Continuing the tradition of focus on Sustainability,  the second edition of Denimsandjeans Vietnam witnessed a very important Panel Discussion :” Mission Blue- Create denim for the future with care for people and the planet “  on June 7 at the Gem Center , Ho Chi Minh City . The objective of the panel discussion  was to bring out the new initiatives G-Star is taking alongwith their partners to make their products much more sustainable. G-Star has already set a target to go use sustainable materials in all their products by 2020 and it was in this context that the presentations and talks by Sara Fressler ( G-Star) , Dreszig Christian ( Bluesign) and Myra Opena (Saitex) became very interesting for the denim community to attend or view. The panel discussion was moderated by Mr Bill Watson – the MD of Coats Vietnam.

BLUESIGN|G STAR RAW |SAITEX 

G Star Raw | Ms Sara Fessler 

Ms Sara , the RSL/Environmental Specialist from G-Star, brought out a detailed presentation explaining why we are not sustainable today in denim production and how G-Star aims to achieve sustainability in their processes by 2020. She stressed on the fact that G-Star works very closely with their supply chain partners to achieve this goal . She also mentioned that G-Star has partnered with BLUESIGN , a solution provider service company which is working with an objective reduce the environmental impact of the entire textile and related supply chain and shift towards a resource conserving production , to achieve this goal. Here are some excerpts from her presentation.

SUSTAINABILITY – THE FUTURE IS RAW

Let’s check some facts which will make you feel strongly as to why SUSTAINABILITY is so important now .

1. It takes over 3000 Liters of waters to make a single pair of jeans.
2. 6% of the world’s pesticides is used for cotton cultivation.
3. By wearing jeans 10 times before washing, consumers can reduce the environmental impact by 75%.
4. 50% of China’s rivers are polluted by industrial effluent.
5. Around 5% of all waste on landfills is textile.
6. Garment factories in Bangladesh employ around 4 million people.

G-STAR RAW RESPONSIBILITY

According to G Star , Responsible Supply Chain,Sustainable Product ,Sustainable Operations and Community Involvement are four pillars to the corporate responsibility and G Star has been strengthening all these pillars equally to achieve its objective . In the past , the company has taken some initiatives in order to achieve the sustainability and they are :

DETOX   

On July  2011, Greenpeace published their 1st Dirty Laundry Report in which they pointed out the problem of toxic water pollution resulting from the release of hazardous chemicals by the textile industry in China. As part of the investigations, Greenpeace also uncovered links between these polluting facilities and a number of major clothing, fashion and sportswear brands. The company is committed to achieve such production facility which could minimize the level of pollution . The company is  actively working together with their suppliers on various innovative dyeing and finishing processes, including ozone bleaching, laser treatments and natural tanning of leather, that have a reduced environmental impact. In 2013 , they achieved free of APEO containing formulation and free of Phthalates for all garments and accessories. In 2015 , further they managed successfully a free of PFC (perfluorinated chemistry) for water repellent finishes and in August  2015 , G-Star Raw successfully partnered with a denim mill to become a Bluesign® system partner and the first bluesign® approved Denim fabrics from CALIK denim  were made available in the market.Target on first bluesign® product Jeans. In coming years , By the end of 2017, the company is targeting to make all their garments by sustainable wet processing .

100% SUSTAINABLE MATERIALS BY 2020

G-Star works towards a fully sustainable collection. As a Made-by member since 2012 they have found an independent organization for verification. In January 2012,G-Star joined the Zero Discharge of Hazardous Chemicals Group. In March 2013 G-Star became  the 1st denim brand to join Bluesign® and are convinced that with respect to a chemical management, bluesign® is providing the solution for a fundamental and solid system that achieves input stream management.

RESTRICTED SUBSTANCE LIST

G-Star’s RSL is running a strict monitoring program on Restricted Substances on finished products and also implementing the Manufacturing Restricted Substance List to eliminate at the beginning of our supply chain.The company is strictly abiding Environmental rules, regulations and standards applicable to the workplace.

