DENIMSANDJEANS

Denimandjeans | Global Trends, News and Reports | Worldwide

Tag: denim

  • Starting from today, customers in certain cities around the world can add their photographs to the Hilfiger ‘Hall of fame’. Some of the Hilfiger stores in London, Amsterdam, Cologne, Antwerp and Dublin will feature through window Touch Screens and camera which will enable the casual passers by to capture their images and submit to the…

  • [ad#for-post-top] Levi’s India is changing the marketing strategies for its Denims and Non-Denim brands. On the one hand it is seeking to expand its presence in the Premium and Super-Premium segment by launching more products in this segment. On the other hand, it is seeking to strengthen its Value Brand – Signature. Launched last year…

  • Denim has become a universal phenomenon and has enabled it to become much more than a fabric – a Concept, a statement , a way of life and much more. Its no more an American product and has entered deep into the psyche of people worldwide as one of the best textile products ever made.…

  • Often people wonder why of all the places Los Angeles became the Premium Denim capital of the world. How did the process of globalisation reverse in case of premium denims where the production sent overseas came back to US ? L.A had a very developed denim production and large scale productions were done for companies…