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  • Big Brands Joining NFTs- The New black

    The fashion industry has put in a lot of work in recent years to digitally convert and adapt fashion to the digital world. Non-fungible tokens (NFTs) and blockchain technology are being used by brands to attract, authenticate, and engage with customers all around the world. But what precisely is NFT? Recently, a new trend of…

  • Wrangler Marks Its 75th Anniversary With An Outdoor Spring Collection

    Wrangler’s Spring 2022 men’s and women’s collections are all about enjoying the nature around us and embracing life’s journey. In commemoration of the brand’s 75th anniversary, this collection fixates on the brand’s Western heritage and joy of the outdoors. Initially, the now Kontoor Brands-owned brand started as Blue Bell, a workwear company, the Wrangler name…

  • Haelixa X Denimsandjeans Talk On Traceability In Denim Manufacturing

    Dr. Michela Puddu- Co-Founder and CEO of Haelixa, a  spin-off of the Swiss Federal Institute of Technology (ETH Zurich) which offers traceability solutions to denim manufactures and brands, spoke to Sandeep Agarwal from Denimsanjdeans on Wednesday, Feb 17. Since Haelixa has come out with a new technology related to TRACEABILITY in denim industry , there…

  • Denimsandjeans India 3rd Edition On The Go

    India is currently the fastest growing large economy globally and expected to grow over 8% p.a till 2025 . The country has been changing structurally in the recent years and though, on the one hand , it has caused some disturbance, on the other there have been rectifications in the structure of the industry which…

  • Denimsandjeans Japan Innovation Hub In March 2020 At Tokyo

    Denimsandjeans family is happy to announce the dates of its maiden Japan show to be held at Tokyo . The show will be held on MARCH 4-5, 2020 . The show has already created a sense of excitement amongst the blue community globally and post the announcement with many of them wanting to be a…