Category: News

Arvind Fall 20 Collection @ Denimsandjeans Vietnam
Continuing our series of articles on collections being displayed by exhibitors at the 4th Edition of Denimsandjeas, we bring you the details of Arvind Fall / Winter ’20Â collection -Â COOLTURE.Â The collection exploresÂ a reinterpreted Indigo culture that, according to Arvind ,Â is cool, conscious and captivating. Arvind describes the Cool collection in their own words.Â

INNOVATION

DEEP SATURATED INDIGOS
- Azurite : TheÂ indigo blue for a true denim lover- a line of premium, super saturated indigo fabrics with both warp and weft that are Indigo dyed.
LIGHT AND WARM
- Tissue : A disruptive innovation in the field of Jeanswear using an unconventional technology. These denim inspired fabrics are super light, yet offers superlative warmth retention.
DESIGN

TRADITIONAL MEETS MODERN
- Ikat : Denims designed with differentiated aesthetics that resemble traditional textile art form of Ikat.
  
  This path breaking dyeing technology is , as per Arvind, substantially more sustainable than the traditional dyeing technique.
SOFT SURFACES
- Neo Cord : Indigo inspired cords. An amalgamation of traditional corduroy sensibilities with authentic, rebellious and young denim aesthetics.
SUSTAINABILITY

NATURAL BLENDS
- Zero Denim : A distinctive denim range digs deep into our DNA of sustainable lifestyle. This evolved denim breaks free from cotton production which consumes 20,000 litres of water per kilogram. Zero denims are woven in eco-friendly yarns like tencel, wool, kapok, recycled and biodegradable polyester
RECYCLED
- Renaissance : Fashion and Nature goes hand in hand with this concept of sustainable denim by reducing environmental impact through the use of post-consumer waste.
BUSINESS MODEL

SPEED TO MARKET
- Denim express :Â A category where season less fashion meets accelerated speed to market. Denim express is a hand-picked collection of extremely versatile denims for everyone, across all age-groups. This range is supposed to be always available in stock.
- Eco Swift : A future forward approach to denim construction and laundry process that render the finished product being eco-friendly, as well as substantially shrink the manufacturing lead time. Most relevant for mass customization and last mile differentiation.
Don’t miss to register to see Arvind’s collection at Denimsandjeans Vietnam. Click below :Â Â
May 28, 2019
REPLAY’s Expansion In India By Reliance Brands

Reliance Brands , a subsidiary of Reliance Industries India , is now set to expand the Italian Denim brand â€“ REPLAY in India. The target is to open four stores and increasing the count to ten by 2021. The first exclusive store is opened in Gurgaon, DelhiÂ following the future inaugurations that will take place in various other parts of Delhi NCR and Mumbai.Â The company will alsoÂ put forward the REPLAYâ€™s denim collection on the Relaince owned e-commerce platform Ajio.com.

Reliance Retail has a portfolio of over 40 international brands, includingÂ Kate Spade, Muji, Steve Madden, Superdry, Diesel, Hunkemoller, Iconix, Juicy Coutur , Gap etc, that spans across the entire spectrum of luxury, bridge to luxury, highâ€“premium and highâ€“street lifestyle. Reliance Retail operates over 661 stores for these international brands and continues to partner with new and revered international brands. The strong brand portfolio reinforces Reliance Retail as a partner of choice for best international brands.

Next year, Replay will also retail via Reliance Brandâ€™s multi-brand store outlet- The White Crow – which currently has a store in Ahmedabad. Indians have now started spending on brands and that creates a huge market for these international brands in India .The growing competition in the apparel and branded market of denims leads the big and international brands to set their paths in different parts of the world including the developing nations.

â€œContrary to belief premiumisation of denim is happening at a very fast pace, especially among male shoppers,” said Manu Sharma, business head, Replay India, at Reliance Brands Ltd.

Replay will retail in India starting INR 7,999 (About $ 110)Â for a pair of denim, going upwards of INR 20,000 (about $ 300) .

â€œOne thing in India is to get the pricing right…we have tried to match the entry price points available for the brand globally,” Sharma added.

Â Replay has been going through tough times in its European and other operations and it is eagerly seeking international markets for a lifeline . It remains to be seen if India can be that life saver market for REPLAY

May 20, 2019

More Jeans In The US Wardrobes : NPD Study

The new report by US-basedÂ NPD Group stated the increase in the Jeans market in the USA in 12 months ending in February 2019. The women in the US are making space in their closets that is evident from their purchase of 22 million more pieces in 2018 as compared to in 2017. A total of 364 million pairs of womenâ€™s jeans were purchased in the U.S with more than half purchased on sale. Marshal Cohen, the chief industry advisor for The NPD Group, said:

â€œThe recent growth in womenâ€™s jeans is good news for the industryâ€”women want to wear more than just leggings and yoga pants,But, the emphasis on quantity and discounting means marketers need to find new ways to inspire the womenâ€™s jeans consumer, and deliver product that compels them to take their purchase to the next level.â€

Off-price unit and dollar sales are both up almost 30 percent in the 12 months ending February 2019 â€“ now representing 17 percent of unit sales and driving the majority of womenâ€™s jeans growth. The specialty store channel, which includes retailers like American Eagle, H&M, and TopShop, accounts for over a third of womenâ€™s jeans annual sales and experienced unit growth of 6 percent compared to the previous 12 months. This makes the jeans a primary reason for shopping for women.

