In our previous articles – Part I and Part II, we have featured our 10 exhibitors with their sustainable efforts and products. In this article, we are going to feature 5 more exhibitors of Sustainable Interplay – A Virtual Show scheduled on Nov 23. All the following descriptions are in the company’s own words.
Deridesen Etiket | Accessories | Turkey
Sustainable Products
GRS certificated recycled leather
OEKOTEX certificated WB PU leather
OEKOTEX certificated CR-FREE leather
ECO-Friendly TPU Labels
ECO-Friendly Silicone Labels
Sustainable Practices
There are chemical tests being made for our produced items. Our studies continue related to energy and water usage. Our studies have been initiated regarding environment management under the consulting of Leadership & Sustainability.
There are social adaptation investigations being provided by many customers. We have approval for getting into the supplier list with all investigations. All regulations and laws are being followed.
Sky-White Technology for substituting PP in any application step- Applied in Spraying, in Nebulizati. The finishing product produced by using renewable raw material.
The use of the latest application technology combined with the best chemistry allows Nearchimica to achieve amazing results. The target to produce auxiliaries with safe chemistry is mandatory.
Indigo Textile| Fabric | Pakistan
Sustainable Products
100% Recycled Fabrics (Preconsumer and Post Consumer Waste)
Eco-Friendly Fabrics with sustainable dyeing and finishing saving water, energy, and chemicals
Hemp Blended Fabrics
Low content recycled content fabrics with 5% PCW cotton
Sustainable Practices
Effluent Treatment
Caustic Recovery
Energy efficient production systems
Aniline Free Indigo Dyes only
Human Sustainability
Profit-Sharing with employees
Health and Medical Insurance
Charities to various NGOs
Human Sustainability
GOTS , GRS , RCS , OCS ,OEKO TEX
Archroma | Chemical | Switzerland
Sustainable Products
Archroma’s new aniline-free* indigo dye, Denisol® Pure Indigo 30 Liq, reduces risk when producing the traditional, iconic indigo blue that consumers associate with denim and jeans. During production, some of the aniline stays locked into the indigo pigment, and is difficult to wash off the fabric. The remainder of the aniline impurity, approximately 300 metric tons, is discharged during dyeing.
EarthColors is Archroma’ss patented a new method of creating warm shades from nature. These high-performance dyes are synthesized from non-edible agricultural or herbal industries waste such as leaves or nutshells. Thanks to smart technologies, EarthColors® dyes are fully traceable from natural waste material to the store.
Sustainable Practices
Archroma offers to manufacturers, brand owners, and retailers the tailor-made system solutions that they need in their specific production process and market. They touch and color people’s lives every day, everywhere. That is why, at Archroma, they continuously challenge the status quo in the deep belief that they can make the industry sustainable.
Sustainable Certifications
SN EN ISO 9001:2015 Quality Management Systems Standard
SN EN ISO 14001:2015 Environmental Management Systems Standard
SN EN ISO 45001:2018 Occupational Health and Safety Management System Standard –
Do not miss to register for the SUSTAINABLE INTERPLAY event at virtual.denimsandjeans.com/virtual and PRE SCHEDULE your FACE2FACE meetings with the exhibitors.
Please also check out the sponsors of our show below :
Eco sustainability is no longer a wish: it’s a must. The textile and denim industries, together with the whole garment supply chain are deeply involved: we need to go further.
The next step is a new laser solution that can disrupt the old manufacturing supply chain rules of the denim world. The usual blue jeans manufacturing process involves several steps, starting with a model design it goes through weeks or even months of prototyping after there’s production: preparing the fabric for cutting and manufacturing, assembling the garments, and then going through many laundries and finishing steps, all of them involving a lot of water, with extensive use of chemicals.
A time-consuming process, often ending up with pollution. Imagine a totally new path, allowing you to skip most of this. Imagine a fully digitalized process that begins by absorbing a normal 2-dimensional garment prototype design and transforms it immediately into a 3D view of the real garment, simple to use, simple to understand, and able to transform the garment almost in real-time, because what you actually, see on the screen it’s exactly what the laser machine will do: used effects, bleaching, stone wash look, breakings…all in one single laser pass.
Well , this is what SEI laser intends to achieve with their new machines and software.
A full garment that our special EnGenius software will re-transform into the final 2D view, including all cutting instructions, with all pieces, clearly identified, with all the sizes immediately adapted with the correct design, look, and effects size…all done in a click.
Then imagine the power of light, duly managed by Masters of laser, a machine that marks all the effects and design in one single step, numbering and identifying all the pieces, even marking the content of the label on denim and then cutting immediately all the pieces that make up the garment.
Now imagine a robot that picks for you all these pieces and while the laser works on another garment, piles them up in bundles, ready to go for the stitching lines, but all of them clearly and unmistakably identified. Imagine an optimized fabric consumption, cutting shapes that were previously impossible with traditional systems, because there are no blades cutting: just an incredibly precise laser beam.
