H&M Launch Collection Of Student Designer Hannah Jinkins

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H&M has launched a multi-piece collection with 25-year-old Hannah Jinkins –a young designer who is also the  winner of its 2016 Design Award. Jinkins was selected last December by a panel of included H&M Creative Advisors . Jinkings has since been developing with H&M   to develop pieces that embrace her signature utilitarian, feminine aesthetic .The designer uses oversized pieces with open edged tailoring and drapery works . The most visible highlight of the collection are the stapled looks on sleeves , pockets etc to give that fitted silhouette to an otherwise loose and oversized appearance.

“Jinkins, who just graduated from the Royal College of Art in London who She thinks in a totally fresh way about women’s fashion, creating pieces that have a real energy and authenticity,” says Ann-Sofie Johansson, Creative Advisor at H&M..”

H&M has been giving awards to students of design schools for fourth year in a row and tries to use their designs for its collections encouraging the students and giving them enviable international exposure. The collection launches at hm.com the pieces , many of which use selvedge denims,  are  priced   from 29.99 to 199.99 pounds in UK.

H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

 

To certain extent, these designs can also be characterised as ‘DENIM MASHUPS’ as they mashup multiple fabrics, looks and elements into one design !

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