Though there is a decline in the in-store sales of womenâ€™s jeans sold, online sales are driving the increase of 32 % in the number of jeans purchased through e-commerce means since 12 months. According to the NPDâ€™s Checkout E-commerce information reveals, online womenâ€™s jeans buyers are also spending more and purchasing more frequently. The average online annual spend per buyer on womenâ€™s jeans was 4 percent higher than the previous year, and they purchase womenâ€™s jeans on average of twice a year. Chen also added,

â€œThe denim consumer has changed.Manufacturers and retailers are now faced with the challenge of strengthening the consumerâ€™s passion for jeans to ensure they are more than a commodity in their eyes.â€

Letâ€™s have the look at the percentage increase in various indexes in the jeans market of US for 12 months statistically:

Indexes	% Increase In 12 Months In US Denim Market
Off-Price Unit	30 %
Dollar Sales	30 %
Unit Growth By Specialty Store Channel	6 %
Number Of Womenâ€™s Jeans Being Purchased Through E-Commerce Channels	32 %
The Average Online Annual Spend Per Buyer On Womenâ€™s Jeans	4 %

Disclaimer: this report has taken extracts from a report published publicly by the NPD group.Â

April 30, 2019

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae

â€œ The 3 Râ€™s â€“ Reduce , Reuse and Recylce â€œ â€“ the concept has been taken out of theories and has been implied in practical life not only in our daily lifestyle but in the fashion world since long. Sustainability has taken center stage withÂ big brands and retailers having employed a number of environment friendly processes in their productions downline. However, organizations like H&M are trying to go a step further . They are trying to create clothes from plant material that is not usable otherwise. Its hard to imagine the dresses made from fruits and their peels !! OrÂ fabric made with algae !. Not only organic cotton and natural dyes are a part of the sustainable solution, but the future lies in alternative methods and techniques which can save the mother earth along while creating beautiful fashion .

H&Mâ€™s latest Conscious Exclusive collection which introduces three materials the brand is using for the first time: PiÃ±atex, a leather alternative made from the cellulose fiber of pineapple leaves (which become waste after the fruit is harvested); Orange Fiber, a silk like fabric made from the peels of oranges at the end of the juice production cycle; and BLOOM Foam, a high-performance foam made from algae biomass, which â€œcleans the environment and reduces the risk of algal blooms while reducing our dependence on fossil fuels,â€ according to the companyâ€™s website.

The unexpected mix of feminine flounces and sporty silhouettes, florals and shimmering surfaces make this collection fun, liberating and unique.The knotted slide sandals have BLOOM foam soles,Â the abstract floral dresses and suits utilize Orange Fiber, the patchwork cowboy boots are made with beige and metallic PiÃ±atex. The collection is extremely SMART and shows new ways to create fashion.H&M is trying to be a global leader in its sustainability efforts and its recent Sustainability ReportÂ does speak volumes about the seriousness of the efforts of the retailer.

Expect many moreÂ surprises to come from H&M in the sustainable world as their goals have been set for customersâ€™ benefits as claimed by Ann-Sofie Johansson, H&Mâ€™s creative advisor.

Check out more about thisÂ fascinating collection here!

Picture Courtesy : H&M

April 20, 2019

Denim Fabric Exports From India Jump In First Quarter Of 2019

India, the 2nd largest consumer as well as the 2nd biggest manufacturer of denim fabric in the world is showing strong signs of increased exports . Whereas previously the companies largely ignored the international market , many of them are now aggressively seeking a larger pie of the global market. The total exports of denim fabrics from India isexpected to reach about xxx million mtrs in 2019.Â In this report, weâ€™ve done the analysis of leading denim suppliers from India for the period covering from January to Marchâ€™19.

Monthwise Export Analysis
Countrywise Export Analysis
Leading Denim Suppliers

S. No	P A R T I C U L A R S
1	Table showing month wise Denim Exports along with Average Price and % Change for January-March’19
2	Graph showing Month wise Denim Exports for January-March’19
3	Graph showing Average Price Of month wise Denim Exports for January-March’19
4	Table showing country wise Denim Exports along with Average Price and % Share for January-March’19
5	Graph showing month wise Denim Exports for January-March’19
6	Graph showing Average Price Of country wise Denim Exports for January-March’19
7	Graph showing % Share of Countries in Denim Exports for January-March’19
8	Table showing Leading Denim Suppliers along with Average Price and % Share for January-March’19
9	Graph showing Volume of Leading Denim Suppliers for January-March’19
10	Graph showing Average Price of Leading Denim Suppliers for January-March’19
11	Graph showing % Share of Companies in Denim Exports for January-March’19

[private_special]

MONTHWISE DENIM EXPORTS

In the month of January, the total export was 18.2 million sqm which was exported at an average price of $1.46/sqm. The month of February witnessed a good upward movement in exports and it reached to 26.32 million sqm in February which was 45% more than the export of January. In March, the export figures showed a growth . In comparison to Feb, the month of March had 25% of growth and the figure reached to 33.03 million sqm. During all three months, the price remained close to constant and managed to maintain the price level of $1.45/sqm.

Month	Export (Sqm)	Av Price (USD/Sqm)	Change
January	Â Â Â Â Â Â Â Â 18,208,307	1.46	–
February	Â Â Â Â Â Â Â Â 26,323,936	1.45	45%
March	Â Â Â Â Â Â Â Â 33,034,115	1.44	25%
Total	Â Â Â Â Â Â Â Â 77,566,358	1.45	N/A

COUNTRYWISE DENIM EXPORTS

There are 12 major countries where India exported approx 85% out of its total exports. The list primarily included Bangladesh, Egypt, Colombia, Republic of Korea and Mexico. During the 1st three months, a major portion of exports belonged to Bangladesh which was approx. 39% and the total export figure stood at 30.22 million sqm and it was exported at an average price at $1.71/sqm. The 2nd major country where exports were made was Egypt which had a 13% share in the total export during these three months. The total export made to Egypt was 10.04 million sqm at an average price of $1.06/sqm. Colombia is at #3 and had 9% share and Korea with 4% share stood at #4 in the list. Bangladesh bought at the most expensive average price of $1.71/sqm however Egypt remained the cheapest market during this period with an average price of $1.06/sqm.

