mainstay of VF with about 69% of total turnover while Jeanswear is lagging at 19% only and the rest is divided among different segments.

    Coalition Revenues Q4|2017 (‘000 $) Q4|2016(‘000 $) % Change
    Outdoor & Action Sports 2,500,203 2,160,310 16
    Jeanswear 709,411 696,515 2
    Imagewear 406,356 147,175 176
    Other 333,13 335,43 -1
    Total coalition revenues 3,649,283 3,037,543 20

     

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    2. Revenue For Full Year

    The revenue in different segments for the full year of 2017 show that major action is happening in Imagewear only which has shown 50% growth. Jeanswear is where mid priced retailers like VF are struggling and not able to compete with fast fashion retailers like H&M. The company has shown negative growth of 3% for Jeanswear for the whole year while Outdoor and Action Sports segment has shown a healthy growth of 8% to reach a total turnover of about 11.8 billion USD for the whole year . The overall top line growth has been 7% in 2017.

    The pie – chart saw that the revenues for the full year of 2017 for the different segments like Outdoor & Action Sports was 70% of the total revenue , Similarly the revenues for Jeanswear, Imagewear and Other were 22%, 7% and 1% respectively for the full year of 2017.

    Coalition Revenues 2017 (‘000 $) 2016 (‘000 $) % Change
    Outdoor & Action Sports 8,212,456 7,618,564 8
    Jeanswear 2,655,361 2,737,701 -3
    Imagewear 830,215 551,808 50
    Other 113,145 118,704 -4
    Total coalition revenues 11,813,194 11,028,793 7

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    3. Profit/Loss

    The pie – chart saw that the profit for the fourth quarter of 2017 like  Outdoor & Action Sports was 78% of the total revenue , similarly the Jeanswear, Imagewear was 16% and 6% of the total revenue. This again clearly shows that VF is now more of a Outdoor & Action Sports company than a Jeans company. 

    Coaliation Profit/Loss Q4|2017 (‘000 $) Q4|2016 (‘000 $) % Change
    Outdoor & Action Sports 486,303 391,139 24
    Jeanswear 97,950 103,348 -5
    Imagewear 40,903 30,112 36
    Other 139 -1295 111
    Total coaliation profit 625,295 523,304 19

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    4.Profit/Loss

    The total profit , however, did not increase in the same volume as that of fourth quarter. The profit increased in total by 4% only . These profits were dragged down by the Jeanswear segment which reduced its profit by 14%  . The pie- chart saw that the profit for different segment in 2017  like Outdoor & Action Sports was 22% of the total revenue , similarly for Jeanswear, Imagewear was 72% and 6% of the total revenue of 2017.

    Coaliation Profit/Loss 2017 (‘000 $) 2016 (‘000 $) % Change
    Outdoor & Action Sports 1,378,294 1,243,201 11
    Jeanswear 421,945 491,912 -14
    Imagewear 113,252 104,203 9
    Other -3086 -4817 36
    Total coaliation profit 1,910,405 1,834319  4

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    5.Geographic Revenue Growth

    The Percentage change in revenue for fourth quarter of 2017 from the same period in last year , saw that the revenue growth for U.S increased by 15% , Similarly the revenue growth in EMEA,  APAC, China , Americas and Internatianal increased by 33%, 17%, 23%, 35%, respectively for the fourth quarter of 2017. However the geographic revenue growth for the year 2017 in U.S was 4% , similarly for APAC, China, Americas(Non- US) and Internationally was 15% , 6% ,10%, 13% ,12% respectively.It is also to be seen that the maximum revenue growth was in EMEA and Americas(non U.S) for both fourth quarter and full year of 2017.

    Geographic Revenue Growth Q4|2017 (%) 2017 (%)
    U.S 15 4
    EMEA 33 15
    APAC (Asia – Pacific) 17 6
    China 23 10
    Americas (Non- US) 35 13
    International 29 12

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    6. Channel Revenue Growth

    The channel revenue growth for Wholesale Channel and Direct – to – consumer channel for fourth quarter of 2017 increased about 19% and 22% from the last year of the same period and that of the full year was 17% and 20% respectively.

    Channel Revenue Growth Q4|2017 (%) Full Year 2017 (%)
    Wholesale 19 17
    Direct – to – consumer 22 20

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  • Dsquared2 Fall Winter 2018 Collection

    Dsquared2 Fall Winter 2018 Collection

    The maverick denim label Dsquared2 has recently launched its FW’18 collection. Dean and Dan Caten , the two creative director brothers, have once again come up with their signature style with substantial inclination towards western wear. The brand’s signature five pocket jeans have been featured in different ranges of washes and distressed treatments. Always using some special fabrics (colors, finishes) for their collection, the brand plays on detailed work/washes on the pieces , its important for the label to make pieces stand apart to justify the high prices. Special embroideries on a raw linen look denim shirt will set you back by a cool $1260/- while other pieces in tops and bottoms will leave a hole of $600-1000 in your pocket . The items are available for pre booking.

    Pocket-Square-Detailed Denim Western Shirt | USD 615

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    Embroidered-Yoke Welt Pocket Denim Western Shirt | USD 1260

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    Medium-Simple-Little-Hole Wash Cool Guy Jeans | USD 750

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    Medium-Simple-Little-Hole Wash Cropped Flare Jeans | USD 705

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    Denim Western Shirt | USD 710

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  • Latest Denim Looks From Diesel

    Latest Denim Looks From Diesel

    Diesel always comes up with some of the most worked upon collection of jeans which at times set the trend for the industry to follow and are also some of the most expensive ones. But they also come out with pieces which are less flashy and more aligned towards customers who want them for their regular consumption. We look at some of the latest pieces from their latest offerings.

    NICLAH

    Niclah is the latest evolution in wide fit jeans. They have designed this so-now style with a regular fit and ankle-length straight leg, and added subtle feminine details like the curved 5th pocket. Raw cut edges add a cool twist. The minimalist back pockets are embellished with  iconic Eagle stitching.

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    NEEKHOL

    Classics are timeless for a reason: because they’re just plain amazing. Neekhol maintains all the authentic characteristics of ’90s jeans: regular waist, straight leg, rivets and two-needle stitching. The square back pockets are autographed with Diesel’s iconic eagle stitching.

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    SLANDY-ANKLE

    Skinny jeans with starred distressing adds elegance to the jeans.They’re cut for a slightly shorter length that emphasises the ankle, and feature a special yoke design that’s extra flattering.

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    WIDEE

    Minimal and modern, Widee is the high-waist style for the denim lover. The wide, super long leg elongates the silhouette and looks great with rolled-up cuffs. Its feminine shape will complement both glamorous and pared-back looks.

