Pre Fall 2017 looks have been shared by some labels and we share the same with our readers. While See By Chloé  comes out with some very simple and back to nature kind of looks with frayed edges, long unwashed denim coats, subtle laser designs etc. Diesel Black Gold also choses to go plain with minor mashups and fabric mixes with largely unwashed denims and raw lustrous fabrics. Roberto Cavalli in his flamboyant style goes extravagant mashups in his jeans using embroideries, paints, sprays and much more. Fabric quality does lose some of its importance in such strong denim mashups !

See By Chloé

Diesel Black Gold

Roberto Cavalli

Image Credits : Vogue.com

 

 

 

 

 

Khloe Kardashian brings out a new denim brand – Good American– to celebrate the ‘Real Woman’ . The brand emerging out of conversation between Khloe Kardashian of the famous Kardashian family and Emma Grede , the brand aims to look away from the celebrity , super model looks to promote their label and bring out the real woman who is not the super slim, ultra figure conscious with 36-24-36 statistics . She is the woman who has average looks and figure , even off balance figure stats , but who is happy and confident with what she is and wants to celebrate herself without being under pressure to be someone else.

“We believe everybody deserves to be shown off. Fashion should be made to fit women, not the other way around. Body ideals really have shifted in the last few years”, Khloe and Emma discuss.

“Whenever we bought new jeans, it was hard for us to find a pair that fit our body types, and even when we did they’d always need alterations. We knew if we both had this problem, there must be tons of girls who did too. So we set out to make a denim line that’s sexy and flattering, and made to fit you – not the other way round.”

Good American jeans are made in USA  using more of hand made processes. It is what they claim makes their premium denim so special. They chose to make their jeans in America, using the imported fabrics for an optimal fit.

The brand relied on social media marketing to spread the awareness about their jeans. With sizes ranging from 00 to 24 , the label relied on social-media marketing to tease customers leading up to its debut, featuring women of all shapes and sizes wearing the product on its Instagram page. And this proved to be very successful with the first day sale crossing ” USD 1 MILLION” . That’s quite a number but since celebrity name is involved , its not too much of a surprise as celebrity name does give an initial push. It remains to be seem whether the label can make a difference to the jeans world as did many other premium labels have done in the past including 7 For All Mankind, J Brand and others.

 

 

 

Denim knows no end when it comes to versatility. Used alone or in conjunction with any material, denim just blends so easily. Designers use this strength of the fabric to come out with their own interpretations of what a great next denim look might be.  Seph Bagasao from Philippines went for her own interpretation of this versatility by mixing denim and knits to showcase a collection named “Scars of Beauty” at the Amazon Fashion Week in Tokyo.

Deconstruction , fringes and conjunction the main theme for this collection. Frayed edges , open hems and simplistic conjunctions with knits and other fabrics bring out the boho effect of the collection. In this article we cover the denim looks from Joseph as well as from some other designers including Bench and Carl Jan Curz.

Joseph Agustin Seph Bagasao

BENCH

Carl Jan Cruz

 

 

The sixth edition of Denimsandjeans Bangladesh show that concluded in October this year enabled our global exhibitors to display some of their latest developments . Ranging from bi-stretches and super stretches, tencel / modal / promodal and other fiber combinations , advanced dobbies and structures, special coatings and overdyeds, bromo and earth colors , 100% cotton heavy weights, selvedges and jacquards, sustainable fibers , labels and chemicals, linen to 100% tencels , value fabrics to super premiums , the show saw the mills coming out with a range of fabrics which covered the entire spectrum of denims currently in vogue.  We bring below some of the looks from our esteemed exhibitors and hope our visitors will appreciate the latest developments by the mills.

In case any of our readers wishes to contact any of these companies in relation to their product, kindly send a mail to info@denimsandjeans.com mentioning the name of the company in the subject and your query. We will forward the same to the respective companies.

