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  • Ralph Lauren Initiates Regenerative Cotton Program

    Ralph Lauren Initiates Regenerative Cotton Program

    Ralph Lauren

    The Ralph Lauren Corporate Foundation and the Soil Health Institute have initiated a regenerative cotton program. The program, which serves to facilitate long-term sustainable cotton production in the United States, aims to eliminate a million metric tons of carbon dioxide from the atmosphere by 2026. The Ralph Lauren Corporate Foundation has rendered a five-million-dollar grant to the US Regenerative Cotton Fund (USRCF). The initiative seeks to educate and induce farmers to use regenerative farming methods such as cover cropping and no-till. The Soil Health Institute is a strong global non-profit organization whose aim is to maintain and preserve soil vitality and production via scientific analysis and innovation. It gathers up soil health research specialists to facilitate farmers, ranchers, and landowners in implementing soil health systems that strengthen drought resistance, stabilize yield, and significantly improve their bottom line.

    Ralph Lauren

    Partnerships to scale solutions that promote community resilience, according to Roseann Lynch, Ralph Lauren Corporation’s Chief People Officer, are effective methods to positively affect people’s lives today and in the future. The U.S. Regenerative Cotton Fund is a visionary move co-created by the Soil Health Institute that puts farmers at the core of developing a sustainable tomorrow for U.S. cotton production.

    “At the Ralph Lauren Corporate, Foundation, we work to make the dream of a better life a reality by championing equity and creating positive change in communities around the world,” said Roseann Lynch, Chief People Officer and Head of the Ralph Lauren Corporate Foundation. 

    Dr. Cristine Morgan, Chief Scientific Officer for the Soil Health Institute and leader of the U.S. Regenerative Cotton Fund, believes that she is grateful for the opportunity to promote soil health and assist cotton farmers across the United States in stashing more carbon, constructing drought resilience, and minimizing the very effects of climate change that are affecting all of us. To obtain substantial environmental benefits from regenerative agriculture, she affirms that they must first comprehend farmers’ needs and experiences with the help of these initiatives. Adoption is hampered by a lack of understanding about the business case, locally appropriate soil health education programs, and, until recently, knowledge about how healthy a given soil may become and what that implies for enhancing drought resistance, production stability, economics, and other benefits for farmers.

    Soil Health

    Besides, there exists a tremendous opportunity to increase the use of climate-friendly soil health techniques in cotton cultivation. According to USDA Census of Agriculture statistics, just 8% of cotton acreage is managed using cover cropping, whereas 21% is maintained with no-tillage. The USRCF will also enable cotton growers to benefit from regenerative approaches such as cover cropping and no-till farming. Climate change, water quality, and pollinator habitat are all challenges that regenerative farming techniques can solve for both customers and the environment. The initiative will also assist farmers in producing long-term value for their farms, such as enhanced profit potential.

    The Ralph Lauren Corporate Foundation has donated $5 million to the USRCF. Cotton presently accounts for more than 80% of Ralph Lauren Corporation’s overall material utilization. As part of its Global Citizenship & Sustainability goals, the company has pledged that all major resources, especially cotton, would be procured sustainably by 2025.

    Ralph Lauren’s commitment to innovate, endorse, and grow sustainable innovation through collaborations and investments, such as its work with Natural Fiber Welding, Inc. And Color on Demand, is reinforced by the Foundation’s USRCF initiative.

     â€œOur support of the U.S. Regenerative Cotton Fund, led by the Soil Health Institute, continues Cotton Incorporated’s holistic approach and producer focus for achieving the environmental and economic benefits generated by improving soil health,” said Dr Kater Hake, Vice President of Agricultural and Environmental Research at Cotton Incorporated.

    The USRCF will begin operations in Arkansas, Texas, Mississippi, and Georgia, with visions to greatly expand into Alabama, North Carolina, Missouri, California, and Oklahoma, since all these nine states account for 85 per cent of cotton output in the United States. The Soil Health Institute will collaborate effectively with cotton farmers to assess and analyze the environmental, sociological, and financial benefits of soil health management systems on their practices.

    Noticeable improvements in soil health and carbon sequestration will be monitored through the USRCF using a method established by the Soil Health Institute named soil health and soil carbon targets. The USRCF will also necessarily work with Historically Black Colleges and Universities (HBCUs), particularly those with agricultural programs, to boost access to career options in decision-making positions in U.S. agriculture and to develop a mentoring program to help prepare the upcoming generation of agricultural scientists and leaders.

    ABOUT RALPH LAUREN CORPORATE FOUNDATION

    ralph lauren

    The Ralph Lauren Corporation is an American fashion brand incorporated in 1967 by American fashion designer Ralph Lauren. The Ralph Lauren Corporate Foundation is a non-profit organization founded by Ralph Lauren. By advocating fairness and strengthening underprivileged communities around the world, the Foundation aims to make the idea of a better life a reality. The Foundation, which was founded in 2001, is dedicated to making a difference in four key areas: cancer care and prevention, environmental protection, advocacy and access, and community resilience. Through its nonprofit relationships, investments, and volunteer activities, it strives to effect significant change in its communities.

  • Levi’s X Verdy: Wasted Youth Girls Don’t Cry Collection

    Levi’s X Verdy: Wasted Youth Girls Don’t Cry Collection

     Prominent Denim brand Levi’s® recently unveiled their unisex collaboration with Japanese artist VERDY on a limited range capsule. Since Levi’s and Verdy’s work is driven by authenticity, it is only inevitable that the two have partnered once more on a collection honoring both of the latter’s brands: Wasted Youth and Girls Don’t Cry.

    Earlier, Wasted Youth collaborated with Levi’s to create a pair of custom 501 jeans. This season, the brand embraces its skate and punk influences to produce a utilitarian worker’s jacket in black with a white embroidered Wasted Youth emblem on the chest and a tulip design on the back with a combined Wasted Youth-meets-Levi’s logo. The internal neckline features the distinctive Levi’s brown tab, and the ensemble is sealed with a brass-looking zipper.

    THE GIRLS DON’T CRY COLLECTION

    Levi's X Verdy

    Verdy and Levi have worked very closely on a pair of 701 jeans as it is Verdy’s wife’s absolute favorite and Girls Don’t Cry is a tribute to her. Other pieces include a pair of bright red corduroy overalls and a matching trucker jacket. The cursive logo of Girls Don’t Cry is woven upon each of the red pieces, giving brand recognition to the collar of the jacket and the back neckline of the overalls.

    Levi's X Verdy
    Levi's

    Whilst Levi’s brown tag on the jeans has been replaced with a love heart and on the opposite side, one can find Girls Don’t Cry embroidered in red. The gender-neutral capsule collection is showcased in a campaign and a video that was filmed on a ranch in Los Angeles is inspired by old Levi’s ad campaigns. The Wasted Youth Range was the first to be released, followed by the Girls Don’t Cry Assortment.

    The collection, which is divided into 2 segments, is currently available on Levi’s app and in certain countries online.

    LEVI’S X WASTED YOUTH PREVIOUS DROP

    Levi's

    Levi’s already teamed up with Wasted Youth for a customized edition of the legendary denim jean that exemplified traditional American fashion over the decades in honor of Levi’s 501 this year. Verdy’s cult Japanese brand Wasted Youth has long been associated with producing creative design reproductions influenced by the ’70s punk era. With Levi’s x Wasted Youth 501 ’93 Straight, developed exclusively by Verdy previously this year, the two brands paid tribute to the ideas of liberty and rebellion.

