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Category: News

  • Amazon Opens Brick And Mortar Store Reimagining In-Store Shopping With Amazon Style

    Have you ever been browsing Amazon for apparel and desired you could try anything on before making a purchase? If you reside in Los Angeles, you will be able to do so very soon. While everyone else is shifting their operations online to manage and expand them, Amazon is doing the exact opposite by creating…

  • France Adopts The Anti-Waste Law

    Every year, approximately 300 million metric tonnes of plastic garbage are generated throughout the world. Each year, India produces roughly 9.46 million metric tonnes of plastic garbage. From 1950 to the present, researchers estimate that 8.3 billion tonnes of plastic have been produced. 60 percent of the plastic has ended up in landfills or the…

  • Big Brands Joining NFTs- The New black

    The fashion industry has put in a lot of work in recent years to digitally convert and adapt fashion to the digital world. Non-fungible tokens (NFTs) and blockchain technology are being used by brands to attract, authenticate, and engage with customers all around the world. But what precisely is NFT? Recently, a new trend of…

  • Ditching Skinny Jeans For The Love Of Baggy Jeans?

    Are skinny jeans really out? The trend of those body-fitting denim, long and cropped both, is it dead already? Well, what do you have in your wardrobe right now? The all-time comfortable and new trendy baggy and loose fit denim or skinny jeans or bootcuts or maybe straight fit? Before getting into the numbers of…

  • 6 Circular Brands In Ellen MacArthur’s New Book

    Circularity has been discussed by Dame Ellen MacArthur since 2010, although the concept has only lately gained popularity. After retiring from sailing 12 years ago- MacArthur being the first woman to solo around the globe- she founded the Ellen MacArthur Foundation to bring together the worlds of business, education, fashion, agriculture, and beyond to conceive…

  • Denmark Strives Against Greenwashing With New Guidelines

    Greenwashing and the abuse of terminology like “sustainable” have resulted in negative headlines for numerous businesses. In Denmark, such situations also result in hefty fines. Danish Crown (Europe’s largest pig producer) was summoned to court on June 4th, 2021, by a group of green climate activists. Since the fall, the Danish Crown has been waging…

  • A Step Towards Saving Earth: New York’s Fashion Sustainability Act

    With the new year 2022, comes fresh focus on sustainability from authorities in USA. Fashion Sustainability and Social Accountability Act was proposed on January 7 and which , if passed, would make NY to become the first state in the US to pass a bill, holding the largest fashion labels accountable for their involvement in…

  • Denim News Snippets – Week 51

    Continuing our weekly news snippets, here are some interesting ones for Week 51. AEO COMPLETES QUITE LOGISTICS ACQUISITION Quiet Logistics has been bought by American Eagle Outfitters for a total of 360 million dollars. The deal was initially revealed in November, and it would give the fashion giant more control over its supply chain. In…

  • Denim News Snippets – Week 50

    Continuing our weekly news snippets, here are some interesting ones for Week 50. COTTON PRODUCTION LIKELY TO GROW OVER 350 LAKH BALES, AS PER INDIAN COTTON FEDERATION The Indian Cotton Federation (ICF) predicts that India’s cotton production would exceed 350 lakh bales during the cotton season 2021-22 (October to September). According to J.Thulasidharan, President, ICF , the rise…

  • Sustainable Progress Of Denim Brands 2021: Part II

    Continuing with the sustainable progress of denim brands, we provide you with some more brands that design jeans with eco-wise and sustainable efforts to aid you with the best possible buy this year. 1. BOYISH LA brand Boyish is a member of The Jeans Redesign project from the Ellen MacArthur Foundation, which outlines circular economy…

  • Sustainable Progress Of Denim Brands In 2021: Part I

    It’s always difficult to find the right jeans whose measures meet their branding. Consumers, designers, and suppliers have all been working together to re-imagine denim from the rivets up, owing to the growing awareness of the need for sustainable fashion. Below, we have enumerated some denim brands that design jeans with eco-wise and sustainable efforts to aid…

  • Denim News Snippets – Week 49

    Continuing our weekly news snippets, here are some interesting ones for Week 49 BETTER COTTON ALL SET TO REDUCE GHG EMISSIONS 50% BY 2030 World’s largest cotton certifier, Better Cotton has established a target of cutting its cotton’s overall greenhouse gas emissions per ton by half. Better Cotton has sought to make cotton production more sustainable across the world…