Country	Â Volume (SQM)	Average Price($/SQM)	% Share
Bangladesh	Â Â Â Â Â Â Â Â Â Â 30,225,744	1.71	39%
Egypt	Â Â Â Â Â Â Â Â Â Â 10,042,435	1.06	13%
Colombia	Â Â Â Â Â Â Â Â Â Â Â Â 6,803,378	1.26	9%
Sri Lanka	Â Â Â Â Â Â Â Â Â Â Â Â 3,069,517	1.69	4%
Mexico	Â Â Â Â Â Â Â Â Â Â Â Â 2,097,925	1.36	3%
Guatemala	Â Â Â Â Â Â Â Â Â Â Â Â 2,134,079	1.34	3%
Chile	Â Â Â Â Â Â Â Â Â Â Â Â 1,807,021	1.27	3%
Korea	Â Â Â Â Â Â Â Â Â Â Â Â 3,190,306	1.19	4%
Kenya	Â Â Â Â Â Â Â Â Â Â Â Â 1,437,039	1.42	2%
Turkey	Â Â Â Â Â Â Â Â Â Â Â Â 1,497,374	1.33	2%
Madagascar	Â Â Â Â Â Â Â Â Â Â Â Â 1,751,757	1.23	2%
Lesotho	Â Â Â Â Â Â Â Â Â Â Â Â 1,013,407	1.57	1%
Others	Â Â Â Â Â Â Â Â Â Â 12,496,376	1.33	16%

COMPANYWISE DENIM EXPORTS

So far as the leading denim suppliers are concerned, during Jan-March, the top three denim suppliers were as below:

Arvind Denim â€“ Total Denim Exported was 13.40 million sqm at an average price of $1.98/sqm. Total share in export is 17%. Bangladesh, Sri Lanka, and Pakistan are major exporting countries for Arvind.
Raymond UCO Denim – Total Denim Exported was 6.80 million sqm at an average price of $1.97/sqm. Total share in export is 9%. Bangladesh, Sri Lanka, Portugal, Lesotho, and Vietnam are major exporting countries for Raymond.
Ultra Denim – Total Denim Exported was 6.19 million sqm at an average price of $1.04/sqm. Total share in export is 8%. Bangladesh, Egypt and Sri Lanka are major exporting countries for Ultra Denim.

Nandan denim supplied the fabrics at the least average price of $0.98/sqm and Arvind Denim at the most expensive price of $1.98/sqm. The leading buyers of Indian Denim Fabric includeÂ Armana Group, Ananta Garments, Artistic Designs, Kenpark, Hiradarmani, Refat Garments, Denimach,Tusuka, Kenpark, FGS Denim, CRS Denim Garments, and FJ MAGALHAES LDA.

Exporting Companies	Volume (Sqm)	Average Price ($/Sqm)	% Share
Â ARVIND	Â Â Â Â 13,403,691.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.98	17%
Â RAYMOND UCO DENIM	Â Â Â Â Â Â Â 6,793,275.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.97	9%
Â ULTRA DENIM	Â Â Â Â Â Â Â 6,192,052.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.04	8%
Â NANDAN DENIM	Â Â Â Â Â Â Â 6,159,875.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 0.98	8%
Â SANGAM INDIA	Â Â Â Â Â Â Â 5,256,577.26	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.11	7%
Â MANOMAY TEX INDIA	Â Â Â Â Â Â Â 5,038,036.23	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.20	6%
Â SURYALAKSHMI COTTON MILLS	Â Â Â Â Â Â Â 4,441,043.21	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.55	6%
Â JINDAL WORLDWIDE	Â Â Â Â Â Â Â 4,038,637.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.30	5%
Â BHASKAR INDUSTRIES	Â Â Â Â Â Â Â 3,108,379.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.54	4%
Â RSWM	Â Â Â Â Â Â Â 2,716,654.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.53	4%
Â OSWAL WOOLLEN MILLS	Â Â Â Â Â Â Â 2,664,707.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.19	3%
Â KG DENIM	Â Â Â Â Â Â Â 2,529,777.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.60	3%
Â ETCO TEXTILE	Â Â Â Â Â Â Â 1,509,668.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.19	2%
Â MALWA INDUSTRIES	Â Â Â Â Â Â Â 1,454,825.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.74	2%
Â AARVEE DENIM AND EXPORTS	Â Â Â Â Â Â Â 1,364,448.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.32	2%
Â OTHERS	Â Â Â Â 10,894,714.00	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.25	14%

The Indian denim fabric exports had been hovering around 200-250million sq mtrs in the last few years. However, if we consider similar exports during this year, the total figure may touch over 300 million sq mtrs this year. This is a good sign as the companies had started to be too dependent on local market . The over dependence had hindered their growth and also investments in research and development and new technologies. With increased export appetite, we may see changes in this direction. Besides the next frontier for the companies has to be vertical integration where they invest in downstream garment manufacturing. This trend is catching up to some extent but we have to see if it really does go strong.

[/private_special]

April 18, 2019

H&M Sustainability Report 2018
Hennes & Mauritz AB, a Swedish multinational and also one of the biggest clothing-retail company, has recently released its SUSTAINABILITY REPORT for 2018. In 109 pages of the report, the company has reported its efforts towards sustainability and also the future plans to enlarge the ambit of sustainability in its entire supply chain. Before we move towards the key highlights of this report, letâ€™s look at some key figures of H&M below. Currently, the company operates in 71 markets with 4968 physical stores and have online shopping facility in 47 markets which collectively bring 22,696 million USD of net sales. The company is currently working with 2383 factories globally and has claimed to 800 million customers on an annual basis.

As stated in the report, the company has categorized its vision and strategy under the following three key ambitions:

100% LEADING THE CHANGE
1. Promote and scale innovation
2. Drive transparency
3. Reward sustainable actions
100% CIRCULAR & RENEWABLE
1. A circular approach to how products are made and used
2. Use only recycled or other sustainably sourced materials
3. A climate positive value chain
100% FAIR & EQUAL
1. Fair jobs for all
2. Inclusion and diversity
“From the beginning, our role has been to democratize fashion. Today, that means making it sustainable: it’s the only way we’ll keep making great fashion and design available today, tomorrow and for generations to come. We will continue our work to lead the change towards a sustainable fashion industry”, says Anna Gedda, Head of Sustainability H&M Group.