    The jeans had detailed red-zig stitching at the waist and coin pocket, including the embroidered inscription “Don’t Bother Me Anymore,” which is directly influenced by Tokyo street style, skateboarding, and punk culture. A D-ring is affixed to the front right belt loop as a homage to the punk look, along with a co-branded collaborative backpack that blends Levi’s classic Two Horse pull and Wasted Youth logo. The Levi’s x Wasted Youth 501 ’93 Straight is exclusive to 501 pairs globally.

    LEVI’S ONGOING EFFORTS FOR PLANET-FRIENDLY FASHION

    buy better wear longer

    To raise awareness about overproduction and overconsumption, Levi’s introduced the Buy Better, Wear Longer campaign, which serves as a drive to action for their selves, their consumers, and the industry. It’s an attempt to be more thoughtful in how people design, manufacture, sell and consume clothes. Under its “Buy Better, Wear Longer” campaign, Levi’s advances towards sustainable production practices by minimizing its carbon footprint and accelerating the development of a more environmentally responsible apparel industry.

    Levi's
    Xiye Bastida from the Levi’s® Buy Better. Wear Longer Film

    This involves adopting progressive climate and water measures, as well as engaging in materials and technologies like Cottonized Hemp and Organic Cotton, as well as increasing waterless production. To date, its waterless technology is used in 76% of all Levi Strauss & Co. Goods and 70% of all Levi’s bottoms and Trucker Jackets. These technological advances have also been openly available to all for incentivizing the industry to employ such water-saving methods.

    buy better wear longer

    “Levi Strauss & Co. has been in business for more than 168 years because we make durable products that are built to last and because we proudly adhere to a guiding philosophy of profits through principles across our operations. This is how we contribute to the establishment of a safer, more just, more sustainable future,” said Chip Bergh, Levi Strauss & Co.’s CEO.

    Moreover, the brand detailed the company’s disclosures to fulfill consumer needs and outlined its commitments to transparency in its annual sustainability report. Climate, consumerism, and community are the three key categories that the company’s sustainability approach revolves upon.  Overall, the report indicates that the effort to use less water, reduce carbon emissions, and become more circular is continued. The brand likewise aims to be more diverse and inclusive, while also using its voice and resources to empower communities.

  • Pangaia Brings Out Its First-Ever Denim Line

    Pangaia Brings Out Its First-Ever Denim Line

    Pangaia

    London-based fashion retailer Pangaia is possibly the most inspiring sustainable style brand today. It is not based on trends or seasons, rather it is vegan, organic, biodegradable, and scientifically produced to work as close to Natural resources as possible. Recently, Pangaia debuted with its first denim collection created in collaboration with former Levi designer and Unspun consultant Jonathan Cheung. To minimize its dependence on cotton, the firm used Pannettle, a sustainable fabric for its denim.

    Denim

    Pannettle is developed from Himalayan nettle, a naturally renewable source that blooms again every year and may reach a height of 3 meters. Himalayan nettle is probably employed for the first time in selvedge denim, and it is blended with organic cotton from India to create the blue denim that is featured throughout the collection. Since it is made with a left-hand weave, the denim is soft, airy, and long-lasting. True to its shape, the three-piece collection hence comprises of premium fabrics: a blend of 13ounce, 92% organic cotton, and 18% Himalayan nettle woven at low speed on the Candiani Denim shuttle loom.

    THE HIMALAYAN NETTLE

    Wild Himalayan nettle was already “somewhat on board” when Cheung started Pangaia’s denim endeavor. The company examined hemp and agro-waste fibers for denim, but nettle showed the most promising result. The material met Pangaia’s criteria of durability and sustainability. Moreover, the hollow core of the linguini-shaped fiber gave thermoregulating effects. It also had a social advantage. Pangaia gets its nettle from a women-run cooperative, which grows in harsh climatic conditions in the Himalayas where nothing else can sustain.

    “So, it’s this idea that they can get an income based on their natural environment is one of those beautiful stories of sustainability, where we are trying to optimize what’s around us,” said Dr. Amanda Parkes, Pangaia chief innovation officer.

    Furthermore, peppermint, a sustainable oil used for anti-odor treatments, is also utilized in the Pannettle denim line. The oil treatment seeks to minimize the need to wash the product thus leading to less wastage of gallons of water.

    CHALLENGES FACED IN THE MAKING OF DENIM

    The problem with denim, she added, was making the fibers to be more soft and robust enough to match with cotton’s qualities. That’s when Cheung showed up to create a nettle fabric that’s sustainable, long-lasting, and aesthetically striking. With the assistance of Candiani Denim owner Alberto Candiani, he developed a fabric that he claims is universally malleable to many types of clothing and offers a layer of softness to neutralize the roughness of the nettle fiber. The collection’s production during covid presented “huge amounts of complications,” but it also spurred stakeholders to work differently. The initial prototypes were generated in 3D before the team went on to physical fits, which were mostly done via Zoom.

    Pangaia

    Working with nettle blends, however, was extremely challenging. Despite its value of being an incredibly strong fiber, nettle lacked the elasticity of cotton, posing problems throughout the weaving process. Cheung stated that he would not have been shocked if “broken parts of machinery” were found on Candiani’s floor. Another snag in the process was discovering that the cloth takes time to settle before cutting. The fix to this was a 48-hour rest period in which the rolled-out cloth was left undisturbed.

    They also noted that they needed to sew the jeans in reverse, rather than sewing the inseam from the left leg to the right leg. Cheung stated that the fabric’s left-hand twill shaped the overall design of the collection. The coin pocket and back patch, which are typically on the right side of jeans, are now on the left.

    “The collection is an example of slow fashion, being woven on shuttle looms that is about three times slower than projectile looms. Even the construction is slower than normal,” said Cheung.

    WHAT CONSTITUTES THE COLLECTION

    Denim

    The collection comprises uni-sex straight-leg jeans, a jean jacket inspired by the ’90s, and a women’s high-rise straight jeans in rinse and mid-wash. The unisex designs come in sizes ranging from women’s 25/men’s 27 to women’s 34/men’s 36. Gender-neutral sizing does not require its lingo, but Cheung, who recently collaborated on a genderless range of jeans with denim manufacturer Unspun, is keen to revolutionize the gender paradigm that the fashion industry has set up. In addition, each denim garment will come with a digital passport that will provide buyers access to product-level impact information. The new function debuted with the brand’s Horizon line and is intended to promote ethical consumption.

    Pangaia

    “Gender inclusiveness and gender fluidity have been very much a cultural mentality awakening in the last few years, and that is essential to address. I try to think of it as Omni-sex, pan-sex, or gender-full rather than unisex, which always feels more neutered to me,” Cheung added. If men and women are at opposing ends of a scale, Cheung wants to include everyone in between.

    The terminology of denim fits, on the other hand, has to be updated, according to Parkes. For example, renaming “boyfriend jeans” as “baggy fit” might help remove the uncertainty that comes with flashy words that each company translates diversely. She believes that non-gendered descriptions may help establish a common language around fashion and what individuals can anticipate from fits.

    Pangaia

    The collection is available for purchase on Pangaia’s website for $225-$275, with more denim items on the road. Additional designs, denim materials, and techniques are on the way, Cheung said.  Pangaia’s product line will be expanded in November 2021 with the addition of hemp and organic cotton.