BLUESIGN | Mr Christian Dreszig

Founded in 2000,Bluesign is a solution provider service company which is working with an objective reduce the environmental impact of the entire textile and related supply chain and shift towards a resource conserving production. The company has 500 system partners worldwide and its HQ located in St.Gallen / Switzerland and Offices in Germany, USA, India, Japan, South Korea, Vietnam, Taiwan, China and Hong Kong.

At the second edition of Denimsandjeans Vietnam , Mr Christian from Bluesign shared his views through a presentation as to how  his company is contributing towards making the manufacturing process more sustainable . Some excerpts from his presentation.

What does denim for the future with care for people and the planet mean?

Explaining the above , he mentioned three core ingredient of Sustainability which are as follows :

1. Ecology : Environment, Water, air, soil, climate, CO2, chemicals management
2. Social Responsibility : People, stake holder relations, wages, working time and conditions, labor age, employee motivation, customer satisfaction
3. Economy : How to finance social responsibility and environment protection profit, investments

What are the challenges to produce sustainable Denim?

Christian believes that there are many challenges to produce a sustainable denim in the 21st century where the consumer behavior is very dynamic and tends to change every now and then. Consumers want to adopt the latest fashion and so the producers need to manufacture accordingly . Either its Autumn Winter , Spring Summer or Fall or whatever , the fact is that its all about fashion which is being changed and it has been changing very fast . Consumer want new effects , wash , distressed and new designs to look class apart . But grim fact is that all these effects need chemicals which is not so good for the environment and this is what which defeats the purpose of Sustainability. Lack of information and limitations of sample testing and physical control are some of the other major challenges .

How we manage impact on denim manufacturing?

Bluesign does it in four ways :

• Input Stream Management
• Chemical Assessment
• Company Assessment
• Resource Productivity

The bluesign system is like nothing else from the above mainly for the reason that it is, a system and not a methodology based upon a snapshot in time or reliant on the often ineffective randomness of self reporting Bills of Substances, MSDS, and/or testing at the end of a process. Further, since it operates as a closed system all the way back to where the actual molecules are created, it prevents significant “loopholes” that might arise when simple tests or audits are cobbled together to produce a piecemeal approach to chemical integrity.

The bottom line is that the only real way to ensure the output you desire is to manage the input that you need.

SAITEX | Ms Myra Jena Opena

Ms Myra Jena Opena from Saitex presented a very insightful video which primarily talked about as to why Sustainability is the need of hour and as to how Saitex is contributing to the Sustainability and Social Responsibility through its own way . Saitex is one of the best denim factory in the world and Myra explained the initatives Saitex has taken towards sustainability and corporate social responsibility. The video by Saitex explains all but some of the interesting ones to note were :

• Air drying jeans  and using solar power to save energy .
• Recycling the water , heat and steam in the factory
• Using denim scrap to create a new denim shoes brand.
• Aiming to farm organic cotton.
• Using 1% of revenue to alleviate hunger and poverty besides building homes for homeless and planting trees to reduce carbon footprint

Most  of the initiatives Saitex has taken have been made on their own accord without any external requirements and the company aims to add further initiatives down the line. Besides Saitex has also partnered with Bluesign and is geared to achieve the requirements of G-Star sustainability goals.

You can download the presentation here :

G Star & Bluesign Presentation : https://www.vmshow.denimsandjeans.com/presentations.php

To Watch the entire Panel Discussion , please click here.

Mr Bill Watson in his concluding remarks stated that the consumers have been always smart but they always didn’t had the voice that they have it now and with the  social media and other digital platform they have started speaking on every substantial issue which is disturbing or heartwarming .

According to him what Bluesign has been doing is proactive not reactive and they are using a new approach from back end testing to front end testing and is actually giving an option to the consumer to decide in which side they would like to be, with the technology which is taking care of planet or with the rest

The Bangladesh has now become the favorite denim destination for every region, especially for EU and it is quite evident from the latest figures of its export to EU for the year of 2016. A whopping 207 million pcs of denim apparels have been exported to EU by Bangladesh alone in 2016 and a growth of 10-15% in the exports is expected in 2017 as well. The country has registered a growth of 12.5% in the year of 2016. In 2015, the exports to EU were approx 184 million pcs of denim apparel. We see this growth continuing in 2017 as well .

