Diesel Flash For Fun Collection – Fall/Winter 2009

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diesel flash for fun denim collection

Did you have a look at the Diesel Flash for Fun Collection ?

Well, if you play hard in the day and are a party guy at night and do not take time to change in between, this collection can be interesting for you .

The collection features glow-in-the-dark jeans which look perfectly normal during the day and it is only under the UV lights that they glow. Diesel has been making a lot of shirts and T-shirts with glow-in-the-dark features. But this collection is slightly different as it reveals extremely bright details of stitching , graphics etc during the night. A special fluorescent coating designed to glow under UV lights is laid on some parts of the jeans eg stitches, back pockets etc and it helps those parts to glow . Hidden graphics like ‘Dragons’ are revealed on the backpockets during the night.

The concept behind this collection was headed by Creative Director, Wilbert Das.  Priced at around $120 Flash For Fun pieces are intended for nightlife lovers.

I think Diesel has timed this collection well  in these times of economic recession . These jeans double up as day and night(club) clothing – saving some money for the users. If this collection is successful, it will encourage some more brands to follow suit.

diesel flash for fun denim collection

diesel flash for fun denim collection

diesel flash for fun denim collection

diesel flash for fun denim collection

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