Author: Sandeep Agarwal

Report On Japanese Denim Fabric Export – 2017 To 2019

In our last report on Japan, weâ€™ve analysed the import of Jeans in Japan duing 2017 â€“19 where we learnt that Japan imported approx 175-180 million jeans in a year on an average. Japan is also a premium exporter of denim fabrics as with only some of its famous denim mills it is able to churn out and export some high end fabrics. In this report, weâ€™ve analysed the export of Denim Fabric for the same period.

Contents

Table and Graphs showing Fabric Exported and Average Price for the year 2017

Table and Graphs showing Fabric Exported and Average Price for the year 2018

Table and Graphs showing Fabric Exported and Average Price for the year 2019

Table and Graphs showing Fabric Exported during 2017-19 along with projection.

Table and Graphs showing Average Price of Fabric Exported during 2017-19

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Export Of Denim Fabric â€“ 2017

In the year 2017, approx. 20 million sq meter of denim fabrics exported from Japan at an average price of $5.24 per sq mtr. China and the USA are the two prime export destination during that year and accounted for over 50% share in the total export. The USA imported half of what China imported during 2017. So far as the average price was concerned, China bought the Japanese fabric at an average price of $4.22 and The USA at $6.14 . Bangladesh, Vietnam and Mexico also imported a good volume of Japanese denim fabric and accounted for 9.59% , 9.56% and 8.86% share in the total export. Tunisia bought the denim at the most expensive average price of $8.66 and China at the cheapest average price of $4.22.

Country	Exported Fabric ( Sq Meter)	Price – USD/Sq. Meter	% Share
China	6,952,462	4.22	34.29%
USA	3,486,341	6.14	17.20%
Bangladesh	1,945,245	5.86	9.59%
Vietnam	1,938,054	5.26	9.56%
Mexico	1,797,136	4.94	8.86%
Italy	887,480	7.82	4.38%
Hong Kong	867,938	6.06	4.28%
Germany	248,833	5.90	1.23%
Turkey	190,266	8.08	0.94%
Tunisia	41,338	8.66	0.20%
Others	1,918,484	5.01	9.46%
Total	20,273,577	5.24	100%

Export Of Fabric â€“ 2018

In the year 2018, the export of denim fabric witnessed a fall of apporx. 14% from 2017 and dropped upto 17.47 million sq. meter of denim fabrics. China led the charts in the year 2018 also with 30.8% share in total export however its share also fell by 4% . US slipped to #3 and Vietnam captured the position of #2 with 19.6% share. Bangladesh increased its share upto 11.5% from 9.59% within a year and the USA lost by approx. 3% within the same time period. Vietnam bought the fabric at an average price of $2.84 which is also least amongst all and Italy bought at the most expensive average price of $8.53.

Country	Exported Fabric ( Sq Meter)	Price – USD/Sq. Meter	% Share
China	5,380,684	4.39	30.8%
Vietnam	3,418,549	2.84	19.6%
USA	2,539,824	6.21	14.5%
Bangladesh	2,005,542	5.61	11.5%
Italy	934,605	8.53	5.3%
Mexico	933,887	4.55	5.3%
Hong Kong	671,221	6.86	3.8%
Turkey	323,248	7.31	1.9%
GERMANY	254,441	6.49	1.5%
TUNISIA	109,017	8.03	0.6%
Others	899,941	14.62	5.2%
Total	17,470,959	5.46	100%

Export Of Fabric â€“ 2019 ( August)

First 9 months of export figures have surprised us on many counts.

China witnessed an upward move in the import and captured 35.38% share in the total export with 4.55 million sq meter of denim fabrics.
The USA slipped to #4 , it was at #3 in 2018. The share dropped to 9.72% only , it was 17.20% in 2017 . The share of the USA fell by 50% within 21 months.
Bangladesh is at #2 with 17.15% share , Vietnam slipped to #3 and also lost approx 5% of its share from 2018.
9 months trend shows that, by the end of this year, export of fabric may reach upto 17 million sq meter , still lesser than the last year export.

The projection and summarised table for all three years could be founded later in the report.

Country	Exported Fabric ( Sq Meter)	Price – USD/Sq. Meter	% Share
China	4,556,736	4.61	35.38%
Bangladesh	2,209,370	4.65	17.15%
Vietnam	1,849,827	5.18	14.36%
USA	1,252,641	6.09	9.72%
MEXICO	735,628	5.28	5.71%
Italy	579,364	8.23	4.50%
Hong Kong	554,280	6.04	4.30%
Turkey	257,872	7.14	2.00%
TUNISIA	150,914	5.70	1.17%
GERMANY	147,696	5.57	1.15%
Others	586,546	5.51	4.55%
Total	12,880,874	5.21	100%

Summary and Projection

Country	2017	2018	2019 (upto Aug)	Projected 2019
China	6,952,462	5,380,684	4,556,736	6,075,648
USA	3,486,341	2,539,824	1,252,641	1,670,188
Bangladesh	1,945,245	2,005,542	2,209,370	2,945,827
Vietnam	1,938,054	3,418,549	1,849,827	2,466,436
MEXICO	1,797,136	933,887	735,628	980,837
Italy	887,480	934,605	579,364	772,485
Hong Kong	867,938	671,221	554,280	739,040
GERMANY	248,833	254,441	147,696	196,928
Turkey	190,266	323,248	257,872	343,829
TUNISIA	41,338	109,017	150,914	201,219
Others	1,918,484	899,941	586,546	782,061
Total	20,275,594	17,472,977	12,880,874	17,174,499

PRICE TRENDS (USD/SQ.MTR)

Country	2017	2018	2019
China	4.22	4.39	4.61
USA	6.14	6.22	6.09
Bangladesh	5.86	5.61	4.65
Vietnam	5.26	2.849	5.18
MEXICO	4.94	4.51	5.28
Italy	7.82	8.53	8.23
Hong Kong	6.06	6.86	6.04
GERMANY	5.90	6.49	5.57
Turkey	8.08	7.31	7.14
TUNISIA	8.66	8.03	5.70
Others	5.01	14.63	5.51
Others	5.01	14.63	5.51

Thus the overall volumes of exports from Japan have gone down and also to some extent the prices. This reflects the difficult situation of the market globally which is also affecting Japan. Their productions are not huge in Japan and shifting their productions overseas as far as possible . Nisshinbo and Kurabo shifted their productions long back and even Kaihara makes more in China than in Japan. Other companies like Kuroki etc have also reduced productions.