The Eighth edition of Denimsandjeans Bangladesh show will be held on  October 4-5 at the Hotel Radisson , Dhaka . Entry in the show is through Invitation only and for invitation, visitors can register at www.bdshow.denimsandjeans.com/invite.php . The previous edition was held on March 01-02 at the same venue which was attended by the buyers from 12 countries and participated by the exhibitors from 10 countries including companies from Bangladesh, Switzerland, Turkey, India, China etc.

Following their custom to keep the exhibitors list premium and limited, this time the organizers are more focused to bring new buyers from Europe and USA at their show. The show has always attracted the attentions of Global Retailers and Buying houses along with the local Garment Factories and buying houses.

Informative and engaging seminars on the latest trends and innovations have been always an attractive knowledge transfer platform at this show. Global Denim Experts from Europe and USA are expected to present couple of seminars on both days.

DENIM HYGGE

Consumers are going in and touching the fabrics now, cozy and HYGGE are big words. It’s the idea of feeling comfortable and burrowing away; anything that has texture, like cashmere, corduroy. The ’70s trend falls right into that, color palettes feeling very from the earth, yellows, and reds and brown, so the opposite of a technical fabrics, it’s a fabric that’s been around for forever.

With series of successful international denim shows, the organizers are hopeful of a great response on this show as well.  Before the Bangladesh show,  the organizers will also host the first International denim show in India as well on September 25-26 at The Hotel Ashok, Bengaluru. For more info , you can reach out  at info@denimsandjeans.com

It’s official: jeans in 2017 are getting weirder by the week in this year.  First came Durex jeans, and then last week a collaboration between French fashion brand Vetements and Levi brought us bare butt jeans. Now, half-leg jeans are trying to enter the fashion fold.

Just when it seemed like 2017’s denim trends couldn’t get any more out of control, Vetements introduced arguably the craziest look yet: bare butt jeans. In case you were wondering, it is exactly what it sounds like  jeans that show off your bare butt or whatever cute underwear you have on underneath. Levi’s brought us bare butt jeans but strangely they don’t want people to ruin denim !

Why bare butt jeans? It’s part of Vetement’s on-going collaborations with 18 iconic brands to give well-known styles a modern makeover.

Social media users took to Instagram to share their state of confusion:

“Are you serious?” one wrote.

“Please tell me that is a joke?” another posted.

And one user highlighted a possible danger involved with wearing them:

“Too dangerous, imagine if that zipper got stuck to a metal patio chair?,” they said.

We have a feeling this style may be totally ignored.

“This is tight, this is different. I’m for it,” said another.

Wherever you stand on the trend, it’s decidedly not an everyday look.

American singer and actress, Ryan Destiny, currently starring in Fox’s drama series Star, showcased the new style at Coachella in California.

Wearing a black bodysuit saying ‘Ready For Trumpocalypse’, the singer paired it with a half-leg pair of jeans – complete with a black belt and boots. WIERD!

Kendall Jenner recently stepped out in a pair of ‘jeans’ that seemed to be missing the legs in entirety – yet  had seams and cuffs around her feet. This look arguably made Destiny’s half-pants look seem more logical.

Image credits: Tokyofashion.com

INSIDE OUT JEANS

Image: Barneys New York
True to the name of the jeans, the straight-leg blue cotton blend denim trousers look as if they’ve been turned inside out, with details like seams and interior pockets exposed. While details like these are often tucked away, the Inside Out Jeans draw attention to them, especially with pockets that are printed with sayings like: “To create something new, you must first destroy.”

They’re called ‘Clear Knee Mom Jeans’

Knee-paneled jeans are example of complete and utter fashion craziness. There seems to be no logical connection between a pair of jeans and panels of plastic stitched to them.

In review, it seems that designers, just to gain attention , are pushing the envelope where the jeans designs are concerned to gain attention. But real fashion does not come from such aberrations and can only be a result of hard work and innovation combined to give users a better value through the looks and comfort.