Imagine a continuous flow of production, running smoothly with no interruptions, easy to master, and capable of working 24/7 Imagine there’s now just a simple home wash after the assembling of the garment – no traditional laundry process – no water waste – no chemicals – no pollution. Works with denim of course, but also natural and artificial fabrics, technical clothing, sportswear, even shoes, and accessories.
You have achieved the next step, avoiding the old traditional production process. Now imagine a new concept of time-to-market, by placing this fantastic system close to the final customers, in every country, or town… No need for expensive airconditioned rooms: a laser system that works efficiently almost everywhere, easy to install, and run even in the middle of a city.
A laser system that allows us to design, approve, manufacture, and deliver a garment within 24 hours to the final customer, even a personalized one or tailor-made. Now stop imagining: get ready to change the game.
As this is reality, This is the next step, This is Matrix Textile from SEI Laser, Italy. Get to know more about their latest offerings at our SUSTAINABLE INTERPLAY VIRTUL EVENT on Nov 23 or email them at amonti@seilaser.com
To meet them and a large number of our exhibitors, pl register for the SUSTAINABLE INTERPLAY event at virtual.denimsandjeans.com/virtual and PRE SCHEDULE your FACE2FACE meetings with the exhibitors.
In our previous article, we have featured our 5 exhibitors with their sustainable efforts and products. In this article, we are going to feature 5 more exhibitors of Sustainable Interplay – A Virtual Show scheduled on Nov 23. All following descriptions are in the company’s own words .
ROLL ECO FADE SYSTEM: An innovative system for the treatment of the fabric
MY ECOSYSTEM: A group of sustainable effects on garment named MY BLACK ICE, MY ECO MARBLE, SIRIOX SYSTEM, MY ECO STONE developed to work in water and energy-saving conditions
WET CLE
Sustainable Practices
MINERAL PIGMENTS
NATURAL DYES PROCESS
ENZIMAX ORO RANGE
DETERGENT
The company has strongly invested in:
Strong selection of raw material for the realization of Montegaverde range according to ISO14006 ECODESIGN
No use of Potassium Permanganate and Chlorine in all process inside our M-LAB Garment University
Quality Certification ISO 9001 and Environmental ISO14001 : we produces renewable energy and we have a purification system and recycling of wastewater
Concentrated formulation -A system of home care washing with labelling and traceable process c
Human Sustainability
Last generation production plant
Workplace fully sanitized
Workshop for the correct dosage of the product without waste -cooperation with Urbino University and ITI Chimica Rimini
R3063: Biodegradable patches in cotton and linen. They are able to decompose naturally, so once discarded they will become organic substances within a year.
R3091: Super sustainable patches in cotton, hemp and organic biologic cotton.
Hemp is a first class fiber with a sustainable impact.
R3098 & R3100: Eco-friendly jacquard tapes in recycled polyester, recycled cotton, and organic biologic cotton.
R3099: Eco-friendly bands in recycled polyester, recycled cotton, and organic biologic cotton.
These items are made of recycled cotton yarns obtained from fabric scraps and second-hand clothes: Use of water-based inks.
Sustainable Practices
90% of the electricity used is produced from renewable sources.
Almost all production phases take place in the company, so we embrace the concept of Km0.
Comfortable, spacious rooms where the sunlight predominates over the artificial light.
The company also encourages its employees to adopt separate waste collection and improves staff sensitivity towards issues related to sustainability.
D5329 MORRIS MID DARK CACTUS PCRD STR Morris uses 100% organic cotton in the warp, 47.5% recycled cotton, 47.5% recycled polyester, and 5% elastane on the weft. The Cactus Project uses a newly developed chemical that improves the fixation of indigo on the warp yarn resulting in less water being used to remove unfixed dyestuff.
D5102 DENNIS C-BLACK CACTUS STR ORGANIC 100
D5108 KATYA DARK BLUE CACTUS LW SUPER STR ORGANIC 100
D5120 MADONNA MID PURE CACTUS STR ORGANIC BLENDED
Sustainable Practices
We are taking a giant step for a sustainable world with the Cactus production model that uses 100% organic cotton and lowers water consumption and waste production.
Compared to conventional indigo dying procedures, we reduce water consumption by %91 with the Cactus model. This reduces the consumption of side chemicals such as caustic, wetting, and ion immobilizing by 87% by using special recipes in our dyeing process.
Human Sustainability
We are against gender inequality in society and in business life. We support the participation of women labor in the workforce and our employees with training that will take them forward in their lives.
Jeanologia develops state-of-art technology for fabric and garment finishing.
FROM FABRIC TO FINISH
G2 DYNAMIC ozone in denim fabric finishing is dramatically reducing the amount of water and chemicals used, while at the same time saving costs at the mill and at the garment finishing facilities.
AT THE SPEED OF LIGHT Our laser technology has transformed the jeans industry creating a positive impact eliminating the harmful processes for worker’s health like sandblasting, hand sanding and PP spray.
WASHED BY THE ATMOSPHERE G2 Ozone technology enable production centers to greatly reduce the use of water and chemicals and achieve the right shade of blue faster, sustainably and at lower costs.
WATER IS OVER AIR IS THE FUTURE eFlow technology is based on nanobubbles that act as a carrier to transmit chemicals into any fabric or a garment with a minimal quantity of water and zero discharge.