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    IRYS

    Irys features a reinvented boyfriend silhouette with a low crotch and sleek regular fit. The mood is relaxed and effortless, punctuated by distinctive hardware and a feminine V-shaped back yoke that compliments every body shape

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    DAGH

    A classic reborn. Inspired by an iconic style from the Diesel archives, Dagh is a modern interpretation of classic ’90s jean, featuring a regular waist, straight leg and vintage details. The higher back, V-shaped yoke and square back pockets underpin the authentic denim character.

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    JIFER

    Jifer combines a sharp, tailored look with authentic denim detailing. The slim, cropped silhouette is contemporary and  signature pocket design adds distinction. And ,of course , the masked washing looks great.

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    NARROT-T JOGGJEANS

    The wide waist and low crotch on this carrot fit looks distinctively modern. The leg tapers but it’s slightly cropped, so it doesn’t get too narrow. This style is an ideal match for their brand new Jogg Jeans.

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    FLIP

    Flip expresses a relaxed, easy-going attitude. Crafted to a comfortable fit, the jeans feature a low crotch and straight, cropped leg. The V-shaped back yoke and low waist are in keeping with the authentic denim look, while a visible button fly and distinctive metallic ring shout out to the ’90s skateboard scene.

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    SLEENKER

    Sleenker is an everyday Skinny built with a relaxed, regular waist and narrow leg from thigh to ankle. It’s clean-lined and cool but not too tight. Distressing is intentionally unnatural but adds to aesthetics .

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  • Jeans Imports From Turkey Into EU For 2015 To 2017

    Jeans Imports From Turkey Into EU For 2015 To 2017

     

    Further to our last report on the import of denim fabrics from Turkey into EU, we bring the anaylsis on the jeans imported into EU from Turkey – one of its most important suppliers – over a period of 2015-2017 (Nov). There has been significant growth in such imports from Turkey in 2016 over 2015. Year 2017 has also been good for Turkey and the final figures including December figures might be satisfactory for the country which , inspite of increasing costs and high prices, has been able to create its own niche using advanced technology and skills , quick deliveries and logistics .

    Table Of Contents

    SN. Particulars
    1. Table showing the imports of denim’s jeans Into EU from Turkey for the period from 2015 to 2017
    2. Graph showing the imports of denim’s jeans into EU from Turkey for the period from 2015 to 2017
    3. Graph showing the average price of denim’s jeans into EU from Turkey for the period from 2015 to 2017
    4. Table showing the imports of men;s jeans into EU from Turkey for the period from 2015 to 2017
    5. Graph showing the imports of men’s jeans into EU from Turkey for the period from 2015 to 2017
    6. Graph showing the average price of men’s jeans into EU from Turkey for the period from 2015 to 2017
    7. Table showing the imports of women’s jeans into EU from Turkey for the period from 2015 to 2017
    8. Graph showing the imports of women’s jeans into EU from Turkey for the period from 2015 to 2017
    9. Graph showing the average price of women’s jeans into EU from Turkey for the period 2015 to 2017

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    1.All  Jeans

    The imports of all jeans into EU from Turkey over the period 2015 was about 71 million pcs with an average price of Euro 13.6 / Pc, which saw an increase of about 14% to 81.28 million pcs with an average price of Euro 13.2/Pc  over the period 2016. The imports of denim’s for the first eleven months of 2017 was 70.85 million pcs and is most likely to go about 77 million pcs at the end of the year 2017.

    The imports of men’s jeans over the year 2015 was 34.78 million pcs with an average price of Euro 13.8/Pc which saw an increase of about 5 % to over 36 million pcs with an average price of Euro 14.4/Pc over the year 2016. The imports of men’s jeans for the first eleven months of 2017 was 29.85 million pcs and if the same trends continues the imports is likely to be  about 32 million pcs at the end of the year 2017.

    The imports of women’s jeans are a l higher with exports in 2015 at about  36 million pcs with an average price of Euro 13.4 /Pc which saw an increase of about 21% to 44 million pcs with an average price of Euro 12.2/ Pc over the year 2016. The imports of women’s jeans for the first eleven months of 2017 was 41 million pcs and if the same trends continues the imports is likely to be about 44 million pcs at the end of the year 2017. So we see that the ratio of Men Vs Women jeans is about 45:55 with women’s jeans having the edge.

    Year of Import All Denim Apparel (Million Pcs) Total Value (Million Euros ) Average Price (Euro/PC)
    2015 71.25 968.85 13.6
    2016 81.28 1072.70 13.2
    Till Nov|2017 70.85 938.97 13.3

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    2. Men’s Jeans

    Men’s jeans have actually shown a comparative fall in 2017 over the 2016 figures. The final figures are not expected to be over 33 million pieces in 2017 which will be about 10% less than previous year. The spike in price in 2016 also did not carry forward to 2017 and the prices again came back to 2015 levels.

    Year of Import Men’s/Boys Jeans (Million Pcs) Total Value (Million Euros) Average Price (Euro/PC)
    2015 34.78 478.80 13.8
    2016 36.81 530.40 14.4
    Till Nov|2017 29.85 413.11 13.8

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    3.Women’s Jeans

    Women’s jeans are showing stronger performance . With over 14% increase in 2016, the expected final figures for 2017 are expected to be similar as 2016 with a little growth. Thus women jeans seem to be carrying the day for Turkey as fast fashion gives them the edge with brands like H&M , Zara etc sourcing continuously from them for high quality products and quick deliveries. The prices , however, seem to be weaker than 2015 .

    Year of Import Women’s/Girls Jeans (Million Pcs) Total Value (Million Euro) Average Price (Euro/PC)
    2015 36.47 490.05 13.4
    2016 44.47 542.29 12.2
    Till Nov|2017 41.00 525.86 12.8

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  • Is Clothing Market Dying In US  ?

    Is Clothing Market Dying In US ?

    The recent Bloomberg report over the changes in consumer behavior of US customer raises serious questions on the pattern of income spending which seems to be anti-clothing and pro-travel & food . This is an early sign of a big problem for the Apparel Industry.

    The Apparel Industry in US hasn’t been in a good shape for last few years and that is evident if you look at the number of bankruptcy filled by the Apparel Retailers in US over the years and still counting. Earlier , it has been perceived that due to competition from E-commerce and specially companies like Amazon , the stores have been failing to attract the customers but that’s not the whole story. There are just systemic changes  happening in consumer spending patterns which is reducing the space for everybody.

