DENIMSANDJEANS

Denimandjeans | Global Trends, News and Reports | Worldwide

Tag: product development

  • A partnership between Arvind denim and Birla  Cellulose has resulted  in the creation of a great denim product – the Excel Denim. Excel  fiber which is a third generation cellulosic fiber has been developed by Birla Cellulose  in collaboration with Arvind mills and the result is a cool denim product. Both the companies worked together …

  • This is a very detailed technical guest article about Resin treatments from Saurabh Rai Today we will talk about Resin & its use in Denim garments industry to create unique & vintage looks which add value to denim garments & improves its saleability  in market. In 80’s we have seen Resin being used to give…

  • There are a large number of denim mills in India – more than 22. Some of them are quite old – like Arvind – while many of them have started operations in the couple of years. The success of a denim company greatly depends on the kind of product development that it does. Each mill…