H2Zero is the intelligent recycling system able to recycle 100% of the water used in washing machines reducing the water and electricity consumption. ZERO MEANS ZERO
The integration of Jeanologia technologies enhance productivity, reduce water and energy consumption, and eliminate damaging emissions and waste, guaranteeing ZERO contamination.
Sustainable Practices
At Jeanologia, people and planet come first, and the sustainability and innovative spirit is the company’s core business.
For years we have been transforming the way jeans are manufactured and we do it through disruptive technologies and innovates software. Now, Jeanologia has developed an initiative to transform the textile industry.
This is our Mission Zero: the total dehydration and detoxification of the jeans industry. Mission Zero appears to call all the technocrat and textile companies to join forces and fight together to achieve this goal: no more water or toxic chemicals used in a single pair of jeans around the world by 2025.
Human Sustainability
At Jeanologia, we put people and the planet before profit. We are convinced that a better world is shaped by people connected through honesty and respect. We are committed to our world and we look after the environment. Our aspiration is to put creativity, innovation, technology, and the driving forces of business initiative not only at the service of financial profit but also at the service of a prosperous and sustainable world.
Do not miss to register for the SUSTAINABLE INTERPLAY event at virtual.denimsandjeans.com/virtual and PRE SCHEDULE your FACE2FACE meetings with the exhibitors.
Please also check out the sponsors of our show below :
Candiani Denim , Italy have always been pioneers in the industry bringing out various innovative products and solutions over the years. Recently they have launched Coreva stretch technology which seems to address a very key concern of denim industry – circularity of stretch denim.
At the 2nd edition of Denimsandjeans Virtual Show, Sandeep Agarwal spoke to Alberto Canidani to understand how this technology is going to help in improving biodegradability and other sustainability factors. We share his views on various points discussed during the talk .
Background Of COREVA
It all started back in 2015 when I was just looking for a bio-based solution to elasticize our fabrics and was researching latex but then I landed on natural rubber and obviously, I had to study a little bit about it because it is a whole different animal compared to the synthetic elastomers we normally work with and of course I had to know more about vulcanization and what type of process.
It is a long story and very technical as well as very interesting. Though we were looking for a solution to make our stretch yarns bio-based and biodegradable and that was the way to go and we found a couple of partners with whom we shared the research in Italy and Southeast Asia and we came up with this rubber – a natural rubber yarn which fits our cotton and our spinning technology, so we core spun with it and the great thing about it as I said is that this natural rubber despite all the other synthetic elastomers, it doesn’t interfere with the capability of our fabrics to biodegrade .
Technical parameters in terms of stretchability recovery and everything is equal to or better than the spandex?
I would say it’s comparable, it depends how elastic you want to go with it. At the beginning for instance it was very very complicated to keep it comfortable because this natural rubber has a lot a lot of traction and very good recovery actually but the problem was to keep it at at low elasticities.
We found a way to do that too and I would say in terms of physicals and performance it could be compared to pretty good elastomers out there, consider also that in terms of durability and strength it is very very solid product.
It’s kind of funny when people ask me -hold on it’s going to biodegrade so you’re going to sweat and and your bacterias are going to make the fabric melt and it’s going to fall apart . No, it’s core spun which is also very good because of the hypoallergenic aspect of it so it’s fully covered by the cotton and the elastomer itself it’s a pretty thick natural rubber yarn and that thickness guarantees very very strong recovery performance and strength. So all physicals look very good and part of the patent is the finishing process as well because it’s not easy to stabilize those fabrics because the elasticity ratio was really high and we had to come up with a pretty interesting solution to make the finishing possible and to stabilize those fabrics. The fabrics with the COREVA technology and the fine-tuning has been finalized.
Response of regress, acid ,and stone washes on the fabrics made from this yarn
I would say fabrics made with COREVA are very flexible when it comes to laundry processing. We recommend not to use bleach, obviously, but that is something I would recommend anyway, but there is no particular technology or ingredient that COREVA can’t take.
We have two design centers, two tiny laundries- one here in Milan and one here in LA and those facilities were very helpful for us to study and analyze every single thing which could actually be done on COREVA and we didn’t really find any type of limitation.
Compared to the normal regular spandex, How much expensive is this going to be
As far as the linear meter is concerned, I would say we are about 40 percent more expensive than the regular stretch denim and I would say the average price for Candiani at the moment is Euro 5.50 per meter and here we’re talking Euro 7.50.
How helpful is this technology toward post-consumer recycling of the garments
I’m glad you’re asking this question because it’s something we recently found out. It is actually very easy to remove the natural rubber yarn from the actual cotton yarns so apparently it makes it easy so and also the PCR you obtain after the dismantling of the garments and the shredding of the fibers , it’s easy to get rid of COREVA..
Scalability of this technology
Today we could probably produce roughly one million meters with COREVA and I believe we can go up to 2.5 million meters in one year and eventually five in two years.