FACTORS OF SUSTAINABILITY

RECYCLING

As per the released report, the company claimed to recycle 57% of all materials used during the course of production/manufacturing in 2018 which is 23% more than what they had last year. So far as the recycling of cotton is concerned, it reached 95% and the company is targeting for 100% for next year. The report further stated that, approx. 20,649 tonnes of textiles were collected for reuse and recycling through their collecting initiative which is 16% more than last year and represents the equivalent of 103 million T-shirts. The company also managed to reduce the carbon emission by 11% from the year 2017 and as per the report, the group set new goals of reducing absolute GHG-emissions in the company’s own operations by another 40% by 2030.

Not only production but H&M has also reportedly set a new goal of using either 100% recycled or sustainably sourced materials for all kind of packaging by 2030. The group has also created a roadmap to save the consumption as well as to re-use wastewater, which will be supported by WWF, and the target would be to reduce the water usage by 25% in production and to recycle 15% of wastewater back into production processes by 2022.

“Recycled materials are truly a win-win: they stop waste material from going to landfill and reduce the use of virgin raw materials. However, for many types of textiles, viable recycling solutions either do not exist or are not commercially available on a large scale. We are therefore collaborating with scientists and innovators to tackle this change, but at the same time working to increase other sustainably sourced materials as quickly as possible”, says Cecilia BrÃ¤nnsten, Environmental Sustainability Manager H&M Group.

TRANSPARENCY

Taking the entire narrative of Transparency to a different level, according to the report , later in April, H&M and H&M Home will add more information to its products on hm.com, enabling customers to find out in which factory their favorites products were produced, as well as further information on material composition and solutions for re-using and recycling products that are worn-out.

The group has also launched The Take Care Concept in further four markets, offering customers guidance, repair services, and products to care for their garments so they can live a longer life. The company has invested a lot of resources in the Artificial Intelligence to ensure the effectiveness in the entire supply chain and also to make it easier to ensure a good match between production and demand, thus saving energy, transport, and resources.

â€œBig change requires bold actions and the courage to aim high. At the same time, we have to be humble to the challenges our planet is facing. So if we want to make a real change, we have to be brave, push the boundaries and not be afraid to fail.â€ ANNA GEDDA, HEAD OF SUSTAINABILITY, H&M GROUP

EQUAL AND FAIR PAY

For a fair pay, the group has launched Fair Living Wage Strategy, under which the company set some targets last year and the result of which has been published in this report. Here is what theirâ€™ target and result :

Goal: Ensure that supplier factories producing 50% of H&M Groupâ€™s product volume are implementing improved Wage Management Systems by 2018.

Result: Exceeded the goal. 67% of their product volume is made in factories that are implementing improved Wage Management Systems. This covers 500 factories and about 635,000 workers.

Goal: Ensure that supplier factories producing 50% of H&M Groupâ€™s product volume have democratically-elected worker representation in place by 2018.

Result: Exceeded the goal. 73% of their production volume is made in factories that have democratically-elected worker representatives in place. This covers 594 factories and about 840,000 workers.

Goal: Ensure that 100% of supplier factories In Bangladesh have democratically-elected worker representation in place by 2018.

Result: Reached this goal ahead of schedule. 100% of their tier 1 supplier factories in Bangladesh had democratically-elected worker representation by December 2017.

Goal: 90% of business partners should regard H&M Group as a fair business partner by 2018.

Result: Reached this goal, 93% of their business partners see H&M Group as a fair business partner by 2018.

With such encouraging results, now the company is also focusing on building industry collaborations. Therefore, a conglomerate of 22 brands, several Industries, a global trade union representing the textile workers, have been formed which will come together within the collaboration platform. The objective is to create a ground-breaking system change and to transform the textile industry by promoting collective bargaining agreements, that are supported by brands’ responsible purchasing practices. The brands within this arrangement have signed a Memorandum of Understanding which commits them to ensure that their purchasing practices facilitate the payment of a living wage.

“The fact that 22 global brands have come together to tackle the issue of wages in the textile industry makes ACT a really ground-breaking coalition. It’s a true game-changer for the industry, paving the way for collective bargaining agreements and making it possible to find solutions at industry level which will stand the test of time. By ensuring that brands’ purchasing practices are included in the equation, a crucial step in creating a solid foundation for fair living wages has been taken”, says Jenny Fagerlin, Global Social Sustainability Manager H&M Group.

Keeping the sustainability in the center, Denimsandjeans Vietnam is also coming up with its 4th edition of Denim Show under the theme- MY EARTH MY DENIMÂ which is scheduled for June 12-13 at Ho Chi Minh City. To get the invites, log on to www.vmshow..denimsandjeans.com.
April 10, 2019
Kontoor Brands Is The New VF Company For Lee And Wrangler

VF had previously announced that it would be divesting its jeansÂ The new company, named Kontoor Brands, Inc., will include the Wrangler^Â®, Lee^Â® and Rock & Republic^Â®brands, and the VF Outlet business. Its a big strategic move by VF where it has siphoned off the low growth denim labels to another company. Last year the sales of jeans for VF fell by 3.5% and current year does not look great either. In contrast , Levi’s has recently been listed on the stock market and received a huge response with the share price jumping over 32% on the listing day mainly on the strength of its profits and strategic growth. The management sounded positive on the filing with the govt. authorities.

â€œOur teams across VF have made tremendous progress to prepare for the successful separation of Kontoor Brands from VF and this filing is a significant next step in this process,â€ said Steve Rendle, Chairman, President and CEO of VF Corporation. â€œWe are highly confident that the separation is the best path forward for both organizations to achieve even greater potential and enhance long-term shareholder value.â€

The separation is on track to be completed in May of 2019, subject to final approval by VFâ€™s Board of Directors, customary regulatory approvals, and tax and legal considerations.

“This is an exciting next step in our work to establish our jeanswear organization as an independent , public trading company . Kontoor brands – a creative variation of the word ‘ Contour’ is a compelling name that will preserve each brand’s unique identity while also providing the opportunity to evolve the company in the years ahead ” says VF Corp CEO Steve Rendle .