    At a time in late 90’s , the share of clothing spending for US households was 6.2% .However after forty years , the share reduced by 50% to about 3.2%  in-spite of the fact that both income and absolute spending by Americans has increased substantially during this period. What went wrong ? The share of Apparel has been eaten up by Travel, Dining out and other adventurous activities which offer more satisfaction to  consumer . The expenditure on ‘Experiences’ – mainly Travel and Food -has grown to 18% of spending according to the reports. Apart from that , expenditure on Technology alone accounts for 3.4% of spending which is now greater than that of apparel .

    Bloomberg Report On Apparel Consumption Raises Serious Doubts Over Fortune Of Garment Industry In US | Denimsandjeans

    US Casual Apparel Usage

    The choice and the flexibility to wear any kind of clothing has during most occasions has been one of the reason for the falling expenditure on clothing. There was a time when certain set of cloths were allowed . Formals in the office and casuals at weekends. However with time, companies have started allowing flexibility and then on Fridays’ casuals were allowed and then after some years , casuals took over the formals and are accepted for entire working days by many companies affecting seriously the purchasing of formal wears and this big reduction in one category has affected the per capita expenditure on clothing overall.

    How Is Denim Doing ?

    Bloomberg expressed their deep concern over the numerous closure of stores of Denim Retailers in past few years and it says,

    Micro-trends tend to flare up and flame out quickly, leaving larger trends in place for a longer time. Take skinny jeans, which roared onto the fashion scene in 2006 and haven’t left. They’re more distressed than ever, but the silhouette remains the same.Companies claiming to be the future of retailing have struggled.When you consider all these varied pressures on the clothing industry, it’s not surprising that apparel store closures peaked last year. This doesn’t simply reflect a shift to online shopping. E-commerce startups were founded to take advantage of the disruption in retail. But even they have stumbled, a sign of the deeper problems plaguing apparel.

    The price of apparel items has been going down as the production cost has reduced due to the shifting of manufacturing in lesser expensive labor markets and being the price competitive in the market for longer term have become the true recipe of success now. Eg Levi’s 501 original-fit jeans used to get steadily increase its price. However we can see that a pair cost $58 in 2009 in US , then rose to $64 three years later, only to fall back down to $59.50 last year.

    H&M has proved this with its offering within the range of $25-$35 and has given strong competition to the big retailers in the US . They bring runway looks to the customers at $35 !  H&M growth figures are there but the pace of growth of store addition is at  two decade low. One of the reasons for that is H&M is finding its difficult to clear its old stocks  which have become out of fashion from its wharehouses. Due to infiltration of E-commerce, consumer are well aware about the latest fashion and hence the company can’t even the sale them at a discount.

    Bloomberg Report On Apparel Consumption Raises Serious Doubts Over Fortune Of Garment Industry In US | Denimsandjeans

    On the other hand, Blaming Online retailers isn’t the right thing as they themselves are not in the pink of their health . NastyGal went bankrupt last year and many E-commerce companies have sold out to the well known retailers at the end . Walmart bought the famous menswear brand  Bonobos last year . However there is one e-commerce clothing retailer which came into market in 2011 and listed itself on NASDAQ in last year in the month of November and gained 34% in its share price , the company name is – Stitch Fix Inc. The reason of its success and survival was the company’s unique approach to deal with their customers .The retailer pairs algorithms and data to select customized outfits for its subscribers, giving shoppers a feeling of personalization and an easy, at-home experience. The same technique is being developed by Amazon also . Amazon has also taken over a software company which is developing such technology which will help the end user to find the best fit . According to the reports, Amazon has invested USD 70 Million in this project (details here).

    Bloomberg Report On Apparel Consumption Raises Serious Doubts Over Fortune Of Garment Industry In US | Denimsandjeans

    If the share of apparel purchases keeps on around 3% levels in the US , we can expect only shifts from one type of channel / product / category to another . There cannot be much growth expected across all categories. With formal wear usage going down drastically and over 50% Americans saying they can wear casuals to everywhere, it has been good times for casual wear market. However, even the growth in casual wear is not strong considering that the overall expenditure on apparel has gone down drastically. Due to this pressure , the average prices of apparel is , in any case, going down and that is bringing down the margins across the supply chain.
    The ever increasing consumer awareness about Sustainability seems to be adding to the problem for apparel industry. Increasing information on the harm fast fashion is causing to the environment is reaching the consumers and has been affecting their purchase decisions. Though the number is still small, it is likely to get bigger in coming years adding to the woes of the industry.
    Its not doomsday yet , but be prepared for tougher times !


  • Revised TPP Scheduled To Be Signed On March 8 , President Trump Regrets

    Revised TPP Scheduled To Be Signed On March 8 , President Trump Regrets

    The much awaited TPP is on the way and is going to be signed on March 8 in Chile despite President Trump ditching it. After the unprecedented exit of US from the TPP , its fate was in jeopardy but due to continuous efforts by all the remaining stakeholders , TPP  finally seems to be coming into picture and even without the United States, the rewritten pact will create a market of 495 million people and a combined annual economic output of $13.5-trillion (U.S.) or 13.4 percent of global GDP, While this is significantly less than the TPP’s combined $28 trillion and 36 percent of global GDP, it will still be one of the biggest trade agreements in the world. The North American Free Trade Agreement (NAFTA) totals about $20 trillion; the European Union $19 trillion; South America’s Mercosur $3.5 trillion; the Association of Southeast Asian Nations Free Trade Area (AFTA) $2.5 trillion; and the Common Market for Eastern and Southern Africa (COMSEA) $655 billion. Even though it is smaller than it was, the CPTPP is clearly one of the largest trading agreements in the world.

    After the US , initially Canada looked little skeptical about the treaty however after addressing all issues of Canada, they agreed to sign this year . Japan took the driving seat and persuaded all the issues of all the countries -  Canada ,Australia, Brunei, Canada, Chile,  Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam, and have reached a deal on a new Pacific Rim trade accord that does not include the United States.The new TPP deal will help Canada diversify trade away from the United States, where economic relations under the protectionist Trump administration have made it difficult for businesses to invest in selling to Americans. Though significantly smaller since the United States pulled out, as measured by GDP and trade, the new Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) is still a powerful pact in its own right.

    In the first executive action of his presidency, Trump withdrew from the TPP, signaling to the world his commitment to his “America First” campaign promises. Since then, his administration has been seeking (with scant success) to promote bilateral trade deals, renegotiate existing trade deals, and impose trade restrictions to “level the playing field” for American businesses. Such actions have left the United States isolated on global trade map, as the rest of the world has continued on with multilateral deals, notably the Japan-EU and EU-Mercosur agreements. The Trans-Pacific Partnership was meant to be the crowning jewel in a new age of global trade, writing “the rules of the road for trade in the 21st century.” Since Trump’s reversal, that new age of global trade had been called into question.

