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  • The Circle Book- 2nd Edition

    The Circle Book- 2nd Edition

    Circle Book

    The future of the textile and fashion revolution lies in collaboration and circularity. The ACT TOGETHER alliance between Lenzing , Meidea, and Officina+39 resulted in the creation of THE CIRCLE BOOK, a lookbook and work tool. This book explains how to produce ideas and initiatives connected to responsible circular fashion, to inspire new generations of conscious designers. Transparency is the core of the whole plan, from conceptualization through fibers and textiles to finishing and onto finished clothes. The makers want to pave the way for future generations of conscious designers by setting an example in education. They provide openness of information to contribute to a new creative and sustainable fashion model based on corporate cooperation.

    After expanding the project this year, they are ready to present THE CIRCLE BOOK SECOND EDITION with an even larger set of companies – one that has transparency and circularity in denim design as one of its primary aims.

    CULTURE.IN – THE CAPSULE

    Circle Book

    CULTURE.IN is the title of the capsule: the alliance formed a synergistic partnership of ten firms, which comprises all the supply chain’s members and tracks all of their operations throughout the processes. Each company’s product value is represented in the virtue of its production site, which perceives circularity as a prominent feature.

    They have designed a realistic concept that articulates a connective supply chain, with the possibility to ACT TOGETHER to strengthen the message and to express the values of each firm. The purpose is to engage consumers who are confronting the circularity issue.

    To create their collections and merchandise more versatile, brands can discover a trustworthy, traceable supply chain. To do this, the production’s backstage is documented and presented in photos and videos in a narrative that spans the whole production process, from the very beginning to the final lookbook and campaign. The project is inspired by the philosophy of life.  The brands believe that In the future, our households will be self-sufficient ecosystems/habitats where we may live happily and evolve with the people who live in them. Because of this connectivity, there is less of an impact on the environment and less waste. Nature expands inside places, influencing and integrating with textiles.

    For this collection, we implemented the circularity standards to include aspects that can be used in the production process as well as recycled or degradable materials and easily dismantled and reassembled products that are accessible to a wide range of individuals.

    The design, resource conservation, and long-term usability of the final product are all factors to be taken into consideration.

    BACKSTAGE

    Circle Book

    Meidea Team has been working on the entire project, contributing to the physical representation of a denim assortment.

    The outfits were created by combining the production expertise of THE CIRCLE BOOK 2’s new team and integrating their sustainable technology in the best possible way to decrease production waste and build garments that could be traced from fiber to finish. Hemp, organic cotton, Refibra, and Tencel were used in THE CIRCLE BOOK 2 collection. Starting with RTD or RAW bases, the balanced palette is produced following contemporary trends, colors that inspire serenity and well-being, a chromatic core with less pigment, thus already drained to minimize the consumption of water in the final treatments.

     In its formation, many efforts of multiple member brands took place. With the skillset of Officina +39 and Recycrom, which turns textile waste into powder dyes, TEJIDOS ROYO and CALIK DENIM textiles come together in a fresh perspective.

    “This year we’ve expanded the project and we are ready to launch the second edition in collaboration with many engaged partners, a team with common goals focused on transparency and circularity in denim design.” Says Eleonora De Martin, Meidea

     The collection also features Ribbontex’s labels and ribbons that are manufactured from biodegradable materials such as recycled plastic bottles, cotton, and polyester, as well as eco leathers, 100% GOTS-certified organic cotton, and hemp. Spring 85 supplied the buttons and rivets, including steel buttons manufactured from 100% re-used manufacturing waste.

     The collection consists of Recycrom, which is the industry’s most eco-friendly dye because it’s made from textile waste. Recycrom is a breakthrough technique created by the Italian textile chemical firm Officina+39 that uses 100 % recycled substances to generate long-lasting colors with a natural washed-out finish. Finally, they had Dr. Bock Industries who was in charge of garment production employing Crafil yarns, with additional support from the company’s designers. Clothing from the CULTURE.IN capsule collection is given the final polish by RGT laundry experts.

     The assortment takes fabrics from TEJIDOS ROYO and CALIK DENIM to meet Officina +39 and Recycrom’s expertise. It believes that it can achieve fantastic results because of the many fiber qualities and performance that make up the variety of textiles, such as hemp, organic cotton, Refibra, and Tencel.

  • Denim News Snippets – Week 38

    Denim News Snippets – Week 38

    Continuing our weekly news snippets, here are some interesting ones for Week 367

    ThredUp and Madewell Open Brooklyn Pop-Up Shop Featuring Exclusively Secondhand Clothes

    ThredUp and Madewell

    ThredUp is attempting to bring shopping full circle. The online consignment and thrift retailer opened an in-person pop-up shop in collaboration with Madewell, which is wholly loaded with secondhand clothing. The store, which is located in Brooklyn, New York, is a limited-edition extension of the online Madewell Forever denim resale program, which debuted in July. Customers will discover an assortment of 100% secondhand Madewell items supplied from ThredUp within the pop-up. Denim, skirts, coats, sweaters, shirts, and other pieces range widely from $10 to $40.

    The aim is to extend the lifespan of garments while also challenging the existing retail structure. The shop, for example, has QR codes at each clothing station, allowing ThredUp to provide a deep dive into how to buy, wear, care for, and pass on environmentally friendly apparel. According to Thredup’s 2021 Resale Report and Green Story Inc. study, every time a buyer purchases used rather than new, carbon emissions are decreased by 82%. Visitors can bring their garments to be properly mended on-site in addition to buying. The store also sells clothing that may be customized on-site for a perfect fit. ThredUp and Madewell repurposed existing Madewell tote bags for this store, screen printed over prior patterns to guarantee no packaging materials were produced net new or wasted. ThredUpClean Out Kits will also be available in-store to assist customers in keeping their clothes in use and out of landfills.

    Myntra ties with the Better Cotton Initiative.

    Myntra

    The largest Indian platform for fashion e-commerce Myntra said on Tuesday that it has collaborated with Better Cotton Initiative (BCI) and would source cotton for its in-house brands’ clothing through the worldwide non-profit organization. According to a statement, Myntra intends to get around 50% of its cotton demand from BCI over the next five to seven years. BCI has one of the largest cotton sustainability programs in the world, intending to make cotton cultivation sustainable. During the previous cotton season, BCI and its partners taught approximately 2.7 million cotton farmers sustainable techniques that use fewer pesticides and water to maximize agricultural efficiency.

    “Through this collaboration, Myntra will initially get 10% of its cotton demand from BCI, to increase that to 50% during the following five to seven years. To make adoption, scaling, and measuring easier, a mass balance approach would be used, in which Better Cotton would be blended with traditional cotton throughout the supply chain “According to the statement. While this means Better Cotton cannot be physically traced to final goods, BCI farmers will profit from the demand for Better Cotton in proportion to its sources, according to the statement. Better Cotton currently accounts for 23% of worldwide cotton output, with BCI’s almost 70 implementing partners quickly adapting their methods to changing conditions during the COVID-19 epidemic, according to the organization.

    We strive to implement more ecologically friendly practices across our supply chain as the country’s top fashion and leisure retailer. Myntra VP Product Development and Sourcing Neetu Jotwani stated, “By partnering with the BCI, we will continue the path to source more sustainable cotton across our whole company, striving towards a brighter future for the cotton industry and people whose lives depend on it.”

    US’ Wrangler collaborates with Infinited Fiber Company for sustainable denim

    Wrangler

    Wrangler has collaborated with Infinited Fiber Company to include Infinna – regenerated, recyclable fibers – into its Infinited Blue FW21 line, its most sustainable denim ever. It also includes Indigood, foam-dye technology to reduce effluent by over 99 per cent, and an e-flow finishing process.