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DENIMSANDJEANS JAPAN â€“ #designedinnovation

Established in 1991, Kassim is one of the finest denim manufactures from Pakistan and has been catering all the leading denim brands worldwide. Kassim also claims to make the world’s heaviest selvedge denim – 37OZ as a tribute to the legendary boxer great Muhammad Ali. Join Kassim and team on September 29-30 at the 1st edition of Denimsandjeans Japan Show – hashtag#designedinnovation to see their interesting collection. For invitation, register at https://lnkd.in/fGtBBXA

October 11, 2019

Denim Apparel Exports By Srilanka During May 2019

In this report, weâ€™ve done the analysis of Denim Apparel Exports Of Sri Lanka for the month of May 2019 .Our analysis focuses on three fundamentals :

Quantity Exported By Apparel Manufacturers
Average Price
% Share of countries in Exports
Leading Buyers and Exporters

PARTICULARS

Table and Graphs showing the denim exported along with the average price in the month of May 2019

Table and Graphs showing the exporting countries in the month of May 2019

Tab and Graphs showing the leading denim buyers of Srilankans denim in May 2019

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Disclaimer: The data for this report has been taken from some sources including customs etc. But we believe this data does not cover the entire exports from Sri Lanka as all data has not probably been captured. This report, however, gives a good representation of the exports taking place from this country.

Denim Exported In May 2019

There have been 4 major denim exporters which contributed more than 55% in the total denim exports of 3.8 million pcs in the month of May’19 and they are Orit Trading(17%), EAM Maliban Textiles (16%), Hiradarmani Intl Exports(13%), and Brandix Apparel (10%). Orit Trading exported 6.42 lacs denim pcs and EAM Maliban Textiles 6.07 lacs pcs of denim at an average price of $11.66/Pc and $10.37/Pc respectively. Other exporters include Smarts Shirts, Day Apparel, Epic Apparel, and Sumithra Garments.

Out of total denim exports, 43% are Mens Denim and 57% are Women Denim.

Company	Volume(Pcs)	Average Price($/Pc)
ORIT TRADING LANKA PVT LTD	642,241	11.66
EAM MALIBAN TEXTILES PVT LTD	607,456	10.37
HIRDARAMANI INT’L EXPORTS PVT LTD	509,713	11.47
BRANDIX APPAREL LTD	392,015	6.61
SMARTS SHIRTS LANKA LTD	276,596	13.93
DAYA APPAREL EXPORT PVT LTD	270,931	5.76
SUMITHRA GARMENTS PVT LTD	161,681	7.42
DIAL TEXTILE INDUSTRIES PVT LTD	140,360	11.74
NOBLESWEAR PVT LTD	99,618	3.21
SOUTH ASIA APPARELS PVT LTD.	99,467	2.71
LUCKY INDUSTRIES	92,982	7.37
WINTER QUILTS PVT LTD	68,663	4.94
CONCORD APPAREL PVT LTD	67,475	12.62
STAR GARMENTS GROUP PVT LTD	58,441	17.27
CHIEFWAY LANKA PVT LTD	52,698	6.24
GP GARMENTS PVT LTD	51,579	7.96
OTHERS	272,452	4.9

Denim Importing Countries

The United States with 46% share in the total denim exports by Sri Lanka ranks #1 in the month of Mayâ€™19. Out of total exports of 3.8 million pcs, the United States imported 1.77 million pcs. UK is at #2 with 19% share and it has imported 7.25 lacs pcs of denim. Other countries including Germany, Canada, and Italy had also imported the denim from Sri Lanka, however, the volume is not that high.

As usual, Japan bought the denims at the highest average price of $14.62/Pc. UAE imported the denim at the least expensive price of $5.90/Pc.

Country	Volume (PCS)	Average Price($/Pc)
United States	1,770,266	9.61
United Kingdom	725,182	6.49
Germany	381,857	11.49
Canada	254,475	9.95
Italy	236,595	10.66
Netherlands	126,312	9.85
Japan	109,216	14.62
India	81,894	10.90
Slovak Republic	63,748	10.83
United Arab Emirates	58,217	5.90
Others	56,606	2.06

Leading Denim Buyers

There are primarily eight buyers who bought collectively over 63% denim exported by Sri Lanka in the month of Mayâ€™19. GAP is the biggest one which imported over 7.43 lacs pcs, out of which GAP USA imported 61.21 %, GAP Canada 17.90% , GAP UK 11.61% and the rest by GAP Japan.

Levis is the 2nd leading buyer which imported 5.30 lacs pcs at an average price of $11.61/pc. Levis USA imported 62.13% from a total of 5.30 lacs pcs and Germany 26.27%.

Buying Company	Volume (PCS)	Average Price($/Pc)	Countries
GAP	743,981	8.22	UK,USA,Japan,Canada
Levis Strauss	530,871	11.61	Canada,US,Australia,Germany,India,Brazil
Sugartown Worldwide	347,703	11.15	USA
Jone Jeanswear	268,981	5.77	USA
Smart Apparel	199,354	13.60	USA
Ahlers P.C GMBH & Co	140,360	11.74	Germany
Tommy Hilfiger	122,879	14.21	India(13%), Netherland(87%)
Polo Ralph Lauren	83,606	13.48	HK(3%), Italy(97%)

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DENIMSANDJEANS JAPAN – SEPTEMBER 29-30

The online visitor registration for upcoming Denimsandjeans Japan Show – designedinnovation has just started, which is scheduled for September 29-30, 2020 at Sunshine City, Tokyo. Register here for invites https://www.japan.denimsandjeans.com/visitor-register

October 9, 2019

Japan Jeans Import : 2017 – 2019

Japan is one of the most inspiring country when it comes to denim. The way the Japanese have gone deep into creating their own stamp on denim in the last 5-6 decades is marvelous. This gives the local grown Japanese denim a special flavor and touch.
However, not many people know that Japan is also the third largest importer of jeans globally after EU and US. with approx 175-180 million jeans imported in a year. This is because, though Japanese have some good local production, the same are much more expensive and many retailers and brands import their jeans from overseas.
In the current report , we will see how much Japan has imported from different countries – with prices, quantities etc. Some of the important countries include China, Bangladesh, Cambodia, Vietnam, Indonesia, Turkey etc.

Contents

Table and Graphs showing Jeans Imported and Average Price for the year 2017 with country name , price etc

Table and Graphs showing Jeans Imported and Average Price for the year 2018

Table and Graphs showing Jeans Imported and Average Price for the year 2019

Table and Graphs showing Jeans Imported during 2017-19 along with projection.

Table and Graphs showing Average Price of Jeans Imported during 2017-19

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2017

If we look at 2017, we that almost 180 million pcs of jeans were imported into Japan from around the world with over 56% share coming from China followed by Bangladesh and Cambodia. The prices from China have been around USD 9 while for other major destinations have been mainly less than this though Vietnam has been costlier.