The selection of the name has been an important part of the creation of the new company. The office of Kontoor Brands would be created in the historic Revolution Mill in Greensboro, North Carolina ,Â that has been transformed into a mixed-use campus that includes commercial, residential, restaurant and studio space.Â VF is currently based in Greensboro, but will be moving its headquarters to Denver along with its diverse portfolio of brands that includes Vans, The North Face and Timberland.

â€œIn choosing a name for the new company, it was important for us to select something that serves as an umbrella for our iconic jeanswear brands and provides us with the opportunity to advance our portfolio in the future. The selected name was inspired by the idea of a perfect fit, which speaks to the rich legacy and storied history of our brands. Iâ€™m excited about the opportunities that lie ahead for Kontoor Brands as an independent, publicly traded company,â€ added Scott Baxter, named CEO of Kontoor Brands.

April 2, 2019

Denim Fabric Imports In Columbia | Nov-Dec , 2018

In this report, weâ€™ve listed the major denim fabric importers in COLUMBIAÂ duringÂ the months of Nov-Dec,2018 and analyzed the volume and average price along with the countries from where they are buying. The contents of this report are as below:

PARTICULARS

TABLE SHOWING THE TOP DENIM SUPPLYING COUNTRIES TO COLUMBIAÂ ALONG WITH AVERAGE PRICE AND % SHARE

GRAPH SHOWING THE TOP DENIM SUPPLYING COUNTRIES TO COLUMBIA

GRAPH SHOWING THE AVERAGE PRICE OF THE TOPÂ DENIM SUPPLYING COUNTRIES TO COLUMBIA

GRAPH SHOWING THE % SHARE OF COUNTRIES IN TOTAL IMPORTS BY COLUMBIA

TABLE SHOWING THE TOP DENIM IMPORTING COMPANIES OF COLUMBIA ALONG WITH AVERAGE PRICE

GRAPH SHOWING THE TOP DENIM IMPORTING COMPANIES OF COLUMBIA

GRAPH SHOWING THE AVERAGE PRICE OF THE TOP 9 DENIM IMPORTING COMPANIES OF COLUMBIA

NINE TABLES SHOWING THE IMPORTS OF DENIM FABRICS BY DIFFERENT COMPANIES INTO COLUMBIA ALONG WITH AVERAGE PRICE

NINE GRAPHS SHOWING THE IMPORTS OF DENIM FABRICS BY DIFFERENT COMPANIES INTO COLUMBIA

NINE GRAPHS SHOWING THE AVERAGE PRICE OF IMPORTS OF DENIM FABRICS BY DIFFERENT COMPANIES INTO COLUMBIA

[private_special]

TOP 9 COUNTRIES SUPPLYING DENIM FABRICS TO COLUMBIA

In the month of Nov-Dec 2018, Columbia has imported approx. 5.67 million sqm of denim fabrics. CHINA is the biggest exporter of Denim Fabric to Columbia with a total volume of 2.09 million sqm at an average price of USD 1.79/sqm. India is the 2nd biggest denim supplier which exported 1.75 million sqm of denim fabric at an average price of USD 1.5/sq. Pakistan, Venezuela,Mexico,Brazil and Ecuador are other major countries which contributed 8%,7%,7%,5% and 2% of the total import of denim fabric of Columbia respectively.

(Note: this data has been captured from various govt organizations including customs. the actual imports are likely to be higher than this figure .)

Country	Volume(SQM)	Average Price(USD/SQM)	% Share
China	2,069,619.03	1.79	36
India	1,755,430.22	1.5	31
Pakistan	445,360.45	2.23	8
Venezuela	407,384.06	1.41	7
Mexico	371,634.56	3.04	7
Brazil	257,902.24	1.98	5
Ecuadaor	132,309.64	1.76	2
Turkey	69,217.64	5.31	1
United States	62,978.50	3.06	1
Peru	62,859.69	1.57	1
Others	39,522.70	2.3	0.7

TOP 9 DENIM IMPORTING COMPANIES OF COLUMBIA

So far as the import of denim fabric by different companies are concerned, JOHN URIBE E HIJOSÂ and COLOMBIANA DE COMERICOÂ are the biggest importers of denim fabric into Columbia with the total import of 1.19 million sqm and 7.32 lakhs sqm of denim fabric respectively. PERMODA LTDA is the buyer which has imported the denim fabrics at the most expensive average price i.e., $3.13/sqm and SURTI JEANS has imported at the least average price of USD 1.03/sqm

Company	Volume(SQM)	Average Price ( USD/SQM) CIF
JOHN URIBE E HIJOS SA	1,197,895.29	1.63
COLOMBIANA DE COMERCIO SA	732,495.36	1.35
POLJEAN SAS	407,384.06	1.41
PERMODA LTDA	313,515.84	3.13
STF GROUP SA	279,381.14	2.04
COMERTEX SA	253,163.16	1.4
STILOTEX SAS	203,519.37	1.72
GRUPO ALV SAS	194,811.86	1.9
SURTIJEANS SA	153,268.05	1.03

JOHN URIBE E HIJOS SA

John Uribe imported 1,197,895 sqm of denim fabrics during the period of Nov-DEC 2018 and it got many suppliers on the board. Out of manyÂ suppliers, Signet Denim private Limited is the biggest supplier with the export volume of 235,240 sqm and Zhejiang Tengma is the second biggest suppliers with the total volume of 329,930 sqm. Average Price at which Signet is supplying is $1.15/sqm and Zhejiang is supplying at $1.6/sqm.

The Company’s line of business includes the wholesale distribution of piece goods and yard goods of natural and manmade fibers.
Address:Carrera 52 19 80 Local 2, Antioquia Medellin Colombia

Company	Volume(SQM)	Average price(USD/SqM)
R & B DENIMS LTD, INDIA	235,240.32	1.13
SIGNET DENIM PRIVATE LIMITED, INDIA	355,217.04	1.15
TOP SKY DRAGON TEXTILES CO LTD, CHINA	101,388.95	1.25
ZHEJIANG TENGMA TEXTILE CO LTD, CHINA	329,930.11	1.6

COLOMBIANA DE COMERCIO SA

The total import of denim fabric made by COLOMBIANA DE during the month of NOV-DECâ€™18 is 7.32 lakhs sqm. Out of many the two major suppliers to Colombiana DE are Zhejiang Xinlan Textile Co Ltd and Sangam India Limited. Zhejiang supplied 232,614 sqm of denim fabric at an average price of $1.72/sqm and Sangam India supplied 225,299 sqm of denim fabric at an average price of $ 1.17/sqm.

