H&M Launch Collection Of Student Designer Hannah Jinkins
H&M has launched a multi-piece collection with 25-year-old Hannah Jinkins –a young designer who is also the winner of its 2016 Design Award. Jinkins was selected last December by a panel of included H&M Creative Advisors . Jinkings has since been developing with H&M to develop pieces that embrace her signature utilitarian, feminine aesthetic .The designer uses oversized pieces with open edged tailoring and drapery works . The most visible highlight of the collection are the stapled looks on sleeves , pockets etc to give that fitted silhouette to an otherwise loose and oversized appearance.
“Jinkins, who just graduated from the Royal College of Art in London who She thinks in a totally fresh way about women’s fashion, creating pieces that have a real energy and authenticity,” says Ann-Sofie Johansson, Creative Advisor at H&M..”
H&M has been giving awards to students of design schools for fourth year in a row and tries to use their designs for its collections encouraging the students and giving them enviable international exposure. The collection launches at hm.com the pieces , many of which use selvedge denims, are priced from 29.99 to 199.99 pounds in UK.