Country	Imported Jeans (No.)	Average Price(USD/No.)	% Share
China	101,794,840	9.0	56.7
Bangladesh	24,265,453	8.1	13.5
Cambodia	17,954,251	8.4	10.0
Vietnam	12,840,904	11.9	7.2
Indonesia	7,491,067	9.6	4.2
Myanmar	5,296,932	6.5	3.0
India	2,617,632	6.6	1.5
Pakistan	1,802,570	9.6	1.0
Turkey	1,273,168	20.6	0.7
Sri Lanka	1,065,622	10.8	0.6
Others	3,011,288	44.2	1.7
Total	179,413,727	–	–

2018

IN 2018, we see a good fall in share of jeans from China to about 50% while that of Bangladesh,Cambodia and Vietnam rises . Not much difference in prices though.

Country	Imported Jeans (No.)	Average Price(USD/No.)	% Share
China	90,569,496	9.1	50.3
Bangladesh	30,116,493	7.3	16.7
Cambodia	20,121,497	8.2	11.2
Vietnam	15,361,133	10.9	8.5
Indonesia	7,610,495	9.1	4.2
Myanmar	6,752,420	7.3	3.7
India	3,068,551	6.4	1.7
Pakistan	1,708,718	10.0	0.9
Sri Lanka	1,000,967	11.8	0.6
Turkey	976,382	20.0	0.5
Others	2,802,448	47.3	1.6
Total	180,088,600	–	–

2019 till august

In 2019 we again see a further fall in imports from China with the 8 month share being about 47% while again we see a rise in share of Bangladesh. Share of even countries like Turkey falls as they reduce their exports to Japan. Myanmar is one of unpredicatable exporters where the numbers keep on changing each year – though by year end we think it will cross its 2018 figures.

Country	Imported Jeans (No.)	Average Price(USD/No)	% Share
China	55,479,652	9.3	47.7
Bangladesh	21,741,670	7.5	18.7
Cambodia	12,817,905	8.4	11
Vietnam	8,934,617	12.1	7.7
Indonesia	5,469,567	9.3	4.7
Myanmar	4,506,213	7.5	3.9
India	3,081,578	5.6	2.6
Pakistan	1,080,083	10.3	0.9
Sri Lanka	697,264	12.1	0.6
Turkey	633,853	18.7	0.5
Others	1,873,743	48.6	1.6
Total	116,316,145	–	–

Combined Import 2017 – 2019

Country	2017	2018	2019(Jan to Aug)	Projected 2019
China	101,794,840	90,569,496	55,479,652	83,219,478
Bangladesh	24,265,453	30,116,493	21,741,670	32,612,505.00
Cambodia	17,954,251	20,121,497	12,817,905	19,226,858
Vietnam	12,840,904	15,361,133	8,934,617	13,401,925.50
Indonesia	7,491,067	7,610,495	5,469,567	8,204,350.50
Myanmar	5,296,932	6,752,420	4,506,213	6,759,319.50
India	2,617,632	3,068,551	3,081,578	4,622,367
Pakistan	1,802,570	1,708,718	1,080,083	1,620,124.50
Turkey	1,273,168	976,382	633,853	950,779.50
Sri Lanka	1,065,622	1,000,967	697,264	1,045,896
Others	3,011,288	2,802,448	1,873,743	2,810,614.50
Total	179,413,727	180,088,600	116,316,145	174,474,218

If we look at the chart above, we will find that the total imports of jeans into Japan is actually decreasing over last 2 years. Though there was an increase in 2018, in 2019 again we might see a fall which indicates that the imports are more or less stagnant though destinations change and also prices to some extent as shown below.

Average Price Comparison 2017 â€“ 2019

Country	2017	2018	2019
China	9.0	9.1	9.3
Bangladesh	8.1	7.3	7.5
Cambodia	8.4	8.2	8.4
Vietnam	11.9	10.9	12.1
Indonesia	9.6	9.1	9.3
Myanmar	6.5	7.3	7.5
India	6.6	6.4	5.6
Pakistan	9.6	10	10.3
Turkey	20.6	11.8	12.1
Sri Lanka	10.8	20	18.7
Others	44.2	47.3	48.6

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October 8, 2019

India Imports Of Jeans : May’19 to Aug’19

In this report, weâ€™ve analyzed the import of jeans into India during Mayâ€™19 â€“ August â€™19. The report contains the quantity imported by leading denim jeans buyers of India along with the average price. The countries which exported the denim to the country have also been featured with all the details and analytics. The content of this report is as follows :

PARTICULARS

Table Showing Leading Exporting Countries Along With Volume and Average Price with Duty %

Graph Showing Leading Exporting Countries Along With Volume ( In Pieces)

Graph Showing Average Price ($/Pieces) Of Leading Exporting Countries

Graph Showing % Share Of Leading Exporting Countries

Table Showing Leading Importing Companies Along With Volume and Average Price

Graph Showing Leading Importing Companies Along With Volume ( In Pieces)

Graph Showing Average Price ($/Pieces) Of Leading Importing Companies

Table and Graphical Presentation Of Biggest Importers of Jeans In to India During Mayâ€™19-Augâ€™19

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Note: The volumes shown below are taken from various import datas. We believe actual quantities will be higher than those mentioned as some data may not be captured.

Leading Exporting Countries

Major imports of jeans in India during May- August came from Bangladesh. Out of total imports, 75.3% came from Bangladesh and the rest came from other countries including Cambodia,China,Italy,Sri Lanka etc.. Bangladesh exported approx. 11.8 million denim pieces at an average price of $4.11/pc. Bangldesh is the biggest exporting country of denim pieces to India in these 3 months. Italy exported the jeans at the most expensive average prices of $63.08/pc.The average duty % implied was highest for Turkey as 34.43 % whereas the lowest average duty % recorded was 6.31% to Bangladesh.

Country	Volume(Pieces)	Average Price(INR/Pc)	Average Price(USD/Pc)	Average Duty %	%Share
Bangladesh	11,840,076.45	289.90	4.11	6.31	75.3
Cambodia	69,819.00	604.09	8.60	30.42	0.9
China	393,769.00	844.61	11.98	33.35	7.3
Italy	19,358.00	4,442.23	63.08	33.46	1.9
Sri Lanka	272,342.00	731.02	10.39	11.14	4.4
Tunisia	28,137.00	1,762.70	24.92	34.31	1.1
Turkey	117,905.00	1,092.55	15.50	34.43	2.8
Vietnam	116,510.00	989.84	14.11	31.81	2.5
Others	192,545.00	896.33	12.68	34.47	3.8

Leading Importing Companies

Reliance Ltd, Chandra Mukhi Impex Ltd and Levi strauss India Pvt Ltd are three major importing companies during May- August this year. Reliance Ltd imported approx. 1.3 million pieces of jeans at an average price of $ 5.7/pc, Chandra Mukhi Impex Ltd imported approx. 9.7 lacs pieces at an average price of $3.8/pc and Levi strauss India Pvt Ltd imported approx. 8.1 lacs pieces at an average price of $10/pc being the company which imported the jeans at the most expensive average price of $10/pc andAvenue Supermarts imported at the least average price of $3.5/pc.