Colombiana de Comercio S.A. distributes electronics, computers, Apparels, appliances, and grocery items. It also distributes and services motorcycles and motorcycle parts. The company was founded in 1938 and is based in Bogota, Colombia. Registered Address: Calle 11 No 31 A â€“ 42, Bogota,Â Colombia and to know more visit â€“ www.corbeta.com.co.

Company	Volume(SQM)	Average Price(USD/SQM)
MANOMAY TEX INDIA LTD, INDIA	149,619.14	1.12
SANGAM (INDIA) LIMITED , INDIA	225,299.31	1.17
ZHEJIANG TENGMA TEXTILE CO LTD, CHINA	97,356.83	1.72
ZHEJIANG XINLAN TEXTILE CO LTD, CHINA	232,614.91	1.63

POLJEAN SAS

The total import of denim fabric made by POLJEAN during the month of NOV-DECâ€™18 is 407,384.06 sqm. Poljean has bought all its denim from JALSEN INC at an average price of USD 1.41/Sqm.

POLJEAN sas , offers a wide range of textile products of Venezuelan origin, manufactured by the different companies that make up the corporation

Address:Carrera 54 Nro 72A- 135, Itagui, Antioquia, Colombia

Company	Volume(SQM)	Average Price(USD/SQM)
JALSEN INC,VENEZUELA	407,384.06	1.41

PERMODA LTDA

Permoda has bought all its denim from MPVR Trading Company at an average price of USD 3.13/Sqm. The total denim imported during the months of NOV-DECâ€™18 was 313,515 sqm.

Permoda, which employs 3000 people has been in the denim business for decades and working with all the major brands globally. To know more, visitÂ http://www.permoda.com.co/

Address: Permoda LTDA. Nit 860.516.806-5 17th street address # 68D-88

Company	Volume(SQM)	Average Price(USD/SQM)
MPVR TRADING COMPANY S DE RL, MEXICO	313,515.84	3.13

STF GROUP SA

STF Group imported 279,381.14 sqm of denim fabrics in the month of NOV-DECâ€™18 from multiple suppliers.Soorty Enterprises is the biggest supplier with the export volume of 148,305 sqm and Dong Guan is the second biggest suppliers with the total volume of 25,028 sqm. Average Price at which Soorty EnterprisesÂ is supplying is $1.91/sqm and Dong Guan is supplying at $1.92/sqm.

Address: Cra. 34 #10581, Yumbo, Bermejal, Yumbo, Valle del Cauca, Colombia

Company	Volume(SQM)	Average Price(USD/SQM)
DONG GUAN ZANXU TRADING CO LTD, CHINA	25,028.22	1.92
ESSEN DESING CO LIMITED,CHINA	21,075.75	1.91
INDIGO TEXTILE (PVT) LTD, PAKISTAN	55,500	1.91
SOORTY ENTERPRISES (PVT) LTD, PAKISTAN	148,305.25	1.91

COMERTEX SA

253,163.16 sqm of denim fabric has been imported by Comertex SA in the months of NOV-DECâ€™18 at an average price of $1.40/sqm. Sangam Ltd is the biggest supplier which supplied 152,258 sqm of denim fabric at an average price of $1.15/sqm. The rest has been imported from Santista work solution, Tejidos and Vicunha Textil.

Comertex has been one of the leading companies in the marketing of textile products in Colombia.Comertex attends segments of the textile chain, some markets in manufacturing, footwear, linens, and clothing, also has outlets to final consumers. Comertex began operations in 1974 as a family business trading in textiles as a result of a clear mission of the changing environment. For more information, visit â€“http://www.comertex.com.co

Address:GirÃ³n, Cra 17 No 60 â€“ 170,Palenque Chimita Freeway,Tel. (57-7) 6760000

Company	Volume(SQM)	Average Price(USD/SQM)
SANGAM (INDIA) LIMITED	152,258.80	1.15
SANTISTA WORK SOLUTION SA, BRAZIL	14,343.33	1.41
TEJIDOS SAN JACINTO SA,PERU	62,859.69	1.57
VICUNHA TEXTIL SA, BRAZIL	23,701.34	1.47

STILOTEX SAS

Stilotex has bought all its denim from Poonam Enterprises ( India) at an average price of USD 1.73/Sqm and Zhejiang Jinsuo Textiles at an average price of USD 1.66/SQM. The total denim imported for the month of NOV-DECâ€™18 was 203,519.37 sqm.

Since 1992 ,Stilotex SAS is operating since 1997 and deals in four segments. Home, Childrenâ€™s Fashion, Babies, and Hobbies. To know more, visitÂ http://stilotex.com

Address: Cra 106 # 15 â€“ 25,Manzana 5,Ints. 13 â€“ 14,BogotÃ¡, Colombia

Company	Volume(SQM)	Average Price(USD/SQM)
POONAM ENTERPRISES (HK) LTD, HK	185,541.12	1.73
ZHEJIANG JINSUO TEXTILES CO LTD, CHINA	17,978.25	1.66

GRUPO ALV SAS

Grupo ALV imported 194,811.86 sqm of denim fabrics in the month of NOV-DECâ€™18 from multiple suppliers. SHAOXING KEQIAO From China is the biggest supplier with the export volume of 59,541 sqm and ZHEJIANG XINLAN TEXTILE CO LTD is the second biggest suppliers with the total volume of 52,924 sqm. Average Price at which Shaoxing is supplying is $2.14/sqm and Zhejiang is supplying at $1.8/sqm.