ARTISTIC DENIM MILLS | PAKISTAN

AUNBHA INDUSTRIES | INDIA

ARCHROMA | SWITZERLAND

BHASKAR DENIM| INDIA

CHARMING TRIM & PACKAGING(BD) LIMITED | BANGLADESH

ENVOY TEXTILES | BANGLADESH

DENIMES TEKSTIL : TURKEY

GINNI DENIM | INDIA:

G-TARA | HONGKONG :

HAMEEM DENIM | BANGLADESH :

JAMUNA DENIMS LTD. | BANGLADESH :

KANORIA  | AFRICA :

KASSIM TEXTILE | PAKISTAN :

LNJ DENIM | INDIA :

MALWA INDUTRIES LTD. | INDIA :

NANDAN DENIM LTD. | INDIA :

OFFICINA+39 | ITALY

PROSPERITY TEXTILE (HK) LTD | CHINA

PT GRAND TEXTILE INDUSTRY | INDONESIA :

RELIANCE INDUSTRIES LTD. | INDIA :

SIDDIQSONS LTD | PAKISTAN :

S.M. DENIM MILLS | PAKISTAN :

SOORTY ENTERPRISES LTD | BANGLADESH/PAKISTAN :

SQUARE DENIM LTD | PAKISTAN :

SURYALAKSHMI COTTON MILLS LTD. | INDIA :

ULTRA DENIM PVT LTD | INDIA :

VICUNHA  | BRAZIL:

VF Corporation , one of the biggest premium apparel brand, recently announced to sell its contemporary brands business to Israeli textile company Delta Galil Industries Ltd. for a consideration of US$120 million under its reconstruction scheme. Struggling with sales volumes and constant downfall in the profit , VF had to go for this decision. Over the past twelve months , VF Corp’s stock has fallen by 13% and the shares were traded down 7 cents to US$ 60.56. The contemporary brands segment includes denim brands such as 7 For All Mankind, and lifestyle apparel brands like Ella Moss and Splendid. The segment had sales of $344 million last year, or about 2.8% of VF Corp.’s total revenue.

The 7 For All Mankind brands is in the denim category, while Splendid and Ella Moss is in sportswear. VF bought Seven For All Mankind LLC for $775 million in August 2007.It acquired the rights to Ella Moss and Splendid in two separate asset transactions of its owner, Mo Industries Holdings Inc., which was completed in March 2009. Overall, it spent $238 million on the Mo Industries assets, as well as paying $47 million in Mo Industries net debt. The Contemporary Brands division was a clear underperformer in VF’s portfolio in recent years. Divisional sales dropped 14 percent in fiscal 2015 to $344 million – representing just 2.8 percent of total company revenue. Sales were off 15 percent in the first quarter of fiscal 2016 to $74 million.Impairment charges taken on the brands just in fiscal 2015 exceeded what VF is getting in the deal.

The company reported the downfall of 17.6 % in the sales of its Contemporary Brand in the first quarter of 2016 as compared to the same quarter of last year.In Q1 2015, the total sales revenue from the Contemporary Brand was US$ 87.5 Million however it reduced to US$ 74.4 Million in the Q1 2016. The Profit for the same segment seems to be more distressing as it registered a massive downfall of 51.4% comparing the figures of the same quarter of last year. During the fourth quarter of fiscal 2015, VF’s reduction of the goodwill values of the three brands resulted in a $97 million after-tax charge. That followed a $396.4 million write-down of goodwill with the same brands in the fourth quarter of fiscal 2104, resulting in a $307 million after-tax charge.

Delta Galil projects the brands will add $300 million in annual sales.Delta Galil stock, down 16% over the past 12 months, gained 13% Thursday in Tel Aviv. Delta Galil is a global maker and marketer of private-label apparel. The companies said the Delta Galil deal is expected to close during VF Corp.’s third quarter.

About Delta Galil Industries

Delta Galil Industries is a global manufacturer and marketer of branded and private label apparel products for men, women and children. Since its inception in 1975, the Company has continually strived to create products that follow a body-before-fabric philosophy, placing equal emphasis on comfort, aesthetics and quality. Delta Galil develops innovative seamless apparel including bras, shapewear and socks; intimate apparel for women; extensive lines of underwear for men; activewear, sleepwear and leisurewear. For more information, visit www.deltagalil.com.

In our previous report , we have done a  detailed analysis of financial result of  Q1 2016 of VF which also shows that the contemporary brands have not been doing well for VF !