Importing Company	Volume(Pieces)	Average Price(INR/Pc)	Average Price(USD/Pc)
ADITYA BIRLA FASHION AND RETAIL LTD	629,692.00	645.2	9.1
ARVIND LIFESTYLE BRANDS LTD	299,909.00	620.7	8.8
AVENUE SUPERMARTS LTD	541,543.00	247.8	3.5
CHANDRA MUKHI IMPEX LTD	979,059.00	268.3	3.8
FUTURE ENTERPRISES LTD	658,524.00	399.4	5.7
H M HENNES MAURITZ RETAIL PVT LTD	547,495.45	373.5	5.3
LEVI STRAUSS INDIA PVT LTD	815,375	701.7	10.0
MARKS AND SPENCER PVT LTD	312,103.00	575.7	8.2
RELIANCE LTD	1,315,769.00	402.4	5.7

Aditya Birla Fashion & Retail Ltd.

The company imported a total 6.29 lacs pieces of jeans during the period of May- Augustâ€™19 from different countries, out of which, 1.07 lacs pieces of jeans were imported by Forever21 Inc only at an average price of $ 9.4/pc.

Address:Piramal Agastya Corporate Park,Building ‘A’, 4th and 5th Floor,Unit No. 401, 403, 501, 502,
L.B.S. Road, Kurla, Mumbai – 400 070
Website:customerservice@abfrl.adityabirla.com;Tel: (+91) 86529 05000 | Fax: (+91) 86529 05400

Exporting Company	Volume(Pieces)	Average Price(INR/Pc)	Average Price(USD/Pc)
ASMARA INTERNATOINAL LIMITED (Bangladesh)	9,642.00	591.9	8.5
FOREVER21 INC (China)	107,697.00	668.2	9.4
GURU DENIM (China)	1,414.00	6334.3	89.8
SEVEN FOR ALL MANKIND (Mexico)	1,853.00	6752.5	96.2
SUNTAC GENERAL TRADING (Bangladesh)	77,736.00	529.9	7.4
Others	431,350.00	616.6	8.7
Total	629,692.00	–	–

Arvind Lifestyle Brands Ltd.

The total import of jeans made by Arvind Lifestyle brands during the month of May-Augâ€™19 is approximately 3 lacs pieces. Out of many, the major suppliers to Arvind Lifestyle is GPS Strategic Alliances which supplied 50,321 pieces of denim at an average price of $10.3/pc.

Address:G-10,, Shivaji Marg, Janakpuri District Center, Janakpuri, Delhi, 110058
Phone: 011 4550 8923

Exporting Company	Volume(Pieces)	Average Price(INR/Pc)	Average Price(USD/Pc)
ADVANCE ATTIRE LIMITED (Bangladesh)	24,573.00	397.1	5.7
GPS STRATEGIC ALLIANCES (Vietnam)	50,321.00	721.4	10.3
NORWEST INDUSTRIES LIMITED (Bangladesh)	12,594.00	501.1	7.1
SUNTAC GENERAL TRADING LLC (Bangladesh)	3,087.00	690.3	9.6
Others	209,334.00	628.9	8.9
Total	299,909.00	–	–

Avenue Supermarts Ltd.

Approximately 5.4 lacs pieces of denim has been imported by Avenue Supermarts Ltd in the months of May-Augâ€™19 at an average price of $3.5/pc. Advance attireLtd is the biggest supplier which supplied 56,484 pieces of denim at an average price of $4.3/pc.

Addres:Plot No 72/A, Road No 33, Wagle Industrial Estate-Thane West, Thane – 400604, Near Kamgar Hospital
Phone: 02271230900

Exporting Company	Volume(Pieces)	Average Price(INR/Pc)	Average Price(USD/Pc)
ADVANCE ATTIRE LIMITED (Bangladesh)	56,484.00	302.9	4.3
ASK APPAREL AND TEXTILE SOURCING (Bangladesh)	10,776.00	278.3	3.9
DECENCY FASHION LTD (Bangladesh)	35,984.00	269.6	3.9
MASCOT APPAREL LTD (Bangladesh)	32,388.00	328.6	4.6
STAR GARMENTS PVT LTD (Bangladesh)	8,640.00	269.0	3.8
Others	397,271.00	230.1	3.3
Total	541,543.00	–	–

Chandra Mukhi Impex Ltd.

Chandra Mukhi Impex Ltd has bought a major part of its jeans collection from Panwin Garments Ltd at an average price of $3.5/pc.The total jeans imported for the month of May-Augâ€™19 was around 9.7 lakhs pieces.

Address: 33A, Jawaharlal Nehru Road, Chatterjee International Center, 12th Floor, Suite 7, Kolkata, West Bengal 700071
Phone: 033 3055 1800

Exporting Company	Volume(Pieces)	Average Price(INR/Pc)	Average Price(USD/Pc)
BKS APPARELS LTD (Bangladesh)	83,694.00	250.2	3.5
PANWIN GARMENTS LIMITED (Bangladesh)	336,165.00	252.1	3.5
PRATIK APPARELS LTD (Bangladesh)	45,402.00	284.2	4.0
Others	513,798.00	280.5	4.0
Total	979,059.00	–	–

Future Enterprises Ltd.

The total pieces of jeans imported for the month of May-Augâ€™19 was 658,524 pieces. The major two suppliers are,GBX Trading FZE which supplied 96 thousand pieces and Suntac General trading which supplied 2 lakh pieces of jeans.

Address:Future Retail Home Office, 4th Floor, Tower C, Embassy 247, L.B.S Marg, Vikhroli (West) Mumbai: 400083
Email:arelations@futuregroup.in

Exporting Company	Volume(Pieces)	Average Price(INR/Pc)	Average Price(USD/Pc)
GBX TRADING FZE (Bangladesh)	96,970.00	438.8	6.2
SUNTAC GENERAL TRADING LLC (Bangladesh)	209,376.00	423.4	6.0
Others	352,178.00	374.4	5.3
Total	658,524.00	–	–

H M Hennes Mauritz Retail Pvt Ltd

H M Hennes Mauritz has bought all its jeans majorly from Bangladesh at an average price of $5.3/pc. Q Collection PTE Ltd is the biggest supplier which supplied the jeans at an average price of $5/pc. The total denim imported during the months of May-Augâ€™19 was 547,495.45 pieces.

Address:A – wing, D – 3, 2nd Floor, District Centre Saket, New Delhi – 110017 New delhi South Delhi DL 110017 IN
Email ID: neeraj.karnatak@hm.com

Exporting Company	Volume(Pieces)	Average Price(INR/Pc)	Average Price(USD/Pc)
AKH KNITTING DYEING LTD (Bangladesh)	80,823.45	301.7	4.3
MG SHIRTEX LIMITED (Bangladesh)	23,529.00	393.2	5.6
ANANTA GROUP (Bangladesh)	25,263.00	438.2	6.2
Q COLLECTION PTE LTD (Bangladesh)	91,308.00	347.6	5.0
SILK ROUTE SOURCING LIMITED (Bangladesh)	14,629.00	448.3	6.4
Others	311,943.00	389.5	5.5
Total	547,495.45	–	–

Levi Strauss India Pvt Ltd

The total import of jeans made by Levi Strauss during the month of May-Augâ€™19 is 815,375 pieces. The company has bought its major jeans from Kenpark Bangladesh Pvt Ltd at an average price of $10/pc.