     â€œThe future of creating a more sustainable fashion industry involves using existing natural materials, like regenerative nettle, that are augmented by scientific and technological processes.” Said Pangaia chief innovation officer Amanda Parkes.

    Pangaia’s mission is to promote biodiversity and regenerative agriculture ecosystems while also increasing supply chain resilience by utilizing a wider range of plant fiber sources. The brand is vigorously working on additional new denim breakthroughs that will bring a completely new material library into commercial existence.

  • Denim News Snippets – Week 42

    Denim News Snippets – Week 42

    Continuing our weekly news snippets, here are some interesting ones for Week 42

    Inditex, Amazon, and Patagonia jointly prepared to commit to zero-carbon shipping by 2040

    Inditex

    Inditex, Amazon, and Patagonia have joined the Cargo Owners for Zero-Emission Vessels (coZEV) alliance, committing to achieve carbon-free shipping by 2040. A significant group of companies has declared their ambition to transfer all of their ocean freights to zero-carbon emission boats by 2040, as part of a new cargo owner-led network sponsored by the Aspen Institute. The firms that signed the agreement hope that the announcement would heighten the feeling of urgency around this problem and increase investor confidence in the promise of zero-carbon shipping.

    Inditex, Amazon, Brooks Running, Patagonia, Tchibo, Unilever, Michelin, Frog Bikes, and Ikea signed the ambitious pact. For the first time, the coZEV agreement will allow firms to build zero-carbon marine transportation corridors, signaling the hope that consumer products producers and merchants will collaborate. Furthermore, the signatories have urged policymakers to begin taking steps toward comprehensive decarbonization. The partnership aims to spur measures that reduce the cost of the zero-carbon transition.

    H&M aims to establish a blockchain rental business in Germany

    H&M

    In partnership with the circular fashion organization Lablaco, fast-fashion retailer H&M will debut the new rental service platform Spin at its Berlin-based shop. The rental service, which will be headquartered at the H&M Mitte Garten, will help customers to reserve and pay for a garment in advance, with a deadline to return it to be washed and readied for the next renter. The blockchain-based service is built on the Internet of Things (IoT) technology, which connects several databases via software and sensors.

    Customers’ smartphones can scan IoT care labels on rental clothing, allowing them to follow product travels and contribute memories to the garments by uploading their pictures. Using Spin, H&M and Lablaco want to investigate the possibilities of this rental style in the digitally cyclical fashion business. The facility will be accessible at the store through the end of the year, with a variety of collections available for rent, the first of which consists of 12 separate pieces. Rental periods range from five to three weeks, with rates ranging from five to nine euros per day.

    Intermix releases Intermix for Good Tour to promote denim recycling

    Intermix

    Intermix, a multi-brand apparel shop located in the United States, has announced the launch of its Intermix for Good Tour, a statewide sustainability program that combines denim recycling with community development via giving back. Intermix is collaborating with Cotton’s Blue Jeans Go GreenTM program to gather cotton denim that can be upcycled to produce anything new as part of its goal to build a more sustainable future. Customers who drop in an old pair of jeans will get a 20% discount on a new pair of jeans, which will be recycled via Cotton’s Blue Jeans Go GreenTM campaign.

    Intermix CEO Jyothi Rao stated that the company is committed to incorporating more eco-friendly practices into its operations and is excited to be collaborating with Cotton Incorporated’s Blue Jeans Go GreenTM denim recycling initiative. They’ve always been recognized for having the greatest pair of jeans, and with this initiative, they’re prolonging the life of those jeans and demonstrating that fashion and sustainability can cohabit. As a major part of their Intermix for Good Tour, they will also perform beach and city cleanups with their retail partners that are devoted to the cause, forming a community working to build a sustainable tomorrow.

    Lenzing extends its denim range with the introduction of matte TencelTM lyocell fibers

    Lenzing

    Lenzing Group, Austria’s largest viscose manufacturer, is increasing its sustainable portfolio for the denim sector with the introduction of matte TENCELTM branded lyocell fibers. The new fiber type was created particularly to scatter light and permanently eliminate shine in denim applications, making indigo-dyed denim textiles more flexible. The use of matte TENCEL Lyocell fibers increases denim design possibilities while reducing the environmental impact of the final fabric and garment, combining practicality and beauty.

    The new fiber type retains all of the comfort features of traditional TENCELTM Lyocell fibers while giving dark indigo dye textiles a deep, lusterless look. Lenzing is pleased to announce the launch of the new matte TENCELTM branded lyocell fibers at the Kingpins Digital Show in collaboration with global mill partners Advance Denim (China), Artistic Fabric Mills Pvt. Ltd (Pakistan), Arvind Limited (India), Kipas Denim (Turkey), KG Denim Limited (India), Panther Denim/ Tat Fung, and Textil Santanderina. The new matte TENCEL Lyocell fibers are entirely traceable thanks to this technology, guaranteeing both brands and customers that the raw materials used are obtained ethically.

    Daniel Kulle has stepped down as CEO of Forever 21

    Forever 21

    According to the article, Kulle announced in an email to his contacts this week that he has resigned from his position and would be “taking some time off to figure out my next step.” Kulle began working for Forever 21 in February 2020, while the store was being acquired out of bankruptcy by Authentic Brands Group, Simon Property Group, and Brookfield Property Partners. He was entrusted with rebuilding the business when it went bankrupt as part of his job.

    Before joining Forever 21, the retail veteran worked for H&M for 25 years, where he worked as a strategic consultant and was a member of a steering committee for three new digital start-ups inside the H&M Group. “We appreciate all that Daniel has contributed throughout his time with the brand and wish him the best in his future endeavors,” said Marc Miller, CEO of SPARC.  In September 2019, Forever 21 filed for Chapter 11 bankruptcy protection, succumbing to the growing demand for online shopping and shifting design trends. The American apparel business eventually agreed to sell its holdings for $81 million to Authentic Brands Group, Simon Property Group, and Brookfield Property Partners.

  • Wrangler Marks Its 75th Anniversary With An Outdoor Spring Collection

    Wrangler Marks Its 75th Anniversary With An Outdoor Spring Collection

    Wrangler’s Spring 2022 men’s and women’s collections are all about enjoying the nature around us and embracing life’s journey. In commemoration of the brand’s 75th anniversary, this collection fixates on the brand’s Western heritage and joy of the outdoors. Initially, the now Kontoor Brands-owned brand started as Blue Bell, a workwear company, the Wrangler name was adopted in 1947 as a Western jeans line.

    During a press event, the company revealed how it is dipping into its origins with a Spring ’22 women’s collection packed with classic Western prints and Americana elements. The women’s range includes denim shirting, Southwestern-printed apparel, and jeans in a variety of faded washes that resemble an old pair of jeans worn constantly out on the farm.

    This assortment is an addition to the “For the Ride of Life” advertising campaign for the fall/winter 2021 season, which honors ordinary people who seek new adventures with enthusiasm and optimism. The campaign, styled by Hollywood’s sought-after Heidi Bivens, is influenced by the resilience needed to see challenges as opportunities and leave nothing on the table and acts as a stepping stone for a greater level of western-inspired culture and fashion which is more significant globally than it has ever been.

     A SNEAK-PEAK OF WHAT THE COLLECTION OFFERS

    Wrangler

    Rich, earthy hues like mineral pink and aloe green exemplify the collection and blend in with natural themes. While the majority of the colors are inspired by nature, the collection also incorporates striping, rainbow, and psychedelic patterns, which are becoming popular worldwide as post-pandemic customers explore their style and color limits. The Barrell, a tapered wide leg, and the Rock, a cropped kick flare, are two new styles for spring in Wrangler’s Heritage line, which already comprises six pairs of vintage women’s denim silhouettes. Frayed high-rise “festival shorts,” carpenter shorts, and relaxed-fit shorts in a variety of colors emerge in the spring collection.