It is true that some people have already inquired about licensing for a different type of materials outside of denim so I’ll be exploring maybe those opportunities but not for the next two or three years there’s uh there’s no room for us to go in that direction
We’re actually sharing very interesting research with some of the elastomer suppliers we have a great collaboration with Roica who’s our strongest partner when it comes to elastomers and if you look what they’ve done with the v550 for instance which is a great elastomer .
It is truly a better elastomer if you look at the sustainable features that come with it against all the other elastomers and I believe that is still more competitive and scalable than COREVA by itself so I don’t want to compete with those guys, I don’t want to compete with my partners eventually.
The Secret Garden was the subject of the first project between Ian Berry and Tonello in 2017 exhibited in New York at the Children’s Museum of the Art’s and now the installation also arrives at the Flower Mart in San Francisco, another fantastic location that will host the work in denim permanently.
A hanging trellis with flowers, leaves, vines, wisteria and chrysanthemums welcomes visitors, but it is no ordinary flora but a dense structure that blooms in blue, indigo blue. Each piece cut from jeans and denim.
PHOTOS BY LAWRENCE ANDERSON
Cascading high across the wide-paned windows as a floral curtain, this piece is a solemn and bold reminder of the industrial history of the United States. The denim from this piece was sourced from the last denim mill in the United States, Cone Denim’s, White Oak in Greensboro, North Carolina.
“Denim has been a medium for me over 15 years and one thing I love the most about it, is the history though time and its symbolism but also its origins. Representing the Flower Mart in the material famed in the city dating back to the 1870s and the official fabric of California will show that the great new building respects and embraces the city’s heritage.†Said Ian Berry
Ian Berry is currently exhibiting in the birth home of Levi in Bavaria starting a tour of his work that takes in many cities across the world.
PHOTOS BY LAWRENCE ANDERSON
PHOTOS BY LAWRENCE ANDERSON
PHOTOS BY LAWRENCE ANDERSON
“The democratic nature of this famed material is also a mark of this project’s preservation of blue-collared jobs and a bridge between the old and the new in this innovation. And of course, denim transcends all boundaries all over the world and ever since the 1800’s the Flower Mart has been ethnically diverse, and this history should be celebrated.†Conclude Ian Berry.
A trademark for Ian Berry as well as an exciting result of a sincere collaboration for Tonello, who has been working side by side with the artist for several years.
Today Tonello is the international benchmark for the garment-processing industry developing innovative equipment for the apparel industry. Not only, also known as the inspiring company, it boasts numerous projects and collaborations with international artists including Ian Berry, an artist that shows around the world in galleries, museums, and art.
Tonello has created the Secret Denim Garden using only innovative and totally responsible technologies.
We are talking about Laser Blaze and The All-In-One System, pillars of Tonello Laundry (R)Evolution, the sophisticated fruit of a radically new conception in garment finishing processes.
Tonello mentions :
” 100% sustainable effect on leaves and flowers has been created , thanks also to the ECOfree2 technology – part of The All-In-One System – that through the use of ozone in water and ozone in air, reproduces an extremely natural bleach effect on denim, all in a completely responsible way.”
With the installation for the new San Francisco Flower Mart, Tonello helped was (with ozone) dozens upon dozens of yards of the Cone denim and laser cut the vines to make the Trellis. Ian travelled to Italy to work with the specialist team in the region also famed for its denim industryÂ
Alice Tonello, head of Tonello marketing and R&D said:
“Having the opportunity to work with Ian Berry is always amazing. We are using denim in a different and inspiring way, and it’s something that in the industry usually doesn’t happen.
When he asked us about this new project, we were so happy and so proud to be part of it. The installation in the San Francisco Flower Mart is an example of how collaborations and friendships can lead to unexpected and surprising results as well as portraying a message in a beautiful way.”
IAN BERRY PERMANENT INSTALLATION IN SAN FRANCISCO
Where: San Francisco Flower Mart, Kilroy Innovation Center (temporary location),660 3rd St, San Francisco, CA 94107, United States
Calik Denim, one of the leading premium denim manufacturers in the world and is included among the top 200 exporters in Turkey. It has been focused on sustainability , the company has received a variety of international certificates such as Global Organic Textile Standard (GOTS), Organic Content Standard (OCS), Oeko-Tex, RCS, Nordic Swan, Eco Label, EU Ecolabel and Global Recycle Standard (GRS). In addition, since 2016, the company has also been included in the Turkish Turquality Support Program, the only program by which companies that have competitive advantages and branding potential are supported by the government. Recently , they released their 2019 sustainability report with targets for 2025 . We spoke to Tolga Ozkurt, Deputy General Manager of Sales and Marketing regarding the same .
Q.Among your 2025 sustainability goals, which do you think is the most important?
At Calik Denim, we are aware of the responsibility of corporations to the world. Therefore we, as one of the leading premium denim manufacturers in the world, aim to maximize our accountability and transparency towards our operations. Also, the fact that the industry is being faced with global environmental and social change, shapes our path for future. We consider this change as a challenge that allows risks to turn into opportunities and as a reason for us to manage the impact of denim on life, create positive value for and deliver benefits to its stakeholders. Therefore, our sustainability strategy has been defined as Passion for Denim Passion for Life, focusing on the purpose of making a positive impact for a better life. We are truly encouraged by the passion for denim and passion for life to become the leading denim brand that triggers the sustainability-driven transformation in the industry.