Address: # 17/1-1, Rajeja Plaza, 4th floor, commisariat Road, Bengaluru, Karnataka, 560025, India
Phone:09343824343

Exporting Company	Volume (Pieces)	Average Price(INR/Pc)	Average Price(USD/Pc)
CRYSTAL APPAREL LIMITED (Hong Kong)	6,251.00	950.8	13.4
GLOBAL GARMENTS COMPANY PTY LTD (Lesotho)	6,448.00	578.6	8.3
KENPARK BANGLADESH PVT LTD (Bangladesh)	198,109.00	709.5	10.0
ORIT TRADING LANKA PVT LTD (Sri Lanka)	123,312.00	723.5	10.3
Others	481255	691.3	9.8
Total	815,375.00	–	–

Marks And Spencer India Pvt Ltd

M&S India imported 312,103 pieces of jeans in the month of May-Augâ€™19 from multiple suppliers. Sparrow Apparels is the biggest supplier with the export volume of 50,796 pieces Average Price at which Sparrow Apparels is supplying is $7.9/pc.

Address:Infinity Tower C, Ground Floor, Dlf City Phase 2, Gurgaon – 122002
Phone:1244574750

Exporting Company	Volume(Pieces)	Average Price (INR/Pc)	Average Price(USD/Pc)
KENPARK BANGLADESH APPAREL PVT LTD (Bangladesh)	23,873.00	617.0	8.6
MARKS AND SPENCER PLC (Turkey)	19,755.00	923.6	13.1
SPARROW APPARELS LTD (Bangladesh)	50,796.00	556.4	7.9
Others	217,679.00	544.1	7.7
Total	312,103.00	–	–

Reliance Ltd.

Reliance Group imported more than 1 million piece of jeans in the month of May-Augâ€™19 from multiple suppliers. Krayons Sourcing Ltd From Bangladesh is the biggest supplier with the export volume of 97,162 pieces Average Price at which Krayons Sourcing is supplying is $7/pc.

Address: “The Tank”, RPL House Walchand Hirachand marg,, Ballard Estate, , MUMBAI, Ballard Estate, Maharashtra 400001
Phone: 022 2265 9950

Exporting Company	Volume(Pieces)	Average Price(INR/Pc)	Average Price(USD/Pc)
GROTTO SPA (Romania)	24,483.00	1890.2	26.6
KRAYONS SOURCING LTD (Bangladesh)	97,162.00	497.4	7.0
REPLAY FASHION BOX SpA (Italy)	2,080.00	2523.9	35.1
SCOTCH SODA EXPORT BV (China)	4,674.00	2329.9	33.1
Others	1,187,370.00	352.7	5.0
Total	1,315,769.00	–	–

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October 5, 2019

“Chemical Wash” Collection By OFF WHITE X END

The UK based retailer END collaborated with OFF WHITE for their â€œChemical Washâ€ collection in September. The home washed pieces with sky blue and washed-out black colors showcased the home bleached personalisation inspired by 2000â€™s trend.The collaboration unvieled the â€œChemical Washâ€ treatment on the selection of the Milan-based labelâ€™s iconic luxury streetwear.

Off White is a fashion label founded by American creative designer Virgil Abloh .Its manufacturing is based in Milan with a core value of the brand to be made from the best available and particular opinion regarding fabric, fit and fabrication.End is a global menswear retailer known for its expertly curated edit of luxury fashion, emerging designers and exclusive sport & streetwear.

The collection include denim jackets, hoodies, pullover sweatshirts, tees, jeans a tote bag, socks with signature Off-Whiteâ„¢ print motifs, jacquard knit branding and corss arrow patches.The official END launch program website says its:

â€œA VISUALLY STIMULATING INTERPRETATION OF VIRGIL ABLOHâ€™S TRADEMARK AESTHETIC, THE INTRICATE WASH PROCESS USED THROUGHOUT THE COLLECTION.â€

We handpicked the pieces which we liked .

Â

Pic Credit: End

September 27, 2019

Turkey Exports Of Jeans To EU 2017 – 2019

In our previous report, we talked about the turkey’s declining exports of denim fabrics to EU, in this report we’ve analyzed the Jeans exports of Turkey to the EU for H1 period of years 2017 to 2019 to understand whether Turkey is doing well in terms of their jeans exports to EU or not. We went into details of first 6 months of last three years to analyse the same.

Contents

Table and Graphs showing Jeans Exported and Average Price For Jan-June â€™17, Jan-Juneâ€™18 and Jan-Juneâ€™19

Table and Graphs showing Jeans Exported and Average Price For Men and Women Category For Jan-June â€™17, Jan-Juneâ€™18 and Jan-Juneâ€™19

Table and Graphs showing % Change In Jeans Exported and Average Price For Men and Women Category For Jan-June â€™17, Jan-Juneâ€™18 and Jan-Juneâ€™19

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Jeans Export To EU

Jeans export from Turkey to the EU has been decreasing for the past two years. During Jan-June ’18, the export witnessed a plunge of 9% and dropped at 38.32 million pcs. During Jan-June’19, it further dipped by 3% and fell to 37.25 million pcs.

Average Price on the other hand also decreased over the years due to increased competition from other regions. During Jan-June’17, the average price of a jeans exported from Turkey to EU was Euro 13.20/pc which reached to the level of Euro 12.01/pc during Jan-June19, a fall of 9%

Year	Jeans Exported ( Pc)	Average Price(Euro/Pc)
Jan-June’2017	42,020,582	13.20
Jan-June’2018	38,328,122	12.79
Jan-June’2019	37,253,232	12.01

Jeans Export – Men Vs Women

Turkey is understandably more into Women Denim as it caters to fast fashion and its share is 60% of the total export of Jeans. The average price of Women denim is more competitive than Men’s denim. The average price of Women denim revolved around Euro 11-12/pc however the price of Men’s denim remained constant around Euro13/pc.

Since the total export of jeans fell, so the export of Men’s and Women Jeans. The highest fall of 10% reported during Jan-June’2018 in the export of Men’s Denim, during the same period, Women’s denim export also dipped by 8%.