    But now the TPP is back and, barring a few bumps along the way, seems to have everyone’s commitment. So what is new about it, and what has stayed the same?

    Revised TPP Will Be Signed On March 8 , President Trump Regrets | Denimsandjeans

    Why Trump Withdrew From TPP?

    When Trump withdrew from the TPP he also withdrew two of the most controversial provisions

    1. One of the most ridiculed provisions in the TPP, the investor-state dispute settlement (ISDS) provision, has been scaled back while a government’s right to regulate its markets has been afforded increased protections. This was only possible after the United States withdrew from the deal: U.S. companies are the most frequent users of the measure, which allows companies to sue foreign governments over arduous regulations.
    2. Another key provision the United States pushed for that has fallen to the side is the extension of copyright, or intellectual property, protections. Washington had negotiated for copyright to exist for the author’s lifetime plus an additional 70 years. While this is standard in the United States, it is not in the other TPP members, and with Washington out of the deal, copyright lengths will be shorter.

    The removal of these two provisions highlights what happens when the United States is not involved in regional affairs: the region moves on without it. The United States under Presidents George W. Bush and Barack Obama were the prime advocate for the two heavily unpopular provisions. Under President Trump, the remaining 11 members of the TPP were able to cast off policies they considered harmful to their economies and governments.

    When Trump pulled out of the TPP last January, the deal was widely panned as doomed. Yet now the deal is back and less controversial to its signing members. Far from being dead, the CPTPP perhaps signals a new chapter in global trade, one without the United States.

    The U-Turn

    A major shift came recently  when Trump said in an interview on the sidelines of the World Economic Forum in Davos, Switzerland, that he would consider rejoining the TPP if the U.S. could strike a “substantially better” agreement.In his address  to the annual gathering of government and business leaders in the Swiss resort, Trump reiterated that he was open to the prospect of negotiating a multilateral trade deal with TPP members “if it is in the interests of all.”

    Experts in U.S.-Asia relations say a Jan. 23 agreement by Japan and the 10 remaining TPP signatories to promote a revised version of the deal without the United States — a so-called TPP 11 — appears to have propelled Trump to alter his approach to the agreement amid fears that Washington may “lose out” if others move ahead with trade deals.

    Revised TPP Will Be Signed On March 8 , President Trump Regrets | Denimsandjeans

    Reactions From US Think Tanks

    “I believe that the ability of the 11 TPP countries to reach a final agreement has influenced the American calculus,” said Mireya Solis, a senior fellow at the Brookings Institution think tank in Washington. “The notion in January 2017 was that if the U.S. was out, TPP was dead. The world turned out to be very different as the other countries were not deterred in bringing TPP to fruition,” Solis said, hailing efforts by Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore and Vietnam to sustain the deal.

    Citing Trump’s talks with members of Congress, state governors and business leaders, who warned of the U.S. being locked out of trade deals such as TPP 11 and a free-trade agreement between Japan and the European Union, James Schoff, a senior fellow at the Carnegie Endowment for International Peace think tank in Washington, said the latest development “is partly what prompted Trump’s comments. I think some people told Mr. Trump that the U.S. is in danger of ‘losing out’ if others move ahead with trade deals,” Schoff said. “So he’s trying to avoid losing.”

    One of the key factors that has changed Trump’s views on the pact is that “China’s economic aggression has intensified globally,” David Malpass, U.S. undersecretary of the Treasury for international affairs, was quoted by the Wall Street Journal as saying Saturday.

    Schoff also argued Trump’s apparent TPP overture may be an attempt to slow the process to bring the TPP 11 accord into force. But such a maneuver, he said, is unlikely to work “because Mr. Trump does not have much credibility on this issue.”

    Japanese officials have welcomed Trump’s apparent shift on the TPP, but have said it will not alter Tokyo’s march toward signing the pact in March as it seeks early enforcement.Japan, officials have said, has no plan to renegotiate the deal, either. The successful conclusion of TPP-11 will not only change the economic landscape of the Asia-Pacific, but more significantly, demonstrate clearly that the world will continue to move on without the United States.

    A growing confidence in framing deals without bending to Washington’s demands may well impact the outlook for existing trade deals that are currently being reconsidered by the U.S., most notably the North American Free Trade Agreement (NAFTA).With Mexico, Canada and the United States all part of the TPP, the trilateral was effectively going to act as a revamped NAFTA. But as NAFTA negotiations focus more on increasing barriers in hopes of reducing the U.S. trade deficit and not on seeking common ground between the three countries, the allure of the deal will invariably weaken for Canada and Mexico.

    While even a successful TPP-11 would by no means mitigate losses that would be incurred as a result of a collapse of NAFTA negotiations, a new Asia-Pacific trade deal would increase expectations that sooner or later, the United States too would not be able to turn away from the opportunities that platform would offer.U.S. frustration in tackling the trade deficit with China is shared worldwide, and efforts to take steps to level the playing field with Chinese businesses would certainly be a welcome one.

    President Trump’s dislike of multilateral deals may never change. But as the Trump administration begins to acknowledge the strength in numbers at the negotiating table, the White House will need to begin assessing trade objectives that go beyond simply reducing bilateral deficits.In the meantime, the TPP train is likely to leave without the United States on board, giving both Canada and Mexico a stronger bargaining chip against the White House.

    T P P + EU- FTA

    So this year is going to be a historical year for Vietnam as the country is going to witness two revolutionary multilateral trade agreements which will change the fate of the Vietnam in coming years , especially the Textile & Apparel Sector.

    Revised TPP Will Be Signed On March 8 , President Trump Regrets | Denimsandjeans

    Sources :

  • Vietnam EU FTA In June End ?

    Vietnam EU FTA In June End ?

    Vietnam has been in the news for last few years due its back to back bilateral trade agreements with many countries including Russia and Japan. The TPP and FTA debates were the most favorite ones and a lot has been written till date on the potential prosperity and fortune of Vietnam’s Economy keeping all these trade agreements in the center. After the exit of the USA from TPP , the discussions on TPP almost ceased as US was the major player in the TPP. However, FTA with EU seems round the corner.

    Undoubtedly ,the trade is pacing up in the country by leaps and bounds , especially the apparel segment has been growing and even after the TPP fiasco , the country is performing very well in the US market.After having achieved about $31 billion in 2017, as per report, Vietnam   is targeting exports of US$34bn in 2018 as it looks to invest more in technology to increase productivity and shorten delivery times, and increase its focus on markets such as Australia and Russia.In the year 2017, Vietnam’s garment-textile exports to major markets like the US, the EU, Japan, the Republic of Korea and Russia increased by 7.2 percent, 9.23 percent, 6.1 percent, 11.8 percent and 56 percent, respectively.

