On Wednesday, February 15, 2012, , The Levi’s® brand launched its first ever global collection during New York Fashion Week at SoHo’s landmark Mercer 82 event space. During the event – a hybrid between custom-made vignettes featuring pinnacle products from the line and a runway show – the Levi’s® brand showcased the key looks from its Fall/Winter 2012 collection. Here is a nice video from Stylesight – leading online trend forecaster- who took an interview with Jonathan Cheung, Levi’s VP Global Men’s Merchandising; Jill Guenza, Levi’s Women’s Global Senior Design Director, and Miles Johnson, Levi’s XX Design Director.
“Levi’s® has always been about embracing the energy and events of our time. Today, fashion is more democratic and accessible than ever, making New York Fashion Week the perfect moment in time for the Levi’s® brand to launch our first global collection,” said Len Peltier, Global Vice President of Creative Direction.
The Levi’s® Fall/Winter 2012 collection is based on a more refined and tailored look, for both men and women. The designs were inspired by the idea of craftsmanship, honesty and authenticity – honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi’s® styles.
Fall/Winter 2012 Denim Collection
Steeped in the authenticity and craftsmanship that the brand is known for, the collection is built around classic and refined styles with sharp clean aesthetics, which have been tailored to perfection.
The key trend for men this season is the tapered look, for a great flattering fit that sits just below the waist, is slouchy on the top and has a slim tailored leg. The colors of indigo seem to have gotten lighter, brighter and shinier . The stitching threads were normally non-contrasting and going along the same shades as the denim or even white. So the focus is “Formal and Crafted Wear” taking their denim collection away from the distressed looks and washes that we have been seeing for years. Also could be seen bike messenger length pants ,
For women, the key look for the season is the Bootcut Skinny, which the Levi’s® brand claims to have completely reinvented. As per Levi’s , this look is
“..no longer your mother’s bootcut denim, this season will see the launch of this new take on a classic – a sexy, modern skinny fit making you forever think differently about the bootcut.”