Particulars

Jeans Exported To EU(Pcs)

Average Price ( Euro/Pc)

Year	Men	Women	Men	Women
June’2017	17,287,435	24,733,147	13.73	12.83
June’2018	15,602,236	22,725,886	13.48	12.31
June’2019	15,048,728	22,204,504	13.13	11.25

Particulars

% Change in Jeans Exported To EU

% Change in Average Price ( Euro/Pc)

Year	Men	Women	Men	Women
June’2018	-10%	-8%	-2%	-4%
June’2019	-4%	-2%	-3%	-9%

The above charts and graphs give us a good idea of how the Turkish denim industry is performing when it comes to exports of Jeans to EU countries. Though Turkey is still a formidable force in this market , it is losing share every year with competition specially from Pakistan, Bangaldesh , Egypt, Tunisia , Morocco and other locations.

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September 25, 2019

3D Denim Innovation by G-Star RAW
The urban styled denim innovation by G-star caters to the need of metropolitan crowd who love to explore.For AW19, the brand has created new Citishield 3D tapered jean exclusively for men. The brand took the 3D innovation to a new height by this launch.G-Star RAW certainly strives to lead the sustainable solutions as the future of denim industry.

“The Citishield has four key design components that allow the wearer to move through the city with ease through functionality. This includes an enhanced and sustainable PFC free high-performance water repellent finish meaning that the jeans are fully weather-proof,” said the brand in their official press release.

“The side-zip pockets allow for easy access and the built in anti-theft pocket gives added security. Finally, the adjustable cuffs cater for a unique design element as well as maximum comfort and durability and is available in one classic wash.”

The Citishield concept zooms in on the urban functionality based on specific needs for the modern urban life. This Citishield 3D jeans is cut in a slim tapered fit created by an engineered seam positioning. An additional zip pocket is placed inside the back pocket to keep your wallet secured. Along the side seam an extended rubberized zip conceals a pocket for your phone.

The Key Elements
- Pocket Placement : Back pockets are moved to the side seam as an anti theft secure wallet pocket, allowing you to move and cycle through the city with ease.
- Anti Theft Secure Wallet Pocket : An extra zipper for extra space and valuable items.
- Water Resistant side Zip Pocket : Side leg phone zip pocket keeping you connected with water resistant quality.
- Water Repellent Coating : Engineered for easy movement with a protective finish.
- Adjustable Cuffs : Cuffs for easy cycling and to shape the silhouette.
Higa Stretch Denim

Higa Denim was inspired by the vintage collections of the Cone Denim Mills USA. A deep indigo with a slight green cast resembling the natural oxidation process, which happens over time on vintage indigo dyed jeans. Optimized with elastane, the Higa Stretch denim was designed with a hint of comfort.
- Weight 12 oz denim
- 3×1 Right hand twill construction
- 99% Cotton, 1% Elastane
- This product is enhanced with sustainableÂ PFCÂ free high-performanceÂ water-repellentÂ finish.
3D Cobler Processed Water Repellent

Expertly finished with baked-in 3D-wrinkles. A deep indigo shade finished with a water repellent feature.

Nero Black Stretch Denim

The Nero black denim is a RHT 3×1 with added elastane for easy of movement.Expertly finished with baked-in 3D-wrinkles. A black denim shade finished with a water repellent feature.
- Weight 11.5 oz denim
- 3×1 Right hand twill construction
- High stretch, superb recovery (as per G-Star)
- 98% Cotton, 2% Elastane
- This product is enhanced with sustainableÂ PFCÂ free high-performanceÂ water-repellentÂ finish.
Jet Black Water Protected

Expertly finished with baked-in 3D-wrinkles. A black denim shade finished with a water repellent feature.

It remains to be seen whether the consumers willÂ respond to this $300+ marked jeans with these special features in current times when it is getting more and more difficult to make them spend a lot on jeans against fast fashion retailers’ offerings.

Â
September 23, 2019
Feather Denim From Japanese Denim Label Kapital

Presenting the latest collection of well know Japanese Kapital . The Feather Denim collection is one of its own kind for Kapital also as there is no patchwork and embroidery used to develop this collection . A denim jacquard item tailored with a three-dimensional and luxurious feather motif has appeared. Feathers designs are all over on the pieces in different patterns with asymmetric edges. The collection features Jackets, Shirts, Shorts, Denim Bag and a beautiful coat. Jacquard denim has been there for a long time but it is the interpretation that a brand gives to it that makes the difference. Let’s check out how Kapital has used jacquard fabric to give their own unique stamp.

12oz Feather Denim Jacket

KAKASHI Coat

Denim Book Bag

Denim Tepado Pants

Denim Shorts

For more information, visit Kapital website .

Pic Credits : Kapital

September 20, 2019
New Jeans Additions By UNIQLO
The most comfortable piece of clothing and always in demand due to its versatile nature is a pair of jeans in your wardrobe. Fulfilling its commitment of bringing comfortable, innovative, and stylish LifeWear pieces to its customers, UNIQLO introduces a wide variety of jeans with options for every body type and choice.There are a lot of denim items in the modern silhouettes and FW19 lineup.

Uniqloâ€™s Jeans innovation center is based in Los Angeles, the global hub for information on jeans. Jeans specialists are brought together to research and develop the highest quality jeans using state-of-the-art facilities.The UNIQLO jeans revolution begins from this center whichÂ was founded in the fall of 2016.They give rise to every Modern, classic, vintage jeans culture, plus the latest trends in fit, design, and finish.According to the official website, working with textile makers and manufacturers from around the world, UNIQLO has developed a brand-new fabric to make the ideal jeans.We have listed below the latest additions in the denim line of UNIQLO.

MODERN SILHOUTTES

Women Uniqlo U Wide Fit Curve Jeans
- Thick, 100% cotton denim with a vintage feel.
- Gently curved cut has a leg-lengthening effect.
- High-rise design looks great with a tucked-in top.
The silhouette of these jeans has a gradual curve from the waist to the hems, making the legs appear longer.Perfect pairing with a simple top or even a one-piece and can be worn in a clean or casual style.
Hem can be rolled up to show trendy silhouette of curved jeans.

Menâ€™s U Wide Fit Tapered Jeans
- Angled front pockets and oversized back pockets.
- Sturdy chain stitching and bar tack stitching.
The look of classic jeans plus workwear-inspired details and a casual tapered cut.

