The limited edition of Ferragni Jeans by Levis in collaboration with Chiara Ferragni has been announced recently . Chiara Ferragni,a style icon , is the founder of the fashion lifestyle platform and e-shop The Blonde Salad and in partnership with Levi’s design team, created two 501 jeans at Levi’s Eureka Innovation Lab and denim atelier in San Francisco.
The two original designs include hand stitched embroidery and matching faded emerald blue bandana, and a embroidered heart, both on authentic, washed-out, vintage-feel indigo finishes . The collaboration with the Italian fashion icon and world-renowned blogger Chiara Ferragni to create these limited-edition 501® Jeans seems to be very exciting for Levi’s. They feel it is ‘True to the original, feature the iconic straight fit and signature button fly, and are cut from durable denim with a substantial feel ‘’. This special pair is infused with a hint of stretch for comfort, do-it-all functionality and the perfect amount of give (and recovery). Chiara has personalized them with fun, ‘lived-in’ style — a heavily faded wash of indigo (blue), subtle elements of wear throughout and bandana cut-out adornments.’
“Chiara reflects a cool style that has become a daily source of style inspiration for many,” commented Karyn Hillman, chief product officer, Levi’s.
“We love how she mixes authentic denim pieces into her looks. Working with Chiara on the creative design process was fun as she is incredibly passionate about denim. We were excited to partner with her to reimagine our most iconic product – the 501. We love the results!”
The Levi’s-Chiara Ferragni pieces will be sold exclusively at selected Levi’s stores, levi.com and in a selection of premium department stores including 10 Corso Como, Selfridges, and Le Bon Marché at a retail price of 130€. Seems expensive for minimal design add-on !