Again Denimsandjeans.com rolled out the ball ring in Vietnam with their 2nd edition on 7-8th June at most premium venue of the country-Gem center in Ho Chi Minh City.The show was inaugurated on 7th June and many eminent VIP’s  including VITAS chairman Mr Vu Duc Giang , Indian Counsel General Ms Smita Pant and dignitaries from VCCI , VIETRADE etc.

With 48 Denim Companies from 11 countries participated in this show including Kilim Denim , Artistic Milliners , Diamond Denim , KG Denim , Phong Phu , Demco Vina , Prosperity Textile , Vita Textile and many more . The list of exhibitors can be accessed here.  The two day Denim Trade Show completed with fairly good turnout  with over 1500 invited buyers who visited the show . The exhibitors showcased their AW18 collections to the visitors who travelled miles to visit this show .Most of visitors  stressed that the Vietnam exports of apparel will see a tremendous growth due to upcoming FTAs and International Trade Fairs like this  is going to be an important part of this growth.

The apparel exports are on a continuous increase over the last 10 years and expected to grow in a big way in the coming years. Denim jeans forms an increasingly important part of this industry with a global market size of over $80 billion. A number of new companies both in denim fabrics and garment sector are coming up in Vietnam in anticipation of increase in demand from both US and Europe. The expected FTA with EU in 2018 is giving further push to this demand.

Vietnam Garment and Footwear Exports

In 2015, total garment only exports from Vietnam estimated at $22.8 billion, of which Japan, US and EU (JUSE) account for $18.3 bllion (80%) :

• Exports to the US represent 49% of Vietnam’s exports.
• EU represent 15% of Vietnam’s garment exports .
• T-shirts, Jackets and Trousers account for 58% of garment exports .
• 2015 Footwear exports were $ 11.9 billion. Exports to the US are 32 %, the EU 29% and Japan 7%.
• Footwear growth is also helped by migration from China. Vietnam offers a high skill / low cost alternative.

A number of important denim companies from Vietnam including Phong Phu, Viet Hong, Tuong Long, Demco , TCE and others have joined this show besides a number of important international suppliers from Europe, Turkey, India, Pakistan, Bangladesh, China, US and other countries. Important global buyers from US ,EU and Japan like VF, Levi’s , GAP, American Eagle, JC Penny, A&F, Lifung, Walmart, Yagi , PVH, Hermes , Target, H&M , Coach , G Star ,S Oliver, Camaieu, Uniqlo, Debenhams,Marks & Spencer visited the show and expressed their satisfaction and found it a very important platform to meet all the denim supply chain partners at one place .

TREND AREA

The show also brought the TREND AREA – where latest innovations in the denim industry were displayed from all our exhibitors . Jeanologia from Spain showcased their latest innovation and technological advancements in laser technology at the trend area.

SEMINARS AND PANEL DISCUSSIONS

1. Create Denim for the Future with the Care for People and the Planet | Day 1

There were  Four main seminars organized by Denimsandjeans Vietnam . On the very first day,there was panel discussion on “Create Denim for the Future with the Care for People and the Planet” with senior panelists like denim connoisseurs  Mr Christian from Bluesign Technologies , Sara Fesser from G-Star and Ms Myra From Saitex . The session was moderated by Bill Watson, MD, Coats Vietnam  on June 7. The Panel Discussion was also streamed live on the official page of Denimsandjeans.com and had been viewed by the industry experts . You can also watch the panel discussion here .

2.  Vietnam’s FTAs with Europe and other regions – An Analysis Of Impact on Textile and Apparel | Day 2

Mr Bill Watson – the MD of Coats Phong Phu –Vietnam, Cambodia and Korea cluster made his presentation on  the topic “Vietnam’s FTA With EU and Other Regions” – An Analysis of impact on Textile and Apparel.Bill has a strongly held belief that collaboration among companies with similar values can help everyone raise their game, whether it is compliance, health and safety, productivity, management skills development, or others. You can access his presentation here.