2025 TARGETS
As a leading denim company, we set to achieve its purpose of making a positive impact for a better life by leading innovative products, creating positive impact for/ with our stakeholders and by reducing our impact on environment. Under our strategy, we defined 2025 Sustainability Targets under 4 main titles: Environmental Sustainability, Sustainable Raw Material Procurement, Innovation and Thought Leadership, Internal and External Stakeholder Rights.
In accordance with our vision, the most important issue we tackle with is environmental sustainability, about which we put much effort to improve. Living in an era where climate crisis drastically affects deeply the communities and environment urges us to take action to minimize our impact on the climate change.
Under environmental sustainability title, we identified 4 targets that are related to each other:
Reducing carbon emissions per unit production by 20%,
100% increase in the power generated from renewable resources as compared to 2018,
Reducing water consumption per unit production by 30%
Lastly reducing wastes emerging from production processes by 30%.
Considering the fact that global textile industry causes the production of emission at 1.2 billion tons emissions of CO2 every year, we prioritize our first target “reducing carbon emissions per unit production by 20% until 2025â€. While governments take action to reduce carbon emissions in accordance with the Paris Agreement or the European Green Deal, we, as a business world, must also play a key role by increasing R&D investments and focus on innovative technologies that would reduce carbon emissions. We are developing innovative and sustainable products and technologies focusing on energy efficiency and reducing environmental footprint to contribute fighting against climate crisis.
Q. Water saving is such an important goal. But do you think there can be a uniform way to measure its usage?
Among our other targets, we also find water management crucial for a sustainable future and sustainable industrial growth because textile industry is one of the industries that use natural resources, especially water, extensively. However, we believe that there are innovative solutions to minimize the waste and consumption of water and still pursue our Passion for Denim. By using technology and innovation, we are committed to improve the efficiency of our operations.
Among our several innovative solutions, Washpro Technology is Calik’s latest sustainability-driven innovation that aims to reduce the environmental impact throughout the denim lifecycle. The new Washpro technology promises long-lasting freshness for garments thanks to Calik’s new fibre innovations. With Washpro technology, end-users are required to wash their jeans less throughout the denim garments life cycle. It’s well known that each home laundry requires a lot of water and energy, so Washpro featured fabrics provide significant saving of resources – a perfect remedy for new generation eco conscious consumers who are looking for products with greater intention and longevity.
Other concept that we are proud of to develop is Oxygene. With the Oxygene concept, we are able to create awareness in the sector by ensuring that its customers make sustainable production with the concept developed. On the other hand, customer satisfaction increases with superior ozone washing effects, stone washing effects in a shorter time, bright look and clear tones, fabrics with a light touch. Thanks to the Oxygene concept, 95% less water, 50% less chemicals and 79% less energy is used during the washing stage.
At Calik Denim, the water intensity per product has been reduced by 11% in 2019 compared to 2017. With new investments to be made, it is aimed to reduce the water intensity by 30% by 2025.
Q. Can you explain your Denethic and D Clear concepts.
We care about water resources and develop innovative and sustainable technologies for denim manufacturing. Denethic is a product concept we have developed with a sustainable approach for the whole supply chain of a denim garment – manufacture with its important contribution to sustain our environment and our planet consciously and with responsibility. With the Denethic concept, the need to wash jeans after sewing is eliminated and this technology provides fabrics with a washed look. Denethic allows us and our customers to reduce water consumption. While we save water by 44% for rinse look, 15% for rinse enzyme look and 32% for bleached look at mill, our customers use Denethic fabrics ready to cut and sew without washing.
D-Clear technology of Calik Denim offers considerable saving values for both indigo / sulphur dyeing and finishing steps of production. The technology allows us to use 40% less water during the initial indigo dyeing and 83% less water during the finishing of denim and decrease the chemical use by 94%. We used D-Clear technology in 10% of our 2020-21 Fall- Winter collection and we aim raise it to 50% by 2020 and 100% by 2025.
Q. Do you think Covid has given a stronger push towards sustainability?
Covid-19 crisis has changed many aspects in our lives. Businesses and economies got damaged, as the crisis had its reflections on many systems other than health systems. Businesses were forced to slow down and most of the world has faced a drastic recession. According to the survey of Sustainable Apparel Coalition, 1/3 of the member brands were unprepared to such a crisis, which shows the importance of sustainability and risk management for corporations. Besides, it is estimated that revenues for the apparel and footwear sectors will contact by 27 to 30 percent in 2020.
We believe that prioritizing sustainability is what allows a company to survive from such a period. Companies that were already prioritizing are able to recovery easier now. Despite its importance, most of the companies prioritized to solve short- term problems that Covid-19 has brought with survival instincts. However, the companies with long term goals may integrate sustainability into their practices, because it will make them more resilient and allow them to adopt quickly to new challenges.