    Wrangler

    The brand is also branching out into maternity wear with just a single pair of jeans. A medium indigo wash and a straight leg with an elastic waistband that supports a growing tummy define this design. Wrangler has also extended its All-Terrain Gear (ATG) outdoor performance range to include women. Joggers and leggings with water-repellent, moisture-wicking, and SPF qualities are spring staples. It also introduces a skort and a short-sleeved dress with fairly similar functionality and convenient pockets. Hike shorts round out the women’s ATG collection, which also includes linen and corduroy variants, both of which have compressive fabric for enhanced utility. This collection is created to help women move comfortably throughout the day. Since the ATG range for men was a major hit, the women’s rollout is natural and appreciated.

    In a quarterly report, the brand revealed plans to double down on the outdoor segment, adding two new distributors in the space: Academy Sports + Outdoors, an American sporting goods store network, and Intersport, a Swiss sports goods retailer. It has just introduced the Wrangler Angler collection, which strives to be the go-to gear choice for men and women who like fishing.

    Wrangler

    Men’s Western designs feature prominently as well, displayed by a statement resort shirt in a desert cowboy-style showcasing cactus and horses. Western denim shirting and graphic T-shirts have similar silhouettes all over. A selection of cargo shorts in neutral hues like copper, asphalt, and wood, as well as camouflage pattern, highlight the outdoor time.

    To adapt to the shift towards more experimental fashion, the men’s collection, like the women’s line, features quirky washes and patterns. An acid-wash denim jacket, like a, similarly washed cropped denim short, stems back to the ’90s.

    The collection also features an extension of its Retro Green Jean line, which was released earlier this year and contains hemp, pre-consumer recycled cotton, and recycled hardware as a sustainable update to its bestselling denim. The brand’s environmental message is reinforced by ads based on cowboy legacy, as seen through its “cowboy spirit” ad campaign, which premiered earlier this autumn.

    THE “ FOR THE RIDE OF LIFE” CAMPAIGN

    FOR THE RIDE OF LIFE

    ‘For the Ride of Life,’ according to the US-based jeans manufacturer, is led by an uplifting commercial film narrated by rising country music artist and long-time friend of the brand, Orville Peck. The film depicts a broad range of real people pursuing their hobbies, including a rap crew, a roller girl gang, an eSports player, a skateboarder, and a cowgirl, as well as young families and an older couple embarking on a new life together. The outcome is a celebration of individuals who live their livelihoods with optimism, joy, and courage, no matter where their journey takes them.

    FOR THE RIDE OF LIFE

    “Heritage brands like Wrangler with an authentic story behind them are an important and riveting part of history and continue to shape the world around us today. Wrangler style has always been associated with action and energy. Iconic images fill my mind: a rodeo girl working with her horse, a musician on an arena stage at a sold-out show, a cowpoke steering cattle on a desert plain. The brand has a western mystique that feels authentic, and to capture the genuine essence of this campaign, I accentuated the natural style and aesthetic of real, everyday people.” said international fashion stylist and editor, Heidi Bivens, who styled the campaign.

    The campaign exemplifies Wrangler’s ongoing evolution as a brand, blending a commitment to western history with strategic expansion that remains loyal to its roots. Wrangler has widened its focus in recent years to accommodate a larger group of consumers, spurred by category expansions in outdoor and female, as well as regional development with the debut of the Wrangler brand in China. With its 75th anniversary in 2022, the Wrangler brand will undertake a year-long celebration recognizing its longstanding presence in music, fashion, and rodeo while also honoring western culture’s tenacity, optimism, and triumph.

  • Zara X Charlotte Gainsbourg: The Cool Denim Collection

    Zara X Charlotte Gainsbourg: The Cool Denim Collection

    Zara X Charlotte Gainsbourg

    Paris Fashion Week pulled in French icon Charlotte Gainsbourg, as she celebrates her love for denim by collaborating with global denim retailer Zara for a vintage-inspired capsule. When one speaks of Charlotte Gainsbourg, one is referring to the trendiest French figure on the contemporary fashion scene.

    Charlotte is following in the footsteps of her mother, Jane Birkin, who was one of the most significant fashion faces of the 1960s and 1970s. Her fresh, easygoing style with charisma has the essence that everyone adores and serves as an enormous source of inspiration. Piloting the ‘effortless chic’ trend, the collection is packed with essentials she wears.

    Zara X Charlotte Gainsbourg

    Gainsbourg being raised into good fashion has driven thousands to strive to emulate the realism, freedom, and identity of her style throughout her 50 years. The project stems from her bond with Zara’s Marta Ortega, and it enables her to recognize one of her aspirations. “I’ve always wanted to make a collection out of what I wear every day,” she reveals.

    Gainsbourg believes that after years of purchasing and wearing vintage denim, most pairs left something to be needed. Now, at the age of 50, she’s discovered her pinnacle pairs by developing them herself in a joint effort with Zara, which is widely available now.

    WHAT CONSTITUTES THE COLLECTION

    Zara X Charlotte Gainsbourg

    The soul of the collection is Charlotte’s natural and spontaneous outlook. The silhouette is a scintillating blend of the feminine and masculine. The collection is designed as a limited edition in which the pieces may be worn separately or in combination with other clothing. The ageless and transversal collection unveils and radiates its subtle characteristics . “Zara has understood which are my essentials. I didn’t want there to be too many options. They are garments that make me feel natural,” Charlotte concludes.

    Zara X Charlotte Gainsbourg

    Charlotte’s wardrobe has been influenced by denim for years. It also vividly recalls her father’s attire, the renowned musician Serge Gainsbourg. Denim is the exceptional centerpiece of this capsule collection.

    The 23-piece women’s capsule collection combines masculine and feminine denim made from both usual and recycled cotton. Key pieces include a slouchy oversized denim jacket in which Charlotte winks at her father’s style, extra-long, relaxed-fit black jeans, and cropped flare jeans in a dark blue wash. To represent the creative’s minimal, daily aesthetic, denim shirting is combined with non-denim necessities such as a triangle bikini top, long-sleeved sweater, and ultra-lightweight T-shirt. It also includes a corduroy trench coat. Accessories like a leather bag, a basic black belt, and a round-toe ankle boot punctuate the design and round off the ever-popular chic look.

    Zara X Charlotte Gainsbourg
    Zara X Charlotte Gainsbourg

    She views her Zara edit as “clothes that seem neat while being un-neat.” What it isn’t is the extensive stuff typical of high-caliber collaborations and that’s precisely the purpose. The aim was to produce one or two full looks that ladies could layer in whatever way they wanted.

    The assortment features French wardrobe basics based on denim that Charlotte wears on a daily basis in Paris. “I know that I’m not the only one passionate about jeans, but it’s true that I could never find the perfect pair,” Gainsbourg told of the brand in an interview.

     ZARA’S EVIDENT SUSTAINABILITY

    Working towards sustainability! is the tagline that the fast-fashion brand has used to describe some of its most significant efforts.

    Join Life

    Notably, clothes designated ‘Join Life‘ are manufactured with raw materials and techniques that assist to minimise any negative environmental effect. Furthermore, Zara now intends to guarantee that 50% of its goods fulfill the ‘Join Life’ criteria by 2022. In addition, all bags and boxes will be reused and recycled, and all single-use plastics provided to consumers will be eliminated by 2023.