3. Denim Producers Guide To Success In Foreign Market | Day 2

Ms Dilek Erik, a renowned denim consultant from Turkey ,a very experienced in denim business. Worked in top Turkish denim mills for 28 years. Since 2014 she is working as marketing consultant and she is also partner of “atki-cozgu” which is a design company . She shared her views while presenting her thoughts on – “Denim Producers Guide To Success In Foreign Market “ on 8^th June . The focus of presentation was to show the latest trends in the denims and as to how the Top Denim Brands are selling accordingly . She further also gave important tips as to how to sell your denims in the foreign market . She focused on the major factors that need to be considered for success in markets like EU, US and others. What are the things that denim producers need to consider regarding market, fashion , trends etc. so that they know what their buyers will like . You can watch the entire presentation here.

4. Denim Is Dead, Long Live Denim | Day 2

Denim has come a long way from what it originally was. It started off as a simple 3×1 twill fabric using indigo . For the first one century of the history of denim, there were not much changes in what the denim was. However, over the last 2 decades we have been witnessing huge changes in and denim is completely transforming. The next seminar was hold by very renowned denim global expert Stefano Aldighieri ( Former Creative Director : 7 For All Mankind ) , titled as DENIM IS DEAD , LONGLIVE DENIM who told us how denim is changing and what we can expect to happen in future on the same.

MEETING BY VITAS MEMBERS

Vietnam Textile and Apparel Association held a special meeting at our show where the top garment manufactures and denim supply chain partners gathered to discuss the upcoming growth opportunities in the textile sector ,specially denim , in Vietnam .  PPJ International , one of the biggest garment manufacturers in Vietnam presented a detailed report on as to how they have succeeded in the Textile Market for so long and what are their future plans . Other members have also put their thoughts on table and unanimously expressed this Denim Show as a great platform “DENIM COMMITTEE” among their members to steer the growth of this important segment in this country. We thank VITAS and specially Ms Mai Nguyen for kindly arranging the same .

The show concluded on 8th June.The dates of next edition of Vietnam Denim Show will be announced very soon.Here are some pictures from our show with special pics from the TREND ZONE, GAMING ZONE and Others !

Our Next Denim Destination is INDIA & BANGLADESH . The India Denim Show is scheduled to be held on September 25-26 at The Hotel Lalit Ashok , Bangalore and The Bangladesh Denim Show is scheduled for October 4-5 at Hotel Radisson , Dhaka . For invites for Bangladesh show , you can register here and For India show , you can register here  .For more details , please write to us at info@denimsandjeans.com.

Denim Première Vision is celebrating its 10th anniversary in 2017. Nearly 20 sessions after its inception, the brand continues an evolution begun in 2016 with the Tomorrow is Calling campaign, and an entirely new programme. R-EVOLUTION, the theme of the April show, marks the arrival of a complete refresh. This re-thought event engaged closely with the market, industry and brands to study, together with the community as a whole, the issues it faces today, to infuse the sector with new vitality and to create the denim of tomorrow. For 48 hours, Masterclasses, the Hackathon, the Première Vintage Market, and never-before seen creations by 84 exhibitors will propel visitors and exhibitors alike to the heart of the sector’s major technical and technological innovations, complete with an analysis of advantages and future potential in terms of product trends. They will unveil new sources of inspiration and new fashion directions. For the first time ever, this truly stimulating, creative and inventive hub will showcase real-time denim development projects designed by students from the best fashion and technology schools. In addition, masterclasses will welcome renowned experts from other sectors, the better to encourage creative thinking and initiatives for tomorrow’s denim players

A REDESIGNED TRENDS AREA

A combination of future, phygital merchandising and a contemporary art museum, an alternative and singular expression of the autumn winter 2018-19 denim fashion themes.
4 immersive universes present the fashion trends through a pared-down and assured selection of new products and specific developments from the Denim Première Vision exhibitors:

BOLD

Boldness in terms of both materials and shapes. Arrogant lines, impertinent and resolutely light volumes.

http://www.denimpremierevision.com/content/uploads/2017/04/bold-web.mp4?_=1

RECODE

Deviant geometry, cloudy dark and colourful profile. Turn a jacket inside out and closely consider cuffs and lapels.