    The sustainable denim is composed of Infinna, a premium fiber that has a comparable feel to regular denim’s soft-yet-durable cotton but is manufactured from textile waste. Conventional cotton cultivation is notorious for consuming a lot of water and pesticides, but Infinna can be made using a fraction of the water by utilizing responsible chemistry, according to a joint press statement from the two firms. Indigood Foam-Dye eliminates traditional indigo dyeing’s traditional water vats and chemical baths, while e-flow technology employs nanobubbles to transport chemical products more efficiently throughout the fabric’s finishing process, resulting in a smaller environmental impact.

     Wrangler and Infinited Fiber Company began their joint path to a circular future for textiles in 2015 when the commercial viability of Infinited Fiber’s technology was first examined and Wrangler began their quest of circularity. The Wrangler brand’s unwavering dedication to a more circular supply chain, along with Infinited Fiber’s superior process technology, brought this unique denim fabric to life over six years, according to the announcement.

    ORTA’s VR Experience Launch Aids Carbon Footprint Reduction Goals

    Orta

    ORTA launched an online virtual reality (VR) experience earlier in 2021, where partners could take a virtual hot air balloon flight and see new denim materials. Beyond the objective of providing sensations of relaxation and “zenfulness,” the actual purpose of the VR experience is to expand the denim manufacturer’s sustainability drive to minimize waste. The tool, created in partnership with virtual reality company Muse VR, is one of the most recent additions to ORTA’s “New Denim Route,” a supplier and resource platform meant to increase transparency in the denim production process.

    orta
    orta

  • Denim News Snippets – Week 35

    Denim News Snippets – Week 35

    Continuing our weekly news snippets, here are some interesting ones for Week 35

    Levi’s, New Balance Collaborate for Denim Sneaker

     Levi’s and New Balance are again joining forces on a limited-edition 990v3 sneaker. Similar to the Levi’s 501, the New Balance 990 series is a defining silhouette for the sneaker brand, with its iconic smooth lines and grey color palette. The 990v3 debuted in 2012 for the shoe’s 30th anniversary and remains one of the most popular versions from the 990 series.

    The Levi’s x New Balance 990v3 sneaker boasts indigo and grey colorways to represent both brands and features hairy suede inspired by the fuzzy back of Levi’s leather back patch. Created using Levi’s proprietary Shrink-To-Fit denim, the shoe features a color-coordinated Levi’s tab attached to a co-branded New Balance logo. The sneaker will retail for $220 when it is available on the Levi’s App and NB.com beginning Sept. 9. The Levi’s and New Balance collaboration comes on the heels of the brands’ three-piece collection from August, which featured a co-branded 992 shoe, a Trucker jacket, and a pair of jeans, all of which were made using upcycled genuine vintage Levi’s denim. Last year, the brands dropped the Levi’s x New Balance 1300 sneaker featuring limited-edition White Oak XX52 denim from Levi’s deadstock inventory from the now-shuttered White Oak Mills in Greensboro, N.C.

    AEO Ready to Uncover New Denim Concept, Eyeing Logistics Acquisition

    American Eagle Outfitters remains focused on logistics and how best to gain efficiencies in its supply chain operations. The teen retailer on Thursday reported mixed second-quarter earnings results that included a beat on Wall Street’s consensus for earnings per share and a miss on revenue expectations. But perhaps what’s more interesting is how the company placed having the right product on an equal footing with its internal logistics operations. Company executives on the conference call to Wall Street analysts spoke about investments in logistics over the past two years. They also noted that the costs of getting goods to stores have been less than a year ago, even with the current cost increases in freight. The company last month acquired AirTerra, a Seattle-based logistics startup founded by Nordstrom’s former supply chain chief, Brent Beabout. He is also a Walmart alum who created the startup to offer a shipping alternative to mid-tier retailers and allow them to compete with the retail giants. American Eagle executives said that having the right product is no longer enough to be a successful company, and that one now also needs “fast, agile operations” and that AirTerra “fits that mold.” As for its key core denim category, Schottenstein said, “We have plenty of denim to sell.” He added that he didn’t foresee any problems with getting the merchandise into the stores in time for the holiday, citing the work done by the logistics and operations team in getting shipments regularly, including buying air capacity. “We believe that this will be an earlier Christmas holiday shopping [season],” the executive chairman said.

    Candiani, Tonello, Cone Denim and More Take Home Blue Lenz Awards

    Lenzing’s Carved in Blue team honored the best of these videos with the first Blue Lenz Denim Video Awards at Bluezone in Munich, one of the first denim industry events to take place in person since early 2020. Winners include: Amy Leverton’s “Denim Dudes Presents: Denim & Segregation Webinar” (Best Host/Webinar Series), “An Indigo Story” by Vivian Wang (Best Art Direction), Coreva Technology – Developed and Patented by Candiani Denim (Best Animation), Artistic Fabric Mills ‘Tracing the Lifecycle of a Jean” (Best Sustainability Connection to the UN SDGs) and “Endrime x Artistic Milliners Tailoring Collection” (Best Overall Video).

    Transformers ED Series by Transformers Foundation and Sue Barrett’s Lockdown Nostalgia Project tied for Best Educational Video/Series. Winners were determined by a panel of judges including Margherita Verlicchi, copywriter at Menabo; Michelle Branch, founder of Markt & Twigs; Wouter Munnichs, founder of Long John Denim; Neha Celly, founder of Nice Gene; Erin Barajas, co-founder of Interesting Monsters; Panos Sofianos, denim innovation curator at Bluezone; and Kelly Harrington, founder of Trademark Blue. Befitting the occasion, the majority of winners accepted the awards via pre-recorded videos.

    The nominated videos are part of the 300-plus video library Carved in Blue hosts on Blue Lenz, the B2B communication platform’s YouTube channel, to help bring more attention to new collections and advances in sustainability. The channel launched in January 2020. “I grew up in an era of MTV…you can’t forget that first video you saw. It made us think of how we can do the same thing with the denim industry,” said Tricia Carey, Lenzing’s director of global business development—denim, at the awards presentation.

    Denimio x Momotaro Jeans x Robin Denim: The Ultimate Cobalt Collab

    Few countries in the world are more obsessed with Japanese raw denim than the Dutch. Recently, Dutch Denimheads collaborated with Japanese Denim brands for Denimio x Momotaro Jeans x Robin Denim DM007ROBIN. For this one, the brands went all in: Robin denim went for all shades of blue so they added as much indigo as they could. Momotaro made a lovely 14OZ, very textured and slubby selvedge denim for us.

    The cobalt blue weft adds that extra bit of depth to the fabric, the colors were vibrant and must be experienced in person. And it just looks stunning when turned up. Denimio told that their goal was to fuse Japanese art with Robin Denim’s home turf. The yoke and pocket lining feature a proprietary shirting quality fabric with Japanese patterns and fish that would feel just as home in the pond in Kyoto as they would in the canals of Amsterdam.

    Other details of the denim jeans included a thick cowhide veg tan leather patch that features Robin as the Peach Boy Momotaro in front of Dutch architecture. The blue accents of the patch are indigo. A Momotaro tab and the Denimio collab tab add a bit of class to the coin pocket. Underneath the legendary silkscreen, one can find two stripes of selvedge indigo. The brand reversed the cobalt weft so that once the white silkscreen fades, the cobalt blue color pops.

  • Denim News Snippets – Week 34

    Denim News Snippets – Week 34

    Continuing our weekly news snippets, here are some interesting ones for Week 34.