Menâ€™s Regular Fit Jeans
- 100% cotton denim from world-famous denim maker Kaihara, Inc.
- 13.5 oz. (before washing) denim that combines an authentic feel and superb fit.
- Old-fashioned honeycomb fading gives them an authentic style.
- Regular-fit cut, the most basic available at UNIQLO, suitable for any age group.
- Wide 1/4-inch side seams with special dense stitching.
- Developed at Jeans Innovation Center in Los Angeles.
2019 FALL/WINTER LINEUP

Menâ€™s Ultra Stretch Skinny Fit Jeans
- The material’s high expansion and recovery rates ensure a skinny fit with stress-free comfort.
- Available in a range of finishes, from a clean wash to a more casual pre-worn finish.
- The skinniest fit jeans available at UNIQLO.
- Tapered through the leg for a fitted look.
- Flat, smooth seams for a comfortable feel.
- Extra stretch means these jeans can be worn with sporty tops for active days.
Menâ€™s Slim Fit Jeans
- Made with original stretch denim developed with Kaihara.
- Made with slub yarn for a casual look with stretch for comfort.
- Front buttons and rivets engraved to suit classic selvedge denim.
Menâ€™s EZY Jeans
- Made with ISKO denim
- Pile-like lining makes them as soft as sweatpants for a relaxed feel.
- The surface has a pre-worn denim look.
- Drawstring waist fastening.
Menâ€™s Stretch Selvedge Slim Fit Jeans
- Made with indigo selvedge from Kaihara Corporation, a global leader in denim manufacturing
- Traditional selvedge denim with added stretch for comfort and an authentic denim look.
- Made with precious white selvedge and black selvedge.
Menâ€™s EZY Skinny Fit Color Jeans
- Stretch material for easy movement.
- Sleek tapered cut.
- Drawstring waist for a snug, comfortable fit without a belt.
- Seasonal color jeans with an elastic easy-waist construction.
- Versatile style for all ages.
Womenâ€™s Ultra Stretch Jeans
- Made with ISKO denim
- Ultra-stretch denim has an expansion rate of 40% and rebound rate of 80%.
- Keep their shape even after extended wear.
- Black color features a special lint-resistant finish.
- Updated for a new season! Now in distressed and cut-off designs.
Womenâ€™s High Rise Skinny Ankle Jeans (Beauty Compression)
- Made with compression denim fromÂ Kaihara, Inc.
- Densely-woven fabric with roughly twice the stretch of normal denim for a flattering fit.
- High rise jeans with a skinny straight cut.
- Special processing inside the front pocket area gently shapes the midsection.
- Densely-woven fabric with excellent stretch for superb comfort.
Womenâ€™s High Rise Straight Jeans
- Vintage-style denim processing.
- Slightly relaxed straight-fit cut.
- Designed to be the perfect length without hemming.
Womenâ€™s High Rise Skinny Flare Ankle Jeans
- Thick but stretchy Kaihara denim with an authentic vintage texture.
- Flared from knee to hem.
- Flattering high-rise design.
- Special stretch material on front pockets slims the waistline.
- Versatile ankle length works with a variety of tops and footwear.
Womenâ€™s Wide Cropped Jeans
- High-rise, wide-cut jeans for leg-elongating look.
- Cut loosely for comfort at the waist.
Womenâ€™s Mid Rise Relaxed Tapered Ankle Jeans
- Distressed and vintage-style designs for a casual style.
- Comfortable, relaxed cut that’s not too fitted.
September 19, 2019

Bangladesh Vs Pakistan – Denim Exports To EU From 2016 To 2018

In this report, we’ve analyzed the trend of Denim Jeans from Bangladesh and Pakistan to the EU for the years 2016 to 2018 to understand how these both important countries are performing when it comes to their most important market ie the EU.

Pakistan and Bangladesh both enjoy GSP benefit to EU and this has helped them to take a major share of market away from China which was the previous holder of major share in this market. We try to understand how these countries have developed their exports to the EU during these 3 years

Jeans Exported To EU By Bangladesh (BD) And Pakistan (PK) During 2016-18

By the end of the year 2018, the total denim exports by Bangladesh to the EU stood at 238.66 million pcs, which is 14% more than the export of 2016 and 11% more than 2017. Pakistan, on the other hand, exported 105.6 million pcs of denim to the EU by the end of 2019 which is only 2% higher than the export of 2016. The year 2018 also witnessed a marginal decline of 3.94 lacs pcs in the export from 2017.

Particulars	2016	2017	2018	% Change ( 2016-18)
Bangladesh (BD)	209,592,331	214,532,435	238,642,606	14%
Pakistan (PK)	103,629,354	106,059,210	105,664,452	2%

Average Price (Euro/Pc) Of Jeans Exported

Bangladesh is one of the cost-competitive countries and due to various factors like lower costs, efficiencies and large capacities, the country has been exporting denim at very competitive prices. Bangladesh exported its Jeans at an average price of Euro 5.71/pc in 2018 whereas Pakistan exported at Euro 7.03/Pc. Though the prices cannot strictly be compared unless there is a comparison of types of products exported, their complexities, volumes, qualities, types of buyers etc but on broader terms, Bangladesh’s prices were lower than that of Pakistan.

Another interesting fact to note is that both countries have become more competitive in terms of price over a period of three years and we can see the changes in the below table and graphs.Increased competition among themselves and with countries like Vietnam and Ethiopia with a better geographical dividend and huge FDIs in past years made the trade little more intense. It is a reflection of a sad fact of our industry that with each passing year we are actually reducing the prices whereas the costs of production are going up ! .This also reflects that our industry is oversaturated with supply far exceeding the demand.

Particulars	2016	2017	2018
Bangladesh (BD)	6.14	6.10	5.71
Pakistan (PK)	7.48	7.36	7.03

Jeans â€“ Women & Men, Exported To EU By Bangladesh (BD) And Pakistan (PK) During 2016-18

Interesting to note that Pakistan is more focused on Men’s jeans with its Men jeans volume being almost double than that of women. However, in the period of 2016-28, the %age of women jeans is slowly increasing but its exports are still majorly dominated by Men’s Jeans.

Bangladesh also exports more Men’s jeans but their gap between the two is not so much. The exports of Men’s jeans was about 50% more than that of Women’s in 2016 whereas in 2018 it is about 30% more. So Bangladesh has probably better adapted to women jeans production over the years taking a major share away from China which was the major exporter of Women jeans.

Men

Women

Particulars	2016	2017	2018	2016	2017	2018
Bangladesh(BD)	121,649,779	121,252,198	131,813,909	87,942,552	93,280,237	106,828,697
Pakistan(PK)	70,415,364	70,132,699	69,834,067	33,213,990	35,926,511	35,830,385

Average Price (Euro/Pc) Of Jeans ( Men & Women) Exported

The average price of Women Denim is lower side as compared to the average price of Men’s Denim for both the countries. In 2018, Bangladesh exported Men’s denim at an average price of Euro 5.88/Pc and Women’s denim at an average price of Euro 5.51/Pc, Pakistan exported the same at Euro 7.22/Pc and Euro 6.66/Pc respectively. But the drop in prices of women denim is more sharp for both the countries over a 3 year period. Bangladesh reduced its Men’s denim prices by about 6% from 2016 to 2018 whereas Pakistan reduced the prices of the same by about 5%. In Women’s denim , the reduction by BD is about 8.5% whereas that of PK is about 9% .

Men

Women

Particulars	2016	2017	2018	2016	2017	2018
Bangladesh(BD)	6.22	6.24	5.88	6.04	5.91	5.51
Pakistan(PK)	7.58	7.54	7.22	7.27	7.01	6.66

The total volume of both countries stands at about 330 million pieces of jeans to EU. This is more than 50% of total exports to EU which stands at about 600 million pcs. The share of these countries is expected to grow over the next few years and China would be one of the biggest loser of its share in this market.