http://www.denimpremierevision.com/content/uploads/2017/04/recode-web.mp4?_=2

BEYOND

Focus on what overextends and overflows. Form shapes softly.

http://www.denimpremierevision.com/content/uploads/2017/04/beyond-web.mp4?_=3

RAINFALL

Asphalt runners in the rain. Sparking contrast, crunchiness, and glazed surfaces.

http://www.denimpremierevision.com/content/uploads/2017/04/rainfall-web.mp4?_=4

Specific, informative signage to promote eco-responsible and fashion developments. Cleaner cottons teamed with bio-sourced synthetics, industrialized natural processes such as vegetable dyes, ever more innovative recycling, innovations in terms of environmental commitments, and better traceability thanks to blockchain technology.

For 2 days,renowned speakers & denim icons will share on hot topics such as:

WEDNESDAY, 26^th APRIL

2pm : SMART CREATION MASTERCLASS
A survey of solutions for sustainable design and production.
Speaker: Yann Queinnec, Managing director of Affectio Mutandi.

4pm : INNOVATION MASTERCLASS
All the keys for successfully implementing innovation strategy.
Speaker: Luc Bretones, Executive Vice President of the Orange Technocentre and Head of Orange Vallée

THURSDAY, 27th APRIL

11:30am : THE TRENDS OF TOMORROW MASTERCLASS
What will tomorrow’s denim look like?
Speaker: Stefano Aldighieri, Founder of Another Design Studio

2pm : PRODUCT INNOVATION MASTERCLASS
How to respond to consumer expectations: fabrics, washes, innovations, trends?
Speaker: Fabio Adami Dalla Val, Head of R&D, M&J Group

Exhibitors’ List

In our previous report , we did a detailed analysis of the Major Buyers of Colombia Denim Industry during the period of October’16- December’16 . In this report , we are presenting an analysis of Major Suppliers of Colombian Denim Industry during the same period.

 

Table of Content

Below is the list of Top 10 suppliers of Colombian Denim Industry. The list is topped by [private_special]  Sangam India Limited from India who exported  1,581,560 square meter of denim fabric during the period of Oct’16-Dec’16 at a very low average price of USD 1.04/Sq Mtr and also holds 33% share in the top suppliers’ list. The second major supplier is Poonam Enterprises from Hong Kong (a trader) who exported 591,197 square meter of denim fabric during the same period at an average price of USD 1.79/Sq Mtr and accounts for 12% in the list . Sanko Dis Ticaret (ISKO Turkey) exported  at the highest price of USD 4.32/Sq Mtr while Globaltex Import And Export supplied at the least price of USD 0.94/Sq Mtr.

1. SANGAM (INDIA) LIMITED | INDIA

Sangam (India) Limited is the major supplier to  Colombian Denim Industry for the period of Oct’16 – Dec’16 . This India based company exported 1,581,560 Sq. meters of denim fabric at an average price of USD 1.04/Sq Mtr . The company has supplied denim fabric at the least price of USD 1/sq. meter to SURTIJEANS however the company supplied to Comertex at a price of USD 1.07/Sq.meter which again is a very low price.

2. POONAM ENTERPRISES ( HK) LIMITED | Hong Kong

With 591,197 square meter of denim fabric , POONAM ENTERPRISES (HK) LIMITED is the second largest supplier . The company has supplied the denim fabric at an average price of USD 1.79/Sq Mtr . Poonam Enterprises is a trading company which buys from China and other countries and exports to Colombia and other countries. All their sales are to one company only ie Stiltotex. However, it needs to be noted that many companies, in order to avoid duties, bill a lesser amount officially and the price may not be reflective of actual price at which fabrics are sold.

3. GLOBALTEX IMPORT AND EXPORT CORP | China

Globaltex Import and Export Corp from China is the third largest denim fabric supplier to Colombia with a total supply of 4,77,025 sq. meter of denim fabric during the period of Oct’16-Dec’16  at an average price of USD 0.94/Sq Mtr. All their sales is to one company only .

4.MPVR TRADING COMPANY S DE RL | Panama

MPVR Trading Company from Panama is the fourth largest supplier which supplied 381,244 square meter of denim fabric  in the aforesaid period. The company supplied it an average price of USD 2.87/Sq. Mtr.