The company Grupo Alv S.A.S. is primarily engaged in apparel, piece goods, and notions merchant wholesalers and related activities. It has been operating in the Colombian market since 2009. To know more visit-Â http://www.grupoalv.com/

Company	Volume(SQM)	Average Price(USD/SQM)
SHAOXING KEQIAO TIANYONG IMPORT AND EXPORT CO LTD, CHINA	59,541.21	2.147
WINWIN TEXTILE CO LTD, CHINA	20,243.52	1.87
ZHEJIANG TENGMA TEXTILE CO LTD, CHINA	39,662.11	1.87
ZHEJIANG XINLAN TEXTILE CO LTD, CHINA	52,924.95	1.8

SURTIJEANS SA

Surtijeans has bought all its denim from Sangam Limited from India at an average price of USD 1.03/Sqm. The total denim imported during the months of NOV-DECâ€™18 was 153,268.05 sqm.

Surtijeans S A was founded in 2007. The company’s line of business includes the wholesale distribution of home furnishings and housewares.

Address:Calle 17 A 69 87 Bodega 2 Zona Industrial Montevideo Bogota Colombia

Company	Volume(SQM)	Average Price(USD/SQM)
SANGAM (INDIA) LIMITED, INDIA	153,268.05	1.03

[/private_special]

March 29, 2019

DE-Brands : 1st Global Denim B2B Platform

Denimsandjeans family is happy to announce theÂ launch of the first global B2B sourcing APP – DE-Brands. For long there has been a need felt to do more when it comes to helping both the sides in the supply chain ie the buyers and the suppliers to reduce their cost and time of sourcing and marketing. This a step towards technology in the denim market for easy accessibility and network amongst buyers and suppliers.With an attractive and easy to useÂ design , the app comes with user friendly portal. DE-BRANDS is the first Global Denim and Sportswear products sourcing B2B app which brings buyers and suppliers in the denim and sportswear supply chain together at one platform. It seeks to reduce time and cost of marketing and buying for this industry globally. The app provides easy interaction tools for suppliers to showcase their products to buyers and for both to interact with each other. DE-BRANDS is powered by Denimsandjeans.comÂ Â

KEY FEATURES:

De-Brands provides exciting features to make it convenient for the sellers of denim to sell easily and reach out to global buyers. Not only the companies can create their own showrooms and can reach out to buyers, there is a huge opportunity to have 1 to 1 interaction with buyers and among buyers for better networking among the community. The concerns of privacy of the companies are well taken care of so that they can market their products in peace.Â

OUR WEBSITE

The previously running website also been upgraded with the app for better understanding and closer look of the quality of products at display . Have a look at the website here.

WHY DE-BRANDS?

Saves Time	Effortless	Communication
Browse through thousands of products under single platform	No need to carry loads of products sample in the shows.Select and filter form app.	Easy interaction and business deals with exhibitors as well as other buyers.

WHO IS CURRENTLY USING THE APP

Some of the most reputed denim companies globally including Artististic Fabrics, Raymonds, Prosperity, Crescent , Anubha and others are currently displaying their product ranges on the app and more companies are being added on the way. From the buying community we have some important people from different retailers and brands who have found it useful and using the app.

AVAILABLE ON APP STORE NOW !!

Click on the below link to download the DE-Brands App and experience the easy sourcing way in the industry. Android version will follow soon ! Hope to have you on board.

Â “This is an important step in taking business of our denim community online. We hope we can make a small contribution in making business more easy and sustainable ” Sandeep Agarwal

Don’t forget to Sign Up when you download the app to reach out to main features of the app !

Launching ANDROID soon

March 22, 2019

Tommy Hilfiger X Zendaya SS 2019 Collection Is Here

Hilfigerâ€™s latest Spring 2019 collection revealed the attractive collection that can you can shop right away at Nordstrom. Tommy Hilfiger and the actress/singer Zendaya teamed up to present the latest ready-to-wear spring collection in the Paris Fashion Week. The collection called TOMMYNOW is inspired by the 1970sÂ American Pop Culture which is available inÂ more than 70 countries in the world. The collection was showcasedÂ at ThÃ©Ã¢tre des Champs-Ã‰lysÃ©es with super models like Grace Jones,Pat Cleveland, Beverly Johnson ,Beverly Peele, Veronica Webb etc who graced the runway with these cultured designs.

The event witnessed the combination of vibrant colors, bell bottoms, dresses and lots of DENIM. Denim was presented in blazErs, suits, dresses, skirts and much more. White denims and minimalistic looks with subtle or no washes and indigo palette mixes wereÂ the dominant theme of the denim collection. With changing marketing tactics ,Â the collection could be shopped right away. Zendayaâ€™s capsule is exclusively available at the Nordstorm. We have taken out the denim collection from the Hilfiger collection – shop the entire collection here.

Tommy x Zendaya Farra High Waist Bootcut Jeans (Papyrus)

Tommy x Zendaya Cindy High Waist Skinny Jeans

Tommy x Zendaya Stripe Denim Blazer

Tommy x Zendaya Stripe Denim Pants

Tommy x Zendaya Farra High Waist Bootcut Jeans

Tommy x Zendaya Belted Denim Skirt

Tommy x Zendaya Belted Denim Dress

March 15, 2019
Gap Losing Sheen | Announces Split and Closure Of 230 Stores
After VFC, Gap has also announced the split of the business under their restructuring programme on Feb 28. Gap said that it would be divided into two separate entities in which one of the companies will have Old Navy and other is unnamed as yet .Temporarily namedÂ New Co , the new division will contain Gap, Banana Republic and other brands including Athleta and Hill City. The company has also announced the closure of 230 stores by the end of 2020 which enables them to save between $250 million and $300 million before taxes over the next two years, according to a securities filing.