    Lee Jeans teams up with Artistic Milliners on sustainable denim

    Denim brand Lee Jeans devised Cradle to Cradle Certified jeans at the gold and bronze levels in partnership with Artistic Milliners, one of the world’s largest vertically integrated denim and apparel manufacturers. The new range of selvage jeans are circular by design, explains Lee Jeans, with every component being 100% recyclable, as they have been crafted using 100% organic cotton. The classic five-pocket jeans were made in a facility generating 524000 kWh of solar power per year and use fabrics dyed with a process that uses 58% less water than traditional denim dyeing processes. In addition, all the buttons on the jeans are raw, virgin metal, meaning they have not been finished with any treatments, so saving energy consumption and eliminating the extra processing.“At Lee, we are focused on finding transformative pathways to design and manufacture products that minimize the impact on our planet. Achieving Cradle to Cradle Certified for the Aureola and Nymph styles enables our consumers to wear Lee Jeans with confidence, knowing we are continuously improving the sustainability and circularity of our products with the good of people and our planet in mind.” Said Jeff Frye, vice president of product development, innovation, sustainability, and procurement at Kontoor Brands, the parent company of Lee Jeans.

    Lee’s Cradle to Cradle certified jeans are available from selected retail stores and online across North America and Europe.

    Scandinavian brand Les Deux launches sustainable denim

    Les Deux is all set to take on sustainable denim. For decades, the classic menswear brand has been making a lot of timeless styles and prioritized good craftsmanship, and now the brand is ready to give its take on denim for the first time. Les Deux is introducing a selection of silhouettes and washes, all crafted with the greatest attention to their environmental impact. “Denim is something we all wear and everyone has an opinion on the right fit. Our approach to developing our fitting has been a long process but I am extremely confident, that we have ended up in the right spot”  said Mathias Jensen, Creative Director at Les Deux.

    As Les Deux are entering their 10th year, they have managed to stand as a key menswear brand in Europe with more than 800 stores across the countries. The Scandinavian brand is on an exciting journey both as a fashion forerunner, but also within the frontiers of sustainability. This is also the reason why the brand has partnered up with one of the leading, sustainable denim factories in the world. For this capsule, the Les Deux jeans will be available in 3 silhouettes; The Reed Slim Fit, the Russel Regular fit, and the Richard Straight Fit – all in five timeless washes. Inspired by iconic denim moments from fashion history, Les Deux has created a denim look for any occasion. “We only use pure natural indigo, and a traditional dyeing technique executed by Japanese technicians called “rope dyeing” to color the yarns for our denim” Mathias Jensen announced. 

    European Shutdowns Exerts 8% Revenue Drop at Guess

    Guess Inc., in reporting fiscal 2022 second-quarter results, said the Covid-19 pandemic is continuing to impact its businesses.

    During the quarter, the company experienced lower net revenue compared to the second quarter of fiscal 2020, as it remained challenged by lower demand, capacity restrictions, and temporary store closures. In light of the current environment, Guess said it continues to strategically manage expenses to protect profitability. Guess said it expected revenues in the third quarter of fiscal 2022 to be slightly negative to flat versus the third quarter of fiscal 2020 as pandemic-related traffic declines are almost offset by continued momentum in its global e-commerce business and the favorable shift of European wholesale shipments from the second quarter into the third quarter.

    For the full fiscal year 2022, assuming no additional Covid-related shutdowns past the second quarter, Guess said it expected revenues to be down mid-single digits versus fiscal 2020 and operating margin to reach approximately 10%. Net revenue for the second quarter of fiscal 2022 ended July 31 fell 8% to $628.6 million from $683.2 million in the same period in fiscal 2020. Net earnings for the quarter increased 133.7% to $64.1 million from $27.4 million for the same period in fiscal 2020. Earnings from operations in the quarter increased 90% to $87.4 million from $46 million in the second quarter of fiscal 2020. Operating margin increased 7.2% to 13.9%from 6.7% in the second quarter of fiscal 2020, driven primarily by lower markdowns, lower occupancy costs, and higher initial markups. “The Guess brand has significant white space for revenue growth and we are confident in our ability to reach our $2.8 billion revenue target by fiscal 2024.

    We continue to prioritize returning value to our shareholders and announced today that our board has approved an increase of our existing share buyback program to $200 million. Overall, I could not be more excited about our future.” Said Carlos Alberini, CEO Guess.

    Ralph Lauren unveils exclusive partnership with Zepeto

    Luxury fashion brand Ralph Lauren has announced its partnership with social networking and avatar simulation app Zepeto. The app allows users to function in a fully articulated virtual world where they can socialize with others using a customizable 3D avatar. Users will be able to purchase a completely digital Ralph Lauren clothing collection, reminiscent of its physical apparel, allowing users to dress their 3D avatars in exclusive products. The Ralph Lauren x Zepeto collection will feature 12 looks in total, with over 50 unique items on offer, including a mix of vintage Polo Ralph Lauren designs and pieces from its current summer collection. Shoppers will be able to get their virtual hands on limited edition skateboards and other special pieces exclusively designed for the collection.

    Augmented reality fashion took off last year whilst the world faced a global lockdown, seeing homebound individuals take to avatar games like Animal Crossing as a substitute for the outside world. To celebrate the launch of the Zepeto partnership, the K-Pop band Tomorrow X Together will be hosting a live virtual event at the Ralph Lauren flagship store on Madison Avenue. The band will interact with visitors through their Zepeto avatar, with each virtual member wearing pieces from the collection.

  • Denim News Snippets – Week 32

    Denim News Snippets – Week 32

    Continuing our weekly news snippets, here are some interesting ones for Week 32.

    Abercrombie & Fitch Debuts Footwear, Exclusive Partnership with Zappos

    Abercrombie & Fitch is capitalizing on its booming women’s apparel category with a new partnership with the online shoe and clothing platform Zappos. On Thursday, the specialty retailer announced that Zappos will be its exclusive U.S. e-commerce partner, making its popular pieces more accessible than ever and introducing its first-ever collection of women’s footwear only available on Zappos. Customers can now shop Zappos for Abercrombie & Fitch favorites, including Abercrombie’s high-quality, size-inclusive denim and essential tops for adults and kids. Through this partnership, which is the first of its kind in the U.S. for Abercrombie & Fitch, the two brands also teamed up to create an exclusive footwear capsule available only on Zappos.com and Abercrombie.com, featuring a wide range of sizes and designed to perfectly style with Abercrombie & Fitch denim fits. The denim fits featured on Zappos range from size 23-37 (including Abercrombie’s signature Curve Love collection with built-in stretch that works for curves – not the other way around), and feature three lengths per style: regular, long, and short.

    Kontoor Brands’ Online and U.S. Wholesale Businesses Spurs Revenues


    Kontoor Brands forges ahead to capture an audience that is shopping online for denim casuals during the ongoing COVID-19 pandemic. The North Carolina-based denim company and the parent to the Wrangler and Lee brands, has devised a recovery strategy during the pandemic that has continued to boost revenues, according to its Q2 2021 earnings release Thursday morning.

    The company reported revenues of $491 million for the quarter that ended July 3, a 41% increase from last year. Its Wrangler and Lee brands both saw significant revenue growth from this time last year as  Wrangler’s global revenues of $311 million were a 24% increase, while Lee’s $176 million global revenues were a 105% rise, the company said. The company’s performance, which is attributed to continuing improvements in its online and U.S. wholesale businesses, has led to another revision of fiscal 2021 guidance. The company now expects adjusted EPS to be between $3.90 and $4.00, higher than the $3.70 to $3.80 range it had previously projected after the first quarter. Its board also approved a $200 million share repurchase program, according to the company.

