World Denim Market – A Report on Capacities,Market Size, Forecasts etc


Update: Check  out our latest 2012 report on the global denim market 

Recently an International Conference on “Steering Mature Business: A Leadership Challenge to Textile Industry”  was held in Ahmedabad (India) – organised by

Amir Akhtar, CEO of Arvind Lifestyle Fabrics , made an interesting presentation ‘Denim Today and Tomorrow’ . Some excerpts from the presentation are given below :

World Denim Market

The world denim market is likely to grow continously for the next few years . However, supply is growing at a faster pace.

•World Jeans Market- 51.6$ Billion in 2007

•Expected to become 56.2$ billion by 2014

•Global demand growing at 5%, supply at 8%

•Global Denim fabric production in 2006- 2.7 billion mtrs.

•Over 50 percent of denim production is based in Asia with China, India, Turkey, Pakistan and Bangladesh.

•Between EU, US and China, 70% of world jeans consumption.

Estimated Share of Jeans Purchase By Region

North America : 39%

Western Europe : 20%

Japan & Korea : 10%

Rest of the world : 31%

No. Of Denim Mills Worldwide

Region No. Of Denim Mills
Asia(China) 297
Asia(Other countries) 104
North America 9
Europe 41
Latin America 46
Africa 15
Australia 1
Total Denim Mills (World) 513


Note: The presentation also mentions the denim capacities in each of this region with a world total of 7.7 billion metres. However, I do not agree with these figures(they are grossly overstated) and hence have not reproduced them here.

Forecasts For Denim Market – 2010

In volume terms:

•the developed world will not grow at all, remaining at 1240 million units  of jeans.

•the rest of the world will grow by 13 per cent to 783 million units.

•In total this means that world volume growth will be 4.8 per cent, delivering 2024 million units.


In Value terms:

•Value growth is effectively zero. In the short term the world market will grow by 1.5 per cent in volume and will fall by 3 per cent in value in long term. This is because of :

-continuing downwards price pressure from retailers in USA and Europe,

-elimination of tariff and quota barriers to low cost imports from the developing world

-Overcapacity  Global installed capacity of denim.


Denim Market In India

• There are 23 denim mills in India

•600 million mtrs/ Year denim manufacturing capacity ( installed/under installation)

•Approx. 79 % of the jeans sold in India are tagged with a label, the rest by tailors and localized manufacturers.

•The menswear obtains a majority share of the Indian market with around 75 per cent, women’s wear at around 15 per cent and kids wear at around 10 percent. (This is because the Indians are still very conservative with most of the denim wear in women’s segment being worn in the cities )

•Domestic Market sells approx 300 million metres/ annum: Domestic denim market of India is huge and growing . The per capita consumption of jeans in India is, however, only about 0.3 jeans per person p.a.

•Where as export of denim fabrics  is around 170 -180 million metres/ annum.

Indian Domestic Denim Market

Denim Fabric Selling Centre Sales/Month (In Million Mtrs.) Sales/Annum (in Million Mtrs.)
Ahmedabad 0.6 7.2
Delhi &Nearby 10 120
Mumbai 6 72
Ulhasnagar 3 36
Kolkatta 2.5 30
Bellari 0.5 6
Indore 0.3 3.6
Others 1 12
Total 23.9 286.8


The domestic denim market in India consumes about 300 million mtrs of denim currently and at a  10% CAGR , can reach about 530 million mtrs in 2015.

The Spirit Of Denim Like You Have Never Seen Before.

And , here are some uncoventional product possibilities from Denim to keep you thinking..


denim dress japanese

denim dress african


Download the full presentation from this link (about 34mb).

  1. Please update if you have folloeing data
    1)World Denim Cosumption –US/Europe/Asia/Rest in mtrs
    2)World denim Production—US/Europe/Asia/Rest –in mtrs
    3)Forcast Year 2011 -2015 –in mtrs
    4)production/consumption world wide
    5)Consumption per mtr/person-US/Europe/Asia/Rest
    6)Present demand /supply gap –in mtrs
    7)When this gap will be fullfilled

  2. Yogesh,
    You might like to check our report on world denim market that we have just released

  3. pls let me know denim consumption and production countries ways
    per month.
    newly forthcoming denim uses in the worlds and what will be trend of denim fabrics.

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