The ever growing popularity of denim helps in the growth of other related products which hitch hike their way to success on the bandwagon of denim .
We had previously written about the Denim Abstraction Collection – which enabled a Japanese company to produce vintage looking jeans from fleece products.
There is now another pileon (no pun intended) on the denim bandwagon.
These are the Pajama Jeans …
Despite the name, these knickers have as much in common with denim blue jeans as a blue bath towel. They’re more like drawstring waistband loungewear with faux five-pocket detailing including contrast stitching, back-pocket embroidery and rivets rendered in a stretchy knit that’s a blend of cotton and Spandex (DormiSoft™ fabric) and has the same fleece-like backing you’d find in a pair of standard-issue sweatpants.
However, what is special is the consumer interest that this product is generating. The LA times reports that the Pajama Jeans may crack the 2 million piece mark in sales by the end of this year. This is a huge figure for a product which is actually a pseudo denim ..
The price range at $39.95 (including a tee) is quite easy compared to the denim prices , but not very cheap for a pair of sweats.
Lesson For Denim Marketers
The popularity of Jeggings , stretch and psuedo denim from fleece and other similar products should leave no doubt in the minds of the denim makers that the consumers are :
- Still very high on denim and would like to use other products which imitate denim looks.
- They want COMFORT.. Comfort is the key mantra. And it is driving the whole industry !
- There are still market segments which many may not have thought of . Eg , these Pajama jeans for women gives them a great flexibility to look great the whole day and complete all their chores comfortably . And this is is at a reasonable price… A cool combination to create a new market niche ..