    Furthermore, the clothes in the ‘Join Life’ range are supported with a tag that details the material used in their production, the care necessary to maintain the garment’s quality, and its origin. Its stores have been remodeled to emphasize efficient energy and water use, and zara.com’s servers operate on renewable energy.

    Join Life

    The company’s goal is to have 100% of the energy used in its headquarters, logistical centers, and own stores coming from renewable sources by 2022. Zara’s use of European linen and recycled polyester, as well as its production in Morocco and Tunisia, demonstrate Zara’s progress toward achieving its sustainability agenda. With the inclusion of worldwide corporate and consumer initiatives, an essential commitment to eco or recycled materials, and a more thorough information label, the brand is well on its way to fulfilling its vision.

  • Nudie Jeans Re-Worked Capsule Collection By Maria Erixon Levin

    Nudie Jeans Re-Worked Capsule Collection By Maria Erixon Levin

    Nudie Jeans

    Fashion industry has woken up to the possibilities in re-working and recycling old garment pieces to disparage their ecological influence.

    Nudie Jeans, the prominent Swedish denim brand, has centered on this idea of reworked sustainable fashion and has put forth their latest hand-mended collection. This uniquely curated collection is handmade by Nudie Jean’s co-founder and creative visionary Maria Erixon Levin, at her house on the island Gullholmen, in the western archipelagos of Sweden.

    Nudie Jeans

    This limited-edition capsule assortment was launched on October 4th and will only be available at Browns’ Shoreditch shop, Browns East.

    “Things you thought lost forever, there’s something beautiful in mending them, improving them, making the imperfections part of something new,” remarks Maria Erixon Levin, Co-founder of Nudie Jeans.

    MARIA’S PHILOSOPHY BEHIND THE RESTORED DENIM

    Nudie Jeans has always had a profound effect on the fashion industry due to Erixon Levin’s philosophies on denim, sustainability, and ethical approaches. Remarkably, these items have helped the world understand that worn and tattered shouldn’t be squandered or discarded, but instead the contrary. The one that is brilliantly exhibited in the sixteen one-of-a-kind and manually restored pieces.

    Nudie Jeans

    “You want to make the repair visible – that’s the purpose. That’s the beauty of it. You don’t conceal that.” said Maria.

    Old garments are salvaged with gorgeous indigo patches of vintage Japanese fabric that transform defects into fresh and visually appealing cloth items. They are worn, but their sheer aesthetics allows them to be put on the wall like a true piece of art. Between the twill lines, history and spirit infuse.

    Nudie Jeans

    The majority of the restored jeans are selvedge denim. According to Nudie Jeans, it is the pinnacle of denim designing and the utmost craftsmanship. The collection will include 15 pairs of jeans and one jacket design that have been revamped specifically for Browns and will be an ideal complement to the Browns ‘Conscious’ catalogue.

    THE BRAND’S OUTLOOK ON SUSTAINABILITY

    Nudie Jeans has been the most preferred brand for authentic and responsibly made denim for over 20 years. The Swedish brand uses certified organic cotton in all of their clothing and offers free lifetime repairs on all of their jeans, so when this entire idea came to finalization, Maria felt she wanted to make it wholly remarkable.

    Nudie Jeans

    Repairing jeans minimizes waste, saves energy, and brings down the utilization of virgin raw materials. The brand aims of closing supply chain loops to offer free repairs. With its Reuse program, the brand gathers preloved Nudie Jeans denim, washes, restores, and resells it as unique secondhand merchandise. Nudie Jeans had already restored over 45,900 pairs of jeans by 2020, saving about 321 324 tonnes of water. It always utilizes certified organic cotton and Fairtrade organic cotton for about 95% of its total fibers.

    In addition, it intends to extend its fiber range with new sustainable materials and pre / post-recycled fibers. For a long time, the denim label has been directing its designers and product developers to operate with 100% recycled resources. A garment or accessory is considered sustainable if it comprises at least 70% sustainable fibers as specified in the retailer’s material tool. It requests supporting certificates from its suppliers to ensure the sustainability of the fibers and clothes.

    Nudie Jeans

    “Sustainability part of Nudie Jeans has been with us since Day One. Using sustainable practices and being responsible has always been the brand’s purpose, based on what we believe is right and wrong. We’re an independent company, so we’re allowed to do what we want. We believe in taking responsibility. So, for us, it’s the natural thing to do. Our mission and vision are an ongoing journey. And that is to be the most sustainable denim company in the world.” said Joakim Levin, CEO of Nudie Jeans.

    Ultimately, the Re-worked collection seeks to illustrate Maria’s constructive creativity, passion for denim, her vision for responsible consumption, and how these all shape our ideologies about what wear and tear mean.

  • Bianca Saunders X Isko Denim: 2022 Denim Spring Collection

    Bianca Saunders X Isko Denim: 2022 Denim Spring Collection

    Bianca Saunders X Isko Denim

    Bianca Saunders is a menswear designer who is adept at giving jarring twists to bring different notions of masculinity. She teamed up with the Turkish denim mill ISKO for the second time to create her bomber-style denim jackets and twisted-seam jeans, having previously trialed the material in her autumn/winter 2020 collection. These collaborations by the London-based designer aim to capture “the unconscious style of summer before digital photography.”

    “ISKO is the best denim manufacturer to partner with, mainly because sustainability is so intrinsic to the brand. It was so great to partner with a responsible company.” Says Bianca Saunders.

    WHAT THE COLLECTION HAS TO OFFER

    Bianca Saunders X Isko Denim

    Saunders’ menswear collection, displayed in a variety of old analogue images, illustrates her classic experimental cutting methods and contemporary design.

    Bianca Saunders X Isko Denim

    Her avant-garde techniques exhibit unique sleeve styles, including a jacket with a rounded silhouette and a trench with cut arms. She plays in perspective by using cleverly constructed darts, the pieces are oversized and rounded, but suitably flat when seen from another angle. Sanders detailed the collection’s inspiration in a press release, saying, “I was also thinking of a muscular man whose prints were distorted as if stretched over his body and his arms were rounded and bent.”

    Bianca Saunders X Isko Denim

    The collection’s seven looks were established under sustainable denim manufacturer Isko, involving indigo denim jackets, twisted seam jeans, and a variety of other accessories. Sanko Textile Industries’ denim division is partnering with the R-Two program to impose recycled cotton and recycled polyester certified to denim, for which it has announced “full responsibility.” 

     Earlier, Isko Denim also collaborated with Saunders on her autumn/winter 2020 collection, offering sustainable materials as part of its ongoing campaign of both eco-friendly production and emerging talent.

    “Isko is proud to have collaborated with award-winning British talent Bianca Saunders for the second time on her latest SS22 collection,” said Isko’s marketing and business development manager, Keith O’Brien. He further asserts that the partnership reinforces their dedication to supporting emerging designers who want to integrate denim into their innovative collections.

    Saunders, the most popular ANDAM award winner for 2021, was also chosen as an associate on the 2020 GucciFest project, which will see her official launch of the pre-autumn ’21 collection via its platform. The designer also worked in collaboration with another British menswear brand, Farah, on a selection of zip-up knits and jersey tracksuits, along with a wide assortment of t-shirts that incorporate references to old holiday postcards, for this collection.