    Background Of EVFTA ( Europe-Vietnam FTA)

    Negotiations for an EU-Vietnam FTA were launched in June 2012.The EU considers the FTAs with individual ASEAN countries as stepping stones towards an agreement in the regional framework, which remains the ultimate goal and on 2nd December 2015, after nearly 3 years with 14 rounds of negotiations, the Minister of Industry and Trade of Vietnam, H.E. Vu Huy Hoang and the European Commissioner for Trade, H.E. Cecilia Malmström had signed the Vietnam-EU Free Trade Agreement (FTA). Both parties were to finally ratify the same and the FTA was to be effective from 1st January 2018.

    Nearly all customs duties – over 99% of the tariffs will be eliminated. The small remaining number is mainly due to the transition period. Vietnam will liberalize 65% of import duties on EU exports to Vietnam at entry into force and the remaining duties will be eliminated due to the next ten years; EU duties will be eliminated over a seven year period. The market will be opened for most of EU food products, i.e. wine, spirits and frozen pork meat will be liberalized after seven years and dairy products after a maximum of five years. The EU will eliminate duties for some  products in the textile and footwear sector. The EU has offered access to Vietnamese exports via tariff rate quotas (TRQs), because some sensitive agricultural products will not be fully liberalized. Furthermore, the agreement will contain an annex with provisions to address non-tariff barriers in the automotive sector. Vietnamese exports of textile, clothing and footwear to the EU are expected to more than double in 2020 as a result of the FTA. The FTA will also help to increase quality of investment flows from EU, accelerate the process of sharing expertise and transfer of green technology and the creation of more employment activities.

    Vietnamese Exports Certain products that are sensitive for EU producers, particularly in the textile apparel and footwear sectors, will have longer liberalisation periods of up to 7 years. A specific example of this are leather shoes, which will have a long liberalisation period of 7 years, while less sensitive products such as synthetic shoes, will be fully liberalised from day one..

    Impact Of FTA

    The impact of the FTA is expected to be significant, considerably increasing trade flows between Vietnam and the EU in various areas. Vietnam’s exports of textile, clothing and footwear to the EU are expected to more than double in 2020 as a result of the EVFTA, according to law firm Duane Morris. It will not only be Vietnam and the EU that benefit from the boost to trade. “Vietnam is a production base for Korean businesses exporting globally, so Vietnam’s efforts to develop FTAs are very important for Korean companies, and they have a lot of interest in the EU deal,” Hwang Soon Sung, counselor at the Korean Embassy in Hanoi, told OBG.

    The FTA also includes better market access for EU investors, and strengthens regulations on intellectual property. EU firms will be able to bid for many public contracts and will gain improved access to sectors like banking, insurance and maritime transport. Industries such as food production and construction materials will also be opened up to greater EU investment.The text of the FTA reflects the ambition shown by Vietnam during the negotiation process. Implementation of its provisions will help Vietnam to enhance the quality of its economic governance in line with the sustainable development commitments embedded in the FTA. By enabling a more business-friendly environment, this will have positive impacts not only in terms of increasing market access opportunities to the EU, but also for its own domestic industry.

    “The EU remains fully committed to invest in the development of the country, as our strategic partnership goes beyond trade issues and development cooperation,” Bruno Angelet, the EU’s ambassador to Vietnam, told OBG. “Vietnam is a now a benchmark for the other ASEAN countries that are willing to engage in FTA negotiations with the EU.”

    When EVFTA will be implemented, it would become one of the most ambitious and comprehensive investment agreements that have been signed between the European Union (EU) and a developing country. After the agreement is put into effect, Vietnamese enterprises can get access to a potential market with the population of more than 500 million people and the total Gross Domestic Product (GDP) of US$15,000 billion which accounts for 22 per cent of global GDP. By contrast, investors coming from EU can enjoy a market that has the most rapid economic growth in the region with the population of more than 90 million people. Economic experts said that once it will be approved from the parliament and implemented, it will contribute about 2.5 per cent to Vietnam’s GDP in 2020 and 4.6 per cent in 2025.

    Implementation Date

    Gellert Horvath, Co-chairman of the European Chamber of Commerce in Vietnam (EuroCham) said that EU and Vietnam are striving to promote the preparation of EVFTA, hoping to sign the agreement in the mid of 2018.

    The FTA was supposed to be implemented in January itself but there has been some delay and the EU officials feel that by Mid 2018, the agreement would be effective . Thus its looking like July 1st might be the effective date of implementation of the agreement.

    Vietnamese Apparel & Textile Industry So Far

    Vietnam is understood to have earned US$31 billion from exports of textile and garment this year, a ten per cent increase compared to last year. A report of The Vietnam Textile and Apparel Association (VITAS) shows that in 2017, Vietnam’s exports of garment products to the US reached US$12.53 billion, 9.4 per cent higher than 2016; the figures for EU and Japan are estimated at US$3.7 billion and US$3.05 billion respectively.

    According to Le Tien Truong, General Director of Vietnam National Textile and Garment Group, the textile and garment export turnover this year has increased by 40 times compared with a decade ago when Vietnam joined the World Trade Organization (WTO). He stressed that this growth was particularly impressive considering that imports fell 0.85 per cent.

    Viet Nam has also boosted its exports to China with new products such as yarns and fibers and reached a turnover of US$3.2 billion which is equal to the figure for Japan, the third largest export market of Vietnam for more than 20 years. In addition, the Eurasian economic union (EAEU) has also marked the return of Vietnamese textile and garment to the markets in the former Soviet Union. In the years 2016-2017, exports to Russia grew at a rate of 56 per cent and now have reached approximately US$200 million. FTA with Russia is helping push the figures.

    “Russia is a major potential market for Vietnamese textile and apparel exports, as Russia’s total imports reached US$9.8 billion, but Vietnam has only a 1.8% market share currently,” said Truong.

    Since the Vietnam Textile and Garment Association and the Vietnam Textile and Garment Group have been deeply involved in the negotiation process of most of FTAs, they have been enabled to update the information promptly and therefore, proactively recommend options for the negotiating delegation to take advantage of the textile and garment industry. In order to promote the advantages of FTAs, Truong suggested that the government, ministries, and departments should promote new economic cooperation, especially the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the EU-Vietnam Free Trade Agreement.

    Is TPP Dead Or Is There Still Something Cooking ?

    After the exit of USA from the much talked TPP with Vietnam , the remaining 11 members of the TPP, Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore and Vietnam, made significant progress towards sealing a deal in Da Nang in November’17. It’s thought that the new deal, rebranded as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), might be signed as early as March. Once it has been ratified by member parliaments, it may be expanded.