    Cone Denim to render Verified Fabric Details Via Higg MSI

    Cone Denim just took a major step in its journey to total transparency by announcing a new offering that makes it easier for its customers to determine the environmental impact of its products. Using the Higg Materials Sustainability Index (MSI), customers can now access Life Cycle Assessment and comparison data for details on specific materials used in Cone Denim fabrics. The mill developed custom materials in the MSI tool for its full Spring/Summer 2022 fabric collection and is among the first to offer this type of accessible, verified transparency to its customers. The Higg MSI is a resource used by sustainability analysts, designers, and product developers to determine the sustainability of materials used in garment and footwear design, and is considered one of the most comprehensive tools for making informed materials choices. Cone Denim is a longtime champion of the Higg MSI as well as other tools in the Higg Index product suite. The new functionality is one part of the denim mill’s ongoing commitment to using more sustainable materials.

    Denim brand Noisy May offers new jeans with a lifetime guarantee

    Noisy May presents its first pair of jeans with a lifetime guarantee. The Danish label commits that should its R.A.R.E. jeans ever become faulty it assures to repair, replace or refund them. As the name suggests, R.A.R.E. jeans (an acronym for Remarkably Advanced Responsible Essentials) are unique and produced by Noisy May in a limited edition only. Each pair of the 300 exclusive pieces is individually numbered and certified by the brand. The jeans combine low-impact production methods with more sustainable materials and recycled tags. They are based on the popular relaxed Isabel fit with tapered legs and a flattering, normal waist. Using a timeless ‘mom’ fit will work season after season, thus expanding the life of the product further.“In every design process, Noisy May strives to be more sustainable, step by carefully planned step. The R.A.R.E. jeans are no exception. Using advanced manufacturing technologies, the R.A.R.E. jeans combine a heavy 100% organic cotton with sustainable thread and reusable metal rivets and trims,” says Noisy May in a press release.

  • Denim News Snippets – Week 31

    Denim News Snippets – Week 31

    Levi Strauss Steps Down Better Cotton Initiative (BCI) Board

    Levi Strauss & Co stood down from the leadership of the cotton trade body Better Cotton Initiative (BCI).  After Chinese internet users raised concern about alleged forced labor in Xinjiang, several brands including H&M, Nike, and other BCI member brands were targeted. BCI is a group that promotes sustainable cotton production. Its members include Nike, Adidas, H&M, and Japan’s Fast Retailing. The China branch of BCI however said in March there were no signs of forced labor in Xinjiang. No further comments were made by BCI since then. Member brands now remain indecisive and stricken as to how and when to respond to the Chinese user’s claims made around them.

    American Eagle Rolls Out Its Augmented Reality Campaign On Snapchat

    American Eagle launches its new fall‘21 back-to-school campaign, â€œFuture Together, Jeans Forever,” by deploying an innovative virtual shopping experience powered by Snapchat’s “Dress Yourself” tool, and in partnership with cartoon avatar creator Bitmoji. The campaign accentuates a variety of new denim offerings to further the brand’s momentum as a leader in jeans and aims at getting young people excited about showing off new styles as they head back into the world together for a new school year.

    The campaign’s innovative augmented reality experience allows Snapchat users and American Eagle fans worldwide to create an outfit from the Bitmoji avatars of American Eagle brand ambassadors Addison, Chase, Madison, Caleb, and Jenna in clothing from the retailer’s “Future Together, Jeans Forever” line, as well as use their phone’s self-facing camera to try on and shop select looks themselves. Combining appealing influencer personalities, both real-life and virtual-avatar-based, and the latest technological trends, like augmented reality, provides a potent way for brands to speak to and with their Gen Z, millennial, and younger customers. 

    Kontoor Aims For Product Diversification To Escalate Q2 Wins

     Kontoor Brands’ Wrangler and Lee businesses exceeded financial expectations in Q2. In an earnings call on Thursday, the company reported that Wrangler brought in $311 million in revenue for a 24% increase since last year, while Lee brought in $176 million for a 105% increase. Revenue across all brands totalled $491 million for a 41 percent increase, fueling executives’ confidence for the future. To sustain this momentum, the company is diversifying its offerings through strategic product extensions, focusing on increasingly popular categories like outdoor, workwear, and T-shirts. CEO Scott Baxter said the new categories present nearly $150 billion in total addressable markets, and are a natural addition to the brands’ current offerings. Baxter further said that the shift to casualization is “not cyclical” but will continue to fuel the brands’ relevance over time stating that the industry is seeing a “denim resurgence” in post-pandemic consumerism.

    Levi Strauss & Co. To Acquire Beyond Yoga

    Levi Strauss is set to buy Beyond Yoga and make its entry into the booming activewear segment after a pandemic year that saw job cuts and weakened sales. Levi Strauss expects the all-cash transaction to add more than $100 million to its net revenue by the end of next year. It plans to expand the mostly digital, size-inclusive Beyond Yoga to a wider, more global audience.  Beyond Yoga co-founder, Michelle Wahler will continue as chief executive of Beyond Yoga, a standalone division within the company, and report to Levi Strauss president and chief executive Chip Bergh. Wahler said that the brand was glad to become a part of the Levi Strauss & Co. family and the initiative will aid to accelerate their growth by leveraging the experience and resources of their team and their global infrastructure.

    Indian Textile Firm Arvind Ltd Triumphs Triple-Digit Growth In Apr-June

     Arvind Limited, one of the largest textile companies in India, reported Q1 revenue skyrocketing to 140 percent, reaching ₹1,439 crores compared to revenue of ₹599 crores in Q1 FY21. For the period ended on June 30, 2021, textiles business which includes denim, wovens and garments reported a 170 percent jump in revenues to ₹1,176 crores (₹436 crores). The company’s EBITDA for the quarter escalated 460 percent to ₹104 crores with a loss of ₹29 crores. While net loss shrank to ₹8 crores. 

    Robust export demand for the denim category whose volume grew 2.8 times in Q1 FY22 neutralized the reduction in domestic orders, while the woven category recorded volume growth to 3.3 times. Moreover, garments volume improved 1.8 times year over year. On the contrary, Advanced Material segment sales expanded to ₹193 crores. For Q2 FY22, Arvind Limited predicts exports demand to remain strong along with domestic revival to gain traction from August. The company expects to reduce its debt to near Q4 FY20 levels in the upcoming quarter.

  • #GOWITHTHEFLAW Collection By Diesel

    #GOWITHTHEFLAW Collection By Diesel

    What is #GOWITHTHEFLAW ?

    “Flawless is forgettable,Perfection is boring so roll with what you’ve got, even though it’s not ideal , do find some gumption to wear your flaws with pride, take a front seat and enjoy the ride”: this is the fundamental thought that defines the new collection by Diesel  – #GOWITHTHEFLAW  . Shop the look that matches your flaw and embrace what you can’t control. Simply put, GO WITH THE FLAW! That’s right, they said FLAW. Not flow.

    Let’s have a look what they have to offer you under #GoWithTheFlaw

    1. THOMMER 084JY

    If you like Thavar, you’ll love Thommer: the new slim fit with low waist. More room on the thigh and neat design of the back make Thommer the most wearable style within the skinny leg, suitable for all body shapes. Thommer is easily recognizable by the diagonal seam on the front fly, inner 3D eagles on the back pockets, and narrowed hem designed to perfectly sit on your shoes.

    Wash Story

    Story of a journey on the dark side of indigo and grey. Shades of denim are claimed to have never been seen before. FW17 Royal Indigo is the sequel of the previous episodes. The washes all have a black/grey deep blue motifs, each different from one another.

    #GOWITHTHEFLAW Collection By Diesel #GOWITHTHEFLAW Collection By Diesel

    THOMMER 084JL

    Wash Story

    This is an evolution of Diesel’s DNA that combines artisanal expertise in washes with the most advanced innovation in ripping treatments. This new technique is based on irregular micro abrasions which create a totally unique look.

    #GOWITHTHEFLAW Collection By Diesel

    #GOWITHTHEFLAW Collection By Diesel

    THOMMER 0683T

      This is an evolution of Diesel’s DNA that combines artisanal expertise in washes with the most advanced innovation in ripping treatments.

