American Eagle Outfitters – Profile Of The Denim Jeans Retailer
AEO is a famous retailer in US with denim as a cornerstone products. It would be interesting to know more about the store and to see how the store has performed , what types of jeans and at what prices are they selling currently.
Founded in 1977, American Eagle Outfitters, Inc. is an apparel and accessories retailer with an annual turnover of over $2.8 billion and operates more than 1,000 retail stores in the United States and Canada, and online at ae.com. The Company also operates a wholesale segment under the Free People and Leifsdottir brands. Through its family of brands, American Eagle Outfitters, Inc., offers clothing, accessories and personal care products.
The Company operates under the American Eagle, aerie by American Eagle, and 77kids by american eagle (77kids) brands. As of January 29, 2011, the Company operated 929 American Eagle Outfitters stores, 148 aerie stand-alone stores and nine 77kids stores. As of January 29, 2011, it operated 1,086 stores in the United States and Canada under the American Eagle Outfitters, aerie and 77kids brands. During the fiscal year ended January 29, 2011 (fiscal 2010), it opened 34 new stores, consisting of 14 AE stores, 11 aerie stores and nine 77kids stores. During fiscal 2010, it remodeled 18 stores, including 17 AE stores and one aerie store.
The American Eagle Outfitters brand targets 15 to 25 year old men and women, achieving the perfect combination of American prep and fashion. Denim is the cornerstone of the American Eagle product assortment, which is complemented by other key categories, including sweaters, graphic t-shirts, fleece, outerwear and accessories. Though Abercombie and Fitch is sometimes considered a competitor of American Eagle, the merchandise offered by American Eagle is considered to be “retro/vintage” cost-efficient clothing, whereas Abercrombie & Fitch merchandise has become an internationally-known “near-luxury” line of clothing with “preppy”, high-grade & high-priced fashions, on the same level with that of companies such as the Polo Ralph Lauren company.
The retail price range of AEO jeans is usually between $39.50 to $49.50 , though some jeans are sold at $79.50 also. However, a majority of the jeans are being sold at discounted prices and the average achieved prices hover around $29.50 . Here is a look at some of their women’s denim jeans and it is interesting to see that most of the styles are either skinny or jeggings .
SKINNY JEAN : STYLE: 0436-7050
Soft cotton denim
Sexy skinny 13″ leg opening
Extreme rip & repair detailing
Bleach splatter details
Original price – $79.50. Currently discounted to $49.95