5. VICUNHA TEXTIL | Brazil

Vicunha is the largest denim company globally and dominates the South American region. It is one of the largest supplier of fabrics in Colombia but at lower prices again- the reason for which may be one that we mentioned above. But the company has a wider variety of buyers compared to others.

6. SANKO DIS TICARET AS – ISKO | Turkey

Isko is one of the most well known denim company worldwide. It is known for its quality and high prices as we can see from details below. All its sales are in prices above USD 4 per mtr.

7.DENIM NORTH AMERICA LLC | USA

Slightly better prices from this US company.

8.DNM TEXTILE SPINNING WEAVING AND DYEING | Egypt

DNM is basically a Turkish company based in Egypt . Its prices are also better but with much lower quantities.

9. ZHEJIANG TEXTILE CO LTD | China

10.JALSEN INC | USA

[/private_special]

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Malwa Denim, India at DE – Brands Online Show

We bring below some of the products of Bhaskar which have been uploaded on DE-Brands – the first global denim show. Contact the company for their products from the links below. To check their PRIVATE SHOWROOM, buyers can register here .

Before Need Supply Co., they were Blues—a tiny retail shop in Richmond, Virginia stocked with 300 pairs of vintage jeans and a dream bigger than their square footage. Now, more than twenty years later, they are throwing it back to their roots with a denim capsule that recreates the iconic style that first inspired them.Nostalgic, Effortless and Modern and that too with ‘90s indigo wash with gold stitching and silver hardware are adding more zing to this Vintage Collection.

“I’m drawn to the idealism and innocence of the beginning. That youthful sense of discovery so synonymous with hunting for the perfect pair of vintage jeans, before the internet, before you knew what you were getting into.” — Creative Director Gabriel Ricioppo

For The Denim Jacket, they focused on creating a sleeker design and slimmer silhouette for everyday wear—Basically, exactly what you want your vintage jacket to look like, except less boxy and without that undeniably funky thrift store odor. The looks are plain vanila compared to the distressed collections of the day . But yes, the plain salt and pepper looks are back in demand and the label tries to recreate the same.

Prices are not easy and can set you back by USD 185+ Pricing starts at $185 USD . Check out some of their pieces.

Pen Fit in 96

Vintage-inspired jeans from NEED in 96. Medium wash. Mid rise. Zip fly with top button closure. Classic five-pocket styling. Satin-finished silvertone buttons and rivets. Back yoke. Straight leg. Gold topstitching. Ankle length.  No-stretch denim . 100% cotton . Made in USA

Denim Jacket in 96

Timeless denim jacket from NEED in 96. Medium wash. Spread collar. Interior hanger loop. Slightly dropped shoulders. Front button closure. Straight back yoke. Dual chest pockets with flap detail. Long sleeves with single-button cuffs. Tab adjustments at hem. Satin-finished silvertone buttons. Gold topstitching. Casual fit.

Standard Denim in 96

Vintage-inspired jeans from NEED in 96. Medium wash. Mid rise. Button fly with top button closure. Classic five-pocket styling. Satin-finished silvertone buttons and rivets. Gold top stitching. Pink selvedge detailing at outseam. Slim straight leg.

 

Get ready for the second season of Denimsandjeans.com Vietnam– Street Style scheduled on June 07-08 at Gem Center , Ho Chi Minh City . With over 50 DENIM companies from around the globe, top buying houses ,retailers , factories are going to visit this show and will have some amazing KNOWLEDGE SHARING seminars and panel discussions by REPUTED GLOBAL DENIM HEADS !

Check the hot n cool #AW18 collection and the latest innovations . To visit the show, please register here :http://www.vmshow.denimsandjeans.com/invite.php . For more information on show, mail us at info@denimsandjeans.com.

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DE – Brands Online Show

              Bhaskar Denim, India

We bring below some of the products of Bhaskar which have been uploaded on DE-Brands – the first global denim show. Contact the company for their products from the links below. To check their PRIVATE SHOWROOM, buyers can register here .