    #GOWITHTHEFLAW Collection By Diesel #GOWITHTHEFLAW Collection By Diesel

    LOOZY 084LE

    The new Comfort fit, Loozy reflects a new, easy way of wearing denim. Designed for a modern and dynamic life, it’s built from soft fabric to versatile shapes. With an elasticated waistband, drop crotch and roll-up hems, you’ll be ready and dressed in less than 3 seconds.

    #GOWITHTHEFLAW Collection By Diesel #GOWITHTHEFLAW Collection By Diesel

    NEW-SONORA-E

    This enzyme-washed denim shirt is made from lightweight cotton and cut in a traditional Western style, featuring pointed front and back yokes, two pockets and pearlescent snap closures. Detailed with two-tone stitching and copper-finish buttons at the collar and sleeve placket.

    #GOWITHTHEFLAW Collection By Diesel #GOWITHTHEFLAW Collection By Diesel #GOWITHTHEFLAW Collection By Diesel

    M-5P-10 L.32

    Cotton-blend trousers featuring a regular-slim fit with a tapered leg. The light technical layer has a bold devoré treatment with frayed edges and exposed base fabric, creating a destroyed worn-down look. Styled after 5 pocket denim with a twist, they’re finished with a mock fly fastening and minimal hardware.

    #GOWITHTHEFLAW Collection By Diesel #GOWITHTHEFLAW Collection By Diesel

    D-ASHTON-P

    This trucker jacket is a classic with a cool twist – the light vintage wash transcends time, while the large Cat-Astrophy appliqué at the back is a signature of the new collection. Cut for a regular fit, it’s finished with characteristic tone on tone stitching, two buttoned pockets and rubber-touch black stud buttons.

    #GOWITHTHEFLAW Collection By Diesel #GOWITHTHEFLAW Collection By Diesel #GOWITHTHEFLAW Collection By Diesel

    WAYKEE 084LC

    Inspired by 1950s chino pants, this Straight fit has authentic squared back pockets and a comfortable arched yoke that follows the line of the body. The regular waist and clean-lined leg is timeless.

    #GOWITHTHEFLAW Collection By Diesel #GOWITHTHEFLAW Collection By Diesel

    KROOLEY CB JOGGJEANS 0684A

    The low waist Carrot fit comes has a relaxed, tapered leg for a laid-back and modern silhouette. This version is constructed from  forward-thinking JoggJeans hybrid denim that uses high-stretch performance to ensure comfort and easy movement.

    #GOWITHTHEFLAW Collection By Diesel #GOWITHTHEFLAW Collection By Diesel

    Pic Courtesy : Official Website of Diesel 

  • ISKO Collaborates With Different Brands And Retailers ..

    ISKO Collaborates With Different Brands And Retailers ..

    In a continuous marketing push, ISKO™ takes its marketing beyond traditional fabric marketing . It collaborates with a number of well known international brands and retailers for co –branding and takes its own brand image to consumer level. Isko is very clear in its marketing push.  It wants  to have a consumer level awareness for its fabrics and looks for demand pull from the segment adding to the industrial demand.  Its collaborations with brands get weight from its various patented and high tech fabrics that it develops.

    DieselThe new formula for future fashion: Diesel style + ISKOâ„¢ technology, for the revolutionary JOGG JEANS & Diesel shoes made by the extraordinary 3D Denim known as ISKO Scratch & Jeanâ„¢.

    When distinctive Diesel style was blended with the extraordinary quality of ISKO™ fabrics, the result was JOGG JEANS, the revolutionary ‘jeanetically modified denim’ that combines iconic jeans fashion with the comfort typically associated with jogging pants. Labeling on the jeans’ inside pocket conveys the exceptional value offered by the collaboration. Described as: ‘One small step for Diesel, one giant leap for denim-kind’, the durability and softness that JOGG JEANS provide is guaranteed by ISKO FUTURE FACE™ patented technology, for a perfect fit all day long.

    The collaboration between ISKO™ and Diesel continues, with the addition of Diesel shoes made by ISKO Scratch & Jean™ . This fabric is known as ISKO™ ‘s revolutionary 3D denim made by using ISKO™ ‘s patented technology, which allows the fabric to take extraordinary effects.

    www.diesel.com

    Diesel style + ISKOâ„¢ technology : Denimsandjeans.com

     

    replayReplay Reinvents Athleisure With ISKO™ ‘s New Development Blue Skin™ and created Hyperskin

    Wellness is not a trend; it’s the perfect balance between body, soul and the environment: it’s a philosophy and a lifestyle. Replay took this as an inspiration to merge it with its denim DNA and created Hyperskin. The technology behind this product is ISKO BLUE SKINTM: entirely based on 360 degree freedom of movement. The construction offers total comfort and freedom by defying gravity with its 4 way holding power. The real second skin experience.

    The Jeans come in four different washes: a Raw Grey shade washing which keeps an original raw fabric look, a Blue shade washing achieved with a light bleaching process to obtain an intense mid-blue shade and a super softener for an amazing feel, a Marble and Dark Black.

    www.replayjeans.com

    Replay Reinvents Athleisure With ISKOâ„¢ : Denimsandjeans.com

     

    Pierre Cardin Pierre Cardin and ISKO join forces and launch FUTUREFLEX, the future of flexibility.

    Well-known brand Pierre Cardin expands its clientele with a premium denim line that boosts maximum functionality. A highly regarded brand its dedication to quality brought the FUTUREFLEX collection to life and was specifically designed for someone who wants to look good and feel comfortable all day.

    ISKO POWERFLEX™, was the perfect fit for this collaboration, it’s the perfect travel mate for anyone who wants 24/7 flexibility and freedom of movement, together with unique style and a perfect fit.

    FUTUREFLEX jeans come in three colors:

    • Black on black: a saturated and classic black.
    • Kanto blue: dedicated to real denim enthusiasts, Kanto blues is a pure, deep but bright indigo shade inspired by the typical Japanese super-saturated indigos, but with a chip off/contrast effect.
    • Reef green: A blackened green cast perfect for the vintage Aficionados.

    www.pierrecardin.com

    Pierre Cardin and ISKO join forces and launch FUTUREFLEX

     

    AYR AYR Introduces Flex Tech, Powered by ISKOâ„¢ Premium Denim Technology, in Collaboration with modelFIT

    With all the flexibility and recovery of a second skin, this premium denim technology powered by ISKOâ„¢ has 4 way holding power, offering complete comfort and freedom. Flex Tech was designed with 80% stretch, making it the ultimate performance jean, defying gravity and complimenting the body with a balance of stretch and recovery that is unprecedented in denim.

    In collaboration with ISKOâ„¢ and modelFIT, AYR introduces the scope of movement and beauty of versatility in their Flex Tech denim video. Shot at the modelFIT studio in downtown Manhattan featuring ballerina/muse Suzanne Diaz, the video highlights the versatility of the most future forward fabric on the market.

    www.ayr.com

    AYR Introduces Flex Tech, Powered by ISKOâ„¢ Premium Denim Technology

     

    IMPSELFSPremium children’s line IMPS & ELFS brings in ISKOTM for the most adorable collaboration yet!

    IMPS & ELFS is the first kid’s brand ISKOTM has collaborated with. The Dutch premium label for the younger generation focuses on Design, Comfort & Quality. The brand is sold over 500 boutiques worldwide and shares a clear vision on ‘how they want to be a child again and how a child would love to see the world.

    Two special denim lines for S/S 2016 are made up of all ISKO patent technologies.

    ‘Fashion in Action’ allows the kids to play & run with freedom, comfort and most importantly in style, using JEGGINGS™, ISKO POP™ and ISKO REFORM XP™

    “We are all artist” is made of ISKO™ SCRATCH’N JEAN fabric specially crafted for children who love to draw and doodle.  With a simple scraping technique, kids and parents can make every piece a one of a kind masterpiece.

