Nicola Formichetti became the artistic director of Diesel in March’14 and we already see his imprints though a new capsule collection – Diesel Tribute– launched last month. Nicolas Formichetti explored Diesel archives in the brand’s Italian hometown of Breganze for inspiration creating a hand-made collection of unique pieces playing on raw and faded fabrics. The capsule range includes new avatars from the famous western shirt and jackets and well as embroidered pieces from the brand’s past.
This is a a tightly edited collection comprised of garments that have been assembled entirely by hand with piece-by-piece construction in Italy; and a revolutionary campaign to bring the history alive with an unprecedented communication language.
The manual process , of course , made the collection creation much more tough .For instance, manual stud and detailed hand-stitched patch application restricts production to only three pieces completed per day, and make this range extremely special. The #DIESELTRIBUTE collection , contains 45 pieces of both men’s and womenswear, and uses two main materials – denim and leather.
The iconic fabric patches used in the denim collection have been taken from the past Diesel collections with rock inspirations and restyled purposefully for this capsule. In an added touch, Diesel pays tribute to its Italian heritage in each garment by adding red, white and green buttons to the pieces. Attention to details is a hallmark of the collection. And the campaign to launch this collection has been unique using social media to the hilt targetting all major sites including Tumblr, Instagram etc– creating the special images which went viral on the social media. And , of course, , its worth mentioning that it was shot entirely on iPhone!