There are two prime objectives behind this split:
1. To focus more on Old Navy which has grown to USD 8 billion in annual sales since 1994.
2. To consolidate other older brands like Gao and Banana Republic under one roof- New Co, which will have approx. USD 9 billion of combined annual sales.
â€œFollowing a comprehensive review by the Gap Inc. board of directors, itâ€™s clear that Old Navyâ€™s business model and customers have increasingly diverged from our specialty brands over time, and each company now requires a different strategy to thrive moving forward,â€ said Robert Fisher, the board chairman for Gap Inc. â€œRecognizing that, we determined that pursuing a separation is the most compelling path forward for our brandsâ€”creating two separate companies with distinct financial profiles, tailored operating priorities and unique capital allocation strategies, both well positioned to achieve their strategic goals and create significant value for our customers, employees and shareholders.â€

Art Peck, the president and chief executive of Gap Inc., said this will help all the brands move forward. â€œWe have made significant progress executing on our balanced growth strategy and investing in the capabilities to position our brands for growth: expanding the omni-channel customer experience, building our digital capabilities and improving operational efficiencies across the company. Todayâ€™s spin-off announcement enables us to embed those capabilities within two stand-alone companies, each with a sharpened strategic focus and tailored operating structure.â€

Peck will continue as president and chief executive officer of NewCo, while Sonia Syngal, current president and chief executive of Old Navy, will lead the new stand-alone enterprise. She has led Old Navy since 2016. The transactions to divide Gap Inc. into two separate companies should be completed by 2020 and are subject to final approval by Gap Inc.â€™s board of directors. NewCo will be based in Gap Inc.â€™s current headquarters, and Old Navy will remain at its current headquarters, both located in San Francisco.

The announcement and the fourth quarter results came on the same day. In the 4th quarter ending Feb. 2, 2019, Gap Inc. had registered a net income of USD 276 million and revenue stood at USD 4.6 billion. For the same period last year, net income was USD 205 million and the revenue was USD 4.78 billion. In the current fiscal year, total net revenue was USD 16.6 billion on which the company earned a net income of USD 1 billion compared to net income of USD 848 million on net revenue of USD 15.85 billion.

The separation is sad however this will surely enable the leaders of both the companies to bring equitable focus on their own divisions. Old Navy has been doing very well whereas Gap has been struggling for the past few years and hence such split was warranted to save both the brands from any adverse repercussions. Sales figure of Old Navy witnessed a yearly growth of 3% in 2018. Meanwhile, the Gap seemed struggling and its sales fell 5% last year. The Banana Republic has been closing stores, which has helped the company improve sales.

The Gap, which was founded in 1969, happened to be the coolest brand and was very popular among each section of generation say its young or old. Retailers such as Levi’s, Target and fast-fashion sellers H&M and Zara took away Gap’s denim shoppers with reasonable/cheap & competitive prices. In November, Peck described Gap’s store count as unprofitable. As of the end of last quarter, there were 1,242 Gap stores worldwide. 758 of them were in North America.

The middle priced segment for jeans and sportswear has been in threat for many seasons now due to fast fashion retailing by likes of H&M, Inditex and others. Very few brands like Levis are able to save themselves from the onslaught and survive. Sadly GAP is losing !
March 6, 2019
Bext360 Blockchain Technology To Trace Organic Cotton

Cotton is most widely used as a raw material in the world for manufacturing apparels, denims, textiles, lingerie and even food and medical products.With an increase in the organic cotton demand in the fashion world, it is a known fact that growing cotton has many challenges. This renewable and biodegradable resource has became an essential part of textile industry. The increase in interest in organic materials in fashion is growing, and the global market for just organic cotton alone has risen to $15 billion according to the recent article in Forbes.

What is Organic Cotton ?

The organic cotton eliminates the use of harmful pesticides, fertilizers and chemicals. The techniques used does not harm soil fertilization , prevents polluton of water etc.Farmers who have shifted to organic cotton farming, not only made their lives healthy but also benefitted the ecosystem. Not only this, organic ways improves the working and provides a healthy environment for farmers and wrokers.

Bext360 â€“ The Initiative

The Blockchain startup Bext360 has decided to partner with multiple tech companies for testing if the blockchain can be used for using the organic cotton supply chian.

â€œWeâ€™ve developed systems at the farm level,â€ said Dan Jones, founder and CEO of Bext360. â€œWe can mark those bags so that weâ€™re sure about the location where weâ€™ve harvested the cotton.â€

â€œBy integrating these marker partners into this, weâ€™re able to decrease the cost of people to manage their supply chain and increase their ability to prove authenticity, sustainability and origin,â€ added Jones

Bext360 provides comprehensive and measurable accountability for critical supply chains. The SaaS platform provides unsurpassed blockchain traceability and quantifiable measurements for sustainability.Bext360 focuses on supply chains such as coffee, seafood, timber, minerals, cotton and palm oil to provide a traceable fingerprint from producer to consumer.

The pilot test is called as Organic Cotton Traceability Pilot. It is a partnership between the C&A Foundation, the Organic Cotton Accelerator and Fashion for Good supported by C&A, Zalando, PVH Corp and the Kering Group. In the current phase, organic cotton is traced from farms to the gin for processing. The second and third phase will ensure the tracing of cotton from gin to consumer and then scaling it for fashion industries respectively.Organic cotton only accounts for under 1% of the total global production of cotton, according to the statistics from Textile Exchange. Still as it costs too much to produce, that percentage still accounts for nearly $15 billion market.

Several companies are working with technical pilot Bext360 for this initiative.To ensure the authenticity of the cotton , these companies â€œtagâ€ the cotton which is further being â€œfingerprintedâ€Â in the supply chain by Bext360 to ensure the veritable nature of the cotton.The blockchain software then creates a â€œtokenâ€ through which the consumer can trace every path of cotton.Â These individual electronic tokens can be used to track the process of harvesting, processing, manufacturing uptill the final product.

The blockchain software attached with every individual cotton source provides a digitized way to manage the payment of the stakeholders at every level.This way genuine farmers and cotton producers can be tracked and given their fair share of hardwork. It does not end here, the quality delivered to the customer can be fairly managed and maintained via this technology as it tracks those producers and fashion companies who are not producing the quality cotton that they claim.

The pilot Bext360 Agricultural project can be a great contributor in the sustainability efforts of the brands and the supply chain. With cotton becoming more verifiable, there will be added incentive for all in the chain to use the sustainable cotton and the brands will be happy to give verifiable tags to their consumers. In all , it can be a game change for DENIM and other cotton specific industries.

March 5, 2019