     ISKO DENIM R-TWO PROGRAM

     ISKO DENIM R-TWO PROGRAM

    The fabrics in the R-TWO program are composed of a combination of reused and/or recycled materials, which facilitate sourcing efficiency throughout the entire field-to-fabric production process. The initiative’s approach identifies waste avoidance at the epicenter of the program, with innovative and effective solutions for sourcing, reusing, and disposing of all materials used.

    R-TWO PROGRAM

    The reused cotton is obtained from production loss with Content Claim Standard Certification (CCS), and recycled polyester certified to Recycled Claim Standard (RCS) or Global Recycle Standard (GRS), depending on the percentage used. By having these certifications, brands and manufacturers can more effectively communicate the benefits of their sustainable efforts. The denim producer is committed to finding new ways to boost sustainable manufacturing, and it considers that R-TWO will make a significant contribution. 

    R-TWO PROGRAM

    Its existing bestsellers have all been converted to an R-TWO fabric, and the company aims to use the fabric for more than half of its collection. This is expected to significantly reduce the carbon and water footprint of fabric, as well as make it easy for consumers to trace a garment’s sustainable journey step-by-step from the beginning of the supply chain through to the end product they purchase. It is also developing a comprehensive sustainability report to communicate to its customers ISKO’s accomplishments, goals, visions, and policies regarding sustainable and ethical manufacturing.

    R-TWO PROGRAM

    In regards to their collaboration with Bianca Saunders, Keith O’Brien( Marketing and Business Development Manager at ISKO) said that they are proud to support designers like Bianca who are passionate about responsible production and promoting sustainability in the fashion industry.

    ABOUT BIANCA SAUNDERS

    BIANCA SAUNDERS

    Bianca Saunders is a distinct new voice in the menswear arena, specializing in proposing jarring twists to succinct garments, effectively redefining existing notions of masculinity. Saunders addresses the tension between tradition and evolution in designs that reference classic streetwear and avant-garde couture in equal measure, at times within the same piece, drawing from touchstones on both sides of her British and West Indian heritage.

    BIANCA SAUNDERS

  • Denim News Snippets – Week 40

    Denim News Snippets – Week 40

    Continuing our weekly news snippets, here are some interesting ones for Week 40

    Levi Strauss earnings hit record highs as new denim trends boost sales

    Levi Strauss & Co. reported fiscal third-quarter earnings and sales that exceeded analysts’ expectations, as consumer demand increased during the back-to-school season and shoppers stocked up on the latest denim trends. Its stock rose more than 2% in extended trading on the news, after closing the day down more than 5%. Even though many apparel companies have been impacted by global supply chain bottlenecks, Levi has fared well in comparison due to its diverse manufacturing.

    According to the company, Vietnam accounts for less than 4% of its global volume. During the pandemic, production facilities were severely impacted by periodic shutdowns. “Our supply chain is truly a source of competitive advantage,” said CEO Chip Bergh. “We have a lot of agility in moving product around.” For the last 18 months, we’ve been running the company through various scenarios.” Net income increased to $193 million, or 47 cents per share, up from $27 million, or 7 cents per share, the previous year.

    With one-time items excluded, the company earned 48 cents per share. Profits of 37 cents per share were predicted by analysts. Revenue increased 41% year on year to $1.5 billion from $1.06 billion. This came in slightly higher than the $1.48 billion predicted. According to Bergh, Levi’s revenue was reduced by about $10 million due to supply chain issues. Digital transactions increased by 10% year over year and by 76% over two years. They accounted for roughly 20% of Levi’s total sales. The company stated that its earnings increased as a result of Levi selling more items directly to consumers at higher prices.

    British Fashion and Textile Technology awards grants to SMEs for sustainable progression

    The British Fashion and Textile Technology (BFTT) research and development programme have awarded an additional 1.1 million pounds to 13 small-to-medium-sized enterprises that prioritize sustainability, innovation, and social purpose in their business models. This latest injection of funds follows a 1.2 million pound investment in ten of the UK’s leading SMEs in 2020, as well as 500,000 pounds of collaborative research funding across three additional BFTT projects, bringing the total investment to approximately 2.8 million pounds across 35 SMEs, with at least 20 new jobs created.

    Surface finishing processes and natural dyeing, embedded use of traceable raw materials, high-value recycling of fashion and textile industry waste, sensing technologies for healthcare, bio-materials, non-woven textiles, on-shoring of state-of-the-art manufacturing, and novel digital solutions are among the subsectors and research and development areas covered by the new 1.1 million pounds of funding. Dash and Miller and Jessica Garvey Birch (partnership), Grady and Robinson and Phoebe English (partnership), Iinouiio, Keracol, and Bulm are among the companies receiving grants.

    H&M and IKEA Large-Scale Study Demonstrates a Safer Route Forward for Recycled Textiles

    H&M Group and Inter IKEA Group are major firms with ambitious material goals and both have committed to using only 100 % renewable, recycled, or other sustainably sourced materials by 2030. While the aforementioned flurry of innovations may make this appear simple, finding clean and reliable sources of recyclable materials which, as it turns out, is much more difficult and is a critical step in making good on these promises.

    In 2019, the two companies teamed up to address this industry-wide issue, launching a large-scale study on toxic chemicals found in recycled textiles sourced from all over the world joined the effort, to strategically increase knowledge, exchange data, and encouraging chemical transparency across the industry. Adidas, Bestseller, Gap, Kingfisher, and PVH Corp have earlier joined the study as contributors in the fall of 2020. With the size and presence of all involved companies, there is a great opportunity to drive the necessary change. Even though the study is now complete, there is still much work to be done. Following the completion of a two-year collaborative industry study, the two companies will share the findings to better understand the potentials and challenges of recycled textiles in terms of chemical contamination, as well as to influence circular economy legislation.

    Youth Fashion Giant Pacsun will now accept Cryptocurrency

    Pacsun, the multibrand retailer, has announced that it will now accept bitcoin and other cryptocurrencies through blockchain payment provider BitPay, making it one of the first major retailers to do so. Its decision is based on a GoBankingRates report, which stated that the payment method is a major trend among the Gen Z audience. The retailer noted that its significance arises from the digital generation, as well as an increase in celebrity endorsements of cryptocurrency adoption. “The Gen Z audience, our primary consumer, is very tech-oriented, and we dedicated a lot of our efforts towards social media and e-commerce to align with their lifestyles and resonate with them on a more personal level.

    Seeing their increasing desire towards cryptocurrency, it was clear that we needed to adjust and offer BitPay as another payment option, to further instill their confidence in us as one of their go-to retailers that truly listen,” said Michael Relich, co-CEO of Pacsun. Pacsun will accept 11 different cryptocurrencies, including Bitcoin, Ethereum, Dogecoin, and Litecoin, as well as 11 different crypto wallets. It joins luxury brand Phillip Plein in taking tech-forward payments, which was implemented in August by the Swiss company. Other retailers have started selling gift cards as a payment option.

  • Acne Studios Retraces Its Roots With Their FW21 Denim Collection

    Acne Studios Retraces Its Roots With Their FW21 Denim Collection

    Denim is the most preferred fabric globally.  Acne Studios recognizes this well. Jonny Johansson, the co-founder of the Swedish brand, made 100 pairs of raw denim jeans with red stitching for friends and loyal customers in 1996. Denim has been a distinguishing feature of the company since that time, with each year seeing the addition of a new capsule collection reliving the fabric. Acne Studios has revealed its Fall/Winter 2021 denim collection, which pays homage to the brand’s origins.