    “Collaborating with ISKO™ has been a great success, bringing our designs to life and giving kids the freedom of movement in a high-quality fabric. Performance is key for kids as jumping, running, and being active is what they do” says Fons Cohen, CEO of IMPS&ELFS.

    www.imps-elfs.com/isko

    Premium children’s line IMPS & ELFS brings in ISKOTM

     

    Liu-Jo

     

    Think comfort and seduction, femininity and contemporary look: that is the BOTTOM UP AMAZING FIT collection, born of the collaboration between LIU JO and ISKO™. All BOTTOM UP AMAZING FIT collection garments are constructed in ISKO BLUE SKIN™. It’s a stunning innovation that meets the unique design of LIU JO for an eye-popping collection that’s totally dedicated to today’s busy and stylish women.

    collaboration between LIU JO and ISKOâ„¢ : Denimsandjeans.com

     

     

    International-Strap-Mono-Black-StrapBarbour International launched its first denim collection for women using ISKOâ„¢ fabric technology.

    Barbour selects ISKOâ„¢ renowned REFORMâ„¢ technology fabrics enhanced with ISKO STAY BLACKâ„¢ and ISKO PJ SOFTâ„¢ to ensure perfect fit and outstanding softness in their new womens collection.

    The collection comes in a variety of washes on indigo denim or a sleek black finish with ISKO STAY BLACKâ„¢ technology, special finishing allowing jeans to maintain their saturated black colour and long-lasting biker look.

    ISKO PJ SOFT™  finishing gives the garments a super soft hand feel inside and out.

    Check out the new line

    www.barbour.com/blog/elle-biker-blueprint

    Barbour International launched its first denim collection for women using ISKOâ„¢ fabric technology.

     

    julesJULES introduced a new line dedicated to ultimate freedom of movement

    The French brand JULES presented a new collection featuring the ISKO REFORMâ„¢ advanced technologies, to be communicated under the JULES LAB umbrella. This special line, enhanced by ISKOâ„¢ ingredient added value, is leveraging the idea of 24/7 fashion comfort, catering to the urban lifestyle for the contemporary man made possible by smart and practical innovation.

    www.jules.com

    JULES presented a new collection featuring the ISKO REFORM : Denimsandjeans.com

     

    BodyconBodycon: a revolution in Denim

    By encircling traditional cotton yarn with a tight coil of stretch fibers, innovative ISKO REFORM™ fabric gives Bodycon denim extra stretch power. The greater the pull on the fabric, the more it rebounds, both holding curves in and smoothing them out – making Bodycon jeans the most flattering jeans of their kind. Since its launch, the Bodycon collection has expanded with new fits including the Bodycon 5 Pockets, Bodycon Marrakesh and Bodycon Zipper Skirt.

    www.mih-jeans.com/the-bodycon

    Bodycon: a revolution in Denim : Denimsandjeans.com

    Bodycon: a revolution in Denim : Denimsandjeans.com

     

    MCGUIRE DenimISKOâ„¢ announces the collaboration with MCGUIRE Denim

    ISKO™ collaborated with McGuire Denim to create a guerrilla marketing campaign launched via posters in downtown Manhattan and Brooklyn. Inspired by classic 60s and 70s film icons, the campaign featured model Olivia Frischer photographed by New York photographer Darren Keith. McGuireʼs glamorous take on heritage denim was enabled by high performance ISKO REFORM™ stretch technology .

    www.mcguiredenim.com

    ISKOâ„¢ announces the collaboration with MCGUIRE Denim : Denimsandjeans.com

     

    Pull In ‘Dening’ ISKO™ & Pull In ‘Dening’ Collaboration

    Pull In, who is the well-known underwear specialist from France launched denim pants four years ago, but wasn’t satisfied with the outcome. However, after conducting some research within the denim sector, Pull In contacted ISKO™ for the  ISKO Future Face™ concept. After frequent discussions, ISKO™& Pull In have launched ‘Dening’ to support the growing global trend towards ‘urban leisure’. Pull In has chosen to collaborate with ISKO™ for the creation of their new collection that puts denim into action. ISKO Future Face™ was indeed the ultimate selection for this collaboration.

    www.pull-in.com

    ISKO™ & Pull In ‘Dening’ Collaboration : Denimsandjeans.com

     

    TOPMAN TOPMAN chose ISKO™’s innovative modern denim to develop its TOPMAN PREMIUM DENIM collection using patented ISKO XMEN’S™ and ISKO RECALL™ fabrics.

    www.topman.com

     

    TOPMAN chose ISKO™’s innovative modern denim : Denimsandjeans.com

    TOPMAN chose ISKO™’s innovative modern denim : Denimsandjeans.com

     

    StroilliBoth denim and sparkling jewelry are must-haves, and key icons of style. This common trait is the inspiration of why ISKO™ has partnered up with Stroilli, to launch their  new ‘Bling Bling Denim’ collection, which brings together denim and jewels. This collection perfectly expresses the innovative genius of both brands through twelve completely new models, including rings, bracelets and earrings, which combine denim and precious materials. As the global leader in denim innovation, ISKO™ is the perfect partner for Stroilli, bringing its style, ‘blue’ creativity and experience to the table along with Stroilli’s designs to generate a highly original collection.

    www.stroilioro.com

    ‘Bling Bling Denim’ collection, which brings together denim and jewels.

     

    GERRY WEBER EDITIONISKOâ„¢ announced the co-branding with GERRY WEBER EDITION

    Working together, ISKO™ and GERRY WEBER EDITION have developed a co-branded collection using patented ISKO BLUEJYM™ fabric to create a true fashion breakthrough. The result is an innovative collection, powered by ISKO BLUEJYM™, a fabric technology that exudes a sporty attitude. Combining a knit look and feel with denim performance, the collection represents a fabulous fashion fusion of jeans styling and sweatpants’ comfort, to produce one distinctive personality.

    www.gerryweber.com

    ISKOâ„¢ announced the co-branding with GERRY WEBER EDITION

     

    Gaudì Jeans Gaudì Jeans puts its trust in ISKO™’s excellence for an exclusive denim collection

    Powered by ISKO™, the Gaudì collection is truly unique, created with a focus on the minutest details. Garments are made with top quality raw materials, including ISKO FUTURE FACE™, fabric with the tough look of denim plus exceptional softness that elegantly embraces the bodyʼs curves, without constricting movement. For its FITTING BLUE collection, Gaudì Jeans chose ISKO REFORM™ advanced stretch technology for the assurance of perfect fit, superior shape retention and the magic power to make you look a size slimmer.

    www.gaudi.it

    Gaudì Jeans puts its trust in ISKO™’s excellence for an exclusive denim collection

     

    GANG Get ready to experience the comfort of being fashionable

    ISKO™ and GANG joined forces to put denim into action for two collections rich in sporty attitude: ‘Sweatie Denim’ for women and ‘Fitness Denim Culture’ for men. For its second consecutive season, GANG chose ISKO FUTURE FACE™ to create jeans with perfect fit and outstanding freedom of movement, both for men and women. This one-of-a-kind patented ISKO™ denim technology uses an advanced shuttle-woven fabric, which looks like circular knitting and lends jeans an incredibly soft feeling with maximum flexibility for a superior fit.

    www.gang-fashion.com

    Get ready to experience the comfort of being fashionable

     