    The US saw the TPP as a way of containing China’s influence in Asia Pacific. But in its absence, China may join further down the line, as well as the likes of South Korea and Indonesia. Currently, TPP chapters on state-owned enterprises, along with those on intellectual property and competition, would be difficult for China to meet.However, recently there has been interest by UK to join this group.

    “While the UK has strong incentives to want in to the TPP, it is less clear why the Pacific countries would want to expand the deal to the Atlantic and the UK. The UK market is not insignificant, of course. Getting additional members into the TPP helps the existing countries by increasing the size of the overall market included in the agreement,” writes Deborah Elms, CEO of the Asian Trade Centre in Singapore, in a recent blog post.

    Countries such as Vietnam would welcome access to the UK garment and footwear market, for instance, which, while smaller than the US, is still sizeable.

    “In fact, we have UK investor clients who have already invested in capital equipment in Vietnam to produce garment exports for the UK market. They and their Vietnamese partners had expected the EU-Vietnam FTA to enter into effect sooner, so they are still struggling with high EU duty rates. The TPP might just save their shirts, so to speak,” says Burke of Baker McKenzie.

    As it stands, the idea is far from reality. Opposition figures in the UK have criticised the government for disengaging from more pressing issues closer to home. However, once the UK exits the EU the pressure to seal substantial agreements around the world will be huge. If the UK joins the TPP, the game will be more interesting for Vietnam and other stakeholders.

    To date, Viet Nam has passed 10 bilateral and multilateral trade agreements, including ASEAN Free Trade Area, five ASEAN+1 FTAs, and FTAs with Japan, South Korea, Chile , Russia and the Eurasia Economic Union.
    Viet Nam has also concluded FTA negotiations with the EU and was negotiating Regional Comprehensive Economic Partnership (RCEP) and Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).About 60 countries had already negotiated or were negotiating FTAs with Viet Nam, which accounts for 90 per cent of Viet Nam’s trade

    FTAs have played a vital role in the development of not only Vietnam but also other countries in the world. Free Trade Agreements have proven to be a key driver of economic reform and the most effective instruments to boost trade and investment. Experience has shown that each time an FTA is ratified and implemented, it has a rapid and significant impact on the participating countries’ economies, largely because it secures trade/services and long-term investment which are the top priorities for sustained and successful business development. That is why Vietnam, since the start of the open door policy, has followed a consistent and effective strategy of developing FTAs with its major trade partners and its FTA with EU will turn out  to be its largest agreement affecting its economy.

    Disclaimer : The data and information have been taken from the various local and international newspapers and government websites and compiled here.

  • Latin American Exports Of Denim To US | 2014 To 2017

     

    With over 25 countries, Latin America includes countries like Mexico and most of the important countries in  in South American continent . All these countries have always played some role in the US apparel Industry in terms of being a part of supply chain in some way or the other. Countries like Mexico have been very important to US for their denim supplies , though some other countries like Nicaragua, Guatemala , Colombia etc have also played their role in the past.

        Table Of Content

    SN.

                                                                                                Particulars

    1.

    Table showing the imports of all denims apparel(Men’s+Women’s) into USA from Latin America for the period 2014 to Sept 2017

    2.

    Graph showing the imports of all denims apparel(Men’s+Women’s) into USA from Latin America for the period 2014 to Sept 2017

    3.

    Graph showing the average price(Men’s+Women’s) of all denims apparel into USA from Latin America for the period 2014 to Sept 2017

    4.

    Table showing the imports of men’s jeans into USA from Latin America for the period 2014 to Sept 2017

    5.

    Graph showing the imports of men’s jeans into USA from Latin America for the period 2014 to Sept 2017

    6.

    Graph showing the average price of men’s jeans into USA from Latin America for the period 2014 to Sept 2017

    7.

    Table showing the imports of women’s jeans into USA from Latin America for the period 2014 to Sept 2017

    8.

    Graph showing the imports of women’s jeans into USA from Latin America for the period 2014 to Sept 2017

    9.

    Graph showing the average price of women’s jeans into USA from Latin America for the period 2014 to Sept 2017

    10.

    Table showing the imports of denim fabrics into USA from Latin America for the period 2014 to Sept 2017

    11.

    Graph showing the imports of denim fabrics into USA from Latin America for the period 2014 to Sept 2017

    12.

    Graph showing the average price of denim fabrics into USA from Latin America for the period 2014 to Sept 2017

    [private_special]

    a. All Denims Apparels

    The imports of denims apparels into USA from Latin America  for the three consecutive years from 2014 to 2016 has been falling continuously in the range of 3% – 5%. The imports for the year 2014 was 143.83 million pcs with an average price of USD 8.8/Pc , however the imports fell about 5% in the year 2015 to 135.91 million pcs at an average price of USD 8.7/Pc. The imports further fell about 3% to 130.66 million pcs at an average price of USD 8.2/Pc. The imports for the first nine months of 2017 was 81.40 million pcs at an average price of USD 9.1/Pc and if the same trend continues the imports are likely to touch about 108 million pcs at the end of the year 2017 .

    Year of Import

    All Denim Apparel

    (Million Pcs)

    Total Value

    (Million USD)

    Average Price

    (USD/PC)

    2014

    143.83

    1,259.56

    8.8

    2015

    135.91

    1,186.01

    8.7

    2016

    130.66

    1,075.53

    8.2

    Sept|2017

    81.40

    740.11

    9.1

    Report Showing The Imports Of Denims To USA From Latin America For The Period 2014 To 2017

    Report Showing The Imports Of Denims To USA From Latin America For The Period 2014 To 2017

    b. Men’s Jeans

    The imports of mens jeans into USA from Latin America for the year 2014 was 124.21 million pcs at an average price of USD 8.6/Pc , however the imports fell about 2 % to 121.48 million pcs with an average price  of USD 8.5/Pc in the year 2015 . The imports fell further about  4% to 116.53 million pcs at an average price of USD 7.9/Pc in the year 2016. The imports till Sept 2017 was 79.45 million pcs at an average price of USD 8.6/Pc and if the same trend continues the imports is likely to touch about 105 million pcs at the end of the year 2017. It is also to be seen that the imports of mens jeans was much more than the womens jeans .