    The initial attempt made by Johansson laid the foundation for the brand’s apparel expansion and the creation of the Acne Studios fashion brand. Denim, according to Johansson, is the right material for experimenting with design. As a consequence, denim has always been a crucial facet of the brand image. Acne Studios’ latest collection was inspired by retro camping and outdoor life. As an outcome, the denim has subtle wear with a nature-inspired attitude.

    WHAT THE DENIM COLLECTION HOLDS

    Acne Studios

    Acne Studios delivers a highly versatile Fall/Winter 2021 collection. From tailored ensembles to sportswear with relaxed designs, this collection reflects the brand’s distinctive aesthetic of minimalist designs, “with humor, sexiness, and lightness,” according to the creative director. The assortment is breezy and playful, typically Acne Studios, laced with elegance and something more artful than the brand has ever done before. A coat and a full suit, for example, as well as some accessories such as gloves and a light scarf, are printed over and over again to create this blurred and busy Acne Studios logo repeats the pattern, which from afar looks like skid marks over the cotton base and is only noticeable up-close-and-personal, making the entire experience unique.

    Acne Studios

    “This is a wardrobe that brings together the relaxed silhouette of sports casual with the tailored glamour from my dream of living in a band. It is menswear that is functional and minimal, with humor, sexiness, and lightness.” Says Jonny Johansson, creative director of Acne Studios.

    The stars of the show are two new jeans trousers with denim wash treatments in dark brown, black, midnight blue, faded green, and clay. The first is the Tom 1991 ‘loose bootcut,’ which features a relaxed 5-pocket design, a comfortable fit, and a slightly washed-out look. A distinctive aspect is that it can be embellished with a matching miniature belt. The second category of jeans is rigid denim, which has a high waist, straight leg, and slim fit. Multi-patch and deconstruction treatments are also available on some denim variants. In addition to the pants, the range includes oversized and cropped jackets for a denim-on-denim appeal.  The garments are available via Acne Studios’ stores and online.

    The brand has released its most experimental version of the collection with model and techno producer Laika Lillén. The brand examines its motifs and plays with perspectives of view for the Men’s FW21 season with a visual series in which the Helsinki-based artist looks and performs the collection as her music plays in the background. Aside from that collection, which blends casual tailoring with workwear having a solid psychedelic undertone, it is also focusing on a new series of fashion videos directed by Jonny Johansson and photographed by Danish fashion photographer Casper Wackerhause- Sejersen. The creatives reflect the experimental spirit of the artists’ studio or the bands’ rehearsal space through such visual artworks.

     ACNE STUDIOS SUSTAINABILITY AMBITION

    Acne Studios

    The brand believes that its primary mission is to create desirable merchandise that consumers admire and can enjoy for a prolonged time. To support fair working conditions in the supply chain, it collaborates with transparent and responsible sourcing partners. The brand encourages employees to be creative. It urges to be a socially responsible organization that takes into account the ethical and environmental implications of its daily operations. As a result, the core of its sustainability goal is that it wants to be proud of its products – how they look, how they are built, and how they are consumed.

    Acne Studios

    Acne Studios’ sustainability ambitions are implemented in this phrase : ‘Our products,’ ‘Our suppliers,’ and ‘Our operations’. Actions, targets, and results in these three domains are documented in the firm’s annual sustainability report. Following the aim to incorporate a greater proportion of preferred materials in its collections, 90% of the Face collection FW21 launched in July was sourced sustainably. All jersey and fleece cotton, for example, were organically produced, all knitwear was certified according to the Responsible Wool Standard (RWS), and all bags were made of recycled polyester. Since 2008, the brand has been a member of the Fair Wear Foundation (FWF). They assist it in its efforts to monitor and improve labour conditions at the factories where its products are manufactured.

    ABOUT THE BRAND

    Acne Studios

    Acne Studios is a multidisciplinary luxury fashion house situated in Stockholm, Sweden that works primarily in ready-to-wear apparel for men and women, footwear, accessories, and denim. The label was founded in 1996 and takes its name from the creative collaborative ACNE; originally an abbreviation for Associated Computer Nerd Enterprises, it was subsequently modified to Ambition to Create Novel Expressions. Jonny Johannson, the founder, and creative director, has a keen interest in photography, art, architecture, and contemporary culture, which has enabled Acne Studios to establish itself as a renowned designer of clothes, publications, furniture, exhibitions, and unique collaborations. The brand has grown considerably with 40 retail locations around the world, and flagship stores in Paris, London, New York, Los Angeles, and Tokyo. They became very popular and covetable, resulting in Wallpaper Magazine and Vogue Paris picking up on this, urging ACNE to create more apparel and expand beyond denim.

  • CLOSED Sustainability Report Highlights

    CLOSED Sustainability Report Highlights

    Denim brands are increasingly looking for ways to decrease the environmental impact of their products. As part of their business strategies to protect the environment, many denim brands are focusing to adopt greener practices and techniques of producing jeans. They are conscious of the importance and need of building a sustainable future for the denim industry.

    One such brand that has come quite far in its sustainability journey is Closed – a German iconic denim retailer that has been around since 1978.

    About The Brand

    Marie and François Girbaud, two French fashion designers, created the renowned denim brand Closed in 1978. In the ’90s and 2000s, the duo had a big effect on hip-hop style with their distinctive take on denim silhouettes. The brand has been featured in songs and famous videos, like Kris Kross’ ‘Jump’, for its casual, stonewashed ensembles. It gained global popularity for its baggy denim designs thanks to endorsements from the hip-hop community.             

    The brand believes that sustainability is their key value to whatever they do. The brand has been progressively focusing on the environmental impacts of its products and has taken a number of steps to move ahead towards lowering the ramifications.

    CLOSED Sustainable Journey So Far

    Some of their latest steps towards the big goal included in their 2020 sustainability report :

    • The denim giant has just joined the Fair Wear Foundation, which will inspect the manufacturing facilities at regular intervals in the future — formally demonstrating to their consumers the great working conditions in which its production partners operate.
    • In collaboration with its denim mill Candiani, the company has expanded its eco-denim line A BETTER BLUE by launching the world’s first degradable stretch denim clothing made with the natural rubber yarn CorevaTM. A BETTER BLUE jeans are made using eco-friendly materials, low-impact dyeing techniques, and washing methods for resource conservation in Italy. So far, the company has manufactured 223,950 units of A BETTER BLUE things and claim that it has saved 6,882,870 litres of water, 649,455 kWh of electricity, and 77,262 kg of solid waste of chemicals (based on average savings compared to a pair of conventional Closed jeans).
    • To reduce its use of water, electricity, and chemicals even further, it has included eco-friendly innovations into its designs, such as outerwear made from 100% recycled materials coloured with plant dyes. The retailer is increasing the proportion of eco-materials.
    • Another important aspect in ensuring seamless manufacturing was the company’s short supply chains. This is a feature that has always been essential for the brand, as well as for environmental and quality concerns. An astounding 80% of our products are manufactured in Europe, near our key consumers. To reduce its environmental impact, the company has avoided flying materials or semi-finished clothes throughout the world. Its producers in Italy, Portugal, Romania, and Turkey typically work with European materials, whilst its Chinese partners primarily obtain materials from Asia, such as silk or technological textiles. To reduce emissions to a minimal, its clothes, footwear, and accessories are exclusively carried to warehouses by land or sea.
    • The company donates to climate protection projects to compensate for a part of unavoidable emissions. Its corporate offices and warehouses are already carbon-neutral. While they’re on the issue, they have some exciting news: beginning with the autumn 2021 collection, they will offset the CO2 emissions for all A BETTER BLUE jeans. They will progressively focus on eco-friendly measures and CO2 offsetting in the next years, with the goal of creating a totally climate-neutral supply chain.
    • Closed’s Code of Conduct, which is followed by all of its manufacturing partners, allows it to rely on an official letter that assures: no child labour, fair and statutory pay, compensated overtime, safe and sanitary working conditions, set working hours, and a maximum 48-hour work week. Every partner must sign the Code of Conduct twice a year.