    Guess Guess introduced Powerdenim and Powershape using the technology of ISKOâ„¢

    Guess features ISKO™ patented technologies in a new selection of high performance denim.  The jeans maintain a truly rigid, purist look with distinct twill lines and yarn character, while ensuring ease and versatility for every lifestyle. The authentic spirit of this resistant fabric is combined with one-of-a-kind performance for flexibility and freedom of movement. For women, the ultra-feminine Power Shape range is based on ISKO™ʼs 100% JEGGINGS™ technology, an incredibly light fabric that adapts perfectly to the bodyʼs curves, embracing the silhouette and creating the wonderful sensation of a second skin. Guess has also developed their new Power Skinny Denim with ISKO Reform XP™, to provide the brand’s most flattering and effective jeans yet. These jeans are designed to make you look one size smaller, but yet keep it’s comfort.

    www.guess.com

    Guess introduced Powerdenim and Powershape using the technology of ISKOâ„¢

     

    MaviISKOâ„¢ teams up with MAVI for the New POPSTAR Collection

    Mavi, innovator in denim design and manufacturing, teams up with Turkey’s leading denim fabric producer ISKO™ to launch Mavi POPSTAR, which is an exclusive addition to the Mavi Gold collection for Fall 2015.

    www.mavi.com

    ISKOâ„¢ teams up with MAVI for the New POPSTAR Collection

     

    Moussy Blue FF Denim next and “Emotion”

    Following successful collaborations in previous seasons with its Blue Future Face Denim collection, in 2013 leading-edge Japanese brand Moussy developed an outstanding collaboration with ISKOâ„¢ based on the ISKO FUTURE FACEâ„¢ fabric. . For 2014, Moussy again chose ISKOâ„¢, using ISKO REFORM XPâ„¢ to create its engaging Emotion collection.

    www.moussy.ne.jp

    Blue FF Denim next and “Emotion”

     

    James Jeans James Jeans and ISKOâ„¢ launch the James Twiggy Dancer Jeans collection

    ISKO™ joined James Jeans to create James Twiggy Dancer Jeans, a whole new expression of denim style. With a perfect fit 24 hours a day, they ensure that women wearing them feel comfortable and special all the time. James Twiggy Dancer Jeans use a mix of two cutting-edge technologies: ISKO PJ SOFT™, powered by 50% Modal fibers for 24/7 comfort and ISKO REFORM™ for  elasticity.

    www.jamesjeans.us

    James Jeans and ISKOâ„¢ launch the James Twiggy Dancer Jeans collection

     

    Tom Tailor Denim“Naturally” jeans: Tom Tailor and ISKO™ present “We Care”

    German high-end casual clothing brand Tom Tailor and ISKO™ have worked closely together to launch the ‘We Care’ denim collection. Using recycled cotton and the most advanced eco-friendly techniques and treatments, including lasers, the range is produced in ways that ensure significant savings in terms of water and CO2 while creating a stylish, fashionable look.

    www.tom-tailor.com

    “Naturally” jeans: Tom Tailor and ISKO™ present “We Care”

     

    3×1 Performance, innovation, personalization: the brand-new partnership between ISKO™ and 3×1

    American brand 3X1 chose ISKO™ for its women’s collection to maximize personalized performance. The collections feature ISKO REFORM™, plus İSKO™’s trademarked coatings such as Soft Jeather to incorporate the most innovative finishing techniques. The collaboration between 3X1 and ISKO™ ensures that every garment embodies the craftsmanship, glamour and optimum fit to best flatter each individual and suit their lifestyle, character and personality.

    www.3×1.us

    Performance, innovation, personalization: the brand-new partnership between ISKO™ and 3×1

     

    HUDSONHUDSON and ISKOâ„¢, innovation in our DNA

    Premium denim leader HUDSON is collaborating with ISKO™ to deliver novel new products with uncompromising quality and value in their DNA. HUDSON’s REFORM collection is powered by patented ISKO REFORM™ technology to create superior 360-degree stretch coupled with maximum retention and recovery. It follows an earlier collaboration when ISKO FUTURE FACE™ fabric brought innovative knitted denim technology to market offering HUDSON Jeans outstanding freedom of movement.

    www.hudsonjeans.com

    HUDSON and ISKOâ„¢, innovation in our DNA

     

    Nudie Jeans Sustainable fashion process that underlines Nudie Jeans Post Recycled Dry collection.

    With ISKO™ RECYCLED, old worn-out Nudie Jeans are cut into pieces, then milled down to a cotton-like pulp, which in turn becomes a new yarn and used for new fabrics.  The advanced method for recovering and re-using denim fabrics enables the creation of a product that enjoys a “new life” .

    www.nudiejeans.com

    Sustainable fashion process that underlines Nudie Jeans Post Recycled Dry collection.

     

    HABITUAL Let exceptionality become a habit… HABITUAL and ISKO™, together for a brand new collaboration in style

    Los Angeles-based brand HABITUAL used advanced ISKO™ patented technology to introduce a new collection reflecting a modern classic mood. As it says on the garment hangtag: “We use ISKO POP™ to deliver unparalleled silk-like softness that you will experience wear after wear…” .

    www.habitual.com

    HABITUAL and ISKOâ„¢, together for a brand new collaboration in style

     

    JeckersonLooking cool, feeling smooth, a style of ISKOâ„¢ and Jeckerson!

    Looking cool, feeling smooth, Jeckerson collaborated with ISKOâ„¢ to create an exclusive collection for the modern metropolitan man. Jeckerson chose ISKO FUTURE FACEâ„¢, a woven fabric with the softness of a knit to create extraordinary garments that are strong and supple, smart and casual. It also used ISKO technologies for its original Cult collection to express a cosmopolitan yet comfortable style.

    ISKO™’s recent collaboration with Jecerkson was made with ISKO™’s Creative Room™, who developed the new collection of jJEANS by Jeckerson. jJEANS is a sub-brand of Jeckerson dedicated to a younger target market, and the whole collection was made by a mixture of  ISKO™’s fabrics; including ISKO X-Men’s™, ISKO Comfort™, ISKO Bluejym™ and ISKO Reform XP™.

    www.jeckerson.com

    Looking cool, feeling smooth, a style of ISKOâ„¢ and Jeckerson!

     

    C.P. Company Elegant functionality and sophisticated comfort

    C.P. Company chose ISKO FUTURE FACEâ„¢ fabric to create elegant functionality and sophisticated comfort for a new collection of jackets with a natural feel and cotton touch. ISKOâ„¢ innovation allowed C.P. Company to capture all of the comfort, lightness and softness of a knit but with superior shape retention for a perfect fit and complete 360-degree freedom of movement.

    www.cpcompany.co.uk

    Elegant functionality and sophisticated comfort

     

    Bik Bok Welcome to a super flex era

    With collections designed in Oslo, Bik Bok aims to be the first choice among fashion-conscious girls who follow all the twists and turns of the fashion world. Collections are continually updated with new and inspiring clothes every week. Powered by ISKO™ fabric technologies, Bik Bok’s super flex jeans couple super high elasticity with a very comfortable fit that perfectly adapts to the body’s form.

    www.bikbok.com

    Welcome to a super flex era

     

    Esprit Spotlights on ISKOâ„¢ and Esprit, to drive fashion forward with the collection 24 Hours 2.0

    Esprit partnered with ISKOâ„¢ to produce a collection of denim garments for any occasion. This further comfort evolution is perfect for any event and activity, allowing for 360-degree movement with ISKO FUTURE FACEâ„¢ technology. The exceptional patented shuttle-woven fabric has a look like circular knitting, yet is denim with surprisingly soft features and fit.

    www.esprit.co.uk

    Spotlights on ISKOâ„¢ and Esprit, to drive fashion forward with the collection 24 Hours 2.0

    Spotlights on ISKOâ„¢ and Esprit, to drive fashion forward with the collection 24 Hours 2.0

     

    Haikure Once upon a futureâ„¢, tomorrow is now

    Denim brand Haikure combines contemporary Italian design with high-performance eco-friendly materials and processes. With high stretch and shape recovery, ISKO RECALLâ„¢ fabric ensures that Haikure jeans maintain a flattering fit. The ISKOâ„¢ fabric is made using organic fibers and is part of the Once Upon a Future partnership between Haikure and ISKOâ„¢ that aims to promote sustainability within the denim supply chain.

    www.haikure.com

    Once upon a futureâ„¢, tomorrow is now : Denimsandjeans.com

  • Embroidered Men’s Denims From Dolce & Gabbana For Fall 2016

    Embroidered Men’s Denims From Dolce & Gabbana For Fall 2016

    Dolce & Gabbana  FW16 collection was a splash of embroideries for the men. The designer label abundantly heaped emborideries upon  their  collection . including topcoats and trucker jackets .  Typically using the double denims, the blue continuum was sought to be broken by the large emboridered motifs, animals (even cats!) and plants -quite unlike something which men would normally like to show off on their denims ! . Embroidered destruction – distressing combined with embroidered looks could be seen on some pieces.