    Year of Import

    Men’s/Boys Jeans

    (Million Pcs)

    Total Value

    (Million USD)

    Average Price

    (USD/PC)

    2014

    124.21

    1,071.07

    8.6

    2015

    121.48

    1,031.47

    8.5

    2016

    116.53

    922.88

    7.9

    Sept|2017

    79.45

    686.36

    8.6

    Report Showing The Imports Of Denims To USA From Latin America For The Period 2014 To 2017

    Report Showing The Imports Of Denims To USA From Latin America For The Period 2014 To 2017

    c. Women’s Jeans

    The imports of women’s jeans into USA from Latin America for the year 2014 was 19.62 million pcs at an average price of USD 9.6/Pc , however the imports fell about 26% to 14.44 million pcs at an average price of USD 10.7/Pc in the year 2015. The imports further fell about 2% to 14.02 million pcs at an average price of USD 10.8/Pc in the year 2016 . The imports till Sept 2017 was 9.82 million pcs at an avergae price(usd/pc) of 11.3 and if the same trend continues the imports is likely to be about 15 million pcs at the end of the year 2017.

    Year of Import

    Women’s/Girls Jeans

    (Million Pcs)

    Total Value

    (Million USD)

    Average Price

    (USD/PC)

    2014

    19.62

    188.49

    9.6

    2015

    14.44

    154.54

    10.7

    2016

    14.02

    151.35

    10.8

    Sept|2017

    9.82

    110.50

    11.3

    Report Showing The Imports Of Denims To USA From Latin America For The Period 2014 To 2017

    Report Showing The Imports Of Denims To USA From Latin America For The Period 2014 To 2017

    d. Denim Fabrics

    The imports of denimm fabrics into USA from Latin America for the year 2014 was 4.09 million.sq.mtr with an average price of USD 3.4/lin.mtr however the imports increased about 50% to 6.32 million.sq.mtr at an average price of USD 3.4/lin.mtr in the year 2015. The fabrics imports further increased about 40% to 9.08 million.sq.mtr at an average price of USD 3.0/lin.mtr. The imports for till sept 2017 was 7.15 million.sq.mtr and if the same trend is followed the imports is likely to touch about  9 million.sq.mtr at the end of the year 2017.

    Year of Import

    Denim Fabrics (Mill.sq.mtrs)

    Million Lin. mtrs

    (160cm width)

    Total Value.

    (Million USD)

    Av. Price CIF

    (USD/Lin.mtr)

    2014

    4.09

    2.56

    8.77

    3.4

    2015

    6.32

    3.95

    13.35

    3.4

    2016

    9.08

    5.68

    16.77

    3.0

    Sept|2017

    7.15

    4.47

    12.77

    2.9

    Report Showing The Imports Of Denims To USA From Latin America For The Period 2014 To 2017

    Report Showing The Imports Of Denims To USA From Latin America For The Period 2014 To 2017

    [/private_special]

  • Top Denim Fabric Exporting Countries For Mexico During 2014-2017

    With the reported GDP of USD 1.26 Trillion  , Mexico is the 15th Largest economy in the world and In Textile production, it has the fourth largest manufacturing activity in the country which includes the making of thread, cloth and decoration, in both natural and synthetic fibers. Around 415,000 workers directly employed in the sector out of which 74% worked for the apparel sector and remaining 26% worked for the textiles sector.The Textile Industry has not only become the major revenue and employment source but at the same time plays a significant role in the export sector.

    Mexico is also a part of Important Trade Agreements as below  :

    1. NAFTA: Textile and apparel sector growth has been spurred on by NAFTA. It is by far the most important export market for Mexico sector. Mexico has been the key US supplier, ahead of China, Hong Kong and Taiwan.
    2. MEXICO-EU FTA: FTA enables closer economic co-operation between Mexico and the EU. This will provide EU Companies preferential access to the major markets in North and South America through Mexico’s via extended FTA network.
    3. MAQUILA PROGRAM: Mexico initiated its maquila program to encourage the development of export manufacturing industries by waiving import duties on capital goods and material inputs used in the manufacture of products for export.

    Denim has been an important part of the textile and apparel industry in Mexico  . In fact , Mexico was the largest exporter of jeans to US before China came in . Even now substantial jeans are exported to US. However, in this report, we check out the denim fabrics exported from Mexico to different countries around the world. The contents of this report are as below : [private_special]

    TABLE OF CONTENTS

    Serial No.

    Particulars

    1

    Table Showing % Share Of Total Export Of Denim Fabrics From Mexico  From 2014-2017

    2

    Line Graph Showing % Share Of Total Export Of Denim Fabrics From Mexico From 2014-2017

    3

    Table Showing Top 5 Countries To Which Mexico Exported During January- August 2017  ( In Sq. Meters)

    4

    Graph Showing Top 5 Exporting Countries To Which Mexico Exported During January- August 2017  ( In Sq. Meters)

    5

    Line Graph Showing Average Price Of Top 5 Exporting Countries Of Mexico During January- August 2017  ( In USD/ Sq. Meters)

    6

    % Share Of Top 5 Exporting Countries In Total Export Of Mexico During January- August 2017

    7

    Table Showing Top 5 Exporting Countries Of Mexico In 2016( In Sq. Meters)

    8

    Graph Showing Top 5 Exporting Countries Of Mexico In 2016( In Sq. Meters)

    9

    Line Graph Showing Average Price Of Top 5 Exporting Countries Of Mexico During In 2016  ( In USD/ Sq. Meters)

    10

    % Share Of Top 5 Exporting Countries In Total Export Of Mexico In 2016

    11

    Table Showing Top 5 Exporting Countries Of Mexico In 2015 ( In Sq. Meters)

    12

    Graph Showing Top 5 Exporting Countries Of Mexico In 2015 ( In Sq. Meters)

    13

    Line Graph Showing Average Price Of Top 5 Exporting Countries Of Mexico During In 2015  ( In USD/ Sq. Meters)

    14

    % Share Of Top 5 Exporting Countries In Total Export Of Mexico In 2015

    15

    Table Showing Top 5 Exporting Countries Of Mexico In 2014 ( In Sq. Meters)

    16

    Graph Showing Top 5 Exporting Countries Of Mexico In 2014 ( In Sq. Meters)

    17

    Line Graph Showing Average Price Of Top 5 Exporting Countries Of Mexico During In 2014  ( In USD/ Sq. Meters)

    18

    Graph Showing Top 5 Exporting Countries Of Mexico In 2014 ( In Sq. Meters)

    Mexico Denim industry is diversifying and had been growing stronger , having said that , the country has been facing some tough fight from Asian Countries . The Denim Export Of Mexico is not so encouraging as from the year 2016 , it has started declining . In the year 2015 , the total denim export was approx. 44 Million Sq.Meter which reduced to approx. 41 Million Sq.Meter in the year 2016. From Jan To August , 2017 , the total export is around 24.5 Million Sq.Meter which is being estimated to react at 37 million Sq.Meter at the end of 2017 which is still 4 Million Sq.Meter lesser than what it was in the year 2016 .After the debut of Mr President Trump in US Political system , NAFTA found itself into jeopardy. The final decision on this yet to come but the speculations aren’t so in favor of NAFTA , according to sources.