    The Road Ahead

    The denim retailer is looking forward to bigger and better sustainability goals. The brand will provide PETA-approved vegan labeling for its items that do not include any animal-derived substances. They will be employing a new outerwear fabric composed of recycled nylon beginning with autumn 2021 collection. It is dyed with a plant-based dye that is environmentally friendly. ONIBEGIE is an eco-friendly dyeing method developed by its Japanese partners Komatsu Matere that upcycles onion peels, olives, and bamboo. By donating to eco-initiatives and offsetting its carbon emissions, its A BETTER BLUE jeans will bring climate-neutral items beginning with the winter 2021 collection. Additional certifications, declarations of purchase, and the provenance of the raw material, as well as animal welfare standards, are required for all yarns containing animal fibers beginning with the brand’s winter 2021 collection. In this collection, they will also include organic cashmere. It is also integrating a greater proportion of organic cotton and other natural fibers in its collections. As per the brand, 35% of its women’s and 47% of its men’s winter 2021 collections are eco-friendly, 41% of the women’s and 50% of the men’s denim are part of the eco-denim line A BETTER BLUE. The brand will also use recyclable paper for its hangtags.

    WHAT THE BRAND BELIEVES

    Since its inception, sustainability has played a critical part in Closed’s purpose. In the 1970s, the notion of “sustainable” was far from pervasive or widespread as it is now, and it was open to several interpretations. Closed has always represented respect for and a fair perspective of not just the environment, but also of everyone and everything with whom it works. Its declared goal was and continues to be long-term partnerships with all business colleagues, which is why the brand seeks for partners that share similar values and whom it can lay trust. Simply put, sustainability entails far more than this, it also entails using the planet’s resources as responsibly as possible.

    Timeless, the brand pays homage to its legendary past while also looking ahead, producing sustainable jeans for the coming years.

  • H&M’s Monki Joins Zalora: Unleashes the ‘Most’ Recycled Denim Collection Ever

    H&M’s Monki Joins Zalora: Unleashes the ‘Most’ Recycled Denim Collection Ever

    Monki joins Zalora

    H&M Group had a lot going on this week with its CEO and sustainability ambassador attending the Fashion Future Conference, its Monki Brand becoming a part of Zalora, and the launch of the world’s largest recycled denim collection ever, altogether.

    Monki, the company’s youth-oriented brand, is expanding its online presence throughout Southeast Asia. The brand currently has six storefronts in Malaysia and two in the Philippines, and the move onto a platform that is a major participant in online fashion retail in the area demonstrates that the company regards the market as vital. The launch also marks the brand’s first move to Singapore.

    “We have a strong following in south-east Asia, which makes us excited about expanding our online offer in this area together with Zalora. We can’t wait to welcome our new customers into the Monki world.” Says Jennie Dahlin Hansson, Managing Director, Monki

    Monki’s ranges on Zalora will showcase on-trend ensembles with conscious materials, inspired by Asian street style and Scandi fashion. New jeans styles in vibrant prints, all made from organic cotton, will be included.

    Monki will be available on Zalora in the Philippines up in late September, with Malaysia and Singapore following later this autumn.

    H&M’S FALL RECYCLED DENIM COLLECTION

    Monki joins Zalora

    The brand also announced its recycled denim collection for the fall season (which was worn by sustainability ambassador Maisie Williams for her virtual participation in a fashion future event). Baggy  jeans, loose straight leg jeans, trucker jackets, oversized overshirts, bucket hats, and shoppers make up H&M’s “Most Recycled Collection Ever.”

    Each apparel gets inspired by the laidback aesthetic seen in the 1990s. It’s crafted mainly from recycled metal zippers and trims and 100 % recycled fabrics, threads, labels, and pockets. Its washing technique has a minimal impact on the environment and is free of harmful chemicals. 

    The H&M Recycled Denim collection launches on 9 September 2021 with selected pieces in stores and the whole range online.

    INCORPORATING SUSTAINABILITY 

    Monki joins Zalora

    One of H&M’s greatest goals is to move to a circular production system, which entails reusing both production waste and collected clothes.

    Patchwork details and 90s denim washes ranging from vintage light blue, normcore mid-blues, dark vintage blues, vintage blacks, and cool grey, are featured in the new collection. It aims to highlight the possibilities of recycled materials and provide denim fans around the world with even more sustainable options. Each clothing is created entirely of recycled materials, including pre-consumer recycled cotton from industrial waste cuttings and post-consumer recycled cotton from collected garments, some with recycled polyester, and accessories made entirely of fabrics cut and re-used from production rejections. 

    FASHION’S NEW NORMAL 

    Monki joins Zalora

    During the Fashion Future Conference 2021, H&M CEO Helena Helmersson and sustainability ambassador Maisie Williams met virtually to discuss the future of fashion, specifically the post-pandemic road for the business. The talk focused on the fashion industry’s post-pandemic path forward, a future that will require imagination, creativity, technological innovation, and new business models to connect customers in innovative ways.

    Helmersson and Williams provided a glimpse into the future of sustainable fashion. They left on a positive and empowering note, focusing on practical solutions and reminding us that while there are physical limitations to what the planet can support, fashion can find a way to work within them.

    The duo also stated that sustainability is an ongoing challenge that requires influencers, companies, and governments to unite around a singular purpose. “Creating a truly sustainable business isn’t a one-off job. But, when we — influencers, companies, governments — come together around a common goal, we can do almost anything.” Said Helmersson.

    They also feel that “creativity and technology are key.” H&M’s new technology has provided the brand, whole different methods to interact with customers. A personal avatar that helps clients try on items in virtual fitting rooms is one excellent example that H&M Group developed in its internal innovation lab. Virtual fits could help enhance accessibility and reduce product returns, to bring another dimension to the shopping experience. Helmersson cited the company’s 3D body scanner and the Loop machine in Stockholm as examples of its innovation. Customers could transform unwanted garments into new fashion favorites, enabling them to see the textile-to-textile recycling process, which is generally kept behind the scenes.

    Earlier, the brand also launched its sustainability-linked bond which aims at sustainability-driven initiatives. The bond is linked to H&M Group meeting several sustainability targets, such as by 2025 reducing emissions from its operations by 20 percent. The brand is also committed to reducing absolute Scope 3 emissions from garment manufacturing, fabric production, upstream transport, and raw materials by 10 percent.

    Helmersson stated that the notion of sustainability is evolving. According to her expanding definitions of sustainability beyond materials, to include the people and relationships that go into creating the fashion we wear is an important part of the agenda that needs to be followed for fashion’s new normal.

    H&M believes that by going backward and reusing leftover fabrics, we can move forwards and create denim that’s kinder to the planet.  It quotes, “Remember, waste isn’t waste until you actually waste it.”  The brand grails to achieve sustainable growth that makes a positive difference to people and the planet.