With over 44 denim companies from the globe, the 1st edition of Denimsandjeans virtual show concluded on July 23rd. Exhibitors from more than 10 countries brought their latest AW21 collection at the show for buyers and gotten an opportunity to meet their buyers virtually who joined the platform South East Asia, Europe, and South America. This was perhaps the first denim show held globally which had the element of real time interaction between buyers and suppliers.
The show had all the elements which a physical trade offers, the exhibitors were allotted a virtual booth, or we could say a virtual room to be very precise, a few of our visitors felt nostalgic as it reminded them about the physical trade shows as all seem to be missing them !
The buyer and suppliers were interacting individually while other activities like denim talks, seminars, and trend presentations were happening. Users could chose to attend different talks or interact with exhibitors or just network. Exhibitors from different countries decorated their booths well inside their own offices and these were visible to the visiting customers.
Virtual Trend Zone
The Trend Zone was divided five different categories and the exhibitors’ collection were displayed in those categories. Denimsandjeans team created separate trend zones and they were running throughout the show .The trend zone categories were :
1. Super Sustainable 2. On Demand 3. Super Technology/Washing/Chemical 4. Super Comforts 5. Super others.
Talks and Presentations
At the virtual event, 19 speakers invited to be part of different sessions and talks in a two-day show. Leading denim experts including the godfather of denim Adriano Goldschmied, Stefano Aldighieri, Maurizio Donandi, Beau Lawrence, Jean Hegedus, Lucia Rosin, and Dr. Naresh Tyagi shared their insights during their sessions. The complete agenda of the show is here
The platform got a very good response from all the stakeholder of Denim Community and most of them found this a helpful tool to connect with their buyers . However, as in every new technology , there were some glichtes and they are being addressed . Besides, there were a number of feedbacks from exhibitors and visitors and these will be worked upon to make the next show even better.
2nd Edition of Denimsandjeans Show will be held in October and dates will be announced soon. The show will cater to more time zones than the 1st edition.
We’d like to thank Artistic Milliners From Pakistan, one of the leading denim manufactures, for being a supporting partner to the 1st Denimsandjeans Virtual Show.