Besides the awakening of business, the awareness towards sustainability from the demand-consumer side has also risen. People facing with such a drastic crisis recognized the negative impact of unsustainable practices, including the unjust relation between the nature and human beings. The consumers are expected to prefer companies with sustainability practices more. With suppliers moving into “survival modeâ€, workers in some of the poorest countries face unemployment and risk of poverty and hunger. Applying human-centered practices in this time of crisis while also sustaining the businesses will influence many and shape the consumer behavior, which will determine the future of the companies.
At Calik Denim, in terms of quick solutions during this time, focusing on virtual operations and keeping the communication sustained with customers is crucial and it was one of our first responses to the crisis. We directly reach our customers and suppliers or reach through our representatives in respective countries. We have shaped our strategy in accordance with country-specific conditions and restrictions. We localized our decisions and connections in this sense. In addition, we were able to turn our mobile application into a more useful tool during this period. It was our chance to have such a mobile technology, which we activated even more. Our mobile application was used for sample requests and we have created another module in which we uploaded our video for the exhibition and started a blog with a group of 4 prominent bloggers and editors who will write weekly on our industry. In new era, adopting strategies that embrace digital solutions and sustainability is key in building more resilience for the industry.
The company has , apart from the above, come out with various initiatives related to chemical management, waste management, climate change and energy .
To receive unique link to join, pl register at www.virtual.denimsandjeans.com/virtual
Maurizio Donadi , creative Director and Vintage Collector , continues his mission to share his passion of vintage and archival clothing with the world and, in the process, promote new responsible thinking and practices through his latest consumer e-commerce venture, Transnomadica. Transnomadica is an ode to all things well lived. The goal is to create a significant and relevant marketplace for repurposed clothing. With a highly curated and authenticated assortment, Transnomadica is a destination for exchanging ideas and advancing the perception of vintage apparel and objects. Through Donadi’s creative direction and his 30-plus years of fashion industry experience, Transnomadica’s own standards of superior quality and craft set itself apart through a gallery-like presentation of relevant brands and unique designs across a wide-range of price points. Transnomadica is based on Donadi’s 8,000-piece archive that he’s collected over the past 30 years, housing some of the world’s most relevant and unique clothing items. Spanning a multitude of categories, Transnomadica features archival pieces from denim, military, sports, fashion and iconic 20th century styles. Until now, the archive has been utilized and available as a source of inspiration by select creative directors, designers, textile experts, collectors, and other industry professionals.
“In continuing in my search for the most responsible business practices, I see recycling as a natural step. My experience with global brands has allowed me to see that good design is engineering solutions with beauty. My last project, Atelier & Repairs, proved that one can build a brand without producing anything, but instead transforming what already exists. Inspired by these experiences, Transnomadica provides a stage for objects that are beautiful and well-made, that are still in enduring condition, that have acquired more value over time.†-Maurizio Donadi, Founder
In an effort to tell a story that conveys the history, culture and relevance of these items, Transnomadica will present products as Chapters, further establishing that vintage is non-seasonal. Launching with The Blue Chapter, Transnomadica presents an extensive assortment anchored by denim and other items in the color blue, ranging from iconic blue jeans to archival fashion apparel, home decor and highly collectible pieces. Transnomadica is motivated by the idea that the most sustainable clothes are those that are not produced, aiming to create a more seamless and functional model for the reselling of vintage and other staple apparel and goods, while conserving natural resources.
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We were amazed at the size of his collection of 8000 pcs ! and asked him how much time he took to build it , plus how he categorized his collection. he shared some more details –
” I have been collecting for over 30 years but I would say that during the last 12/15 years I have become much more focused on what was relevant for my vision.
There are 3 categories I have invested a great deal of time and effort in:
1. The Blue Color: Mainly Blue Jeans from Japanese denim brands. All faded from raw and all selvedge. The best jeans in the marketplace.
2. The Green Color: Korea and Vietnam War combat uniform. The best clothes to travel with.
3. The Khakis Color, from military chinos to safari, hunting and fishing jackets.”
About Transnomadica, LLC.
Founded by Maurizio Donadi in 2020, Transnomadica is a destination that celebrates cultural artistry and the beauty of imperfection across time and place. Transnomadica aims to become a key destination for a highly curated, respected and inclusive circular marketplace for select vintage, fashion archival styles and quality objects. Co-Founder and the driving creative force behind Atelier & Repairs and with commercial brand experience that includes positions at Diesel, Levi’s, Armani and Ralph Lauren, to name a few, Donadi is well-known amongst denim and vintage aficionados for his influence on the modern premium denim landscape. Check out the cool vintage collection of Transnomadica at https://www.transnomadica.com
For more info , you can also write to Maurizio at maurizio@transnomadica.com
Developed with a vintage inspiration and earth-conscious mission, Tommy Introduces another 100% recycled denim styles with recycled elastane. Last year also they came out with a sustainable collection , but this one seems a step ahead of that.
This 100% recycled collection is a sampling of or most popular styles and has been styled from recycled cotton in a vintage wash. The collection pulls out the evergreen classic Tommy Jeans styles from the archive of nostalgia and redesigned with added sustainable flavor of 100% recycled cotton, thread and sustainable trims. Apart from these, the rivets are made from the recylced metal trimmings and the patches are from 100% recycled polyester.