    Dolce & Gabbana denimsandjeans.com

    Dolce & Gabbana denimsandjeans.com

    Dolce & Gabbana denimsandjeans.com

    Dolce & Gabbana denimsandjeans.com

    Dolce & Gabbana denimsandjeans.com

    Dolce & Gabbana denimsandjeans.com

  • GAP Inc Stock Drops After Company Reports Big Fall In Sales

    GAP Inc Stock Drops After Company Reports Big Fall In Sales

    The San Francisco-based company has been struggling to keep pace with the ,so-called ,fast apparel retailers such as UNIQLO and H&M in recent years. The loss of Old Navy boss Stefan Larsson to head luxury fashion brand Ralph Lauren in September hasn’t helped. Larsson was widely credited with turning around Gap’s budget retail brand.

    Old Navy sales dropped 8 percent in the three months ending in January, down from 11 percent growth in the same quarter of the previous year, the company said . Banana Republic revenue dropped 14 percent compared with 1 percent year-over-year growth. Gap brand sales narrowed losses, to negative 3 percent from negative 6 percent, indicating some stabilization in the company’s namesake brand. Net sales in January were $813 million, down from $888 million in the same month last year.

    GAP Inc | Denimsandjeans.com

    The overall revenue of the company is almost stable with a slight increase though in 2015 increasing to $16.43 billion. However, this reflects poorly when compared with growth in companies like Uniqlo and H&M.

    GAP Inc | Denimsandjeans.com

    Net income fell from $1.28 billion to $1.24 billion showing the pressure the company is facing in its margins.

    GAP Inc | Denimsandjeans.com

    However, 2016 is more disturbing for the company and sales expected to go down further this year. As far as the January Comparable Sales Results is concerned ,Gap Inc.’s comparable sales for January 2016 were down 8 percent versus negative 3 percent last year. Comparable sales by global brand for January 2016 were as follows:

    • Gap Global: negative 6 percent versus negative 9 percent last year
    • Banana Republic Global: negative 17 percent versus positive 2 percent last year
    • Old Navy Global: negative 6 percent versus positive 3 percent last year

    GAP Inc | Denimsandjeans.com

    Looking at the Gap Inc.’s comparable sales for the fourth quarter of fiscal year 2015 , we find that these show the same trend as we see in Jan’2016. Sales were down 7 percent versus positive 2 percent last year. Comparable sales by global brand for the fourth quarter were as follows:
    • Gap Global: negative 3 percent versus negative 6 percent last year
    • Banana Republic Global: negative 14 percent versus positive 1 percent last year
    • Old Navy Global: negative 8 percent versus positive 11 percent last year

    GAP Inc | Denimsandjeans.com

    Gap Inc. shares reported lower year-over-year sales and its share price reached to the lowest level at $25.45 . Grim quarterly sales numbers suggest the problems facing the company’s Gap and Banana Republic outlets might be spreading to Old Navy, which had performed well through most of last year.

    GAP Inc | Denimsandjeans.com

    It seems that GAP needs to urgently revamp its sales strategies in view of competition from Fast-Retailers and changing consumer tastes. The consumers are losing their appetite for long established brands in favor of quick fashion and high quality clothing and all the established retailers need to take that into consideration.

    About GAP Inc.

    The Gap, Inc., commonly known as Gap Inc. or Gap, is an American multinational clothing and accessories retailer.It was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates five primary divisions: the namesake banner, Banana Republic, Old Navy, Intermix, and Athleta. Gap Inc. is behind Inditex Group and H&M in the total numbers of international locations. However, it remains the largest specialty retailer in the United States. As of September 2008, the company has approximately 135,000 employees and operates 3,076 stores worldwide, of which 2,551 are located in the U.S

  • Faith Connexion FW’16 Menswear Denim

    Faith Connexion FW’16 Menswear Denim

    The Faith Connexion  brought out their FW16 denim looks with a  kind of circus cum spooky  theme with  leathers and denims hand-painted, perforated sweats and destroyed denim had their destruction applied heavily with duffles,  massively oversize denim pieces and some jumbo cords .The first look at the collection hits you in the face  but had some real detailed design elements in most pieces. Not a cup of cake for all this collection !

    Faith Connexion Fall 2016 Menswear Denim Trends

    Faith Connexion Fall 2016 Menswear Denim Trends

    Faith Connexion Fall 2016 Menswear Denim Trends

    Faith Connexion Fall 2016 Menswear Denim Trends

    Faith Connexion Fall 2016 Menswear Denim Trends denimsandjeans.com

    Faith Connexion Fall 2016 Menswear Denim Trends denimsandjeans.com

    Faith Connexion Fall 2016 Menswear Denim Trends denimsandjeans.com

    Faith Connexion Fall 2016 Menswear Denim Trends denimsandjeans.com

    Faith Connexion Fall 2016 Menswear Denim Trends denimsandjeans.com

    Faith Connexion Fall 2016 Menswear Denim Trends denimsandjeans.com

    Faith Connexion Fall 2016 Menswear Denim Trends denimsandjeans.com

    Faith Connexion Fall 2016 Menswear Denim Trends denimsandjeans.com

     

  • Rajby – SS17 Collection

    Rajby – SS17 Collection

    Rajby , Pakistan, comes out with their latest range of fabrics for SS’17 focusing on street sports and displaying the strength of recovery and stretch ability in real life situations.

    Some key fabrics :

    • Power stretches & Super Stretches with super soft hand feel
    • Knit stretches for Men
    • Poly stretches with Blends like, dual FX, Modal, Tencel, T-400
    • Modal, Tencel, and Dual FX blends for Skinny, slim & cropped jeans
    • Cotton stretches with inside coating for Men & Women

    The R&D team of the company says :

    “Denim continues to inspire us every day. We are greatly intrigued by the stretch ability of denim and have based our SS17 collection on ‘Stretch Denim’. We have played with fabrics and tested them to their limit in terms of stretch, recovery and strength while at the same time maintaining the super hand feel. Using different technologies from fiber to finishing with the best providers in the world and combining them with our robust in-house skills, we can proudly say that we have created works of art. After development, the results needed to be tested on ground – in real life situations – and that is what we did. Our photo-shoot took place at an international location where our collection was tested during yoga and sports activities. We are happy to say that we have come out with a beautiful collection of garments focusing on fabric with form and substance. With production of over 1.3 million garment apparels and 1.5 million meters of denim fabric per month, we cannot afford to be lax and need to constantly innovate – and that is what we try to do in the best possible way!”

    We bring to you some of the freshest looks from their Photo Shoot. You can view the entire catalogue by visiting www.rajby.com.

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

    Rajby - SS17 Collection : Denimsandjeans.com

     

    Contact Rajby Denim for information on their company / products by CLICKING HERE