September 18, 2019

Indigo Stadium Capsule By POLO Ralph Lauren

Not many days left for the launch of INDIGO STADIUM by the luxurious international brand RALPH LAUREN. This iconic stadium collection iterates the indigo bound collection which is inspired from the 1992 summer games.The brand is loved for its Polo Ralph Lauren Label which now brings another street style indigo collection.It includes baggy silhouettes , hip hop styles, vibrant logos, indigo dyed denim reference the original 1992 collection for menswear.

The 6 piece collection that the brand will be dropping is the major twist of indigo and its denim influence.The range is coming soon withÂ windbreaker jacket and tear-away track pants , light abrasion on a dark indigo base, while extra pieces include P-Wing indigo-dyed fleece and a denim-inspired long bill hat.All the articles will be showcasing bleached effects, jackets and hats with graphic detailing.

The Polo Indigo stadium will be launched on 26th September via the online platforms and the flagship stores. Keep visiting website for latest updates on the collection.Pick up your favorite pieces from below!

Picture Credits: Ralph Lauren

September 17, 2019
Denimsandjeans Speaks To Guess And Lenzing Fibers On Their Recent Collab
This fall 2019, GUESS launched GUESS Eco: a collection for men and women made with environmentally conscious materials and manufacturing processes. The collection supports the brandâ€™s sustainability goal to develop 25% of its denim and source 20% of its materials* according to its GUESS Eco guidelines by 2021. The GUESS Eco collection started in Europe in 2016 and is now offered globally every season.

Utilizing water-saving techniques and environmentally friendly practices, all GUESS Eco denim this season, as well as select non-denim styles, features Lenzingâ€™s TENCEL™ Lyocell. TENCEL™ branded fibers are derived from responsibly managed forests protected from illegal forest management practices.

GUESSâ€™s Eco Luxe denim, available in six different styles and washes, features TENCEL™ lyocell with REFIBRA™ technology â€“ an innovative process that helps to reduce industry waste by upcycling cotton scraps from manufacturing. The brandâ€™s classic 1981 Skinny and Sexy Curve fits have been developed with Eco Luxe denim fabrication, and can be outfitted with logo and graphic t-shirts and tanks made with 100% Organic cottons well knit tops and dresses made with Lenzingâ€™s TENCEL™ Modal. For men, Eco Luxe slim tapered denim jeans in light to medium washes are seen alongside Super Skinny and Skinny style fits.

“Guess Eco started as a grassroots initiative from our sustainability and product design teams, and has quickly grown into an important Company initiative. At GUESS we are responding with our resources and our strong commitment to change. The world is watching iconic brands like GUESS and asking ever more demanding questions about the impact we create with everything we do. Our promise is to make a conscious effort to offer high quality products designed with the environment and our communities in mind. I am very proud to see how our associates are using this incredible business as a force to make this world a better place.â€ â€“ Carlos Alberini, CEO of GUESS?, Inc.

“The evolution of the GUESS Eco denim to include TENCEL™ x REFIBRA™ brings circularity to denim by utilizing cotton scraps without compromising quality or aesthetics. With the technology in fiber developments, GUESS is on a path to reduce its environmental footprint. We are pleased to partner with GUESS as they raise consumer awareness with educational messages across digital and retail platforms.â€ â€“ Tricia Carey, Director of Global Business Development, Lenzing.

Denimsandjeans Spoke to Guess and Tencel to understand more on this special collection :

Q&A with Guess â€“ Ms Cecilia Hands
- You have a sustainability goal of reaching 25% denim and 20% of materials as per Guess Eco guidelines. Can you tell us more about it?
  Sustainability is a growing movement in our company and we wanted to set short term goals we could reach to benchmark our progress. So far, we are on track to meet or even exceed these goals. The 25% denim goal pertains only to GUESS Brand. The 20% materials portfolio goal pertains to all GUESS brands.
- Please tell us the background of your collaboration with Tencel and how does this collaboration help you to achieve your sustainability goals recently unveiled?
  TENCEL is a branded, certified sustainable material from Lenzing. Lenzing is a preferred fiber provider because they are industry leaders in sustainable fiber production. Their processes are certified at every stage of the fiber production process as sustainably sourced, energy efficient and waste efficient.
- How is Eco-Luxe Denim Collection different from your previous collections?
  The Eco Luxe Denim is a fresh iteration on our classic denim styles, with sustainable components that never compromise quality.
- Do you have long term plans to reach higher goals of sustainability as some other brands are targeting?
  Our 2021 GUESS Eco goals are ambitious yet achievable. We intend to meet our goals so that we can set the bar higher for ourselves and our products in the long term. However, our sustainability reporting is third-party verified to assure the trust and integrity of reporting, which can sometimes require us to be more conservative than our peers, who do not have 3^rd third party validation of their sustainability metrics.
- Do you think the final consumer is ready to pay extra to buy sustainable denim even though a the cheaper but not sustainable option is readily available?
  Our goal is to recreate our classic styles in sustainable fabrics without compromising our price points. Although sustainable apparel can sometimes be more costly, we strive to offer our customers a luxury experience at accessible pricing.
Q&A with Lenzing Fibers (Tencel) â€“ Ms Tricia Carey
- Lenzing has been working hard towards increasing the sustainability of the global fashion industry. How important is a collaboration with Guess in this direction?
  It was important to collaborate with Guess to support their strategic goals lowering the environmental impact, without compromising style and quality. Guess established a viable fiber strategy, as well as an educational platform for their team. Throughout the development process the Guess team was inquisitive and eager to learn.
- Your most products have different elements of sustainability. Refibra is one of them. Can you enumerate how you would rank your own products from a sustainable angle?
  The Lenzing portfolio of fibers includes LENZING™ ECOVERO™ viscose, TENCEL™ Modal and Lyocell; all produced under our global pulp policy. We offer manmade cellulosic options to support the sustainability strategies of brands and retailers across various product categories and price levels. One of our latest developments is TENCEL™ Lyocell with REFIBRA™ technology bringing circularity to textiles using cotton scraps to make new TENCEL™ lyocell fibers. There is no compromise to strength or comfort with TENCEL™ x REFIBRA™ Denim.
- How good, do you think, is the march of the global denim industry towards sustainability?
  Each season the denim industry is attempting to tackle the global sustainability challenges from fiber to finished products to consumer use. It is complex to address the water, chemical, energy, social issues and more impacting the denim industry. At the same time we are faced with the factors of increased consumption, investment costs, greenwashing and price demands. There certainly is a realization that we have to change our ways during this era of global sustainability revolution.
Here are some images from the launch of Guess Eco Luxe Denim Collection :
September 16, 2019