“The innovative part of the fabrics we are using for this capsule consists in their mechanical recycling process and spinning process. This way we can achieve 100% cotton recycled fiber for the first time in the history without using any blend fiber, while keeping the same mechanical properties as a virgin cotton fabric,” says Nicolas Prophte, vice-president of Global Denim Center Excellence PVH Corp.
Tommy Jeans has also claimed that this entire collection consumed less water, less energy and low impact finishing techniques compared to any of their previous collections and hence this is the most sustainable denim collection that they ever produced.
The collection is available online for sale and the price ranges between $79-129.
Diesel has recently announced – DIESEL UPCYCLING FOR, a new series of collections , which focus on a commitment to a more sustainable future through upcycling in production and adapting to a changing world. According to Diesel , the word UPCYCLING refers to the process of ‘Transforming Existing Products’ , Waste Material, and Deadstock into new products, while reducing the consumption of raw materials and decreasing the energy use , air and water pollution , and greenhouse gas emission. Essentially , it is the creation of something new by using what they already have . However, it seems the upcycled products are more expensive than the regular ones – of course, more effort is required to create them.
Here are some of our favorite picks from the collection.
D-55PARKA – Upcycled Parka in denim fabric – $748.00
This parka is crafted from strips of existing denim, cut and sewn together to create a totally new fabric. The jacket is enriched with a tonal band on the front and contrasting colored details under the sleeves.
D-OWNHILL55 – Upcycled Hooded Jacket in denim fabric –$498.00
This hooded jacket is crafted from strips of existing denim in tonal hues, sewn together to create a totally new fabric with frayed hems. The hood and cuffs are cut from an existing cotton-fleece sweater.
D-BNHILL55 –Upcycled Hoodie with denim inserts –$448.00
This hoodie combines a sweatshirt and a jacket that’s crafted from strips of existing denim. The strips are cut and sewn together to create a totally new fabric in tonal hues.
D-ARGO-JOGG – Upcycled JoggJeans with side pockets –$448.00
This denim is crafted from three different pairs of JoggJeans. The fabric is cut and remixed to create a brand new design, featuring a loose fit, military-inspired side pockets and drawstring hems to tighten the leg.
D-ONT-HURT-ME – Upcycled Camo Pants with denim patches – $298.00
This camouflage-print pant is updated with JoggJeans patches, creating a mix of textures.
D-DEEPCHECKDENIM – Upcycled Denim with check inserts – $278.00
This denim is crafted from an existing denim pant, updated with side bands in check fabric that’s cut from a Diesel Western shirt. A velcro loop at the ankle allows you to personalise the fit.
D-COACINQUE5- Upcycled Coach Jacket in denim fabric – $598.00
This coach jacket is crafted from strips of existing denim in tonal hues, cut and sewn together to create a totally new fabric. The jacket is finished with frayed hems and a colored mineral pigment dye.
Sustainability is at the heart of the True Religion X Jaffa collaboration. True Religion have launched their bespoke couture denim collection in collaboration with the artist, Jaffa Saba. The London-based DIY upcycler’s Instagram account is loaded with offbeat designs that he’s crafted out of scraps from world’s famous denim labels, as well as other items of cobbled-together clothing and accessories. The limited-edition collection exhibits products created using recycled denim which consists of factory defects and overstock from previous seasons to refashioning them into meaningful garments––all with the intention to rework and rethink the way denim is worn and used.
The True Religion X Jaffa Saba collection is displayed exclusively at Selfridges. Prices range from £99-399.
Jaffa, who is known for his unusual style, seemed to be a perfection of redesigning discarded, unused denim into fashionable denim. He skillfully incorporates themes of imperfection. The collection will feature jackets, denim jeans, bucket hats, shorts, samurai bomber hats, slides, tote bags, and lighters.
“We were blown away by Jaffa’s creativity and attention to detail, which is what we embody as a brand. He’d already created some bespoke True Religion pieces from his own wardrobe, and after meeting, we were all buzzing about a collaboration . Jaffa’s understanding of the TR DNA, taking dead stock and factory damaged “Super Ts†and reworking them into new original one-off pieces excited us. We’re also excited to be working alongside our launch partner, Selfridges, who has been so supportive over the last 14 years.†– Matt Claydon
“After I met with Matt and the TR team, I immediately started to execute what I had in my mind – playing with the True Religion Blueprint- taking leftovers and recreating new functional innovative pieces – this is all just a bit of fun.†– Jaffa
He also answered when asked why he rated True Religion that much “True Religion, because its OG. They are the ones that pioneered denim within hip-hop culture. I’m naturally drawn to their aesthetic out of all the older denim brands. They’re fire. I f**k with it. Everything I do, make, film, dicatate is just because I f**k with it. I just wanna make stuff into physical products through my lensâ€.
Lee Jeans introduces ‘For A World That Works’ , an initiative that unites Lee’s values and heritage, with a new vision for the future, aims to redefine how Lee operates. Through purposeful design, meaningful partnerships, and a commitment to the planet, Lee will bring people together to create a more sustainable future.
