Price has always been an important criteria for buyers of jeans . However, the success of premium denim jeans has shown that when purchasing denim , buyers are looking for many other things. A report by Cotton Inc on US consumers last year shows that fit is the most important criteria for the purchase of jeans.
50% of the buyers make a denim purchasing decision based on the FIT OF THE JEANS..
Price has been a factor for jeans purchase only for 16% of the respondents. Against this , on an average , 84% of consumers purchase other apparel products based on Price..