    % Share Of Total Export From Mexico To Top 2 Countries From 2014-2017

    Nicaragua and USA are the two major markets for Mexico in past few years and share over 55 % in the total export of denim fabrics . In the year 2014 , NICARAGUA and USA had 39.15% , 16.23% share respectively in the total export by Mexico however In the year 2016 , the share of NICARAGUA reduced to 37% and share of USA Increased to 25.66 % . In the first 8 months of 2017* , NICARAGUA looked very strong with 45 % share and USA has also increased its share to 28.50 % .

    Year Export Countries % Share
    2014 Nicaragua 39.15%
    USA 16.23%
    2015 Nicaragua 36.56%
    USA 19.06%
    2016 Nicaragua 37.15%
    USA 25.66%
    2017 * Nicaragua  45.00%
    USA 28.50%

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    1. Top 5 Exporting Countries During January- August 2017 

    During  the first 8 months of 2017 , Mexico exported 24.47 Million Sq. Meter of Denim fabric out of which 11.01 Million Sq. Meter to Nicargua And 6.97 Million Sq. Meter exported  to USA at an average price of USD 1.77/ Sq. Meter and USD 1.79/Sq. Meter respectively to both countries . Both Countries accounts 73.50% Share in total exports . Export to Colombia made at the least average price i.e, USD 1.74/Sq. Meter.Other important countries for exports were Guatemala, Colombia and Dominican Republic.

    Export Countries

    Amount(USD)

    Volume ( Sq Mtr)

             Average Price              (USD/Sq Mtr)

    %

    Nicaragua

    19,464,172

    11,013,837

    1.77

    45.00%

    USA

    12,481,015

    6,975,599

    1.79

    28.50%

    Guatemala

    4,648,865

    1,807,040

    2.57

    7.38%

    Colombia

    3,502,045

    2,013,454

    1.74

    8.23%

    Republica Dominicana

    1,504,881

    602,492

    2.50

    2.46%

    Others

    4,454,410

    2,061,628

    2.16

    8.42%

    TOTAL

    46,055,388

    24,474,050

    1.88

    100%

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    2. Top 5  Countries Receiving Denim Fabrics From Mexico In 2016

    In the year 2016 , Mexico exported 41.62 Million Sq. Meter of Denim fabric out of which 15.47 Million Sq. Meter to Nicargua And 10.68 Million Sq. Meter exported at an average price of USD 1.78/  Sq. Meter and USD 1.93/ Sq. Meter respectively to both countries . Both Countries accounts 62.81% Share in total exports . Export to Guatemala made at the most expensive average price i.e, USD 2.61/ Sq. Meter. Average Price of Ecuador is USD 0.02 / Sq. Meter which is not right and is a result of sheer undervaluation.

    Export Countries

    Amount(USD)

    Volume ( Sq. Meter)

    Average Price( USD/Sq. Meter )

    %

    Nicaragua

                     27,481,730

                     15,466,686

    1.78

    37.15%

    USA

                     20,649,281

                     10,681,088

    1.93

    25.66%

    Ecuador 

                             76,634

                       3,881,005

    0.02

    9.32%

    Republica Dominicana 

                       8,019,487

                       3,461,579

    2.32

    8.32%

    Guatemala

                       7,856,175

                       3,007,765

    2.61

    7.23%

    Colombia 

                       3,120,413

                       1,496,434

    2.09

    3.59%

    Others

                       8,486,823

                       3,631,141

    2.34

    8.72%

    Total

                     75,692,559

                     41,627,714

    1.82

    100%

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    Note: The price of Equador looks very low. However, we need to ignore this as some times custom values do not show correct prices as sales are underinvoiced to avoid duties.

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    3. Top 5 Exporting Countries In 2015

    In the year 2015 , Mexico exported 44.89 Million Sq. Meter of Denim fabric out of which 16.41 Million Sq. Meter to Nicargua And 8.55 Million Sq. Meter exported at an average price of USD 1.77/  Sq. Meter and USD 2.27/ Sq. Meter respectively to both countries . Both Countries accounts 54.62% Share in total exports . Export to Guatemala made at the most expensive average price i.e, USD 2.61/ Sq. Meter.

    Export Countries

    Amount(USD)

    Volume ( Sq Mtr)

    Average Price( USD/Sq Mtr)

    %

    Nicaragua

                       29,075,589                               16,415,831 1.77 36.56%

    USA

                       19,383,722                                 8,557,645

    2.27

    19.06%

    Republica Dominicana 

                         8,420,658                                 4,031,200

    2.09

    8.98%

    Guatenala

                       10,487,418                                 4,016,237

    2.61

    8.95%

    Colombia

                         6,236,576                                 2,972,110

    2.10

    6.62%

    Others

                       19,079,942                                 8,902,000

    2.14

    19.83%

    Total

    92,683,905

    44,895,023

    2.06

    100%

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    4. Top 5 Exporting Countries In 2014

    In the year 2014 , Mexico exported 36.85 Million Sq. Meter of Denim fabric out of which 14.42 Million Sq. Meter to Nicargua And 5.98 Million Sq. Meter exported at an average price of USD 1.90/  Sq. Meter and USD 2.48/ Sq. Meter respectively to both countries . Both Countries accounts 54.38% Share in total exports . Export to USA made at the most expensive average price i.e, USD 2.48/ Sq. Meter.

    Export Countries Amount(USD) Volume ( Sq Mtr) Average Price( USD/Sq Mtr) %

    Nicaragua

    27,374,736

    14,427,224

    1.90

    39.15%

    USA

    14,852,754

    5,981,285

    2.48

    16.23%

    Colombia

    10,711,453

    4,949,041

    2.16

    13.43%

    Republica Dominicana

    7,705,856

    3,769,956

    2.04

    10.23%

    Peru

    4,721,047

    1,909,797

    2.47

    5.18%

    Others

    14,412,656

    5,815,781

    2.48

    15.78%

    Total

    79,778,502

    36,853,084

    2.16

    100.00%

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    Trend Of Average Price Of Top 2 Exporting Countries During 2014-2017

    Year Export Countries Average Price( USD/Sq Mtr)
    2014 Nicaragua 1.90
    USA 2.48
    2015 Nicaragua 1.77
    USA 2.27
    2016 Nicaragua 1.78
    USA 1.93
    2017 Nicaragua  1.77
    USA 1.79

    Top Denim Fabric Exporting Countries For Mexico During 2014-2017 | Denimsandjeans.com

    So we see that Mexico tends to export its major denim fabric productions to either US or Nicaragua. Now with many denim garment companies in US closing down, we will find that the exports of denim fabrics from Mexico to US will reduce.

    [/private_special]