Lee Jeans says–
“Since 1889, our founder H.D. Lee has empowered the working world towards a brighter future. We celebrate this legacy by weaving purpose into everything we do, how we act and what we believe in. Sustainability is core to this. We all know the urgency. We all feel the responsibility. That’s why we strive to use the most sustainable options, from responsible sourcing to cleaner manufacturing and eco-innovations. If there’s a more sustainable option, we’ll go after it. So, stand tall for what you believe in. We do at Lee. We passionately challenge ourselves and bring people together to create a stronger and more sustainable future. For people. For planet. For A World That Works™.â€
‘For A World That Works™ brings together Lee Jeans’ ongoing sustainable initiatives with a series of innovative products, all designed to reflect the brand’s commitment to working toward a brighter future for people and the planet. The first three styles, highlighted here, are Indigood Denim, Back to Nature and Sustainable Selvage.
Indigood Denim
Indigood Denim is made from fabrics dyed through a foam dyeing process that does not use water and features 89% fewer chemicals and 65% less energy than traditional dyeing. Certain machine makers and denim mills have been working on this technology and enables Lee Jeans to develop a range . It will also feature signature design details including a black biodegradable patch, a tonal Lazy S on back pockets and recycled hardware. Introduced for Spring Preview ’20 (SP20), Indigood Denim features on two different washes on the popular slim tapered Luke fit men’s jean.
Back to Nature
The Back to Nature Innovation features pieces that are completely biodegradable. Made using entirely compostable linen-cotton yarns, and no rivets, when the garment is no longer needed, the buttons can be unscrewed for re-use and the rest can be thrown into the compost, where it will biodegrade and return to the Earth. Featured in Back to Nature are the men’s iconic Rider Jacket and Rider jeans in a rigid ecru denim. For women an elongated and belted version of the Rider Jacket features alongside wide leg jeans in rigid ecru denim.
Sustainable Selvage
Sustainable Selvage is an ongoing collaboration with Italian denim mill Candiani. The result is a series of jeans created using less energy, water and chemicals. Sustainable production and finishing processes include the use of Kitotex dyeing, derived from the food waste industry, Indigo Juice dyeing – a more superficial yarn dye; and mineral dyeing, using the N-Denim nitrogen dye and Earthcolours dye, which comes from unused natural waste. Sustainable laundry treatments include lasering that does not use chemicals, E-Flow which uses less chemicals and water, and PP spray (used for creating worn effects) has been replaced with an eco-friendly bleaching additive.
In line with the ‘For a World that Works™’ initiative, Lee Jeans has joined the Ellen MacArthur Foundation’s Jeans Redesign Guidelines, which set out minimum requirements on garment durability, material health, recyclability and traceability. Using the Jeans Redesign Guidelines as a base framework, Lee is creating a portfolio-level scorecard to measure the sustainability performance of all products. Over the next year, this global tool will empower Lee designers to be at the forefront of change, allowing them to view how Lee’s entire product line is progressing on sustainability attributes. As Lee works to build a better future with ‘For A World That Works™’ , the sustainability scorecard will benchmark the initiative’s impact for the brand’s stakeholders and help Lee set internal targets for increasing performance over time.
G-Star Raw is pushing the sustainability movement forward with a collection of stretch denim items for spring 2020 which is particularly designed for reuse. G-Star seeks to contribute to positive change in the denim industry , by using each sustainable innovation as a building block for a future . The brand has been working to recycle its jeans into new since 2012 when it released the first-ever Cradle to Cradle (C2C) Gold level-certified denim in late 2017 . The material properties and production process were carefully developed and rigorously tested to meet the highest-level requirements for all five Cradle to Cradle Certified™ categories:
Material health
Material reutilization
Renewable energy and carbon management
Water stewardship
Social fairness.
Now, its Spring 2020 line of men’s and women’s jackets and jeans is 100 percent recyclable — each piece made from organic cotton, blended with a sustainable stretch fiber. The brand says the items are created using only renewable energy and without any use of harmful chemicals throughout the entire production process, inclusive of indigo dyeing , making and washing of the garments — and, not a single drop of water is wasted during the wash process and last but not the least , it is made from organic cotton and a sustainable stretch fiber.
SUSTAINABLE TECHNIQUES INCORPORATED
Buttons without toxic chemicals.
New indigo with 70% less chemicals and salts.
Air drying saves 85% energy.
98% of water is recycled and 2% evaporates.
Each garment is 98% recycled.
Made with 100% organic products.
FURTHER TARGETED ENHANCEMENT IN 2020-
By 2020, they are trying to eliminate the use of wood- derived fabrics sourced from ancient and endangered forests
Many other brands also have launched their biodegradable collections with sustainbility being the biggest current trend (and near foreseeable one) for the denim industry . Brands and retailers like Lee, Guess, C&A , Stella , Denham and numerous others are trying to outdo each other in terms of their sustainability percentages while trying to retain their brand ethos. Lee had just released their new collection of 100% bio degradable jeans (except the buttons) and many others are following suit.
